Web 2.0 NY: When Products Start Talking Back

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How the Internet of Things is reshaping product development and marketing

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Web 2.0 NY: When Products Start Talking Back

  1. What Happens When Our Products Start Talking Back?<br />September 29th, 2010<br />Garrick Schmitt @gschmitt<br />garrick.schmitt@razorfish.com<br />Managing Director, Experience & Platforms, Razorfish<br />
  2. #prodtalk<br />Twitter Backchannel<br />
  3. A) Developer?B) Designer?C) Marketer?D) None Of The Above?<br />
  4. A) Smartphone?B) Kindle/iPad?C) GPS?D) Nike+?E) SmartMeter?F) More Than One? G) None Of The Above?<br />
  5. Will The Internet Of Things Will Reshape Marketing?<br />
  6. Our Panelists:Usman Haque, Pachube Andrew Zolty, Breakfast Allison Mooney, MobileBehaviorShiv Singh, PepsiCo<br />
  7. “The Internet of Things refers to the networked interconnection of everyday objects. It is generally imagined as a self-configuring wireless network of sensors whose purpose would be to interconnect all things.”<br />
  8. “After that, you’re more machine than man.”-- Gary Shteyngart on TwitterAuthor, Super Sad True Love StoryNew York Magazine<br />
  9. Botanicalls<br />Photo Courtesy of http://interactiondesign.sva.edu/blog/archive-detail/2009/04/<br />
  10. BakerTweet<br />Photo Courtesy of http://tweethacking.com/twitter-hacks/twitter-hack-baker-tweet-updates-baking-status-on-twitter/<br />
  11. Nokia ECO<br />
  12. Nike+<br />
  13. Hacks<br />Photo Courtesy of http://www.mobilebehavior.com/2010/07/21/wearable-computing-check-in-here-on-foursquare-via-nike/<br />
  14. How Big Could This Be?<br />
  15. More Devices Are Connected Than People: US Carriers Added 2.6mm Devices In Q2 Versus 1.2mm Contract Customers<br />1) GigaOm http://gigaom.com/2010/08/10/stats-the-age-of-the-internet-of-things-has-dawned/<br />
  16. AT&T Added 896,000 Connected Devices In Q2 2010Verizon Added 264,000 Embedded Device Connections In Q2 2010<br />1) Chetan Sharma http://chetansharma.com/usmarketupdateq22010.htm<br />
  17. ARM Customers Sell About 4 Billion Chips This Year Average US Consumers Consume 230 MB/mo Up 50% In Six Months<br />New York Times http://bits.blogs.nytimes.com/2010/09/20/you-too-can-join-the-internet-of-things/<br />Chetan Sharma http://chetansharma.com/usmarketupdateq22010.htm<br />
  18. 281 Exabytes of Online Data In 2009, Up 56x Since 2002 By 2014, Cisco Predicts 3.6 Exabytes Of Mobile Network Data Per Month – The Equivalent of 1 Billion DVDs<br />http://www.readwriteweb.com/archives/the_coming_data_explosion.php<br />http://news.cnet.com/8301-30686_3-10449758-266.html<br />
  19. Sensor Revolution:Vibration, Tilt, Rotation, Navigation, Sound, Air Flow, Light, Temperature, Biological, Chemical, Humidity, Pressure, Location….<br />
  20. A Few Examples…<br />
  21. LIVESTRONG<br />
  22. LIVESTRONG<br />
  23. PEPSICO<br />
  24. PEPSICO<br />
  25. NATURAL FUSE<br />
  26. NATURAL FUSE<br />
  27. Key Questions:<br />
  28. 1. Changes To Product Development?2. Shifting Approach To Marketing?3. New Ways To Share Experiences?4. New Ways To Tell Stories?5. New Ways To Change Behavior?<br />
  29. Garrick Schmitt, @gschmittUsman Haque, @uahAndrew Zolty, @aszoltyAllison Mooney, @allimooneyShiv Singh, @shivsingh<br />
  30. Thank You<br />

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