Citrix cloud platform - Journey to IT-as-a-Service
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Citrix cloud platform - Journey to IT-as-a-Service

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Talk on Citrix CloudPlatform given by Simon McCullough of Citrix at ShapeBlue South Africa launch event

Talk on Citrix CloudPlatform given by Simon McCullough of Citrix at ShapeBlue South Africa launch event

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  • Accelerate cloud results with the only solution proven to orchestrate both existing and cloud-native workloads. <br />
  • Mega trends impact IT and become their challenge
  • Intro: In fact, when organizational leaders are asked why they are making decisions about private Cloud… <br /> <br /> Key Points: <br /> InformationWeek surveyed their readers and received responses from 242 at organizations with 50 or more employees and asked about the reasons for considering a private cloud. These are among the top reasons. The top 2 reasons are cost-related. <br /> 61% are looking for significant operational cost savings <br /> 54% are looking for significant capital cost savings <br /> 48% feel that they would consider a private cloud if it gave them a compelling technical advantage <br /> 25% feel that having a private cloud would give them a lower cost of entry into other markets <br /> 16% look for product integrations and management tools when considering private clouds <br /> <br /> Illustration/Anecdotes/Proof: <br /> Source: InformationWeek 2014 Private Cloud Survey <br /> <br /> Transition: While the benefits of private cloud can translate to cost savings, they are looking for significant direct savings when considering these types of projects, they are also applying non-technical, business-level metrics such as ability to enter new markets and interoperability when considering private clouds. <br />
  • What is CloudPlatform? <br /> <br /> Citrix CloudPlatform, powered by Apache CloudStack, is the industry’s only cloud orchestration platform proven to future proof your cloud by running today’s traditional workload and tomorrow’s cloud era workload. This mature, turnkey solution is based on an open and flexible architecture that is trusted to power the world’s leading public and private clouds. <br /> <br /> For example <br /> It scales to over 40,000 servers <br /> 35,000+ Open Source community members <br /> 1000+ Citrix Ready Cloud ISV partners <br /> 150+ production clouds <br /> <br />
  • CloudPlatform is designed to work within your environment, leveraging your existing infrastructure or allowing you to choose best of breed components for compute, storage and networking. CloudPlatform supports all major hypervisors, a large number of storage options and includes comprehensive networking, plus includes the ability to directly interact with a number of virtual and physical networking components. Most cloud buildouts are not greenfield datacenters. The majority of enterprises and SPs are looking to turn existing virtualized infrastructures into clouds. The flexibility of CloudPlatform is key differentiator in that it works with existing infrastructure (physical and virtual) without forcing a platform overhaul.
  • The easiest way to think of CloudPlatform is to compare it to server virtualization. Where XenServer creates an abstraction of server resources (CPU, Memory, etc.) to increase density and control of a server, CloudPlatform creates an abstraction of datacenter resources (Compute, Network, Storage) to increase scalability and control of a datacenter. <br /> <br /> This is a quick illustration of the CP architecture outlining the core components in blue. As you can see, it is a comprehensive set of technologies that overlays existing components and interacts with existing systems to act as the cloud operating system for your datacenter. We’ll dive into some of the core features in a minute…. <br /> <br /> Developer API <br /> CloudPlatform provides an API that gives programmatic access to all the management features available in the UI. This API enables the creation of command line tools and new user interfaces to suit particular needs. <br /> CloudPlatform can translate Amazon Web Services (AWS) API calls to native CloudPlatform API calls so that users can continue using existing AWS-compatible tools. This translation service runs as a separate web application in the same tomcat server as the management server of CloudPlatform, listening on the same port. <br /> <br /> <br />
  • HA <br /> VM HA to protect against physical server failures <br /> VM placements with anti-affinity for higher resiliency <br /> <br /> Non disruptive Operations <br /> Live migrations for routine maintenance or server upgrades <br /> Dynamic Scaling of resources as workload resoruce needs grow <br /> <br />
  • comprehensive networking, plus includes the ability to directly interact with a number of virtual and physical networking components. <br /> By using best-of-breed networking components from different vendors, the cloud can be designed for performance and scalability, delivering SLAs for demanding production workloads. <br />
