GSGWM Service Unit Fall Product Sale Training 2010-2011
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GSGWM Service Unit Fall Product Sale Training 2010-2011

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GSGWM Service Unit Fall Product Sale Training 2010-2011 Presentation Transcript

  • 1. Girl Scouts of the
    Green and White Mountains
    2010 FALL
    PRODUCT PROGRAM
  • 2. YOU
    Are The Key To Our Success
  • 3. Plans to Increase Participation
    In 2009 over 5,500 girls participated in the Fall Product Program
    We hope to exceed that level in 2010!
    There are still many more Troops and Girls to get involved in the program
  • 4. Fall Product Sale Participation
    Benefits and Opportunities
    • All Troops are expected to participate in the two Council Sponsored Product Sales.
    • 5. First is the Fall Product Sale and later in the Girl Scout year, the Cookie Program
    • 6. Variety of options for Troops and Girls to offer.
    • 7. Delicious nuts and candy at attractive prices
    • 8. Family and Friends of Girl Scouts can also order and renew their favorite magazines
    • 9. Purchases provide much needed support for local Girl Scouts.
  • Reasons To Participate
    Provides Valuable Early Start Up Funds
    Helps Our Council
    Promotes Literacy
    Teaches Girls Valuable Life Skills
    Community Service
    Participating is the Right Thing to do
  • 10. ALL FALL 2010 OPTIONS IN ONE GIRL PACKET
    Nuts $1-$2 per item in
    Troop Proceeds
    Girl Packet
    MAGAZINES $1.50 for each catalog and on line orders in Troop Proceeds
    Address Booklet
    $2.00 in Troop Proceeds
  • 11. What You Will Receive…
    Cases of Girl Sales Packets, 50/case
    Printed Girl, Troop & SU Materials
    Your Nut-e User Name & Password
    Samples of Nuts & Incentives
    Banking Instructions
    You Will Receive These Materials
  • 12. Time Lines and Due Dates
    Sale Dates:9/17 – 10/24
    Troops Nut-e entry & paperwork deadline:10/31
    Troop; Mag orders, address books, due to SU:10/31
    SU submits to QSP and council: 11/5
  • 13. Launching The Program SERVICE UNIT RALLIES
  • 14. Suggestions To Help You Succeed
    Encourage Leaders:
    • Send the program packet home with each girl
    • 15. The families will make the decision on how to support the program
    • 16. Explain how the online email offers can generate more orders
    • 17. Anyone can Complete an Address Booklet
    • 18. Buy Some Nuts to Eat, or Renew a Magazine
    • 19. Emphasize the support of Girl Scouts…Participate
  • Three Program Pieces – bundled together
    • Focused on the five skills girls learn with product program
    • 20. Goal Setting
    • 21. Decision Making
    • 22. Money Management
    • 23. People Skills
    • 24. Business Ethics
  • Online Activities
    NEW
    From QSP ‘Be A Reader’ and Ashdon Farms
    www.QSPBeAReader.com/activities
    www.AshdonFarmsGSI.com
    Activities closely relate to Girl Scout program so girls can earn patches, badges and try-its
  • 25. It’s as easy as 1, 2, 3…
    • First…Send emails to friends & family and friends
    • 26. Next…sell nuts and magazines In person
    • 27. Last…complete the address booklet before everything is due to troop/group
  • You Can Feel Good About This
    • We Offer many Children’s Publications
    • 28. Kids Look Forward to Magazines
    • 29. Magazines Help Kids Develop a Love of Reading
  • Why Do 90% of Magazine Subscribers Buy Directly From The Publishers?
    • Girl Scouts Don’t Ask Them To Buy
    • 30. People Don’t Know What a Great Value They Are
    • 31. People Don’t Know Girl Scouts Can Earn Proceeds from the Magazine Sales
    • 32. People Assume Schools
    • 33. Already Have All Of the Magazine Sales
    300 Million Subscriptions NOT Sold by Schools or Girl Scouts
    Girl Scout Sales Less Than ½%
    School Sales
    5 %
  • 34. Benefits of Online Ordering
    Quick and Easy
    Pay with Credit Cards Customers Purchase More!
