Building a successful enterprise mobility roadmap


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Enterprise Mobility is not a new concept, but these days it is having a disruptive impact on many organizations. Many IT departments feel unable to respond effectively due to the influx of new devices and the growing internal demand for app development. When trying to deal with these challenges, the result is often the sacrifice of long-term effectiveness to meet short-term goals.

Now is the time to actively create a roadmap to guide your organization's mobility efforts, especially if Gartner's predictions prove accurate- that within 2 to 3 years, 40% of the workforce will be mobile and 70% of customers will interact with you via mobile device.

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  • MartyThanks James..I can’t think of a company I have spoken to recently that isn't challenged with trying to answer some complex question specific to the adoption of mobility into their organization.Unlike new technology adoption in the past, IT in many cases is not leading the charge. Mobile demand is coming fast and furious from their customers, business units, and end users.Imagine 70% of customer interaction happening through the use of mobile technologies..Also Imagine 90% of companies in the process of deploying at least one mobile application..It’s not hard to see how many IT organizations are trying to catch up, in many cases developing point solutions, without an over all plan..Unfortunately the need to act now without a plan, leaves organizations open to many pitfalls that exist in the space.Lets take a moment and talk about some of the most common pitfalls..
  • Marty…probably trying to get some answers to some pretty challenging questions..One might be Where to Start?Let’s see what actions our audience is taking to get started..James, would you do our next polling question please.Marty turns it back over to Moderator
  • Eric
  • Eric
  • EricEric Hands off to Marty to discuss Case Study“Marty, why don’t you take a minute to discuss a recent engagement we worked on that help a client step back for a second, avoiding several of the pitfalls you had mentioned earlier and then I will continue with the remaining 3 Keys”
  • Eric
  • Eric
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  • EricEric transitions to Marty
  • MartyWe follow a 3 step approach..In Step 1,Direction Setting, the objective is to talk to the business to understand their needs for mobility and the business value they are expecting to get out of it.During Step 2 ReadinessAssessment and Analysis, we begin to understand a clients readiness for mobility, this includes their maturity, risk as it relates to desired use, and existing policies and procedures. The Analysis provides a GAP that helps us understand what needs to be done.And Step 3 Roadmap and Next Steps builds the roadmap, plan and set of tactics that address immediate, near term and longer term actions that need to be taken.Let look a little deeper into each step…
  • MartyIn Step One we are working with the client to understand short and long term goals which mobility will support. In many cases this equates to the “Business Value”.This step helps us understand the business drivers, individual stakeholder needs, and potential uses cases.Knowing these helps confirm what we need to focus on in step two..
  • MartyUsing our process and tools, the purpose of step 2 assessment and analysis is to look at the companies current state , determining any gaps that may exist in some 11 areas between their current capabilities today vs. where they need to be to support the indentified use case.The findings from this analysis are key to moving onto step 3…
  • MartyStep three delivers the Roadmap, which represents a prioritized list of recommendation from strategy through delivery and support needed to meet business objectives, and desired business outcomes specific to identified use cases for mobility.This step also delivers a an action plan which consists of a detailed set of tactics which are categorized based on the immediacy of the action required.You are probably thinking..I do not have the time for lengthy assessments, workshops or strategy sessions..
  • MartyThe good news is we have found with the right approach, process, skills, and tools a 2 weeks workshop is sufficient to collect enough detail with ample client interaction to deliver high value, actionable plans and tools that can be used as a part of their mobile strategy in the future.So let’s take a minute to ask our audience how urgent getting started down the mobility path is to them.Marty hands off to James
  • Building a successful enterprise mobility roadmap

