BroadcastAsia 2013: Crowd Funding, Peer-to-Peer Investing, Crowd Sourcing


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Introduction to crowd funding, p2p investing and crowd sourcing, especially for media, broadcasting and content companies; includes practical examples. The presentation especially focus to describe models, how to get crowd funding and sourcing to work with more traditional models.

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BroadcastAsia 2013: Crowd Funding, Peer-to-Peer Investing, Crowd Sourcing

  1. 1. How Can Crowd Sourcing and Funding Work in Asia?Jouko Ahvenainen / June 19, 2013Marina Bay Sands, SingaporeGrow VC Group ++@growvc ++Innovating Investing ++Copyrights © Grow VC Group 2013
  2. 2. Jouko Ahvenainen ++Copyrights © Grow VC Group 2013•  Serial-entrepreneur and startupinvestments•  Mobile, media, advertising anddata analytics startups•  Worked in Asia, Europe and theUS•  Columnist at Telecom Asia•  Grow VC Group Founder andChairman•
  3. 3. Grow VC Group ++Copyrights © Grow VC Group 2013
  4. 4. •  2009 Grow VC Company was createdo  to build #1 global equity crowdfunding online platform domain•  2010 service was launchedo  pioneer in equity crowdfunding•  2011 Company expandedo  team of 50+ people spread across the globeo  develop the business globally within the equity crowdfundingmarket segment.o  online platform was developed extensively to meet global andlocal startup ecosystem requirements and startup lifecyclethinkingGroup History ++Copyrights © Grow VC Group 2013
  5. 5. •  2012 Grow VC to Grow VC Groupo  Grow VC Networks model was launched as public BETA.o  along with the JOBS Act passing in the US adding clarity toemerging market, a bigger strategy switch was done to addfocus on all of the company activitieso  the company was restructured to Grow VC Group with severaldifferent business units, companies and operational teams•  2013 Acting as Grow VC Group with independent unitso  all units focus on executing their own business in theirspecific business areao  Grow VC Group reputation and synergies between units areutilized where relevantGroup History ++Copyrights © Grow VC Group 2013
  6. 6. Finance and Services Infrastructure PortfolioEntities ++Copyrights © Grow VC Group 2013
  7. 7. Grow VC GroupStrategic partnerships and groupinvestment portfolio managementwww.growvcgroup.comGrow AdvisorsConsulting and investment bank typeservices for crowdfunding ecosystemwww.growadvisors.comMutual Seed FundCrowdfunding co-investment fund,works with many crowdfundingservices www.mutualseedfund.comCrowd ValleyTurn key solution to startcrowdfunding for any assets, equity orlending www.crowdvalley.comgrowvc.comStartup ecosystem platform andleading global marketplace to investmoney or work in early phase startupswww.growvc.comChangeLab23Design & build digital product, wherecustomer experience is at the heartwww.changelab23.comCopyrights © Grow VC Group 2013Core Businesses 2013 ++
  8. 8. Full solution: investment community, tools, payments,backoffice and reporting – set up in a minute3rd Parties can start crowd funding p2p investmentmarket place on our platform ++Copyrights © Grow VC Group 2013
  9. 9. §  The team has invested three years into the crowdfunding industryglobally, and positioned itself in the ecosystem globally "§  The team has been part of the US Delegation in Transatlantic EconomicForum, had cooperation with Singapore Government InvestmentCompany, "§  UK Trade and Investment, and is a founding member of CrowdfundingRegulatory Intermediary Association (CFIRA), CrowdfundingProfessional Association (CFPA), National Crowdfunding Association(NLCFA), European Crowdfunding Network, cooperation with Securitiesand Exchange Commission (SEC) and Financial Industry RegulatoryAuthority (FINRA) "§  We have a jumpstart on any direct competition with 400+ existingbusiness customers, ranging from small communities to large networksof communities like the World Bank "Building Crowd Funding Globally ++Copyrights © Grow VC Group 2013
  10. 10. Portfolio samples: Lost in Translations Inc. ++Copyrights © Grow VC Group 2013•  Easy to use tool to make andmaintain language versionsof web services and mobileapps•  Different services levels fortranslations, includingcrowd sourcing•  Silicon Valley basedcompany, with strongcustomer demand globally,including Asia•  Enable any company tooffer their services easilyin any language•
  11. 11. Portfolio sample: Project Papillon ++Copyrights © Grow VC Group 2013•  Fashion and design brandwith a social purpose•  A part of design andmanufacturing in prisons•  Social aspect: organizesart therapy and meaningfulwork for prisoners, andmoney to support inmatesto integrate back to thesociety after a prison•  A brand with a real storyand meaning•  Clothes and accessoriesfor men and women