  • This picture illustrates how the different XD components are deployed on a CloudPlatform based private cloud. <br /> <br /> To design for high availability of desktops, a XenDesktop Site should be extended across two AZs in geographically split data-centers. The split data centers should typically be few miles apart to ensure very low latency with independent power lines and internet connectivity. In the event that physically separate data centers are not available, a single data center can also be logically split into two to support the above architecture. One AZ acts as a backup for XD control components with replication of DB from the active AZ. <br /> <br /> The multi-AZ design also allows for scalability to address future growth. <br /> <br /> Desktop Deliver Controller (DDC) <br /> A pair of DDCs and Database are deployed in the primary CloudPlatform AZs <br /> Another Database is deployed in the secondary AZ. This DB is actively replicated from the database in the primary AZ <br /> Another pair of DDCs are also deployed in the secondary AZ, but continue to use the DB in the primary AZ until it’s no longer available and the backup DB is promoted to be the primary <br /> The DDCs and DB should be ensured that they are deployed on different physical hosts using CloutPlatform anti-affinity feature <br />    <br /> AD Domain Controller (AD DC) <br /> There is at least one AD domain controller in each of the AZs <br />   <br /> StoreFront (SF) <br /> There is at least one StoreFront in each of the AZs <br />   <br /> NetScaler (NS) <br /> There is at least one NetScaler in each of the AZs that servers as a access gateway as well as a Load Balancer <br /> GSLB is configured across the Netscalers in the AZs to ensure high availability of StoreFront (and thus XD service) <br /> <br />
  • Fundamentally there are two different types of workloads or applications that are run in today’s cloud environments—traditional and cloud-native. Each of these workloads have uniquely different architectural characteristics and distinct set of requirements around infrastructure and availability. <br /> <br /> Traditional workloads <br /> The majority of today’s existing enterprise applications that live in the datacenter fall into this category. They include, for example, such SAP®ERP, Oracle® database apps and Microsoft® Exchange. These are typically client-server apps built to run on a single server or a cluster of servers and databases. Traditional applications achieve scale by scaling up, that is, by increasing the size of the application and database infrastructure. these applications typically serve tens of thousands of users and hundreds of concurrent sessions. <br /> <br /> Enterprise workloads are also traditionally designed to run on reliable, enterprise-grade hardware; And reliability is ensured through complex enterprise technologies such as network link aggregation, storage multi-pathing, virtual machine (VM) high availability. Sophisticated backup and disaster recovery procedures are put in place to handle the unlikely scenario of hardware failure. <br /> <br /> Choice of infrastructure components include: <br /> Commercially supported hypervisors such as Citrix® XenServerTM or VMware® vSphereTM <br /> High-performance SAN devices for VM image storage <br /> Traditional physical network routers, firewalls and layer 2 switches <br /> VLANs to isolate traffic among servers and tenants <br /> VPN tunneling for secure remote and site-to-site access through existing network edge devices <br />   <br /> Cloud-native workloads <br /> Cloud-native workloads include the new generation of apps associated with cloud computing, for example gaming and mobile apps, High Performance Computing (HPC), Big Data, social apps and batch processing. They achieve “web scale” by “scaling-out” across many commodity grade nodes of compute, networking and storage, to cost-effectively support the load generated by many millions of users. <br /> <br /> Built for hardware that isn’t expected to be resilient, these workloads are designed with the intelligence to handle the failure of any given node. Disaster recovery is achieved via a multi-site failover design and geographic load balancing. <br /> <br /> Infrastructure components typically include Commodity and open-source components : <br /> An affordable hypervisor such as XenServer, Xen or KVM <br /> NFS volumes and inexpensive local disk for VM; And Object store for images. <br /> Software Defined Networking (SDN) and L3 Security Groups used for workload and tenant isolation <br /> Elastic Load Balancing (ELB) or Global Server Load Balancing (GSLB) is used to redirect traffic to servers in multiple availability zones <br /> <br /> Take away here is that CloudPlatform can deliver both these workload types. <br />
  • Traditional or Legacy Workloads – SAP/Oracle/Sharepoint – have different scale and fault tolerance needs than Cloud-Native workloads like those hosted by Amazon, Facebook, Google and Zynga. Legacy workloads are generally supported by an infrastructure built on proprietary physical gear leveraging SANs for storage and physical networking gear for firewalls etc. <br />
  • In contrast – most cloud-native workloads are often supported by commodity hardware and software and leverage block and object storage, SDNs & security groups for networking and isolation. They assume failure and leverage multiple zones or locations for failover, not additional physical devices. <br />
  • Citrix CloudPlatform is the only IaaS CMP (Cloud Management Platform) that is designed to support both types of products from the same management plane. This allows your environment to embrace one workload today and grow into the other as needed. This allows the reuse of your existing assets and applications while accounting for growth over time from within the same management product. <br />
  • Here is a quick look at a few of the customers who are running Citrix cloud offerings today in their environment, BT and TaTa on the public cloud front, Spotify and Edmunds.com are some of our web 2.0s and we’ve seen a lot of growth in the enterprise and education market over the last year with the likes of Nokia and Autodesk.