    Magazines arrive 6 to 8 weeks sooner
    No paper order forms
    No money to handle
    Nationwide customer base
    It’s the future…
  • 35. Any Girl… of Any Age…
    Can Sit on the Couch
    and Send a Few Emails!
  • 36. Online Program
    Starts with the Flyer in the Girl Sale Packet
    Directs the Girls to go to the Council website www.girlscoutsgwm.org, and click on
    the link.
  • 37. www.girlscoutsgwm.org
  • 38. Registration Page
  • 39. Interactive Online Program
    3 age level interactive programs
    Girl activities explore career interests, helping others and working together
  • 40.
    • create an account using an email address at Council Website
    • 41. Enter email addresses to Invite family and friends to support Girl Scouts
    • 42. Print or email detailed order report to get credit for all sales during program
    • 43. New: Option to receive Email every time a purchase is made
    • 44. New: Detail Order Report Sent to registered Email Address at end of program
  • Entering Emails
    Emails are ONLY used for this program & NEVER rented or sold!
    Monkey Email Option
    Gail
    Sederski
    gailsederski@aol.com
  • 45. Electronic Nut Promise Order Taker
    (For Presentation Purposes Only)
    GIRL SCOUTS HEART OF PENNSYLVANIA
    Aaron Parker
    Lauren Parker
    • Option to Also ask family and friends to order nuts
    • 46. Girls Select Who to Ask
    • 47. Girls still have to collect money and deliver
    • 48. Consumer Messaging emphasizes the need to pay for product upon delivery from Girl Scout
    Optional Email sent every time a nut promise is made
    Detailed Order Report Sent to Adult’s Email Address at end of program
    Transfer orders to row on nut order card and total
  • 49. Encourage Girls to Enter EmailsFIRST !
    3 Emails are sent one week apart. Let Emails work while girls sell Nuts & Magazines from the Catalog
  • 50. Email entry screen
    50% of Online Orders Come From the 2nd & 3rd email
  • 51. For people sending traditional emails, the entry screen will resemble this…
    • Copy for people checking nuts:
    Customers will now have the opportunity to make promises online to purchase their favorite nuts and chocolates. Please note that for these nut and chocolate products, money will not be collected online, and products will not be shipped directly to customers. Girls will need to collect money and deliver products.
    You will receive an online report showing the promises that your supporters make to help you with the collection and delivery.
  • 52. At the END of Sale... Girls Print “Detailed Order Report” And Give to Troop Leader
    Parent name
    Troop #
    Girl name
    Units Sold
    Dollars Sold
    Check back & send more emails to reach your goals
  • 53. Monkey mailer
    • option to send a Monkey Mailer
    • 54. Girls choose a career for Maggie the Monkey and email her to friends and family with a message about ordering by the deadline date
    • 55. One standard message with a customizable date
  • Monkey’s Recorded Message
    • Hi, I’m Maggie the monkey and we’ve been learning about careers and the importance of Girl Scouting. We need your help before X* date to earn money to fund activities and service projects. It’s easy to order or renew your favorite magazines by clicking on the link below. You save money and help your favorite Girl Scout reach her goals. Thanks for your support!
    * date entered as end date of sale
  • 56. Email entry screen for people doing monkey mail
    • There will be an option on this screen for people to select to send the nut link
  • Customers will see…
    Magazine store
    Email (Sample Copy)
    Hello karen,
    XYZ Girl Scout Council is currently participating in a magazine product sale and needs your support! It’s fast, convenient, and easy for you to help Girl Scouts. When you buy, renew, or extend your favorite magazine subscriptions, or purchase books from our online store, 40% of each purchase helps Girl Scouts!
    Just click on the link below and you will be able to view the council’s web page, offering:
    -Over 600 popular magazine titles at savings of up to 85% off newsstand prices
    -Online shopping available 24 hours a day, 7 days a week!
    link
    When you have finished shopping for magazines, you can also make a promise to purchase nut and chocolate products. No payment is necessary now. Claire Phillips will receive your selections and contact you later to collect money and deliver products. Simply click on the following link to browse our nut & chocolate offerings:
    link
    Thanks Karen for your support.
