Beyond the Desktop
9 Oct 2009, AIGA, Memphis
Raphael @Grignani
nokia.com & grignani.org

6,789,000,000
As of 9 October 2009, the world population is estimated to be just under 6.8 billion

4,100,000,000
Four billion active mobile phone subscribers worldwide

3,140,000,000
Over three billion people live on less than $2.5 a day

2,500,000,000
More than 2.5 billion live without access to Information & Communication Technologies

1,700,000,000
1.7 billion use the internet

3,000
The average American is exposed to about 3000 advertising messages a day

151
The average American over age 2 watched 151 hours of TV per month

80
80% of the global population live within cellular network coverage

51
51% of the world population lives in urban areas

9
There are nine people in space right now.

5
Five times more mobile phones than computers

1/5
One in five people are illiterate but can recognize numbers and faces

All about
people

People are
changing

Human
universals

Metaphors

Local

Mundane

New norms

Reversible
"Good design is reversible and relevant for different contexts." - Rafael Ramírez

Beyond the Desktop
Thanks - Ride a bicycle!
Raphael @Grignani
nokia.com & grignani.org