  • About the Customer <br /> Top 10 engineering and project management company <br /> <br /> Challenge/Pain <br /> Develop a private cloud that would increase efficiency and provisioning while meeting complex requirements and strict security and compliance rules <br /> <br /> Key Benefits <br /> Improved project support by moving provisioning process closer towards the customer <br /> Increased efficiency and planning by delivering the service on-demand vs. over provisioning <br /> Provides governance/consistency layer for apps <br /> Improves quality of service by eliminating variance in applications and infrastructure <br />
  • Challenge <br /> Multiple datacenters, departments, offices and countries to support <br /> Manual IT service and provisioning was slow and inefficient, <br /> Usage metering by department <br /> Multi-hypervisor requirements <br /> Goals <br /> Standardize on app and services delivery <br /> Cloud needed to fit into existing infrastructure and investments <br /> Solution <br /> CloudPlatform for multi-hypervisor IaaS <br /> CloudPortal for self-service, metering, business unit isolation <br /> End goal of enabling a comprehensive ITaaS model <br /> <br /> What key business drivers/initiative(s) did the customer want to address that lead them to the solution? <br />   <br /> Needed to consolidate, standardize, and orchestrate multiple infrastructure technologies across multiple/four data centers. <br /> Needed to standardize application delivery. <br /> More than 1200 applications, receiving requests for specific services from IT users representing 20 separate divisions. The list of applications covers multiple categories including XenApp and XenDesktop. The majority of applications run on Windows OS’s, in addition to Oracle DB’s running on bare metal -- all of which are available in all four data centers. Today these IT users (~ IT division heads) request services and applications, and then manually provision these systems for their end users (employees), logging in and creating applications in a specific data center based on the location of the division. The applications have to be launched in the context of the division to respect isolation, metering, etc. The application instances today don’t have any standardization when it comes to CPU/RAM. The initial launch of the cloud services will have standard compute offerings (2CPU, 2 GB to 8CPU 32 GB and all configurations between).   <br /> <br /> Challenge <br /> Multiple datacenters, departments, offices and countries to support <br /> Manual IT service and provisioning was slow and inefficient, <br /> Usage metering by department <br /> Multi-hypervisor requirements <br /> Goals <br /> Standardize on app and services delivery <br /> Cloud needed to fit into existing infrastructure and investments <br /> Solution <br /> CloudPlatform for multi-hypervisor IaaS <br /> CloudPortal for self-service, metering, business unit isolation <br /> End goal of enabling a comprehensive ITaaS model <br /> <br /> What key business drivers/initiative(s) did the customer want to address that lead them to the solution? <br />   <br /> Needed to consolidate, standardize, and orchestrate multiple infrastructure technologies across multiple/four data centers. <br /> Needed to standardize application delivery. <br /> More than 1200 applications, receiving requests for specific services from IT users representing 20 separate divisions. The list of applications covers multiple categories including XenApp and XenDesktop. The majority of applications run on Windows OS’s, in addition to Oracle DB’s running on bare metal -- all of which are available in all four data centers. Today these IT users (~ IT division heads) request services and applications, and then manually provision these systems for their end users (employees), logging in and creating applications in a specific data center based on the location of the division. The applications have to be launched in the context of the division to respect isolation, metering, etc. The application instances today don’t have any standardization when it comes to CPU/RAM. The initial launch of the cloud services will have standard compute offerings (2CPU, 2 GB to 8CPU 32 GB and all configurations between).   <br /> <br />
