Startup Growth Academy #2: Page Conversion Checklist
by Growth Hacking Blog, Working at growbots.co on Nov 29, 2013
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The startup world is obsessed with the word conversion. And for a good reason – higher conversion means higher ROI on your user acquisition spending. There’s one term especially connected with the ...
The startup world is obsessed with the word conversion. And for a good reason – higher conversion means higher ROI on your user acquisition spending. There’s one term especially connected with the conversion rate optimization process: A/B testing. But careful you must be, young padawan. Going for A/B testing in the early stages of your startup is tempting - everybody seems to be doing them so it must be a great idea... right? Wrong - in many cases it can turn out to be a waste of time. Neil Patel estimates you need 10 000 – 20 000 unique visitors a month to start A/B testing, otherwise the process will take too long/the outcomes won’t be meaningful. Other sources claim that approximately 100 conversions a month, regardless the amount of visitors, are sufficient enough… Most early-stage startups can’t even dream about numbers like that. However, there’s still a lot you can do to boost your conversion rate without running A/B tests. My presentation and checklist cover the most essential factors influencing your on-page conversion. Testing techniques, footnotes and checklist in PDF are available on: www.growthhacking.biz/page-conversion-checklist
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