Using Social Media to Build Your Business


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John Foley delivered "Using Social Media to Build Your Business" at TGI's "Ignite Your Growth event on March 17th, 2011.

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  • 15 Years Business Management Author Whitpapers
  • Explore the business case for social and mobile media–not just for marketing purposes, but as a way to generate leads and build client relationships. Learn what’s new with social media and mobile media and how you can use these tools for prospecting and lead generation.
  • By 2014, this chart projects that 2/3rds of all web users will be spending time regularly on social media sites.
  • Inquiries – they may have interest they inquiried Suspects - Someone who meets your criteria – better when they inquiried and meet it Prospects - Someone who meets and qualified Leads - Funnel Nurturing
  • Inquiries – they may have interest they inquiried Suspects - Someone who meets your criteria – better when they inquiried and meet it Prospects - Someone who meets and qualified Leads - Funnel Nurturing
  • Strike while the iron is hot
  • CMO Near: Philadelphia within :100mile
  • Using Social Media to Build Your Business

    1. 1. Using Social Media to Build Your Business John Foley, Jr aka @johnfoleyjr Grow Socially/interlinkONE, Wilmington, MA
    2. 2. Overview <ul><li>Social & Mobile Media – generate leads and build relationships </li></ul><ul><li>What’s new with social media and mobile marketing </li></ul>
    3. 3. John Foley, Jr. CEO/CMO Grow Socially CEO - interlinkONE <ul><li>Grow Socially, Inc – Support Services </li></ul><ul><ul><li>Online Marketing/Social Media </li></ul></ul><ul><ul><li>Plan, Manage, Execute and Measure </li></ul></ul><ul><li>interlinkONE – Software </li></ul><ul><ul><li>Enterprise Marketing Management system </li></ul></ul><ul><ul><li>Plan, build, manage, execute and measure all marketing activities </li></ul></ul>
    4. 4. John Foley, Jr. - Accolades <ul><li>Jetsetter Status on FourSquare </li></ul><ul><li>Ranked #16 as a Top CMO on Twitter in 2010 </li></ul><ul><li>2 nd runner up for this year’s B2B Twitterer of the Year Award for the B2B “Boss Tweet” Personality Category </li></ul><ul><li>Book titled: “ Business Transformation – A New Path to Profit for the Printing Industry ” Release Date March 2011 - </li></ul><ul><li>One of the 50 most influential people in Sales Lead Management by Sales Lead Management Association in 2010 </li></ul><ul><li>Inducted into NAPL’s Soderstrom Society in 2010 </li></ul>
    5. 5. John Foley, Jr. - Accolades 7,070 Followers
    6. 6. Overview: Walk the Talk, Learn What Needs to Be Done <ul><li>Social Media’s Impact </li></ul><ul><li>Best Practices </li></ul><ul><li>Prospecting 101 </li></ul><ul><li>Building Your Network </li></ul><ul><li>What does mobile have to do with it? </li></ul>
    7. 7. Oh ya! We are getting Social…
    8. 8. Prospecting 101 / 2011
    9. 9. Prospecting 101: Define your process <ul><li>Marketing drives inquiries </li></ul><ul><li>Research – inquiries </li></ul><ul><ul><li>Finding them on Social Media </li></ul></ul><ul><li>Lead management </li></ul><ul><li>Nurture </li></ul><ul><ul><li>Engage, Offer, Follow up </li></ul></ul><ul><li>Analyze </li></ul><ul><ul><li>How are we doing? </li></ul></ul>
    10. 10. Marketing to Sales Funnel – 5 Steps Social Multi-Channel Multi-Media Campaigns Email, Direct Mail, Social Media Provide Target Personalized Direct Mail & Landing Pages Lead Score Hot, Warm, Cold Marketing Automation Prospect / Customer Pool Inquiry / Leads in Funnel Lead Nurture Multi Touch Campaign starts Automated Marketing <ul><li>Social Media </li></ul><ul><li>Email </li></ul><ul><li>Phone </li></ul><ul><li>Direct Mail </li></ul><ul><li>And More </li></ul>Sales CRM… Web Agent Calls CRM Tool Sale! Analytics – Numbers, Money, Leads, Inquiries, Mail vs. Web, and more Measure, Adjust, Redo!
    12. 12. Social Media Prospecting <ul><li>LinkedIn </li></ul><ul><ul><li>Make connections </li></ul></ul><ul><ul><li>Research </li></ul></ul><ul><ul><li>Follow folks </li></ul></ul><ul><ul><li>Stay in front of your audience </li></ul></ul><ul><ul><li>Join in the conversation </li></ul></ul><ul><li>Blog </li></ul><ul><ul><li>Post information and possibly comment on their company blog </li></ul></ul><ul><li>Facebook </li></ul><ul><ul><li>Find the friend! </li></ul></ul><ul><ul><li>Post the video and someone subscribes </li></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>Follow your prospect </li></ul></ul><ul><ul><li>Refer to website blog content </li></ul></ul><ul><ul><li>Share relevant information </li></ul></ul><ul><li>Website – Polls – Offers – CONTENT (The new King!) Sales reps need content! </li></ul>