    1. 1. Building a Successful Enterprise Mobility Roadmap By Martin Ezzo, Practice Director Enterprise Mobility Management Pomeroy March 2014
    2. 2. Why Act Now? 2 Consider: 1 Gartner, 2011. 2 McKinsey and Company, 2012. 3 Osterman Research, 2012. 4 Kelton Research, 2011. 70% of customer interactions will originate from a mobile device within 2 years.1 77% of CIOs plan to allow personal devices to access data and apps.2 Almost 60% believe BYOD is a problem.3 Only 24% and 21% of personal smartphones and tablets can be wiped.3 90% of CIOs expect to deploy mobile apps in the next 12 months.4 44% of companies have no mobile device strategy.3
    3. 3. 3 What’s Our Scope… Where Do We Start? Which area of the business should be the focus? What is the business transformation opportunity with mobility? Can we leverage mobility as a differentiator? How can we leverage mobility to better interact with customers, distributors, employees and resellers? What type of devices should be supported? What use cases are best supported on the phone vs. the tablet? How do we integrate all of these devices with our corporate data stores? What are the right policies for device, app and communication security? What about BYOD? What is Your Readiness – Business and IT?
    4. 4. Five Keys to Building Your Strategy 4 1. Rationalize the Business Demand. 2. Assess Readiness. 3. Understand Risk. 4. Determine the Role of Mobile Device Management (MDM). 5. Develop the Roadmap and Action Plan.
    5. 5. Five Keys to Building Your Strategy 5 1. Rationalize Demand. • Mobile scenarios across channels and roles - B2C - B2E2C - B2E - B2B • Device Ownership / BYOD • Rationalized against business drivers • Innovation Posture • Technology implications across IT - People, process and technology
    6. 6. Five Keys to Building Your Strategy 6 2. Assess Readiness. • Mobility Strategy • Enterprise Information Management • IT Delivery and Support • Policy Definition • Policy Governance • Network Infrastructure • Security Infrastructure • App Development Platform • MDM Platform • Telecom Expense Management • Service Management Maturity Ranking Maturity Report Card
    7. 7. Five Keys to Building Your Strategy 7 3. Understand Risk. Risk Matrix Use Case Categorization Risk • Types of Exposure - User data, customer information, financial data, etc. • Impact of Exposure - Public perception, legal exposure, financial risk, etc. Business Value • Alignment with drivers
    8. 8. Five Keys to Building Your Strategy 8 4. Define the Role of Mobile Device Management. • Understand what you will manage. • Policies across various usage and device types. • Are these devices still “personal” if managed by corporate MDM? • Is MDM part of a larger services strategy? MDM is not the magic silver bullet that addresses all mobility issues.
    9. 9. Five Keys to Building Your Strategy 9 5. Develop the Roadmap and Action Plan. • Mobility Strategy • Enterprise Information Management • IT Delivery and Support • Policy Definition • Policy Governance • Network Infrastructure • Security Infrastructure • App Development Platform • MDM Platform • Telecom Expense Management • Service Management The Action Plan should measure impact within weeks, not months. Mobile Maturity Matrix IT Strategy Roadmap Maturity Ranking
    10. 10. 10 Business Drivers Market Opportunity Process Innovation Transformation Need Mobility Readiness BYOD Strategy Risk Management IT Roadmap Device & App Support Business Strategy IT Strategy Enterprise Mobility Strategy Define Your Mobility Management Strategy
    11. 11. IT Readiness Assessment Overview 11 Step 1: Direction Setting BUSINESS DRIVERS ENVISIONED MOBILE SCENARIOS MARKET OPPORTUNITY Step 2: Assessment, Risk Analysis and Standards MOBILE APP AND BYOD RISK PROFILE TECHNOLOGY MATURITY ASSESSMENT MOBILE POLICY AND PROCEDURES Step 3: Roadmap and Next Steps IT ROADMAP RECOMMENDATIONS ACTION PLAN Accelerated timeframe is 2 weeks vs. typical timeframe of 4 weeks.
    12. 12. IT Readiness Assessment 12 Step One: Direction-setting BUSINESS DRIVERS ENVISIONED MOBILE SCENARIOS MARKET OPPORTUNITY • Establishes short and long-term goals • Identifies: • business drivers • stakeholder needs • end-user profiles • mobility and security requirements
    13. 13. IT Readiness Assessment 13 Step Two: Assessment and Analysis MOBILE APP AND BYOD RISK PROFILE TECHNOLOGY MATURITY ASSESSMENT MOBILE POLICY AND PROCEDURES • Benchmarks and evaluates IT maturity and capability to manage EMM in three key areas: • maturity assessment • risk profile • mobile standards • Identifies knowledge, process and capability gaps
    14. 14. IT Readiness Assessment 14 Step Three: Roadmap and Next Steps IT ROADMAP RECOMMENDATIONS ACTION PLAN • Mobility Roadmap is a detailed deployment plan. • how to execute established strategy and achieve goals • prioritized actions, resource requirements, timelines and costs
    15. 15. Accelerated Assessment Timeline 15 2 Weeks Step I: Assess Maturity, Technology, Risk, Standards Step II: Gap Analysis, Roadmap & Next Steps Kickoff Executive Readout 1 Week 1 Week
    16. 16. Martin Ezzo, Practice Director, Enterprise Mobility Management Pomeroy Martin Ezzo is a seasoned executive with over 25 years of industry experience developing, communicating and executing corporate strategic vision. His wealth of experience in the Information Technology arena includes leading high-powered teams in the development, implementation and operation of large complex solutions in the area of IT Service Management, specializing in End-user Services, Systems Management, Data Center Operations, Enterprise Mobility and IT Outsourcing.
    17. 17. For more information on conducting a mobility readiness assessment for your company, visit For more information about Pomeroy, visit
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