  • About the Customer <br /> Online Gaming company, focused on deploying production applications across multiple clouds using a Hybrid cloud environment to reduce costs. <br /> <br /> Challenge/Pain <br /> Build hybrid cloud to support both transient workloads as well long running workloads. Solution was based on using CloudPlatform for Private Cloud and leveraging RightScale, one of Citrix partners, for Hybrid cloud deployment. All of the new workloads were placed on Public Cloud using RightScale. Once the infrastructure requirements for the workload are identified, this customer would bring back the workload into a Private Cloud environment. <br /> <br /> Key Benefits <br /> Workload deployment across multiple Clouds <br /> Cost savings by having the ability to easily move applications <br /> <br /> <br /> <br /> <br />
  • Korea Telecom <br />   <br /> Customer Quote <br /> “Cloudstack’s flexible yet performance-enhancing architecture allows ucloud to deliver stability, security and convenience that make it more agile and usable at a price that is 40 percent lower than Amazon Web Services.” <br /> - JS Suh, senior vice president of KT <br />   <br /> About the Customer <br /> Largest landline operator and second largest mobile operator in Korea <br />   <br /> Challenge/Pain <br /> 1) Choosing the appropriate cloud technology vendor was critical to the success of KT’s first public cloud offering, ucloud. In today’s economy where enterprises are being forced to do more with less, infrastructure cost has been becoming an increasingly large problem. Cloud computing services have huge benefits for IT services, but the cost associated with building, deploying and managing a public cloud can be daunting. It was imperative that KT ucloud provide clients with high performance technology at a fraction of the cost. <br />   <br /> 2) Acquiring a solution that can integrate with existing infrastructure technologies. <br />   <br /> Why Citrix CloudPlatform? <br /> Seamless integration with existing infrastructure provided KT with reliable cloud architecture to build new services and offerings <br /> Ability to monitor and meter usage volumes allow users real-time visibility into their cloud resources <br /> Provides auto-provisioning, auto-scaling allowing users to run their system instantly and delivers on-demand services as needed <br /> Dramatically decreased time-to-market <br />   <br /> Key Benefits <br /> Achieved performance-proven, cost effective platform (cost: 40% lower than Amazon Web Services) <br /> Decreased time-to-market with a production-ready system that differentiates itself by tailoring solution to their customer’s needs <br /> Minimized overhead integration costs and complex deployment schedules

Citrix cloud platform - Journey to IT-as-a-Service Citrix cloud platform - Journey to IT-as-a-Service Presentation Transcript

  • Journey Towards IT-as-a-Service with Citrix CloudPlatform Name Simon McCullough Title Channel Manager, Citrix Systems Date 4th July 2014
  • © 2014 Citrix. Confidential.2 IT Challenges Operational complexity To scale, admins required to be experts in network, storage, compute in addition to desktop virtualization First 1000 users Next 2000 users Unpredictable Demand Provisioning based on future demand projections are often inaccurate, leading to delayed time to value Proj. Demand Actual Demand Upfront CAPEX Each modular building block requires new capital expenditures with step-function cost increase $/user # of users Complexity. Unpredictability. Expensive.
