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                    <span style="font-size:14px;">Do Real People Really Use Tag Clouds?</span><br/>
                    From: <a href="http://www.slideshare.net/gschmitt/">gschmitt</a>, 6 months ago<br /><br />
                    <div style="width:425px;text-align:left" id="__ss_344495"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/gschmitt/do-real-people-really-use-tag-clouds?type=powerpoint" title="Do Real People Really Use Tag Clouds?">Do Real People Really Use Tag Clouds?</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=dorealpeopleusetagcloudsia08gschmitt-1207763072608807-8&stripped_title=do-real-people-really-use-tag-clouds" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=dorealpeopleusetagcloudsia08gschmitt-1207763072608807-8&stripped_title=do-real-people-really-use-tag-clouds" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View SlideShare <a style="text-decoration:underline;" href="http://www.slideshare.net/gschmitt/do-real-people-really-use-tag-clouds?type=powerpoint" title="View Do Real People Really Use Tag Clouds? on SlideShare">presentation</a> or <a style="text-decoration:underline;" href="http://www.slideshare.net/upload?type=powerpoint">Upload</a> your own. (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/microsoft">microsoft</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/nytimes">nytimes</a>)</div></div><br /><br />
                    Research to help designers, marketers and publishers distinguish between web 2.0's hits and hype from Avenue A | Razorfish.<br /><br />
                    <a href="http://www.slideshare.net/gschmitt/do-real-people-really-use-tag-clouds">SlideShare Link</a>
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Do Real People Really Use Tag Clouds?

From gschmitt, 6 months ago

Research to help designers, marketers and publishers distinguish b more

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Slide 1: Do Real People Really Use Tag Clouds? Research To Help Separate Web 2.0’s Hits From Hype Garrick Schmitt Vice President, User Experience Avenue A | Razorﬁsh

Slide 2:I. Digital Consumer Behavior Study II. What The Data Means For Designers III. Downloads and Further Analysis

Slide 3:Digital Consumer Behavior Study

Slide 4:Do Consumers Use Tag Clouds?

Slide 5: Design vs. Demographics: How do people “discover” things? How do people adopt emerging (Web 2.0) technologies? What drives consumers online purchase habits? How has video changed the consumer landscape? Are mobile services being widely used, or not?

Slide 6: ‘Connected Consumers’ Lead the Way:

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