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Digital Marketing Awareness

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  • 1. 1 ACEACE John, Solomon Software Conversion Engagement Awareness
  • 2. 2 AwarenessAwareness John, Solomon Software
  • 3. 3 Brands of WorldBrands of World
  • 4. 4 Brands of IndiaBrands of India
  • 5. 5 Brands of RegionBrands of Region What is Your Brand?
  • 6. 6 Why you Need a Brand?
  • 7. 7 Conversion Engagement Awareness Digital Marketing PlanDigital Marketing Plan 1. Set Goals for Branding and Sales. 2. Create and Update Your Logo, Website, Blog or Portal 3. Create Awareness about your Brand to your Audience by Events, SEO, SEM and SMM, PR and News 4. Convert them into Prospects and Customers 5. Engage them through Support, News, Events and Social Media
  • 8. 8 1. Increase in Sales 2. Increase in Profit 3. Growth of Team Size 4. Growth of Network 5. Increase of Contacts in CRM 6. Social Media Fans and Followers 7. Analytics Report Key Performance IndicatorsKey Performance Indicators
  • 9. 9 Website is Base for your Online BrandingWebsite is Base for your Online Branding
  • 10. 10 WEBSITE SOCIAL NETWORKING MICROBLOGS E-MAIL MOBILEPHONES VIRALELEMENTS VIDEO INSTANT MESSAGING BLOGS WEBSITES SEM BANNERS Your Channels of CommunicationsYour Channels of Communications
  • 11. 11 Web StrategiesWeb Strategies
  • 12. 12 Web Page Essentials 1. Content: The strength of the web lies in its ability to make content available to a large audience. 2. Navigation There should be visible, well-identified links 3. Layout: layout is more than physical display. How and where content is presented is important. 4. Accessibility: Information needs to be presented in ways the user can get at it easily and quickly, 5. Interaction: The web is an active platform, not simply passive like TV 6. Maintenance Web page need to be revised and updated constantly.
  • 13. 13 Always encourage an action or response. This encouragement of a behavior is called a ‘Call to Action’. Call to Action Send EnquiryBuy Now Call Now
  • 14. 14 • Minimize your navigation options • Don’t ask for too much information • Keep it simple • Only include the information your visitors need • Make contrast Call to Action Buttons. Avoid red. Landing Pages
  • 15. 15 Responsive Web Design
  • 16. 16 Share Your Idea Testimonials Blogs Forums Directories Wikis User Generated Content
  • 17. 17 You can reach your Audience by • Search Engine Optimization for your Website • Pay Per Click (PPC) – Paid Advertisement for your Website • Affiliate, Resellers, White Label for Your Products and Services • Events, News and PR • Social Media Reaching Your Audience
  • 18. 18 •How Search Engine Works •Keyword Analysis •What is On page SEO •What is Off page SEO •What is PageRank •What is Online Reputation Management •What is Crowd Sourcing Search Engine Optimization
  • 19. 19 • What is PPC • What is CPM • Budget and Planning • Facebook Promotion • Twitter Promotion Paid Search
  • 20. 20 • SoLoMo, short for social-local-mobile, • Incredibly powerful mix, especially when tied to offline commerce. • SoLoMo emerged as a result of the growing popularity of smartphones, • Location-Based Engagement • Google and Facebook are prompting users to review, rate, and recommend Places, all of which constitutes engagement SoLoMo
  • 21. 21 • Business-to-Business (B2B) –IndiaMart –Alibaba –Thomasnet • Business-to-Consumer (B2C) –JustDial –Ebay B2B Market Place
  • 22. 22 • Direct Sales • Telemarketing • Tradeshows Inbound Marketing Vs Outbound MarketingInbound Marketing Vs Outbound Marketing • white papers • eBooks • Blogs • vlogs • infographics • social media posts Outbound Marketing Seek out your customers with one-way communication. Inbound Marketing communication between companies and customers is two- way.
  • 23. 23 •Affiliate Marketing •White Label •Resellers •Franchising •Agents Partner Marketing
  • 24. 24 • Marketing to a small but specific and well defined segment of the market. • Niches do not 'exist' but are 'created‘ • Niches are created by identifying needs which are not recognized by competitors • Products are developed and delivered to satisfy the needs of Niches Niche Marketing
  • 25. 25 • Video • White Papers • e-books • Infographics • Case studies • How-to guides • Question And Answer Articles • Photos What is Content Marketing Content marketing is any marketing format that involves the creation and sharing of content in order to acquire customers. Content Marketing
  • 26. 26 Viral marketing referred as –Word-of-mouth –Creating a buzz –Leveraging the media –Network marketing. • Gives away products or services; • Provides for effortless transfer • Scales small to very large; • Takes advantage of others’ resources. • Facebook Share is an Example Viral Marketing