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The Essentials: Facebook, Twitter & YouTube

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This presentation was created by Gretchen Schroeder for the first annual Social Media A Capella Conference (SMACC). The purpose of the presentation was to give attendees an introduction to three of …

This presentation was created by Gretchen Schroeder for the first annual Social Media A Capella Conference (SMACC). The purpose of the presentation was to give attendees an introduction to three of the most important social media platforms.

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  • Good morning! Gretchen Schroeder, I’m currently getting my master’s in PR here at Syracuse. I graduated from Cornell last May and jumped into this program about 6 weeks later and will be finishing up at the end of May. I’ve gotten really invovled in SM this year and am a student member of Syracuse university’s social media team. I am mainly responsble for Twitter - so if you follow SyracuseU on Twitter, you are following me at times. I have prepared some slides and notes, but I really want this presentation to be valuable to you so feel free to stop me at any time with questions.
  • I’d like to open up the presentation with this video for those of you out there who may be wondering why SM is such a big deal.
  • So hopefully that video gave you a good idea of why it’s important to take part in social media - it is a fundamental shift in the way we communicate. SM is opening up more channels of communication and holds companies more accountable. When we look at this group of logos and see all these social media tools and can understand why we might feel overwhelmed and be unsure of where to start. Fortunatley, today we are going to focus on three of them:
  • Facebook, Twitter and YouTube can be considered the big 3. Just so I have an idea, how many of you have a Facebook account? Twitter? Watched a video on YT? How many of you have uploaded a video to YouTube? Ok, so let’s take a look at these more closely…
  • May have seen “The Social Network” Was reading something last night that said in 20 minutes, 1 million links are shared on FB. That’s huge.
  • If you are going to start a FB page for your business or organization, there are a few simple tips to keep in mind. One thing that we’ll see throughout this presentation, is that the same principles for good customer service and marketing apply online as they do in person - if you are at a networking event you are not just going to be standing in 1 corner, talking about yourself, and ignoring what everyone else has to say. If you are, then you’re missing the purpose. Scott Stratten, author of unmarketing, skyped in to my social media class this semester and had a really good point. He said social media only amplifies your product and message. If it’s a poor product or you have bad custoemr service, social media can’t fix that!
  • During South by Southwest, Tweets increased from 20,000 per day to 60,000 per day. As I mentioned earlier, there is an average of 140 million tweets sent each day. Tweets = 140 characters
  • Since Twitter is a little more foreign to some people, I’d like to go over some of the basics. Ask people what they know about or want to know more about!
  • Response time is critical! If you don't respond, someone else is writing a story in your absence. @chrisbrogan #RotoloClass People make mistakes all the time...but if you do: Acknowledge, Apologize, and Act! -@chrisbrogan #RotoloClass
  • Response time is critical! If you don't respond, someone else is writing a story in your absence. @chrisbrogan #RotoloClass People make mistakes all the time...but if you do: Acknowledge, Apologize, and Act! -@chrisbrogan #RotoloClass
  • Transcript

    • 1. The Essentials: Facebook, Twitter & YouTube #SMACC2011 Presented by: Gretchen Schroeder @gretchenclare
    • 2. Is Social Media For Me? > > > > > > > > > > > > > > > > > > >
    • 3.  
    • 4. The Essentials
      • Over 500 million users
      • 140 million tweets per day
      • 24 hours of content uploaded every minute
      > > > > > > > > > > > > > > > > > > >
    • 5. History
      • Founded by Mark Zuckerburg in 2004
      • Started out as a network for college students
      • More then 30% of Facebook users are 35 years or older
      • People spend over 700 billion minutes per month on Facebook
      > > > > > > > > > > > > > > > > > > >
    • 6. Dos & Don’ts
      • + Engage with fans
      • + Ask questions
      • + Encourage conversation
      • + Respond to criticism
      • -- Ignore comments or questions
      • -- Delete negative comments
      • -- Visit your page once a week
      > > > > > > > > > > > > > > > > > > >
    • 7. > > > > > > > > > > > > > > > > > > > > > > 15,693,560 Likes
    • 8. > > > > > > > > > > > > > > > > > > > > > > 108,155 Likes
    • 9. > > > > > > > > > > > > > > > > > > > Fast response Encouraging engagement Public customer service
    • 10. Facebook for Business
      • 61% of Fortune 100 companies have a Facebook presence
      • Facebook pages give consumers a place to talk about your brand - why wouldn’t you want to know what they’re saying?
      • Syncapse (July 2010) found that a “like” is worth $136
      > > > > > > > > > > > > > > > > > > >
    • 11. History
      • Founded in March 2006 by Jack Dorsey, Evan Williams & Biz Stone
        • “ We came across the word 'twitter', and it was just perfect. The definition was 'a short burst of inconsequential information,' and 'chirps from birds'. And that's exactly what the product was.”
        • - Jack Dorsey
      • SxSW 2007 as the tipping point
      > > > > > > > > > > > > > > > > > > >
    • 12. The Basics
      • Followers
      • Mentions (@)
      • Hashtags (#)
        • Tweet Chats
      • Direct Messages
      • Lists
      • Platforms:
        • Tweetdeck, Hootsuite
      > > > > > > > > > > > > > > > > > > >
    • 13. Dos and Don’ts
      • + Faces not logos!
      • + Engage with your followers
      • + Respond to questions
      • -- Only tweet about yourself
      • -- Keep your account private
      • -- Ignore negative tweets
      • -- Be afraid to participate
      > > > > > > > > > > > > > > > > > > >
    • 14. 70-20-10 Rule
      • 70% - Information Sharing
        • Articles, pictures, stats, links to relevant resources
      • 20% - Engagement
        • Talking to followers & those you follow
      • 10% - Self-promotion
        • Check out our website, look at this product
      > > > > > > > > > > > > > > > > > > >
    • 15. Twitter Superstars
      • Zappos ( @zappos )
      • Wegmans ( @Wegmans )
      • Ford ( @Ford )
      • Syracuse University ( @SyracuseU )
      • Chris Brogan ( @chrisbrogan )
      • Scott Stratten ( @unmarketing )
      > > > > > > > > > > > > > > > > > > >
    • 16. Twitter #Fail
      • “ Every time I go to @PriceChopperNY I realize why they are not @Wegmans. Tonight, bare produce and this sign:”
      • Price Chopper Blog
      > > > > > > > > > > > > > > > > > > >
    • 17. History
      • Created by three former PayPal employees in 2005
      • Bought by Google for $1.65 billion in November 2006
      • Used for news, searching, personal uploads, and fun
      > > > > > > > > > > > > > > > > > > >
    • 18. Viral Videos > > > > > > > > > > > > > > > > > > >
      • Charlie
      • Numa Numa
      • Friday
      • Jennifer Aniston Goes Viral
      • Coca Cola: Happiness
    • 19. What’s the Secret? > > > > > > > > > > > > > > > > > > >
      • Common characteristics:
        • Humor
        • Babies
        • Pets
        • Parodies
      • *** There is no way to tell
      • what will become a viral video!
      • Viral videos are often inexpensive, but can be risky
    • 20. Evaluation > > > > > > > > > > > > > > > > > >
      • Klout
      • Twitalyzer
      • Export.ly
      • Social Mention
      • Tweet Effect
      • Tweet Reach
      • Who am I talking to on social media channels that I wouldn’t be able to otherwise?
    • 21. Thank You! #SMACC2011 Gretchen Schroeder @gretchenclare [email_address]