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My Aesthetic Product Launch

My Aesthetic Product Launch



My worldwide product launch from a few years ago.

My worldwide product launch from a few years ago.



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    My Aesthetic Product Launch My Aesthetic Product Launch Presentation Transcript

    • Specialty Medical Gregory Schaeppi
    • Patient Population: Predominantly Women
      • Aesthetic Procedure Experienced
      • • Experimented with other medi-spa type
      • treatments such as Botox, fillers, facial
      • Rejuvenation…
      • • Likely to have undergone cosmetic surgeries
      • • Cellulite likely to be one of many issues they would like treated
      • Potential New Patients
      • • Tend to be younger and more active
      • • Cellulite is their main concern, otherwise satisfied with their appearance
      • • Not ready for elective surgery, looking for noninvasive treatment
    • % of Women who are extremely or very concerned about wrinkles and sagging skin: Wrinkles: 44% Sagging Skin: 41% Women are Concerned About Signs of Aging* * Harris Interactive study for American Society of Plastic Surgeons 2006.
    • The Skin Tightening Market
      • A large market exists for medical treatments that tighten the skin to reduce the effects of aging and environmental factors (such as UV exposure)
      • The traditional methods for accomplishing skin tightening have been surgical excision and extremely painful chemical peels
    • What is Skin Tightening?
      • It is a permanent, non-surgical alternative to a face lift or tummy tuck
      • Skin tightening is quickly becoming one of the most popular and fastest growing skin rejuvenation techniques
    • The Skin Tightening Market
      • 2006 = 205,000 procedures @ $82M annually *
      • 2011 = 3,000,000 procedures @ $1B annually *
    • The Body Shaping Market Catalyst Driving Growth Device Sales est 2006 2011 $231M $564M Procedures est. $14.4M $32.5M Fees Earned est. $4.2B $7.5B $4.5B $8.1B *Medical Insight, Inc. 2006 Body Shaping Market Study
    • What is Cellulite? is a skin condition affecting over 90% of women. Cellulite commonly appears on the hips, buttocks and legs, but is not caused by being overweight, as many believe. Even those with slim figures often complain about cellulite. Cellulite is a common term used to describe superficial pockets of trapped fat, which cause “orange peel” skin Cellulite
      • Underneath the epidermis/dermis exists a fat layer, known as the subcutaneous or hypodermis layer.
      • The hypodermis is structurally unique from the other fat layers because its fat lobes are organized into chambers by surrounding strands of connective tissue
      Cellulite makes its home here. Where is it Cellulite located?
    • Three types of fatty layer data are collected Location/depth
          • Thickness
      Liquid/Solid Density Mapping the Fat Layer
    • How does it formulate? Fat cells within the chambers of the hypodermal layer expand against the vertical connective tissue like a balloon expanding inside a plastic bag. Eventually this connective tissue contracts and holds the skin at a non-flexible length, while the surface tissue continues to expand. Capillaries Collagen fibers Fat cells Dimpling on outer skin layer
    • How does it formulate? The condition compounds when the capillaries are compressed; retarding metabolism and a natural osmotic process between the blood and the tissues. Tissues receive less oxygen The metabolic rate drops sharply The body is no longer capable of processing the cellulite condition on its own Signs of dense, unhealthy cells appear in the abdomen, thighs and buttocks…
    • Cellulite … Let’s compare the cellulite condition to frozen water in a plastic cup. Drinking straw = Capillary Cup walls = Connective tissue Water = Fat cell When the body’s natural fat processing system does not operate as fast as fat is collected in the fat cells, the cells fill up like a balloon pushing the cell walls out and up.
    • What is Collagen?
      • Collagen is the most abundant protein in the body (accounting for 30% of the total protein in the human body).
      • Collagen is responsible for the strength and elasticity of our skin. The gradual degradation of collagen leads to the characteristic lines, wrinkles and folds that accompany the aging process.
    • Collagen Fibers
      • Tough bundles of collagen called collagen fibers are a major component of the extra-cellular matrix that supports most tissue structure .
    • De-naturation
      • The safe temperature range to shrink collagen fibers without destroying them is narrow (60 – 70 degrees C.)
      • When the collagen molecule is subjected to temperatures between 60 degrees and 70 degrees C., ultra-structural cross-links rupture and cause the immediate contraction of the fibers to about 1/3 their original length. The molecules, however, remain intact—provided that temperatures do not exceed 75 degrees C.
      • Radiofrequency devices promote skin tightening non-invasively by means of a two stage process:
        • De-naturation, the first stage produces an immediate effect
        • Collagen remodeling, the second stage is gradual and occurs over a period of 3 to 6 months
    • The RF Spectrum
      • The Sybaritic ST operates at 5 MHz or 5 million cycles per second
      • Most ST’s operates in the (HF Shortwave) High Frequency range
      300 kHz to 3 MHz (= wavelengths from 1000 meters to 100 meters) MF (Medium Frequency) 3 MHz to 30 MHz = ( wavelengths from 100 meters to 10 meters) HF Shortwave (High Frequency) 30 MHz to 300 MHz (= wavelengths from 10 meters to 1 meter) VHF (Very High Frequency) 300 MHz to 3000 MHz (= wavelengths from 100 cm to 1 cm) UHF (Ultra High Frequency) 3 GHz to 30 GHz (= wavelengths from The RF Spectrum 10 cm to 1 cm) SHF (Super High Frequency) Also known as the microwave band 30 GHz to 300 GHz (= wavelengths from 10 mm to 1 mm) EHF (Extremely High Frequency) Used for satellite communications
    • Electromagnetic Spectrum
      • RF frequency Range = 3 Hz to 300 GHz
      The Sybaritic Skin Tightener operates in the AM Radio range
    • Conductivity of Different Types of Tissue
      • Tissue containing blood has the highest electrical conductivity. Bone, fat and dry skin have the lowest conductivity
      0.25 Wet Skin 0.03 Dry Skin 0.03 Fat 0.02 Bone 0.7 Blood Conductivity (@1 MHz) Tissue
    • Select Treatment Area
    • Abdomen Treatment Touch the abdomen then the Abdomen button to enter the Abdomen Treatment Program 1 2
    • Back Treatment Touch the model’s back then the Back button to enter the Back Treatment Program 1 2
    • Specialty Medical Gregory Schaeppi