    Electronic nut
    order taker
  • 57. Customers will see…
    Electronic nut order taker,
    confirmation page
  • 58. When a customer makes a nut promise, they will get a confirmation email…
    Thank you for your recent promise to purchase nuts or chocolates! A portion of the proceeds will go to XYZ Girl Scout Council on Claire Phillips’ behalf.
    Below is a confirmation number for your promise. Claire Phillips will collect payment and deliver your products. If you have questions about your nut promise, please email kphil@maine.rr.com (registered email address).
    Thank you for supporting Girl Scouts!
    Promise Number: 123456 placed on 6/10/2010
    Details of products and prices of items ordered
    *note – customers purchasing magazines will receive the same confirmation they do today.
  • 59. When a customer buys a magazine, the girl (or parent) receives….
    • Subject: One of your supporters has made a purchase!
    Hello Karen,
    Claire Phillips has a new order! Cherie Mathis just made a purchase on QSP’s online store to support XYZ Council. The details are below:
    Product name, quantity, price
    To check your progress at any time, <click here> to log into your account.
    Thank you for participating in the magazine sale!
    Legal disclosures
  • 60. When a customer makes a nut promise, the girl (or parent) receives….
    • Subject: One of your supporters has made a promise to purchase nuts!
    Claire Phillips has a new nut promise! Cherie Mathis has promised to order the items below to support XYZ Girl Scout Council.
    Product info: name, quantity, price
    To check your progress at any time, <click here> to log into your account.
    Thank you for participating in the nut sale!
    Legal discolsures
  • 61. At the end of the sale, the girl (or parent) receives…..
    • Subject: Important: XYZ Council’s product sale has ended!
    XYZ Council’s product sale program has ended. Thank you Claire Phillips for your participation. Please <click here> for a summary of all of your supporters’ magazine orders and nut promises.
    Please print this report or email it to your product program manager for credit.
    Thank you for your support!
    XYZ Girl Scout Council
  • 62. For Those Who Don’t Shop Online…
    Magazine Catalog Ordering
  • 63.
    • Renew Current Subscriptions
    • 64. Buy New Subscriptions
    • 65. Have GIFT Subscriptions Sent
    • 66. All For The SAME PRICE and it Benefits Girl Scouts!!
  • Pay later Paper orders
    majority of orders still made in person
    White and yellow stay with troop, pink with customer
    Gift order forms included
  • 67. QSP/TIME Customer Guarantee
  • 68. Nuts and Chocolate
  • 69. 2010 Order Taker
  • 70. news with Nuts
    Girl Scout TINwith mint meltaways
    3 pack Gift Box
  • 71. THE ADDRESS BOOKLET
    • FOR FRIENDS AND FAMILY NOT DIRECTLY CONTACTED BY THE GIRL DURING PROGRAM (MAYBE OUT-OF-TOWN)
    • 72. GIVEN OPPORTUNITY TO BUY MAGAZINES
    • 73. It takes about 5-10 Minutes
    • 74. $2.00 in troop proceeds and opportunity for every girl to participate
    • 75. INITIAL OFFER AND THEN A REMINDER MAILING SENT 2-3 WEEKS LATER
    • 76. NAMES AND ADDRESSES NOT RENTED OR SOLD
  • Address Booklet
    Girls personalize postcards
    for family & friends they have not already contacted
    Ashley Braxton
    Gulfcoast FL
    737 11
  • 77. Address Booklet Postcard
    • Girls complete postcards with names & addresses of friends and family
    • 78. Personalize with a P.S. Message
    • 79. Easy option, every girl can participate, no selling
    Annie
    Greater Council
    737
    Abigail Parker
    Abigail
    Ms. Annie Sederski
    1024 Nichols Lane
    Hi Grandma -Thanks for supporting our Troop!
    Bloomington MN 55431
  • 80. “Capture Your Dream”
    Troop Proceeds and Girl Recognitions
  • 81. $1 or $2 Per Nut Item
    $2.00 Per Address Booklet
    $1.50 for each magazine order Magazine Catalog Orders includes online
    Troop Proceeds
    Troops Can Easily Earn
    Start-Up Funds
  • 82. How Much Can Your Troop Earn?
    Troop with 10 Girls
    Each Girl sells:
    3 QSP Orders
    20 Nut Items
    1 Address Booklet
    Troop Earns:
    $315 Profit!!
    Great Early Start Up Funds!!!
