Internet Marketing 2.0: Webinars, Blogging and Podcasts Law Tech 2008 – TennBarU and TBA Law Office Technology Section February 22, 2008 Greg Siskind ( [email_address] )

Law Tech 2008 – TennBarU and TBA Law Office Technology Section

February 22, 2008

Greg Siskind ( [email_address] )

The Lawyer Blogger Efficiencies (faster way to get news out, can link to other content on the web) RSS feeds and email Search engines

Efficiencies (faster way to get news out, can link to other content on the web)

RSS feeds and email

Search engines

BLOGS – The Pluses Extremely effective way market a niche practice, or promote firm news Very easy to use software that can be updated quickly and easily Content easier to generate quickly Search engines like them Good way to recycle content – articles, powerpoints, video and audio files

Extremely effective way market a niche practice, or promote firm news

Very easy to use software that can be updated quickly and easily

Content easier to generate quickly

Search engines like them

Good way to recycle content – articles, powerpoints, video and audio files

BLOGS – The Minuses Easily become stale without regular attention Not a substitute for writing articles (though the two complement each other) Tougher to monitor and requires training and trust Lack of formality might not fit image of a firm Not always easy to come up with news in very narrow subject-matter web sites

Easily become stale without regular attention

Not a substitute for writing articles (though the two complement each other)

Tougher to monitor and requires training and trust

Lack of formality might not fit image of a firm

Not always easy to come up with news in very narrow subject-matter web sites

My Blogs The big blog – news and opinion at http://blogs.ilw.com/gregsiskind Visalaw blog – PR-oriented (news articles, announcements, etc.) Health Care Immigration Fashion, Arts Sports Immigration Employer Immigration Compliance Technotes – Gadgets and tech for lawyers

The big blog – news and opinion at http://blogs.ilw.com/gregsiskind

Visalaw blog – PR-oriented (news articles, announcements, etc.)

Health Care Immigration

Fashion, Arts Sports Immigration

Employer Immigration Compliance

Technotes – Gadgets and tech for lawyers

Setting up a Blog The major providers – Blogger, Typepad, LiveJournal (all free) or Movable Type, Wordpress or Textpattern (not free, but cheap) RSS and blog feeds Major feed services – Bloglines , Newsgator, Yahoo!, Rojo, Newsburst

The major providers – Blogger, Typepad, LiveJournal (all free) or Movable Type, Wordpress or Textpattern (not free, but cheap)

RSS and blog feeds

Major feed services – Bloglines , Newsgator, Yahoo!, Rojo, Newsburst

What to Put on Your Blog Keep it short Link to articles, cases, regs, legislation, other web sites, etc. Slideshare.net YouTube Add graphics when you can Mobile blogging

Keep it short

Link to articles, cases, regs, legislation, other web sites, etc.

Slideshare.net

YouTube

Add graphics when you can

Mobile blogging

Podcasting What is a podcast? (hint: you don’t need an iPod) Why should I podcast? Informal way to share expertise Shows you’re cutting edge Closet performer Some people are more comfortable speaking than reading Good way to recycle presentations Why not to podcast Not suited for radio Scripting is a lot of work Editing and mixing a pain Sticking with it (podfading)

What is a podcast? (hint: you don’t need an iPod)

Why should I podcast?

Informal way to share expertise

Shows you’re cutting edge

Closet performer

Some people are more comfortable speaking than reading

Good way to recycle presentations

Why not to podcast

Not suited for radio

Scripting is a lot of work

Editing and mixing a pain

Sticking with it (podfading)

Setting Up A Podcast What equipment do I need? External What software do I need? Podcast Station or Audacity for the mixing Podcast host – Hipcast, etc. The content Multiple voices are better (interviews are good) Short is better than long Recycle seminars

What equipment do I need?

External

What software do I need?

Podcast Station or Audacity for the mixing

Podcast host – Hipcast, etc.

The content

Multiple voices are better (interviews are good)

Short is better than long

Recycle seminars

Publicizing Your Podcasts Tell your clients, friends, colleagues Announce it regularly on your web site and in your newsletters RSS Link your podcasts in your blog iTunes and podcast services

Tell your clients, friends, colleagues

Announce it regularly on your web site and in your newsletters

RSS

Link your podcasts in your blog

iTunes and podcast services

Webinars What is a webinar? Providers – Webex, GotoMeeting, Dimdim, Zoho YouTube Content strategies Client training Educational programming for prospective clients Voice – consider teleconference service ( www.freeconferencecall.com ) or via web Recording

What is a webinar?

Providers – Webex, GotoMeeting, Dimdim, Zoho

YouTube

Content strategies

Client training

Educational programming for prospective clients

Voice – consider teleconference service ( www.freeconferencecall.com ) or via web

Recording

Social Networks - Facebook, LinkedIn, XING Clients, colleagues, family Prudence

- Facebook, LinkedIn, XING

Clients, colleagues, family

Prudence