Getting Started with WordPress (Startup Institute Summer 2013)

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WordPress is the premier content management system for those seeking an easy, user-friendly way to set up and maintain a website. In this class, we'll walk through the basics of getting your site live …

WordPress is the premier content management system for those seeking an easy, user-friendly way to set up and maintain a website. In this class, we'll walk through the basics of getting your site live quickly, and cover best practices in :
- selecting a website design
- content strategy
- using the WordPress dashboard to manage and maintain your website
- fundamentals of SEO in a content management system.

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  • 1. Getting Started with Word Press Start Up Institute ROSS BEYELER @RBEYELER
  • 2. + + + + who is this guy? Founder of Growth Spark. BusinessWeek Top 25. Babson College Alumni. Start Up Institute Boston Hiring Partner.
  • 3. Projects
  • 4. Johnny Cupcakes
  • 5. Continuum
  • 6. 1 2 3 4 5 6 overview Understanding WordPress Setting up WordPress WordPress Themes WordPress Appearance Using WordPress Maximizing WordPress
  • 7. Understanding WordPress01
  • 8. what is a content management system?
  • 9. what is a theme?
  • 10. what are plugins?
  • 11. WordPress.com vs. Wordpress.org
  • 12. .com Hosting platform for blogs Free Choose from pre-selected themes Can’t add custom themes Can’t add plugins They take care of security, spam, backups, etc. 1 2 3 4 5 6
  • 13. .org Free open-source software Host it yourself ($7-12/mo) Custom Themes Add plugins You’re responsible for security, spam, backups, etc. 1 2 3 4 5
  • 14. Setting up WordPress02
  • 15. registering a domain
  • 16. setting up hosting
  • 17. installing WordPress
  • 18. installing WordPress. . . today! http://blogtempo.com
  • 19. WordPress Themes03
  • 20. browsing Theme Forest
  • 21. installing a theme
  • 22. WordPress Appearance04
  • 23. configuring a theme
  • 24. managing widgets
  • 25. Using WordPress05
  • 26. adding posts
  • 27. adding slides
  • 28. adding pages
  • 29. managing menus
  • 30. Maximizing WordPress06
  • 31. contact management form: gravity forms
  • 32. site analytics tools: Google Analytics
  • 33. seo tools: wordpress seo by Yoast
  • 34. social media: AddThis
  • 35. security: limit login attempts
  • 36. WordPress backup: VaultPress
  • 37. Resources
  • 38. themes: ThemeForest
  • 39. plugins: CodeCanyon
  • 40. tutorials: WP Beginner
  • 41. developing resources: WordPress Codex
  • 42. questions?
  • 43. growth spark growthspark.com & @growthspark @RBEYELER