Your SlideShare is downloading. ×
Do Real People Really Use Tag Clouds?
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Do Real People Really Use Tag Clouds?

19,528
views

Published on

Research to help designers, marketers and publishers distinguish between web 2.0's hits and hype from Avenue A | Razorfish.

Research to help designers, marketers and publishers distinguish between web 2.0's hits and hype from Avenue A | Razorfish.

Published in: Business, Technology

4 Comments
60 Likes
Statistics
Notes
  • ok
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • It's amazing how much Facebook has moved up the list since this video was made.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Thank you!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • cool and thanks -- i can see how a cbs uses socmedia to bring in participants (a broadcaster will always think about its own audience first), or how red bull would use socmedia to provide cool content and cool audiences (a beverage needs associate with content because its content is liquid)... for brand plays, like Williams Sonoma, what's the best socmedia play? I'm wondering if conversational media make a good tool for branding, or are better for direct sales, events, promos, etc..
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
19,528
On Slideshare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
0
Comments
4
Likes
60
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Do Real People Really Use Tag Clouds? Research To Help Separate Web 2.0’s Hits From Hype Garrick Schmitt Vice President, User Experience Avenue A | Razorfish
  • 2. I.  Digital Consumer Behavior Study II.  What The Data Means For Designers III.  Downloads and Further Analysis
  • 3. Digital Consumer Behavior Study
  • 4. Do Consumers Use Tag Clouds?
  • 5. Design vs. Demographics: How do people “discover” things? How do people adopt emerging (Web 2.0) technologies? What drives consumers online purchase habits? How has video changed the consumer landscape? Are mobile services being widely used, or not?