WEB SITES AND BEYOND: INTERNET MARKETING IN THE SECOND DECADE Greg Siskind [email_address] 901-682-6455

The Challenges - 1994 Solo lawyer with limited time resources Limited market potential in Tennessee Lack of capital for expensive marketing campaign Lack of established clientele Lack of experience

Solo lawyer with limited time resources

Limited market potential in Tennessee

Lack of capital for expensive marketing campaign

Lack of established clientele

Lack of experience

The Solution Capitalize on interest in writing and enthusiasm for technology by using the Internet as a means of marketing Created first web site and kick started a general immigration practice. Created first lawyer blog in 1997

Capitalize on interest in writing and enthusiasm for technology by using the Internet as a means of marketing

Created first web site and kick started a general immigration practice.

Created first lawyer blog in 1997

Today One of largest, best known immigration practices in the US (only 3 NLJ 250 firms have larger groups) Representation of many of the best known companies and individuals in the world Used many of the same online tools to create a global immigration law network to service clients moving to markets outside the US

One of largest, best known immigration practices in the US (only 3 NLJ 250 firms have larger groups)

Representation of many of the best known companies and individuals in the world

Used many of the same online tools to create a global immigration law network to service clients moving to markets outside the US

Health Care Immigration: A Case Study The Goal: To identify high end niche markets with few firms readily identified as experts in the field Zeughauser – Be identified as one of the top 2 or 3 firms in your area Markets identified – health care, sports/entertainment, law firms, investors, M & A

The Goal: To identify high end niche markets with few firms readily identified as experts in the field

Zeughauser – Be identified as one of the top 2 or 3 firms in your area

Markets identified – health care, sports/entertainment, law firms, investors, M & A

Why health care immigration? Highly priced work (particularly MDs) Less prone to economic cycles with decades-long labor shortages predicted No disadvantage to being headquartered in a smaller market Higher level of complexity than other areas of immigration and little competition

Highly priced work (particularly MDs)

Less prone to economic cycles with decades-long labor shortages predicted

No disadvantage to being headquartered in a smaller market

Higher level of complexity than other areas of immigration and little competition

Owning Health Care Immigration – The Online Tools The portal The email newsletter The blog Webinars Matchmaking

The portal

The email newsletter

The blog

Webinars

Matchmaking

Owning Health Care Immigration – The Offline Tools Book (J-1 Visa Guidebook (LexisNexis)) Lobbying Regular op-ed submissions Trade shows (exhibiting, speaking) Government agencies (drafting programs, speeches) CLE programs for health care lawyers

Book (J-1 Visa Guidebook (LexisNexis))

Lobbying

Regular op-ed submissions

Trade shows (exhibiting, speaking)

Government agencies (drafting programs, speeches)

CLE programs for health care lawyers

The Results Widespread recognition as market leader in this field Represent hundreds of hospitals around the US including two of the largest hospital systems in the country Represent one of largest foreign nurse staffing company in the country Represent a number of the largest physician headhunting firms

Widespread recognition as market leader in this field

Represent hundreds of hospitals around the US including two of the largest hospital systems in the country

Represent one of largest foreign nurse staffing company in the country

Represent a number of the largest physician headhunting firms

What’s Next: Law Firm Immigration Why law firms? Rolling out new portal on the web site for information on the topic – articles, charts, links to statutes, regs and cases, etc.

Why law firms?

Rolling out new portal on the web site for information on the topic – articles, charts, links to statutes, regs and cases, etc.

BLOGS – The Pluses Extremely effective way market a niche practice, or promote firm news Very easy to use software that can be updated quickly and easily Content easier to generate quickly Search engines like them Good way to recycle content – articles, powerpoints, video and audio files

Extremely effective way market a niche practice, or promote firm news

Very easy to use software that can be updated quickly and easily

Content easier to generate quickly

Search engines like them

Good way to recycle content – articles, powerpoints, video and audio files

BLOGS – The Minuses Easily become stale without regular attention Not a substitute for writing articles (though the two complement each other) Tougher to monitor and requires training and trust Lack of formality might not fit image of a firm

Easily become stale without regular attention

Not a substitute for writing articles (though the two complement each other)

Tougher to monitor and requires training and trust

Lack of formality might not fit image of a firm

My Blogs The big blog – news and opinion at http://blogs.ilw.com/gregsiskind Visalaw blog – PR-oriented (news articles, announcements, etc.) Health Care Immigration Fashion, Arts Sports Immigration Technotes – Gadgets and tech for lawyers

The big blog – news and opinion at http://blogs.ilw.com/gregsiskind

Visalaw blog – PR-oriented (news articles, announcements, etc.)

Health Care Immigration

Fashion, Arts Sports Immigration

Technotes – Gadgets and tech for lawyers

Thanks Contact Details at www.visalaw.com

Contact Details at

www.visalaw.com