Soil Tree Profile

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Soil Tree Profile

  1. 1. We R…• Soil Tree: An end-to-end Experiential marketing solutions company• Founded as Riding Warrior in the year 2009.• A Creative team. A Pack of Event Management Professionals . A Networkof Partners...all at the same time• Dedicated to crafting communication ideas for brands leveraging on-ground and non-conventional media• Less of Jargons and More of Jagrans (Executing ideas, anytime, any place)• In other words, we provide brand custodians withTouch n Tell communication ideas for consumers ata relevant place, time and environment.
  2. 2. Our KarmaScopeYes, we believe in Karma, no matter how big or small.• From handling fabrication works to hosting fascinating events we cover it all• Managing one promoter activity to multi-city promotion• With a strong emphasis on providing solutions that are innovative,transformative and cost-effective• Our Services:– BTL Activations– Events– Retail– Weddings
  3. 3. BTL & BEYONDBTL Activities
  4. 4. BTL and beyond• From converting the brief in to a memorable conversation, RW focuses ondelivering consumer centric BTL campaigns• RW’s BTL strengths include:– Promotions– Road Shows– Alliances & Co-promotions– Exhibitions– Mall Promotion– School Contact Program– RWA Activation– Printing and Fabrication Support
  5. 5. CASE STUDIES
  6. 6. HPCL School Activity• Campaign: Art for Awareness• Objective: Create awareness for Kitchen Safety via School ContactProgram• Task at Hand: Manage School Contact Program• Cities: Nagpur, Ahmadabad, Surat, Bhopal, Indore and Bangalore• Covered: 63 Schools• Execution: Organised SCP with presenter and AV
  7. 7. Panasonic• Campaign: Sound of India• Objective: Consumer awareness for new range Panasonic Plasma TV andname their new line of speaker• Task at Hand: Manage Road Show followed by an Exhibition in Mall• Cities: Mumbai, Thane, Navi Mumbai, Pune, Nasik, Kolhapur, Aurangabad,Surat and Baroda• Road Show: 4 days per city powered by an emcee and promoters• Mall: 4 days activity powered by an emcee and promoters
  8. 8. Richfeel Branding• Campaign: Times Mumbai – Lavasa Women Car Rally• Objective: Richfeel branding for the event• Task at Hand: Manage Graffiti wall in Mumbai and Lavasa. Set-up footmassage spa in Lavasa• Cities: Mumbai and Lavasa• Execution: Manage parallel set-up in Mumbai and Lavasa
  9. 9. Kingfisher• Campaign: Good Times Moment• Objective: Campaign that re-live the King of Good Times belief the brand• Task at Hand: A pub promotion to grab TG’s Good Times moment they hadwith Kingfisher beer• City: Mumbai• Execution:1. Good Times Moment of the TG was taken via:-• Promoters filling the good times form• Taking video bytes with an emcee and asking for their good timesmoment2. Organise Finale with the shortlisted candidates• Covered: 12 Outlet and more than 400 participants with 20 finalists
  10. 10. Kingfisher• Campaign: IPL Campaign: The Good Times are back again..!• Objective: Leverage KF’s association with IPL and boost on- premiseconsumption of Kingfisher during match hours• Task at Hand: Manage pub promotion and select the winners for speciallive screening of IPL final• Cities: Promo: Mumbai & Pune. Finale: Pune• Execution:• Promoters filling the forms and asked to come up with a Kingfisher IPLJingle• Manage the special live screening of the final match at ARC Asia• Covered:• 17 outlets in Pune with more than 500 participants and 15 finalists• 20 outlets with more than 600 participants
  11. 11. ONE STOP SHOPRetail
  12. 12. One Stop Shop• RW offers a variety of solutions tailored to facilitate consumer’s buyingdecisions and POP sales• RW’s Retail solutions include:– POS Placement– Kiosk Displays– ISDs & Promoters– Mystery Shopping– Retail Audit– Other Creative Solutions
  13. 13. CASE STUDIES
  14. 14. MAX Retail• Campaign: Fashion Weekends• Objective: Create an atmosphere of fashion in store & Boost the sales viafashion consultants• Task at Hand: Manage fashion weekends and Fashion designers to interactwith the TG and consult them on styling• Cities: Mumbai, Baroda, Indore & Bhopal• Execution: Fashion consultants in store for 4 weekends interacting with TG• Emcee to engage with the TG and play interactive games• Covered: Mumbai 7, Baroda:1, Indore: 2, Bhopal: 1
  15. 15. Eureka Forbes• Campaign: Retail branding at stores selling Eureka Forbes products• Objective: Highlight Eureka branding at the multi brand stores, ModernTrade and Mom & Pop Stores• Task at Hand: Manage POP at the dealers of Eureka Forbes• Cities: Mumbai, Navi Mumbai, Thane, Mira Road, Virar, Palghar,• Execution: Put up stickers, Posters, standees, Shelf Mats at the stores• Covered: More than 400 outlets
  16. 16. GO LIVEEvents
  17. 17. Go Live!Creative ConceptualizationEvent Production Venue SelectionLogistics Management360 Degree support for making every event Fascinating from Start to Finish!Corporate Events * Theme Parties *Entertainment Shows * Artist ManagementConference * Product Launch * Store Opening *Production Support
  18. 18. CASE STUDIES
  19. 19. HPCL Nagpur Event• Event: Art for Awareness National Drawing Contest• Objective: Winners from 21 cities across India to participate in the contest• Task at Hand:• Coordinate with the city winners for the travel• Manage the local pick-up and drop for the participants• Set-up in the venue• Coordination during the event and manage the flow• Venue: Hotel centre Point, Nagpur• Participants: 80 participants from 40 cities
  20. 20. Jalnawala’s International Martial Arts Summit• Event: Taekwondo Summit• Objective: Plan and manage the annual taekwondo meet• Task at Hand:– Prepare plan and supervise the execution of 5 day event– Coordinate with the media for tie-ups– Manage the flow of event as scheduled– Taking care of the VIPs• Venue: S.S.C. International Sports Complex, Balewadi, Pune• Participants: 1000 participants from across India
  21. 21. Zee Learn• Event: Budding Scientist Contest, Hyderabad• Objective: Manage State level Inter-School Event followed by PrizeDistribution• Task at Hand:• Manage the inter-school event at 3 venues same time followed by prizedistribution• Set-up for exhibition and prize distribution• Contestant Management• Set-up in the venue, sound, light etc• Logistics and travel of students from school to Birla Auditorium• Venue : Oxford, Sparkling, Sentia School for Exhibition & Birla Auditorium forPrize Distribution• Participation: More than 400 students participated in 3 schools
  22. 22. School Event
  23. 23. Birla Auditorium Event
  24. 24. CLIENTS THAT RIDE WITH USOur Clients
  25. 25. Gurmit SinghMob: +91-9892372714gurmit@soiltree.comThanks & RegardsD17/Room No129, MIG Colony, NearMHADA,Bandra East, Mumbai - 400051

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