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Soil Tree Profile



Event Management Company

Event Management Company



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Soil Tree Profile Presentation Transcript

  • 1. We R…• Soil Tree: An end-to-end Experiential marketing solutions company• Founded as Riding Warrior in the year 2009.• A Creative team. A Pack of Event Management Professionals . A Networkof Partners...all at the same time• Dedicated to crafting communication ideas for brands leveraging on-ground and non-conventional media• Less of Jargons and More of Jagrans (Executing ideas, anytime, any place)• In other words, we provide brand custodians withTouch n Tell communication ideas for consumers ata relevant place, time and environment.
  • 2. Our KarmaScopeYes, we believe in Karma, no matter how big or small.• From handling fabrication works to hosting fascinating events we cover it all• Managing one promoter activity to multi-city promotion• With a strong emphasis on providing solutions that are innovative,transformative and cost-effective• Our Services:– BTL Activations– Events– Retail– Weddings
  • 3. BTL & BEYONDBTL Activities
  • 4. BTL and beyond• From converting the brief in to a memorable conversation, RW focuses ondelivering consumer centric BTL campaigns• RW’s BTL strengths include:– Promotions– Road Shows– Alliances & Co-promotions– Exhibitions– Mall Promotion– School Contact Program– RWA Activation– Printing and Fabrication Support
  • 6. HPCL School Activity• Campaign: Art for Awareness• Objective: Create awareness for Kitchen Safety via School ContactProgram• Task at Hand: Manage School Contact Program• Cities: Nagpur, Ahmadabad, Surat, Bhopal, Indore and Bangalore• Covered: 63 Schools• Execution: Organised SCP with presenter and AV
  • 7. Panasonic• Campaign: Sound of India• Objective: Consumer awareness for new range Panasonic Plasma TV andname their new line of speaker• Task at Hand: Manage Road Show followed by an Exhibition in Mall• Cities: Mumbai, Thane, Navi Mumbai, Pune, Nasik, Kolhapur, Aurangabad,Surat and Baroda• Road Show: 4 days per city powered by an emcee and promoters• Mall: 4 days activity powered by an emcee and promoters
  • 8. Richfeel Branding• Campaign: Times Mumbai – Lavasa Women Car Rally• Objective: Richfeel branding for the event• Task at Hand: Manage Graffiti wall in Mumbai and Lavasa. Set-up footmassage spa in Lavasa• Cities: Mumbai and Lavasa• Execution: Manage parallel set-up in Mumbai and Lavasa
  • 9. Kingfisher• Campaign: Good Times Moment• Objective: Campaign that re-live the King of Good Times belief the brand• Task at Hand: A pub promotion to grab TG’s Good Times moment they hadwith Kingfisher beer• City: Mumbai• Execution:1. Good Times Moment of the TG was taken via:-• Promoters filling the good times form• Taking video bytes with an emcee and asking for their good timesmoment2. Organise Finale with the shortlisted candidates• Covered: 12 Outlet and more than 400 participants with 20 finalists
  • 10. Kingfisher• Campaign: IPL Campaign: The Good Times are back again..!• Objective: Leverage KF’s association with IPL and boost on- premiseconsumption of Kingfisher during match hours• Task at Hand: Manage pub promotion and select the winners for speciallive screening of IPL final• Cities: Promo: Mumbai & Pune. Finale: Pune• Execution:• Promoters filling the forms and asked to come up with a Kingfisher IPLJingle• Manage the special live screening of the final match at ARC Asia• Covered:• 17 outlets in Pune with more than 500 participants and 15 finalists• 20 outlets with more than 600 participants
  • 11. ONE STOP SHOPRetail
  • 12. One Stop Shop• RW offers a variety of solutions tailored to facilitate consumer’s buyingdecisions and POP sales• RW’s Retail solutions include:– POS Placement– Kiosk Displays– ISDs & Promoters– Mystery Shopping– Retail Audit– Other Creative Solutions
  • 14. MAX Retail• Campaign: Fashion Weekends• Objective: Create an atmosphere of fashion in store & Boost the sales viafashion consultants• Task at Hand: Manage fashion weekends and Fashion designers to interactwith the TG and consult them on styling• Cities: Mumbai, Baroda, Indore & Bhopal• Execution: Fashion consultants in store for 4 weekends interacting with TG• Emcee to engage with the TG and play interactive games• Covered: Mumbai 7, Baroda:1, Indore: 2, Bhopal: 1
  • 15. Eureka Forbes• Campaign: Retail branding at stores selling Eureka Forbes products• Objective: Highlight Eureka branding at the multi brand stores, ModernTrade and Mom & Pop Stores• Task at Hand: Manage POP at the dealers of Eureka Forbes• Cities: Mumbai, Navi Mumbai, Thane, Mira Road, Virar, Palghar,• Execution: Put up stickers, Posters, standees, Shelf Mats at the stores• Covered: More than 400 outlets
  • 16. GO LIVEEvents
  • 17. Go Live!Creative ConceptualizationEvent Production Venue SelectionLogistics Management360 Degree support for making every event Fascinating from Start to Finish!Corporate Events * Theme Parties *Entertainment Shows * Artist ManagementConference * Product Launch * Store Opening *Production Support
  • 19. HPCL Nagpur Event• Event: Art for Awareness National Drawing Contest• Objective: Winners from 21 cities across India to participate in the contest• Task at Hand:• Coordinate with the city winners for the travel• Manage the local pick-up and drop for the participants• Set-up in the venue• Coordination during the event and manage the flow• Venue: Hotel centre Point, Nagpur• Participants: 80 participants from 40 cities
  • 20. Jalnawala’s International Martial Arts Summit• Event: Taekwondo Summit• Objective: Plan and manage the annual taekwondo meet• Task at Hand:– Prepare plan and supervise the execution of 5 day event– Coordinate with the media for tie-ups– Manage the flow of event as scheduled– Taking care of the VIPs• Venue: S.S.C. International Sports Complex, Balewadi, Pune• Participants: 1000 participants from across India
  • 21. Zee Learn• Event: Budding Scientist Contest, Hyderabad• Objective: Manage State level Inter-School Event followed by PrizeDistribution• Task at Hand:• Manage the inter-school event at 3 venues same time followed by prizedistribution• Set-up for exhibition and prize distribution• Contestant Management• Set-up in the venue, sound, light etc• Logistics and travel of students from school to Birla Auditorium• Venue : Oxford, Sparkling, Sentia School for Exhibition & Birla Auditorium forPrize Distribution• Participation: More than 400 students participated in 3 schools
  • 22. School Event
  • 23. Birla Auditorium Event
  • 25. Gurmit SinghMob: +91-9892372714gurmit@soiltree.comThanks & RegardsD17/Room No129, MIG Colony, NearMHADA,Bandra East, Mumbai - 400051