Raphael Grignani Closing Plenary Upa 2009

Sustainable and Ethical Issues When Designing for the Masses People, Planet, Profit 12 June 2009, UPA 2009, Portland Raphael Grignani

@grignani Tweet your questions, comments, reactions, etc.

6,783,421,727 As of May 31st 2009, the world population is estimated to be just under 6.8 billion

25 Human-kind’s eco footprint exceeds the earth’s bio-capacity by 25%.

4,100,000,000 4 billion active mobile phone subscribers worldwide

1,700,000,000 1.7 billion use the internet

5 5 x more mobile phones than computers

128,445 On January 1st 2009, Nokia Group employed a total of 128,445 people

1,100,000,000 1.1 billion people are in possession of a Nokia phone

Homegrown Hard numbers Big responsibility Sustainability first Principles in action “You must be the change you wish to see in the world” Mahatma Gandhi

10 designers - interaction, product, software, services, communication, researchers, prototypers 7 nationalities - american, australian, finnish, french, german, thai, welsh 11 years - the longest time any member of the team has worked for Nokia 5 minutes - the shortest time any member of the team has worked for Nokia

How do we care for the world around us?

we:evolve Protect the environment Share ideas Embrace best practices 1,000,000,000 One billion people are in possession of a Nokia phone

we:create Devices Constant improvements End-to-End Lifecycle thinking 25 After 25 years, mobile telephony is considered an established commodity

we:create Materials Safe Compliant Nokia substance list No compromises 95 Recycled aluminium requires 95% less energy than processing virgin material

we:create Services Engage people Sustainable living Offset 76 76% of consumers would switch brands, if a company is associated with a good cause

we:create Packaging Material matters Volume reduction Reuse & Repurpose 12.000 Fewer trucks being needed to distribute our products

we:energise Reducing our footprint Energy harvesting Fuel cells Open platform 1 Telecommunications accounts for less than 1% of the world's CO2

we:recycle Lifecycle thinking Recycling responsibly Improve recycling standards 44 44% of old mobile phones are lying in drawers at home and not being recycled

Leading green

Zero Waste

Zero waste charger Changing our ways Small actions Big numbers 300 Phone chargers waste on average 300 mW of standby power when left plugged in

Remade

Remade on Earth Made from nothing new Materials matters Cleaner engine Turn waste into beauty Update 426,000 426,000 mobile phones are retired in the USA daily

Wears in, not out

A wise investment Made to last Age gracefully Culture of care Digital living 18 50% of people are likely to replace their handset in under 18 months

Small things x Big numbers Big industry Big responsibility Big opportunity Big politics Big return

... but sustain what?

Sustain what? … the planet earth, the human species, cheap abundant oil, national security, business & industry, current CO2 levels, local water quality, … or what? 4.54 The age of the earth is estimated at 4.54 billion years … we’ve been here for 200 thousand year.

Beyond green

2,500,000,000 More than 2.5 billion live without access to Information & Communication Technologies

80 80% of the global population live within network coverage

10,000,000 10 million new mobile phone subscribers in India per month.

1/5 1 in 5 people are illiterate but can recognize numbers & faces

51 51% of the world population lives in urban areas

3,140,000,000 Over 3 billion people live on less than $2.5 a day

People first

People first, always Essential access Speaks my language Saving energy Local making 50 50% of a phone’s energy demand is backlighting

Everyone connected

Made affordable A path upwards People power 0.6 An increase of 10 mobile phones per 100 people translates into approximately 0.6% growth in GDP

What can you buy for five dollars? Anything goes.

Sunday paper, Venice, USA by svanes

Pork ramen, Shibuya, Japan by JulianBleecker

Crockery set for home, Kabale, Uganda by JanChipchase

Space Oddity/David Brighton's Tribute to David Bowie, Las Vegas , USA by fivedollarcomparison

1/2 pound of French roast, Woodland Hills, USA by grraph

1.234 gal of gasoline, Los Angeles, USA by JulianBleecker

Dental X-ray at Presidential Administration Dental Centre, Baku, Azerbaijan by byezdomny

Feature film The Hulk, Lima, Peru by JulianBleecker

School bag, Kabale, Uganda by JanChipchase

Patak's lime pickle & Bart's coconut milk, Abergavenny, Wales by sarahil

One porter to haul up to 25 kilos for half-a-day, Inca Trail, Peru by JulianBleecker

Charcoal iron, Kabale, Uganda by JanChipchase

A motorbike rider for 2 hours, Bangkok, Thailand by JanChipchase

Havaianas, Rio de Janeiro, Brazil by Will_Yau

One Beer (incl. All Singing All Dancing Girls), Handan, China by JanChipchase

Cappuccino & 3 cookies, San Francisco, USA by grraph

Café & un pain au chocolat, Paris, France by grraph

5 x BW passport photos, street developing, Kabul, Afghanistan by JanChipchase

Ikea slippers, Geneva, Switzerland by nicolasnova

Libido Enhancer, Chongqing, China by JanChipchase

Monthly Netflix subscription , USA by simonsize

Polis-Sucos, Rio de Janeiro, Brazil by Will_Yau

2 color screenprint, 24 X 36, Edition of 50, mikeperrystudio.com, USA by grraph

Hen for supper, Kabale, Uganda by JanChipchase

Motorola StarTAC, eBay, USA by selfconstruct

Taxi with English speaking driver, Kabul, Afghanistan by JanChipchase

50g of TCHO chocolate, San Francisco, USA by grraph

Bucket of frozen potatoes, Cusco, Peru by nicolasnova

Set of customised rickshaw mud flaps, Ahmedabad, India by janchipchase

A day labour at a farm, Choonburee, Thailand by Pawena แตง

Participate! Email your submissions to add@fivedollarcomparison.org or add them to the five dollar comparison group at Flickr... 160 As of May 2009, 160 people are part of the The Five Dollar Comparison group on Flickr

Consequences of everyone connected... 2015 The UN has established a goal that half the world has access to telecommunications by 2015

What do you think are the consequences of everyone on the planet being connected?

Sustainable and Ethical Issues When Designing for the Masses People, Planet, Profit Thanks - ride a bicycle! Raphael Grignani nokia.com & grignani.org

Raphael Grignani Closing Plenary Upa 2009

by Raphael Grignani on Jun 16, 2009

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