Frwd Challenge Q4 2010


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Overview PPT to the FRWD Q4 2010 innovation challenge. Simply a template for teams to build from. The FRWD Challenge is a $5,000 quarterly prize given to the employee or employees who best showcase/execute ideas/technologies which promote progression internally or for an FRWD client.

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Frwd Challenge Q4 2010

  1. 1. Digital Media Fueling Insight, Progression Innovation Challenge: Q4’2010
  2. 2. Services Engineering Talent Trading Investments We live in a world of perpetual beta. Continually improving. Why?
  3. 3. Exploring New Ideas, Ways to Improve our Clients Understanding of Digital Exploring new ways for internal media teams (cross discipline) to accelerate Consulting Media & / IM Services Products <ul><li>Search Marketing </li></ul><ul><li>SEO </li></ul><ul><li>Display Media / DSP </li></ul><ul><li>Social </li></ul><ul><li>Mobile </li></ul><ul><li>Measurement </li></ul>Trading Desk Why? All challenges we have overcome & challenges ahead of us are brought further through open discussion amongst our teams & elevation to Agency and Client business strategy Report Publishing New- How to continually deliver for clients New – Where can we go? How can we build internally? Etc. Reinvention – How can technology unlock speed, insight
  4. 4. <ul><li>Expectations </li></ul><ul><li>We understand that the first time through is never perfect. All presentations will be “viewed” NOT by how stylized the formatting, but rather by the passion of the group, the content/idea/work completed, and the potential for the future </li></ul><ul><li>The “awards” will be presented to groups where the teams can then decide how to divide. This is your challenge, amongst peers, to share the best thinking we have to offer. This is not a ruthless competition </li></ul><ul><li>That we (all of FRWD) encourage people to share their thinking. If you know someone who is thinking about this. Help them out to get it done. No idea for this presentation is a bad one. All are encouraged. We’ve accomplished a lot in the past 16 months. Internal, External, Community…in Media, in Technology, in Program Management and more. These are what we hope you share. </li></ul>Expectations
  5. 5. Past Winners:
  6. 6. Our These Guys & all FRWD (FRWD Challenge Winner in 2010) June 2010 Past Winners For sharing time, dollars, and energy to help out Second Harvest
  7. 7. Our Craig Boyte (FRWD Challenge Winner in 2010) March 2010 For this picture (admit it it’s innovative) Past Winners
  8. 8. Template Q4 2010
  9. 9. Our What Is it that you are presenting: Background Please Provide: Context – Within which program, client, business, FRWD department did this spring from Context 2 – What problem challenge (business, client, consumer) are we attempting to solve OR what opportunity (business, client, consumer) are we looking to address Reasoning – What drove the team to re-think the status quo to create something new (hint: is it is to enhance targeting, greater teamwork, faster production of ideas, build a new business model, etc…) Background
  10. 10. Our What Is it that you are presenting: Title of your Challenge Please Provide a High-Level overview to how your submission, what you created, meets that background? Title Note: these can be videos, multiple slides, blank slides with you talking, excel sheets, screenshots, etc…
  11. 11. Our The Meat (or Tofu) of the presentation: How does your work apply to the client’s business, OR FRWD’s business. Can you show this in practice? In action? In Results? Do you have quotes from clients? How did this apply to progression of brand, business, etc… Meat (or Tofu) Note: these can be videos, multiple slides, blank slides with you talking, excel sheets, screenshots, etc…
  12. 12. Our The Future (Agency, Client, Industry) or (Personal work life, etc) Impact How far can this go? Is this the start? What are your plans for the future… Future Note: these can be videos, multiple slides, blank slides with you talking, excel sheets, screenshots, etc…