Sanders Greg Portfolio 1010
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Sanders Greg Portfolio 1010

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Online media professional with more than a decade of experience in producing award-winning web and intranet projects for major corporations such as NCR and P&G. Has a proven record of leading ...

Online media professional with more than a decade of experience in producing award-winning web and intranet projects for major corporations such as NCR and P&G. Has a proven record of leading cross-functional teams of developers and marcom experts to deliver web sites that appeal to users around the world. Managed relaunch of NCR’s B2B site to support NCR’s new brand identity. All-round experience with online communities, digital publishing and social media.

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Sanders Greg Portfolio 1010 Presentation Transcript

  • 1. Keywords: SEO, CMS, HTML, LinkedIn, B2B, e-commerce, Web 2.0, interactive, multimedia, copy editing, corporate communications, marketing communications Greg Sanders 8064 Cabinet Circle, Cincinnati, Ohio 45244 Mobile: (513) 324-5016 E-mail: [email_address] LinkedIn profile: http://www.linkedin.com/in/wgregsanders Digital Marketing / Communications Professional Online media professional with more than a decade of experience in producing award-winning web and intranet projects for major corporations such as NCR and P&G. Has a proven record of leading cross-functional teams of developers and marcom experts to deliver web sites that appeal to users around the world. All-round experience with knowledge communities, digital publishing and social media. Skills
    • Web site management
    • Information architecture
    • Content management systems – BroadVision One-to-One Content Catalyst, Interwoven TeamSite
    • New media – Blog, RSS, YouTube, Twitter, Social Bookmarking, Flickr
    • Search engine optimization
    • Copy editing
    • Content migration
    • Training guides
    • Project management
    • MS Access, MS Excel
    • HTML, Dreamweaver, FrontPage
    • Web analytics – Google Analytics, AWStats, Webtrends
  • 2. Keywords: SEO, CMS, HTML, LinkedIn, B2B, e-commerce, Web 2.0, interactive, multimedia, copy editing, corporate communications, marketing communications Experience Digital Marketing Consulting. Provides web consulting services, usability and web site/content assessments. Project manager for complete relaunch of NCR's corporate website. Coordinated the interactive design agency, marketing team and web developers in creating a site strategy, creative design, information architecture, navigation system, content guidelines and publishing templates. Led content team in publishing 600+ web pages. This complex project required excellent problem-solving skills, organization and leadership. New site usage increased approximately 25 percent. Migrated content from five NCR subsidiaries onto the main corporate site. Coordinated the shut-down of the subsidiary sites and redirection of traffic to ncr.com. Created SEO program to boost search engine rankings and referrals for NCR self-service products. Visits originating from search engines increased 8 percent. Launched NCR's first external web video content. Created a publishing process for video content. Designed user interface for videos on ncr.com. Set up and maintained a YouTube channel for NCR product demos. Led web globalization project for NCR's external web site. Resulted in 300+ product pages published in six languages. Coordinated team of translators, content editors, reviewers and web developers. Improved the quality of NCR’s corporate intranet. Created a recognition program to encourage site owners to follow information quality guidelines, usability best-practices and implement the corporate intranet template. Started an intranet community of practice which met monthly in virtual conferences to keep up interest in following best practices. In the program’s first year, 40 sites out of 62 intranet sites received site recognition awards. Awards SABRE Award ( Achievement in Branding and Reputation) for NCR Intranet Site Recognition Award IABC Bronze Quill Award, IABC Chapter Work History Digital Marketing Consultant June 2010 – present Online Communications Specialist - NCR Corp. Jan. 2000 – Jan. 2010 Senior Supervisor, Interactive Communications - Procter & Gamble Nov. 1982 – Dec. 1999 Education Western Kentucky University Bachelor of Arts, English, Cum Laude
  • 3. NCR.com Redesign: Led launch of new, externally focused NCR.com with a clean, modern look/feel and new content. The reorganization of the site made it easier for business people to find relevant info on the site and through search engines. Total visits and page views rose 25% over the previous year.
  • 4. NCR.com Redesign – Easier access to information: The new information architecture made it easy for users to access different types of info about products. By simply landing on a product page, users can access data sheets, brochures, case studies and news articles.
  • 5. NCR.com Redesign – Showcasing key information: Content management calls for insight and adaptability to meet users' interests. I reorganized the news releases entry page to enable visitors to immediately access the most recent NCR news. Usage of news releases increased by 21%.
  • 6. Multilingual publishing: Launched a multilingual version of NCR.com in six languages: French, Italian, German, Spanish, Simplified Chinese, Japanese. More than 600 pages of translated content was published. Page views of translated pages comprised 27% of NCR.com total.
  • 7. Simplified 'Contact Us' Form: Simplified NCR.com's Contact Us form to require only essential contact info such as phone number or email address.
  • 8. Video publishing: Nothing rivals video for bringing product features to life. I created a video publishing process and a standard for on-page presentation of videos covering selection of preview images and caption style to help users clearly understand a video's subject.
  • 9. Adapting to a shifting media landscape: It's not enough to simply publish your story on your website and wait for people to find it. You need to be smart about distributing content to popular social media communities like YouTube. The goal is to make sure your content, your messages are available in the context and medium that users prefer.
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  • 12. Training guides : NCR.com contains thousands of pages and files, with geographically dispersed contributors responsible for adding and updating content. Turnover is frequent. I created a series of publishing training guides to enable contributors to quickly step into their new responsibilities.
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  • 14. NCR Intranet Council: I set up the NCR Intranet Council as a community of practice for intranet site managers, developers, content contributors, intranet users. The goal: improve the overall value of the intranet system by sharing knowledge and encouraging sites to follow best practices and standards.
  • 15. Intranet Recognition Program: To encourage intranet site owners to use the corporate template (for consistent look/feel) and follow basic standards for content quality and usability, I created an intranet recognition program. Site managers who met the site criteria received an award, an icon for display on their site and a letter to their boss. Despite having no budget the program was a success. In the first year of the program, 62 sites applied for the award, with 42 accepted.