What are they? Brief Definition: Applications that have the ability to share a person’s location with his/her social network
Value To Business? Businesses can see who their most loyal customers are Easy to reward them (need top-down buy-in) Word of mouth via customers Highly localized promotions Send a message when user checks in at a competitor down the street Check-ins can have a viral effect Brand visibility (can) = Service Friends + FB Friends + Twitter Followers
Some of the Many Different Services Yelp for Mobile Neer Loopt SCVNGR Foursquare Others include: Gowalla, Brightkite, Whrrl
Who’s Using Them?
Issues Problems Employee Check-ins Issues Tracking Your Habits Can be Bad Privacy New and creepier ways to stalk Issues with children Checking-in to get robbed Digital “paper” trails
Final Word on Facebook Places
References Miltsch, E. (2010, October 7). Location-based Services: The Hottest Segment in Social Media.Retrieved from http://socialmediatoday.com/ericmiltsch/198296/location-based-services-hottest-segment-social-media?utm_source=smt_newsletter&utm_medium=email&utm_campaign=newsletter Smith, A., Zickuhr, K. (2010, November 4). 4% of online Americans use location-based services.Retrieved from http://pewinternet.org/Reports/2010/Location-based-services.aspx Van Grove, J. (2010, October 27). Top 5 Location-Based Services [Mashable Awards].Retrieved from http://mashable.com/2010/10/27/best-location-based-services/ O’Dell, J. (2010, April 27). Use Foursquare to Catch a Pair of Jimmy Choos. Retrieved from http://mashable.com/2010/04/27/foursquare-jimmy-choo/ Wohl, M. (2010, November 4). How Prevalent are Location Based Services?Retrieved from http://socialmediatoday.com/michelle-wohl/231569/how-prevalent-are-location-based-services?utm_source=feedburner&utm_medium=twitter&utm_campaign=Social+Media+Today+%28all+posts%29 Gareth. (2010, August 18). Foursquare Marketing Guide. Retrieved from http://www.seo-doctor.co.uk/foursquare-marketing-guide.html Burgess, C. (2010, July 12). The “Double-Edged Sword” of Location-Based Services. Retrieved from http://www.huffingtonpost.com/christopher-burgess/the-double-edged-sword-of_b_643178.html Dolan, J. (2010, November 8). Foursquare: Rest in Peace? Retrieved from http://socialmediatoday.com/jay-dolan/233879/foursquare-rest-peace Van Grove, J. (2010, November 6). On Location-Sharing and the Facebook Versus Foursquare Non Sequitur [OP-ED]http://mashable.com/2010/11/04/location-sharing-stats/ Carr, A. (2010, November 3). Facebook Mobile: iPadDiss, Geo-Location Deals, Universal Sign-On and Check-ins, No Facebook Phone. Retrieved from http://www.fastcompany.com/1699925/facebook-mobile-event-location-updates-geo-location-deals-single-sign-on-no-facebook-phone-g