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IABC_Mar25

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Presented to IABC about how changes in media impact business communications.

Presented to IABC about how changes in media impact business communications.


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  • Good presentation on impact of social media on change.
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  • Delightful clarity, as always! We're all so lucky to benefit from George's generous sharing and this great way of accessing his thinking...
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Transcript

  • 1. How Social Media Impacts the Practice of Communications George Siemens March 25, 2010
  • 2. Torches of Freedom
  • 3.  
  • 4.  
  • 5.  
  • 6.  
  • 7.  
  • 8.  
  • 9. Social Media
  • 10. You’ve heard the predications…
  • 11. Social media is empowering
  • 12. Social media is the future
  • 13. Social media is the new reality
  • 14. Social media will make your wildest dreams come true
  • 15. Social media is [blah, blah, blah]
  • 16. You’ve seen the diagrams…
  • 17.  
  • 18.  
  • 19.  
  • 20.  
  • 21.  
  • 22.  
  • 23. Let’s collapse this to something simpler
  • 24.  
  • 25. What types of social & information habits have traditional media placed on humanity?
  • 26. Which of those habits have/will be altered by social media?
  • 27. What do these fields have in common?
    • Marketing,
    • Learning,
    • PR,
    • Organizational communication
  • 28. Transition: control and capacity to shape
  • 29. Boundary blurring & role changing
  • 30.
    • Message shaping, sharing, and engagement
  • 31.
    • Message shaping, sharing, and engagement
    • Distributed and decentralized
  • 32.  
  • 33.  
  • 34. A different kind of listening
  • 35. participative listening
  • 36. Message is shaped for ( with ) you
  • 37.
    • 79% of Fortune 100 using social media
    • http://bit.ly/d9b81i
  • 38.  
  • 39. Socially-driven information interaction
  • 40.  
  • 41. Media and message fragmentation
    • What does it mean?
    • How can it [ the message ] be “recreated”?
  • 42.  
  • 43. Greenpeace/Nestle
  • 44.  
  • 45. http://www.youtube.com/watch?v=foR3sfWu5IQ
  • 46. An ecosystem of tools around managing/monitoring/evaluating social media
  • 47.  
  • 48.  
  • 49.  
  • 50.  
  • 51.  
  • 52. Digital graffiti & layering
  • 53. From . to /
  • 54. www . yourcompany . com
  • 55. twitter.com / yourcompany
  • 56. facebook.com / yourcompany
  • 57. ustream.tv/user / yourcompany
  • 58. foursquare.com/user / yourcompany
  • 59. www.whatever.com / yourcompany
  • 60. What does your audience need in this environment?
  • 61. What does your audience want in this environment?
  • 62. Trust
    • Sloppy reality
    • Organized mechanical
  • 63. The medium is the message?
  • 64. The medium alters the message
  • 65. The medium alters the organization
  • 66. Social Media Conference: April 25-26, 2010
    • Edmonton
    • tekri.athabascau.ca/socialmedia/
  • 67.
    • [email_address]
    • FB/Twitter/4SQ/delicious/whatever: gsiemens