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Digital Marketing  Conversion
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Digital Marketing Conversion

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  • 1. 1 ConversionConversion John, Solomon Software Conversion Engagement Awareness
  • 2. 2 What is Conversion
  • 3. 3 Conversion John, Solomon Software Conversion is an act of making recipient to perform a desired action. Conversion Rate = Reach Results
  • 4. 4 1. Leads 2. Sales 3. Referrals 4. Subscribers 5. Fans and Followers Conversion ResultsConversion Results
  • 5. 5 • Generate user reviews of the product or service • Review and Improve the content of the website • Increase usability to reduce the barriers to conversion • Improve site navigation structure • Make users to click without thinking too much • Use third-party trust logos • Use CRM to push conversion funnel Methods of ConversionMethods of Conversion
  • 6. 6 Every click on your website is a step closer toward conversion
  • 7. 7 Attention Capture attention. Use powerful image or headline. AIDAAIDA Desire Build desire, reduce resistance. Show Features and Benefits Interest Build curiosity, Interest. Indicate you've got a solution. Action: Call to Action Command exactly what to do next.
  • 8. 8 Customer Relationship Management (CRM) is a model for managing a company’s interactions with current and future customers CRMCRM
  • 9. 9
  • 10. 10 • Capture Web Leads • Route Leads Based on Business Rules • Engage & Correspond with Prospects • Quickly View a Contact’s Action History • Email Marketing Campaigns • Works Great on iPads, Mobile Devices CRM FeaturesCRM Features
  • 11. 11 A Decision Support System is a computer-based information system that supports business or organizational decision-making activities
  • 12. 12 Google Analytics provides detailed statistics about a website's traffic and traffic sources • Real-Time reporting • Daily Visits • Page Impressions • Keywords • Traffic Sources • Bouncing Rate • Time on Site • Locations • Landing Pages • Exit Pages AnalyticsAnalytics

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