  • © 2014 Citrix. Confidential.3 2014 Enterprise IT Spending Priorities 2014 Top Spending Priority 1. BI Analytics 2. Mobile 3. ERP 4. Infrastructure and Datacenter 5. Cloud 6. Security, Risk , Compliance 7. CRM 8. Digital Marketing, Social, Ecommerce 9. Networking/Communications 10. Applications Modernization [Source: Gartner, 2013]
  • © 2014 Citrix. Confidential.4 Don't Know, 2% Agility/Speed , 66% Business Alignment, 10% Defend IT, 7% Improve Quality of Service, 12% Reduce Costs, 3% Private Cloud Business Drivers What is your main driver in moving to private clouds? Gartner Data Center Conference Poll, December 2013 (N = 87)
  • © 2014 Citrix. Confidential.5 Why Cloud Computing? 61% Significant operational cost savings 54%Significant capital cost savings 48%Compelling technical advantage 25%Lower cost to entry 16%Industry standards for integration Source: InformationWeek 2014 Private Cloud Survey
  • © 2014 Citrix. Confidential.6 Key Trends In Cloud Computing [Source: Gartner, 2013] • Virtualization has prepared Enterprise IT workloads to be cloud-ready • Private clouds are mainly hosting datacenter workloads but rapidly adding desktop and collaboration apps • Most Enterprises (IT and LOB) are considering leveraging, or are already consuming, Public Cloud services, e.g. Hybrid Cloud Computing • Future of Enterprise IT is projected to be “Hybrid IT”
  • © 2014 Citrix. Confidential.7 Multiple Benefits Of Cloud Computing People Process Technology • Empowerment through self-service • Business focus • Strategic roles (IT and non-IT) • Agility • Externalization • OPEX business model • Sharing (internal/external) • Increased efficiency • Next-generation platform • Cost savings • Availability and scalability
  • Citrix Cloud Orchestration & Provisioning Platform: Citrix CloudPlatform
  • © 2014 Citrix. Confidential.9 Citrix Cloud Product Family Citrix Cloud Management Platform Cloud Business Management Citrix CloudPortal Business Manager Cloud Infrastructure Platform Citrix CloudPlatform Server Virtualization Platform Citrix XenServer Enterprise Cloud Providers Service Providers
  • © 2014 Citrix. Confidential.10 Mature Complete Product Customer-proven with over 250+ global production cloud deployments Complete data center and desktop infrastructure orchestration, provisioning and management Enables organizations to deliver cloud-native services in days, not weeks or months Supports both traditional enterprise and cloud- native workloads Powered by Apache CloudStack
  • © 2014 Citrix. Confidential.11 Open, Flexible Architecture Leverage Existing Investments | No Vendor Lock | Choose Best of Breed Compute XenServer VMware KVMHyper-V Bare metal Hypervisor Storage Local Disk iSCSI NFSFibre Channel Swift Block & Object Network Network Type Isolation LBFirewall VPN Network & Network Services
  • © 2014 Citrix. Confidential.12 Citrix CloudPlatformOperation,Administration, MaintenanceandProvisioning Availability and Security Service Management (Billing, Metering, Accounts, etc.) Resource Management Servers Storage Network Dynamic Workload Management Backup LB HA Monitoring User Interface Developer API Amazon Image Libraries Application Catalog Custom Templates Operating System ISOs IntegrationAPI Administrator End User Console CloudPlatform Custom Citrix CloudPlatform powered by Apache CloudStack
  • © 2014 Citrix. Confidential.13 Compute Orchestration Compute Storage Network Non-disruptive Operations Live Migrations, Dynamic Scaling Deliver High Availability for Workloads VM HA, Anti-Affinity Higher VM Density and Lower TCO Overprovisioning resources Tiered Service Offerings Desktops with GPU support XenServer
  • © 2014 Citrix. Confidential.14 Storage Orchestration Compute Storage Network Non-disruptive Operations Live Storage migrations Open and Flexible Standard protocols, Plug-in frameworks Ensure Business Continuity Snapshots, Backups Tiered Services Disk offerings Delivers Scale Primary storage and Secondary Storage
  • © 2014 Citrix. Confidential.15 Network Orchestration Compute Storage Network Multi-tenancy with isolation VLANs, Security Groups Comprehensive Networking Layer 2, Layer 3, Virtual Private Clouds Network Services Out-of-box DNS, DHCP, Load balancer, Firewall, VPN External Device Support NetScaler, Cisco, Juniper, VMware
  • © 2014 Citrix. Confidential.16 Key Citrix Cloud Solutions Are Ready Now Desktop Hybrid Cloud Provisioning Cloud Load Balancing Infrastructure-as-a-Service (IaaS) Enterprise Private Clouds & Service Provider Public Clouds Deploy and provision XD/XA 7.5 workloads on hybrid clouds built on Citrix CloudPlatform Deploy Netscaler to load-balance across CloudPlatform-based private-hybrid clouds