  • 83. Interlocking Patches
    Collect Them All
  • 84. Girl Recognition Highlights
    • Interlocking Patch Set
    • 85. Mini Gel Pens or Monkey = 20 items
    • 86. Music Download Certificate or Tee Shirt = 40 combined items
    • 87. Ribbon Watch Set or Large Monkey = 65 combined items
    Incentives are Pictured on the back of the nut order card in color.
  • 88. Attitude and Expectations
    • Explain the Importance of the Fall Sale; Important to the Council, Early Start Up Funds, Literacy
    • 89. Handle Excuses
    • 90. Explain that all Troops are expected to participate
    • 91. Offer to Help Them
  • Action Steps
    • Enter/Edit your troops in Nut-e and set up Troop user names & passwords
    • 92. Plan Dynamic Trainings for your troops… Have Fun
    • 93. Show incentives & nut samples at trainings
    Steps to Your SU Success
  • 94. Action Steps…
    • Distribute girl sales packets, printed materials and Troop Goal Sheets
    • 95. Maintain a Positive Attitude & be Excited
    • 96. Ask For Help if you need it… too important not to
    Steps to Your SU Success
  • 97. Action Steps…
    • Follow up with your Leaders by Phone, Email, Text, etc.
    • 98. Forward Promotional emails from Council to your email list, They Work!
    • 99. Encourage late forming troops to participate
    • 100. Remind Leaders of deadlines
    Steps to Your SU Success
  • 101. 2010 Fall Product Program
    Troops are being invited to go to the Council website and view a Fall Product Program training.
    The 15 minute online training should give them some preliminary information about the program.
    We ask that Troop Managers view this training BEFORE they come to your Service Unit meeting to receive all the specifics AND the sales materials!
  • 102. MORE INTUITIVE
    FEWER CLICKS
    ENHANCED PERFORMANCE
    DEPENDABLE
    It’s the Nut-e You Know, But Easier and Faster
  • 103. New Web Address
    www.AshdonFarmsNute.com
    Your Service Unit Logo In
    Login Name: Password:
  • 104. Service Unit - Addresses
    • Enter login and password assigned to you
    • 105. Enter incentive & Nut Delivery Sites
  • Service Unit- Troop Set-Up
    • To view or Add troops in the SU, click “Troops” icon
    • 106. Click pencil icon beside the troop you want to view
    • 107. Set-Up Login & Password under “Troop Users”
  • Troop/group - Addresses
    • Troop Enters login and password assigned
    • 108. Ask troop to update contact information
  • Troop/group – Order Entry
    • Follow Steps 1 to 4 after clicking “Girl Orders” Icon
    • 109. If troop submits, Service Unit can un-submit Troop
    • 110. Help Icons Available Throughout Nut-E 2.0
  • Click the green Add Order Button , enter Magazine and Nut Quantities, and click Save. Incentives will automatically calculate.
  • 111. Enter quantities sold and Incentives Automatically populate. If there is a Choice, you need to select the desired choice.
  • 112. Submit Nut/Candy Order
    After all girl orders have been finalized, click the green “Submit Nut/Candy Order” button. Troops can still edit the QSP items until the Council submits their Incentive Order.
  • 113. Reports Icon
    When the page opens all reports listed will be at the Service Unit level. To view Troop level reports just select a Troop from the drop box. To see Service Unit level reports again, just select “All Troops” at the top of the drop box. Some reports are available in both PDF and Excel formats. Just click the icon you wish to view.
  • 114. Delivery Ticket and Receipt
    Service Unit, Troop and Girl Level Reports Available 24/7
    Eliminate need for receipt books
  • 115. Have Questions?
    Click on the HELP Icons
    SU & Troop Manuals
    Call Council
  • 116. By Working Together… We Can All Achieve Our Goals
    Let’s Make This The Best Fall Product Sale Ever!
  • 117. Thank You!
  • 118. THANK YOU
    Pat Farrell
    Director of Product Programs
    Girl Scouts of the Green and White Mountains
    Serving New Hampshire and Vermont
    PO Box 10832 - One Commerce Drive
    Bedford, NH 03110
    603-627-4158 x137 or 888-474-9686 x137
    pfarrell@girlscoutsgwm.org