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Presented to IABC about how changes in media impact business communications.

Presented to IABC about how changes in media impact business communications.

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  • Good presentation on impact of social media on change.
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  • Delightful clarity, as always! We're all so lucky to benefit from George's generous sharing and this great way of accessing his thinking...
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IABC_Mar25 IABC_Mar25 Presentation Transcript

  • How Social Media Impacts the Practice of Communications George Siemens March 25, 2010
  • Torches of Freedom
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  • Social Media
  • You’ve heard the predications…
  • Social media is empowering
  • Social media is the future
  • Social media is the new reality
  • Social media will make your wildest dreams come true
  • Social media is [blah, blah, blah]
  • You’ve seen the diagrams…
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  • Let’s collapse this to something simpler
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  • What types of social & information habits have traditional media placed on humanity?
  • Which of those habits have/will be altered by social media?
  • What do these fields have in common?
    • Marketing,
    • Learning,
    • PR,
    • Organizational communication
  • Transition: control and capacity to shape
  • Boundary blurring & role changing
    • Message shaping, sharing, and engagement
    • Message shaping, sharing, and engagement
    • Distributed and decentralized
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  • A different kind of listening
  • participative listening
  • Message is shaped for ( with ) you
    • 79% of Fortune 100 using social media
    • http://bit.ly/d9b81i
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  • Socially-driven information interaction
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  • Media and message fragmentation
    • What does it mean?
    • How can it [ the message ] be “recreated”?
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  • Greenpeace/Nestle
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  • http://www.youtube.com/watch?v=foR3sfWu5IQ
  • An ecosystem of tools around managing/monitoring/evaluating social media
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  • Digital graffiti & layering
  • From . to /
  • www . yourcompany . com
  • twitter.com / yourcompany
  • facebook.com / yourcompany
  • ustream.tv/user / yourcompany
  • foursquare.com/user / yourcompany
  • www.whatever.com / yourcompany
  • What does your audience need in this environment?
  • What does your audience want in this environment?
  • Trust
    • Sloppy reality
    • Organized mechanical
  • The medium is the message?
  • The medium alters the message
  • The medium alters the organization
  • Social Media Conference: April 25-26, 2010
    • Edmonton
    • tekri.athabascau.ca/socialmedia/
    • [email_address]
    • FB/Twitter/4SQ/delicious/whatever: gsiemens