  • © 2014 Citrix. Confidential.17 Desktop Clouds With XenDesktop/XenApp Flexible cloud deployment options – Private, Public and/or Hybrid Cloud Leverage OPEX-based IT service delivery model Leverage public clouds as an additional capacity site Transform, flex or grow app or virtual desktop infrastructure Unplanned and temporary capacity demand: seasonal workers, on-boarding M&A events, etc on-premise off-premise Enterprise Service Provider Public CloudPrivate Cloud
  • © 2014 Citrix. Confidential.18 7.5 XenDesktop/XenApp Cloud Provisioning with CloudPlatform Desktop/App Virtualization Cloud Management Platform 4.2.1.4 4.3 XenDesktop Cloud Provisioning With CloudPlatform The “One Citrix” Desktop Cloud Solution On/Off-premise Private XenDesktop/XenApp Cloud Solution • Built on the latest releases of Citrix XenDesktop/XenApp (v7.5) and Citrix CloudPlatform (v4.2.1.4, v4.3) • XD/XA 7.5 provisions to on-premise Citrix CloudPlatform clouds and off-premise private clouds (CCP) Seamless: • no new consoles or training Key Benefits: • On-premise: Lower upfront CAPEX, easier scaling, efficient management • Off-premise: Elastic, no infrastructure to manage • XD-specific workload monitoring in CCP, App orchestration in XD 7.5
  • © 2014 Citrix. Confidential.19 XenDesktop on Citrix CloudPlatform Multiple Availability Zones per Site • High availability & Scalability • Deployments shared across AZs • One AZ acts as back-up for XD control components XenDesktop Control Components • Delivery Controllers • Database (DB) • Storefront (SF) • NetScaler (NS) • Active Dir Domain Controller (DC) DB DC SFNS Delivery Controller DC SFNS CloudPlatform Zone 2CloudPlatform Zone 1 Replication Public Network Private Shared NW Public Network Private Shared NW Delivery Controller DB XenDesktop on CloudPlatform
  • © 2014 Citrix. Confidential.20 Deliver Both Traditional And Cloud Native Apps Expect reliability Back-up everything HA, Fault tolerance Admin control recovery e.g. SAP, Oracle, AutoCAD, Exchange Think Server Virtualization Think Amazon Web Services Traditional Enterprise Applications Cloud Native Applications Design for failure Ephemeral resources Multi-site redundancy Self-service recovery e.g. Big Date, HPC, Social, Gaming
  • © 2014 Citrix. Confidential.21 Zones for Enterprise Application Workloads Hypervisor Storage SAN Networking L2 VLANs Network Services Load Balancing Firewall Multi-tier Apps Multi-tier VLANs OVF vSphere or XenServer Enterprise VPN vCenter / XenCenter Hypervisor Cluster Hypervisor Cluster Enterprise Networking (e.g., VLAN) Enterprise Storage (e.g., SAN) Traditional Application Availability Zone Hypervisor Cluster Failure is not an option – 99.999 uptime is required
  • © 2014 Citrix. Confidential.22 Availability Zones for Cloud-Native Workloads Software Defined Networks (e.g., Security Groups, EIP, ELB,...) Cloud-Native Availability Zone Server Racks Server Racks Server Racks Server Racks Server Racks Server Racks Server Racks Server Racks Server Racks Server Racks Server Racks Server Racks Object Storage Hypervisor Storage Local EBS Networking L3 SDN based L2 Elastic IP Network Services Security Groups ELB Multi-tier Apps 3rd Party Tools XenServer GSLB CloudFormation Object Store
  • © 2014 Citrix. Confidential.23 Software Defined Networks (e.g., Security Groups, EIP, ELB,...) Cloud-Native Availability Zone Server Racks Server Racks Server Racks Server Racks Server Racks Server Racks Server Racks Server Racks Object Storage Virtualization Management Server Hypervisor Cluster Hyperviso r Cluster Hyperviso r Cluster Enterprise Networking (e.g., VLAN) Enterprise Storage (e.g., SAN) Traditional Application Availability Zone Citrix CloudPlatform Supports Both Workloads
  • © 2014 Citrix. Confidential.24 Cloud Load Balancing with NetScaler Elastic Load Balancing (ELB) across all products in NetScaler family Deploy side-by-side or in-line with firewalls Provide AutoScale services in the Cloud Load balance across zones in the Cloud using Global Server Load Balancing (GSLB) technology L2 Switch L3 Switch (zone-level) L2 SwitchPod 1 Pod N Host 1 Host N Host 1 Host N Zone Public Network Private Network
  • Customer & Partner Successes
  • © 2014 Citrix. Confidential.26 CloudPlatform Partner Ecosystem
  • © 2014 Citrix. Confidential.27 250+Large Scale Production Clouds In Deployment Production sites with over 40,000+ Servers per Region Service Providers | Telcos Web 2.0 Enterprise | Education | Government
