Riding Warrior


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Riding Warrior

  1. 1. A BTL and Event Management Company
  2. 2. We R…• Riding Warrior: An end-to-end Experiential marketing solutions company, founded in the year 2009.• A Creative team. A Pack of Event Management Professionals . A Network of Partners...all at the same time• Dedicated to crafting communication ideas for brands leveraging on- ground and non-conventional media• Less of Jargons and More of Jagrans (Executing ideas, anytime, any place)• In other words, we provide brand custodians with Touch n Tell communication ideas for consumers at a relevant place, time and environment.
  3. 3. Our KarmaScopeYes, we believe in Karma, no matter how big or small.• From handling fabrication works to hosting fascinating events we cover it all• Managing one promoter activity to multi-city promotion• With a strong emphasis on providing solutions that are innovative, transformative and cost-effective• Our Services: – BTL Activations – Events – Retail
  4. 4. BTL ActivitiesBTL & BEYOND
  5. 5. BTL and beyond• From converting the brief in to a memorable conversation, RW focuses on delivering consumer centric BTL campaigns• RW’s BTL strengths include: – Promotions – Road Shows – Alliances & Co-promotions – Exhibitions – Mall Promotion – School Contact Program – RWA Activation – Printing and Fabrication Support
  7. 7. HPCL School Activity• Campaign: Art for Awareness• Objective: Create awareness for Kitchen Safety via School Contact Program• Task at Hand: Manage School Contact Program• Cities: Nagpur, Ahmadabad, Surat, Bhopal, Indore and Bangalore• Covered: 63 Schools• Execution: Organised SCP with presenter and AV
  8. 8. Panasonic• Campaign: Sound of India• Objective: Consumer awareness for new range Panasonic Plasma TV and name their new line of speaker• Task at Hand: Manage Road Show followed by an Exhibition in Mall• Cities: Mumbai, Thane, Navi Mumbai, Pune, Nasik, Kolhapur, Aurangabad, Surat and Baroda• Road Show: 4 days per city powered by an emcee and promoters• Mall: 4 days activity powered by an emcee and promoters
  9. 9. Richfeel Branding• Campaign: Times Mumbai – Lavasa Women Car Rally• Objective: Richfeel branding for the event• Task at Hand: Manage Graffiti wall in Mumbai and Lavasa. Set-up foot massage spa in Lavasa• Cities: Mumbai and Lavasa• Execution: Manage parallel set-up in Mumbai and Lavasa
  10. 10. Kingfisher• Campaign: Good Times Moment• Objective: Campaign that re-live the King of Good Times belief the brand• Task at Hand: A pub promotion to grab TG’s Good Times moment they had with Kingfisher beer• City: Mumbai• Execution: 1. Good Times Moment of the TG was taken via:- • Promoters filling the good times form • Taking video bytes with an emcee and asking for their good times moment 2. Organise Finale with the shortlisted candidates • Covered: 12 Outlet and more than 400 participants with 20 finalists
  11. 11. Kingfisher• Campaign: IPL Campaign: The Good Times are back again..!• Objective: Leverage KF’s association with IPL and boost on- premise consumption of Kingfisher during match hours• Task at Hand: Manage pub promotion and select the winners for special live screening of IPL final• Cities: Promo: Mumbai & Pune. Finale: Pune• Execution: • Promoters filling the forms and asked to come up with a Kingfisher IPL Jingle • Manage the special live screening of the final match at ARC Asia • Covered: • 17 outlets in Pune with more than 500 participants and 15 finalists • 20 outlets with more than 600 participants
  12. 12. RetailONE STOP SHOP
  13. 13. One Stop Shop• RW offers a variety of solutions tailored to facilitate consumer’s buying decisions and POP sales• RW’s Retail solutions include: – POS Placement – Kiosk Displays – ISDs & Promoters – Mystery Shopping – Retail Audit – Other Creative Solutions
  14. 14. CASE STUDIES
  15. 15. MAX Retail• Campaign: Fashion Weekends• Objective: Create an atmosphere of fashion in store & Boost the sales via fashion consultants• Task at Hand: Manage fashion weekends and Fashion designers to interact with the TG and consult them on styling• Cities: Mumbai, Baroda, Indore & Bhopal• Execution: Fashion consultants in store for 4 weekends interacting with TG• Emcee to engage with the TG and play interactive games• Covered: Mumbai 7, Baroda:1, Indore: 2, Bhopal: 1
  16. 16. Eureka Forbes• Campaign: Retail branding at stores selling Eureka Forbes products• Objective: Highlight Eureka branding at the multi brand stores, Modern Trade and Mom & Pop Stores• Task at Hand: Manage POP at the dealers of Eureka Forbes• Cities: Mumbai, Navi Mumbai, Thane, Mira Road, Virar, Palghar,• Execution: Put up stickers, Posters, standees, Shelf Mats at the stores• Covered: More than 400 outlets
  17. 17. EventsGO LIVE
  18. 18. Go Live!360 Degree support for making every event Fascinating from Start to Finish! Creative Conceptualization Event Production Venue Selection Logistics Management Corporate Events * Theme Parties *Entertainment Shows * Artist Management Conference * Product Launch * Store Opening *Production Support
  19. 19. CASE STUDIES
  20. 20. HPCL Nagpur Event• Event: Art for Awareness National Drawing Contest• Objective: Winners from 21 cities across India to participate in the contest• Task at Hand: • Coordinate with the city winners for the travel • Manage the local pick-up and drop for the participants • Set-up in the venue • Coordination during the event and manage the flow• Venue: Hotel centre Point, Nagpur• Participants: 80 participants from 40 cities
  21. 21. Jalnawala’s International Martial Arts Summit• Event: Taekwondo Summit• Objective: Plan and manage the annual taekwondo meet• Task at Hand: – Prepare plan and supervise the execution of 5 day event – Coordinate with the media for tie-ups – Manage the flow of event as scheduled – Taking care of the VIPs• Venue: S.S.C. International Sports Complex, Balewadi, Pune• Participants: 1000 participants from across India
  22. 22. Zee Learn• Event: Budding Scientist Contest, Hyderabad• Objective: Manage State level Inter-School Event followed by Prize Distribution• Task at Hand: • Manage the inter-school event at 3 venues same time followed by prize distribution • Set-up for exhibition and prize distribution • Contestant Management • Set-up in the venue, sound, light etc • Logistics and travel of students from school to Birla Auditorium• Venue : Oxford, Sparkling, Sentia School for Exhibition & Birla Auditorium for Prize Distribution• Participation: More than 400 students participated in 3 schools
  23. 23. School Event
  24. 24. Birla Auditorium Event
  25. 25. Our ClientsCLIENTS THAT RIDE WITH US
  26. 26. Thanks & Regards 22/1185, Geet Aradhana CHS, Kher Nagar, Bandra East, Mumbai - 400051Gurmit Singh SrinathMob: +91-9892372714 Mob: +91-9819024686gurmit@ridingwarrior.com srinath@ridingwarrior.com