Making Smarter SEO and Content Marketing Decisions with gShift Data

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Client Success Manager, Jeff Riddall, discusses how to conduct keyword research, identify content to optimize and develop with smart, effective content marketing strategies by leveraging web presence …

Client Success Manager, Jeff Riddall, discusses how to conduct keyword research, identify content to optimize and develop with smart, effective content marketing strategies by leveraging web presence analytics data from gShift.

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  • Introduce the webinar series as a monthly series taking place on the third Wednesday of every month covering a range of topics including SEO, Social and content marketing.Webinar will be recorded.If you have any questions, enter them in the GoTo Webinar chat window and I will address as many as I can at the end.
  • Approx. 20 minutes for presentation and then open it up for questions and answers at the end.
  • Contact gShift sales or your CSM for more details.

Transcript

  • 1. Client Success Webinar Series presents: Making Smarter SEO and Content Marketing Decisions with gShift Data WEB PRESENCE ANALYTICS for BRANDS AND
  • 2. WEB PRESENCE ANALYTICS for BRANDS AND Presenter Jeff Riddall • The very first gShift Client Success Manager • 10+ years experience in Web marketing • Journalism Major • Blogger and Social Media Addict • Hockey Dad jeff.riddall@gshiftlabs.com @JRiddall + JRiddall JRiddall on LinkedIn
  • 3. WEB PRESENCE ANALYTICS for BRANDS AND Agenda • Identifying and focusing on high value keywords • Dealing with Google’s “Not Provided” • Focusing on and optimizing the right content • Social keyword and content research • Mining relevant backlink sources • What’s New and Exciting in gShift Outcome: Help you better find the data you need to make meaningful Web presence optimization decisions.
  • 4. We make it simple for brands to be massively discovered in an increasingly social and mobile world. Processing billions of data points for over 10,000+ brands across 22 countries. WEB PRESENCE ANALYTICS
  • 5. Which Keywords? Mobile Searc h Socia l Focus on a manageable number of keywords – 10 to 20 primary. Find keywords for which the site/presence already has momentum i.e. Page 1 or 2 in Google Find keywords which have a reasonable, relative monthly search volume. WEB PRESENCE ANALYTICS
  • 6. Keywords > Positions Mobile Socia l WEB PRESENCE ANALYTICS Recently fell from #1 and relatively high search volume
  • 7. Keywords > Research Mobile Socia l WEB PRESENCE ANALYTICS
  • 8. “Not Provided” Mobile Searc h Socia l Google’s Secure Search means soon few if any keywords from organic search will be visible. gShift Secure Search Module Identify hidden keywords by understanding what known keywords are delivering traffic to specific pages and approximately how much. Follow More Keywords… WEB PRESENCE ANALYTICS
  • 9. On Site Pages > Insights Mobile Searc h WEB PRESENCE ANALYTICS Multiply monthly search volume by avg CTR
  • 10. Which Content? Mobile Searc h Socia l Find content which already has momentum i.e. Page 1 or 2 in Google Make sure this content is fully optimized for keywords. Link to this content from other internal content or from external sources (backlinks), where possible. Promote this content via social media to encourage social signals. WEB PRESENCE ANALYTICS
  • 11. Keywords > Positions Mobile Socia l WEB PRESENCE ANALYTICS Multiple pages have positions for different keywords – leverage and support all of these
  • 12. Social Keywords Mobile Searc h Socia l Leverage how people are using and searching on Twitter in near real-time to find: • More keywords • Influencers to follow or target • Related Content to Comment on or Curate Other Social Networks to come. This is an add-on extra cost module. WEB PRESENCE ANALYTICS
  • 13. Keywords > Twitter Mobile Socia l WEB PRESENCE ANALYTICS
  • 14. Which Backlinks? Mobile Searc h Socia l Backlinks do still matter Focus on Quality not Quantity Relevant, Reputable Sources Top 50 Data Panel in gShift by Keyword Mine Competitors’ Backlinks WEB PRESENCE ANALYTICS
  • 15. Keywords > Top 50 Mobile Socia l WEB PRESENCE ANALYTICS Look for non-competitive sites to obtain free/paid links on
  • 16. Competition > Backlinks Mobile Socia l WEB PRESENCE ANALYTICS Look for reputable, relevant backlink sources - directories, blogs, advertising opps
  • 17. What Else is New? Mobile Searc h Socia l Near real-time keyword position data – when adding new keywords, Google positions will now be available in 15 minutes or much less depending on the time of day WEB PRESENCE ANALYTICS
  • 18. Keywords > Positions Mobile Socia l WEB PRESENCE ANALYTICS
  • 19. Questions? Mobile Socia l WEB PRESENCE ANALYTICS We will do our best to answer any questions you have now or feel free to contact me via email or your own Client Success Manager. Jeff.Riddall@gshiftlabs.com
  • 20. Special Promotions Promotion expires April 5, 2014 Contact sales@gshiftlabs.com or your CSM for more details WEB PRESENCE ANALYTICS Package What’s Included Social Keyword Research Module ($100 extra with SoLoMo Bundle) • 5 Keywords • 5,000 Tweets/month • $5/keyword over 5 Keywords gShift Referral Program Refer new business to gShift and receive 5% referral fee.
  • 21. Next Month Mobile Socia l WEB PRESENCE ANALYTICS Optimizing for Local Search