Getting Started with WordPress (Startup Institute Summer 2013)

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WordPress is the premier content management system for those seeking an easy, user-friendly way to set up and maintain a website. In this class, we'll walk through the basics of getting your site live quickly, and cover best practices in :
- selecting a website design
- content strategy
- using the WordPress dashboard to manage and maintain your website
- fundamentals of SEO in a content management system.

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Getting Started with WordPress (Startup Institute Summer 2013)

  1. 1. Getting Started with Word Press Start Up Institute ROSS BEYELER @RBEYELER
  2. 2. + + + + who is this guy? Founder of Growth Spark. BusinessWeek Top 25. Babson College Alumni. Start Up Institute Boston Hiring Partner.
  3. 3. Projects
  4. 4. Johnny Cupcakes
  5. 5. Continuum
  6. 6. 1 2 3 4 5 6 overview Understanding WordPress Setting up WordPress WordPress Themes WordPress Appearance Using WordPress Maximizing WordPress
  7. 7. Understanding WordPress01
  8. 8. what is a content management system?
  9. 9. what is a theme?
  10. 10. what are plugins?
  11. 11. WordPress.com vs. Wordpress.org
  12. 12. .com Hosting platform for blogs Free Choose from pre-selected themes Can’t add custom themes Can’t add plugins They take care of security, spam, backups, etc. 1 2 3 4 5 6
  13. 13. .org Free open-source software Host it yourself ($7-12/mo) Custom Themes Add plugins You’re responsible for security, spam, backups, etc. 1 2 3 4 5
  14. 14. Setting up WordPress02
  15. 15. registering a domain
  16. 16. setting up hosting
  17. 17. installing WordPress
  18. 18. installing WordPress. . . today! http://blogtempo.com
  19. 19. WordPress Themes03
  20. 20. browsing Theme Forest
  21. 21. installing a theme
  22. 22. WordPress Appearance04
  23. 23. configuring a theme
  24. 24. managing widgets
  25. 25. Using WordPress05
  26. 26. adding posts
  27. 27. adding slides
  28. 28. adding pages
  29. 29. managing menus
  30. 30. Maximizing WordPress06
  31. 31. contact management form: gravity forms
  32. 32. site analytics tools: Google Analytics
  33. 33. seo tools: wordpress seo by Yoast
  34. 34. social media: AddThis
  35. 35. security: limit login attempts
  36. 36. WordPress backup: VaultPress
  37. 37. Resources
  38. 38. themes: ThemeForest
  39. 39. plugins: CodeCanyon
  40. 40. tutorials: WP Beginner
  41. 41. developing resources: WordPress Codex
  42. 42. questions?
  43. 43. growth spark growthspark.com & @growthspark @RBEYELER

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