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Tba Legal Tech 2008
Tba Legal Tech 2008
Tba Legal Tech 2008
Tba Legal Tech 2008
Tba Legal Tech 2008
Tba Legal Tech 2008
Tba Legal Tech 2008
Tba Legal Tech 2008
Tba Legal Tech 2008
Tba Legal Tech 2008
Tba Legal Tech 2008
Tba Legal Tech 2008
Tba Legal Tech 2008
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Tba Legal Tech 2008

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Greg Siskind's presentation at the 2008 Tennessee Bar Association Legal Tech meeting.

Greg Siskind's presentation at the 2008 Tennessee Bar Association Legal Tech meeting.

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Transcript

  • 1. Internet Marketing 2.0: Webinars, Blogging and Podcasts
    • Law Tech 2008 – TennBarU and TBA Law Office Technology Section
    • February 22, 2008
    • Greg Siskind ( [email_address] )
  • 2.  
  • 3. The Lawyer Blogger
    • Efficiencies (faster way to get news out, can link to other content on the web)
    • RSS feeds and email
    • Search engines
  • 4. BLOGS – The Pluses
    • Extremely effective way market a niche practice, or promote firm news
    • Very easy to use software that can be updated quickly and easily
    • Content easier to generate quickly
    • Search engines like them
    • Good way to recycle content – articles, powerpoints, video and audio files
  • 5. BLOGS – The Minuses
    • Easily become stale without regular attention
    • Not a substitute for writing articles (though the two complement each other)
    • Tougher to monitor and requires training and trust
    • Lack of formality might not fit image of a firm
    • Not always easy to come up with news in very narrow subject-matter web sites
  • 6. My Blogs
    • The big blog – news and opinion at http://blogs.ilw.com/gregsiskind
    • Visalaw blog – PR-oriented (news articles, announcements, etc.)
    • Health Care Immigration
    • Fashion, Arts Sports Immigration
    • Employer Immigration Compliance
    • Technotes – Gadgets and tech for lawyers
  • 7. Setting up a Blog
    • The major providers – Blogger, Typepad, LiveJournal (all free) or Movable Type, Wordpress or Textpattern (not free, but cheap)
    • RSS and blog feeds
    • Major feed services – Bloglines , Newsgator, Yahoo!, Rojo, Newsburst
  • 8. What to Put on Your Blog
    • Keep it short
    • Link to articles, cases, regs, legislation, other web sites, etc.
    • Slideshare.net
    • YouTube
    • Add graphics when you can
    • Mobile blogging
  • 9. Podcasting
    • What is a podcast? (hint: you don’t need an iPod)
    • Why should I podcast?
      • Informal way to share expertise
      • Shows you’re cutting edge
      • Closet performer
      • Some people are more comfortable speaking than reading
      • Good way to recycle presentations
    • Why not to podcast
      • Not suited for radio
      • Scripting is a lot of work
      • Editing and mixing a pain
      • Sticking with it (podfading)
  • 10. Setting Up A Podcast
    • What equipment do I need?
      • External
    • What software do I need?
      • Podcast Station or Audacity for the mixing
      • Podcast host – Hipcast, etc.
    • The content
      • Multiple voices are better (interviews are good)
      • Short is better than long
      • Recycle seminars
  • 11. Publicizing Your Podcasts
    • Tell your clients, friends, colleagues
    • Announce it regularly on your web site and in your newsletters
    • RSS
    • Link your podcasts in your blog
    • iTunes and podcast services
  • 12. Webinars
    • What is a webinar?
    • Providers – Webex, GotoMeeting, Dimdim, Zoho
    • YouTube
    • Content strategies
      • Client training
      • Educational programming for prospective clients
    • Voice – consider teleconference service ( www.freeconferencecall.com ) or via web
    • Recording
  • 13. Social Networks
    • - Facebook, LinkedIn, XING
    • Clients, colleagues, family
    • Prudence

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