Marketing Success Stories –  Presented at Annual Meeting of  AILA Midsouth Chapter – 11/4/2006 Greg Siskind –  [email_addr...
Who is your target audience? <ul><li>Existing clients </li></ul><ul><li>Potential clients </li></ul><ul><li>Referring atto...
Publishing <ul><li>Web sites (your own and syndicated content)/email newsletters </li></ul><ul><li>Blogging </li></ul><ul>...
Advocacy <ul><li>Lobbying </li></ul><ul><li>Op-Ed writing </li></ul><ul><li>Mobilizing your clients </li></ul><ul><li>Jour...
Public Speaking <ul><li>Associations where your clients are active </li></ul><ul><li>Community groups (churches, civic clu...
Advertising – Yes or No? <ul><li>Yellow pages </li></ul><ul><li>Ethnic publications </li></ul><ul><li>Client industry publ...
Shmoozing <ul><li>Join the right community groups </li></ul><ul><li>Trade shows </li></ul><ul><li>Bar associations (AILA, ...
Executing <ul><li>Develop a marketing plan </li></ul><ul><li>Focus on creating an image </li></ul><ul><li>Set aside a time...
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Marketing for the Immigration Lawyer

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Presentation by Greg Siskind at 2006 meeting of Midsouth Chapter of American Immigration Lawyers Association

Published in: Business, News & Politics
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Transcript of "Marketing for the Immigration Lawyer"

  1. 1. Marketing Success Stories – Presented at Annual Meeting of AILA Midsouth Chapter – 11/4/2006 Greg Siskind – [email_address]
  2. 2. Who is your target audience? <ul><li>Existing clients </li></ul><ul><li>Potential clients </li></ul><ul><li>Referring attorneys </li></ul><ul><li>Other attorneys in your firm </li></ul><ul><li>Journalists </li></ul><ul><li>Government and court officials </li></ul><ul><li>Law students and other potential hires </li></ul><ul><li>MINE YOUR DATA </li></ul>
  3. 3. Publishing <ul><li>Web sites (your own and syndicated content)/email newsletters </li></ul><ul><li>Blogging </li></ul><ul><li>Ethnic newspapers </li></ul><ul><li>Books and articles </li></ul><ul><li>Client memos and email alerts </li></ul><ul><li>Recycling content </li></ul>
  4. 4. Advocacy <ul><li>Lobbying </li></ul><ul><li>Op-Ed writing </li></ul><ul><li>Mobilizing your clients </li></ul><ul><li>Journalists </li></ul><ul><li>Drafting legislation and programs </li></ul><ul><li>Blogging </li></ul>
  5. 5. Public Speaking <ul><li>Associations where your clients are active </li></ul><ul><li>Community groups (churches, civic clubs, etc.) </li></ul><ul><li>CLE programs </li></ul><ul><li>Radio and television shows </li></ul><ul><li>Seminars for clients and non-clients(live, telephone, webinar) </li></ul>
  6. 6. Advertising – Yes or No? <ul><li>Yellow pages </li></ul><ul><li>Ethnic publications </li></ul><ul><li>Client industry publications </li></ul>
  7. 7. Shmoozing <ul><li>Join the right community groups </li></ul><ul><li>Trade shows </li></ul><ul><li>Bar associations (AILA, state, local, ABA) </li></ul><ul><li>Entertaining clients and potential clients (parties, event tix) </li></ul>
  8. 8. Executing <ul><li>Develop a marketing plan </li></ul><ul><li>Focus on creating an image </li></ul><ul><li>Set aside a time each week to focus on your marketing plan </li></ul><ul><li>Does your firm have a marketing culture? </li></ul><ul><li>institutionalize a budget </li></ul><ul><li>Everything about your practice has marketing consequences </li></ul>

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