  • © 2014 Citrix. Confidential.28 Bechtel Challenge • Extremely complex IT policies • Highly distributed IT services requirement • Strict security and compliance rules Solution • Built a private using CloudPlatform, XenServer and NetScaler Result • Increased project efficiency by enabling on-demand elasticity verses over provisioning • Improved service by eliminating app and infrastructure variation by location • Maintained application compliance and consistency
  • © 2014 Citrix. Confidential.29 Multi-National Petroleum Company Challenge • Multiple datacenters, business units, offices and countries to support • Manual IT provisioning was slow and inefficient • Usage had to be metered by department • Needed to support a variety of hypervisors Solution • Multi-hypervisor IaaS cloud using CloudPlatform • Self-service, metering and multi-tenancy with CloudPortal Business Manager Result • Standardize on self-service delivery of app and IT services • Leveraged existing infrastructure and investments • Building towards a comprehensive ITaaS model
  • © 2014 Citrix. Confidential.30 Online Travel Website Challenges • Deploy new web 2.0 workloads across heterogeneous sites • Faced with high upfront costs and long deployment times Solution • Automated infrastructure provisioning across multiple datacenters with CloudPlatform • Deployed multiple hypervisors for different workload requirements Result • Standardized on one platform for their full range of workloads, from dev/test to production • Able to tailor the appropriate hypervisors to the workload
  • © 2014 Citrix. Confidential.31 Datapipe Challenge • Evolve the existing virtualization platform to enable self-service • Replicate a cloud architecture globally • Maintain consistency for existing services and customers Solution • Used CloudPlatform to enable public, private, hybrid and managed cloud services all from a single platform • Offers value-added cloud services including hypervisor and NetScaler • Delivered XenDesktop and XenApp as cloud service Result • Top line growth with bottom line savings • Expanded into new markets with a differentiated cloud solution. • Datacenter efficiencies enable scaling without adding more staff • Customers can choose the cloud type and services that’s right for them
  • © 2014 Citrix. Confidential.32 University of Sao Paulo Challenge • Deliver centrally managed on-demand virtual datacenters and cloud services to 100,000 students and 6,000 professors across 11 campuses Solution • Built a university-wide cloud with Citrix CloudPlatform, CloudPortal and XenServer that delivers desktops, streamed applications, HPCaaS, IaaS and SaaS applications through a self-service portal Result • Self-service cloud : Students and Faculty can start working on new projects in minutes without bureaucratic delays. Researchers and scientists access capacity on-demand for big data analysis. • Real-time budgeting: Departments get real-time usage and spend information. • Reliable access and protection: Researchers get interrupted productivity during outages, strikes and valuable data is backed up centrally.
  • © 2014 Citrix. Confidential.33 Online gaming company Challenges & opportunities • Build a hybrid cloud environment for deploying transient workloads in public clouds and stable long-term workloads on private cloud. Citrix Product/Solution • Citrix CloudPlatform used to build a private cloud solution. RightScale was deployed on top of CloudPlatform for hybrid cloud capabilities. Result • Depending on workload characteristics, customer was able to deploy the workload in a public cloud and once the workload characteristics were identified, they were able to move the workload to the private cloud.
  • © 2014 Citrix. Confidential.34 KT Corporation Formerly Korea Telecom Customer • Largest fixed-line operator, and second largest mobile operator in South Korea Challenges & Opportunities • Provide clients with high-performance, easily scale technology at a fraction of the cost • Find a partner who can help to ensure that enterprises make the most efficient IT investment using KT cloud product • Acquire a solution that can integrate with existing infrastructure technologies Citrix Products/Solutions • Citrix CloudPlatform, Citrix XenServer Result • Achieved performance-proven, cost effective platform (40% lower in cost than Amazon Web Services) • Decreased time-to-market via production-ready system differentiated by tailoring solution based on customers’ needs • Minimized overhead integration costs and complex deployment schedules
  • © 2014 Citrix. Confidential.35 WORK BETTER. LIVE BETTER.