  12. 12. Engage Crowd ++Copyrights © Grow VC Group 2013
  13. 13. Read & write, participatory, conversational:markets are conversations, marketing is aconversation, business is a social science!A new language:Copyrights © Grow VC Group 2013
  14. 14. Co-creation + networkedeconomics + communities ofinterest can be and are,proven & powerful platformsand processes to stimulateinnovation and commerceCopyrights © Grow VC Group 2013
  15. 15. Crowdsourcing is, according to the Merriam-Webster Dictionary,the practice of obtaining needed services, ideas, or content bysoliciting contributions from a large group of people, andespecially from an online community, rather than from traditionalemployees or suppliers.Crowd funding or crowdfunding (alternately crowd financing, equitycrowdfunding, or hyper funding) explains the collective effort ofindividuals who network and pool their money, usually via theInternet, to support efforts initiated by other people or organizations.Crowdfunding is used in support of a wide variety of activities,including disaster relief, citizen journalism, support of artists byfans, political campaigns, startup company funding, motionpicture promotion, free software development, inventionsdevelopment, scientific research, and civic projects.Source: Wikipedia
  16. 16. New finance regulation ++Copyrights © Grow VC Group 2013
  17. 17. Peer-to-peerLess fat middle-menCopyrights © Grow VC Group 2013
  18. 18. Aculturalchallenge…for corporates…for governments…for human beingsCopyrights © Grow VC Group 2013
  19. 19. To resist willlead tofinancial andorganizationalexhaustionCopyrights © Grow VC Group 2013
  20. 20. globaltransparentopencollaborativeefficientscalableCopyrights © Grow VC Group 2013
  21. 21. Crowd & Traditional Models ++Copyrights © Grow VC Group 2013
  22. 22. Crowd sourcing with other sourcing ++Copyrights © Grow VC Group 2013Self-serviceMake your owntranslations, buttools to make it easyMachineTranslationUse 3rd partymachine translationCrowd sourcingCrowd translatestexts and tools tomanage the processProfessionaltranslatorsTools to send to protranslators and letthem to maintainCrowd sourcing can work with other models to make sourcing, it canbe one option, or it can e.g. work together with professional sourcesto optimize value for moneySourcing from 3rd parties
  23. 23. Companies make sourcing and get investments all the time: thequestion is how to get crowd involved to this and develop models tomake the sourcing and investing market more effectiveNothing new but totally new ++Copyrights © Grow VC Group 2013Crowdfunding 1MarketPlaceP2PLendingCompanies /AssetsMarket Places Investors / resources
  24. 24. Co-investment and co-lending ++Copyrights © Grow VC Group 20131. Fundinground or loanapplication•  A company opens a funding round orapply a loan2. Crowdfunding orp2p lending•  Crowd, i.e. ordinary people, canoffer an investment or loan, andif enough money available, thecompany gets money3. Co-investment orco-lending• A bank or investmentcompany can join to a deal,i.e. make co-investment orparticipate the loan
  25. 25. Grow VC Models ++Copyrights © Grow VC Group 2013
  26. 26. 1. Direct investmentso  An investor invest directly in a company, become a shareholder,company can have hundreds of small shareholders2. Investments through an instrumento  An investor can select a company he/she invest in, but the actualinvestment is done by an investment company that aggregate allinvestments together, the investment company is the shareholder3. Crowd funding of investment instrumentso  Crowd funding model is used to raise capital in a fund and the fundmakes investments4. Co-investment modelso  Different models to make co-investments with crowdfundingInvestment models and crowd funding ++Copyrights © Grow VC Group 2013
  27. 27. •  Crowd funding, crowd sourcing and peer-to-peerinvesting is here to stay•  P2P is not to replace all other models or solution forneeds•  It is crucial to build an ecosystem where differentinvestment and sourcing models work better together,including p2p – new solutions are needed•  P2P is not only for startup, it will have influence on allkind of companies and also in the whole finance sectorFuture ++Copyrights © Grow VC Group 2013
  28. 28. “You don’t have to beSteve Jobs, to bean entrepreneur”Copyrights © Grow VC Group 2013
  29. 29. ”You don’t have to beBill Gates to bean investor”Copyrights © Grow VC Group 2013
  30. 30. ”Everyone must startsomewhere”Copyrights © Grow VC Group 2013
  31. 31. Jouko 7889 833 165 (UK)+1 646 363 6664 (US)+852 8120 7854 (HK)Grow VC Group ++@growvc ++Slideshare: Grow VCInnovatingInvesting