    13. 13. Building the Network <ul><li>LinkedIn </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul><ul><li>Blog </li></ul>
    14. 14. LinkedIn <ul><li>Research leads and inquiries </li></ul><ul><li>Keep status updated </li></ul><ul><li>Take part in discussions/groups </li></ul><ul><li>Integrate Social app’s </li></ul><ul><li>Register your events </li></ul><ul><li>Share your presentations </li></ul><ul><li>Share your blog </li></ul><ul><li>Post your work experience </li></ul><ul><li>Join your company’s network </li></ul>
    15. 15. Profile Plus
    16. 16. Researching a Lead or Inquiry Learn more about them! Begin the nurturing process!
    17. 17. Take Part in Discussions <ul><li>Post your updates in other Groups. </li></ul><ul><li>Ask questions on topical issues of interest to the members. </li></ul><ul><li>Never lose sight that it’s all about social interaction. </li></ul>
    18. 18. Announce Your Events <ul><li>It is posted on your profile </li></ul><ul><li>It is listed in the event directory </li></ul><ul><li>You can invite people to attend — all through LinkedIn </li></ul>
    19. 19. Share Your Personal or Company Blog Stay in front of them !
    20. 20. Facebook <ul><li>Connect with the prospect </li></ul><ul><li>Stay in front of your prospects </li></ul><ul><li>Post your employer </li></ul><ul><li>Share: </li></ul><ul><ul><li>Photos & Videos of Work Functions </li></ul></ul><ul><ul><li>Tag people who participated </li></ul></ul><ul><li>Share industry & company news on your wall </li></ul><ul><li>Connect & Converse </li></ul><ul><li>Integrate Social Networks </li></ul>
    21. 21. Company Page / refer it
    22. 22. Stay in Front of Your Prospects: Keep Your Wall Active with Company News
    23. 23. You’ll Show Up in Your Audience’s News Feed!
    24. 24. <ul><li>Share photos & videos, you can even use your phone for this! </li></ul>
    25. 25. Twitter <ul><li>Engage with prospects </li></ul><ul><li>Tweet consistently </li></ul><ul><li>Follow the prospect and their companies </li></ul><ul><li>Use relevant keywords and hashtags </li></ul><ul><li>Share relevant content – Think thought leader </li></ul><ul><li>Fill your bio with keywords </li></ul><ul><li>Don’t hard sell </li></ul><ul><li>Find your Prospects </li></ul>
    26. 26. Engage with Prospects- Retweet!
    27. 27. Tweet Often and Relevant! : Don’t have your tweets get lost in the Twitter-feed, thousands of tweets are posted within seconds.
    28. 28. Fill Your Bio with Keywords
    29. 29. Add Prospects to List
    30. 30. Reminders for Social Media <ul><li>Engage – Have the Conversation </li></ul><ul><li>Listen </li></ul><ul><li>Share Content </li></ul><ul><li>Build Relationships </li></ul>
    31. 31. YouTube <ul><li>Create your video today </li></ul><ul><li>Create a company/personal channel </li></ul><ul><li>Create videos for: </li></ul><ul><ul><li>Describing your services </li></ul></ul><ul><ul><li>Event/Product Promotion </li></ul></ul><ul><ul><li>Various Team Members </li></ul></ul><ul><ul><li>Testimonials & Case Studies </li></ul></ul><ul><li>Tag videos with keywords </li></ul>
    32. 32. Create Your Own Channel Make it easier for your viewers to find more videos by your company!
    33. 33. Tradeshow Marketing Campaign <ul><li>Pre-Event </li></ul><ul><ul><li>Introducing Yourself </li></ul></ul><ul><ul><ul><li>What you will promote </li></ul></ul></ul><ul><ul><ul><li>Where booth will be </li></ul></ul></ul><ul><ul><ul><li>Your contact information </li></ul></ul></ul><ul><ul><li>List reasons to visit the booth </li></ul></ul><ul><ul><li>Show products that will be showcased at event </li></ul></ul>
    34. 34. Tradeshow Marketing Campaign <ul><li>During Event </li></ul><ul><ul><li>Interview colleagues and industry experts </li></ul></ul><ul><ul><li>Live footage of show </li></ul></ul><ul><ul><li>Recap of each day </li></ul></ul><ul><ul><li>“ 10 keypoints I learned today were…” </li></ul></ul><ul><ul><li>What have people been most interested in from your company </li></ul></ul>
    35. 35. Tradeshow Marketing Campaign <ul><li>Post-Event </li></ul><ul><ul><li>Sales Reps thanking everyone who stopped by the booth </li></ul></ul><ul><ul><li>Recap of how successful the show was </li></ul></ul><ul><ul><li>If you offered any contests/giveaways during show, announce the winner via video </li></ul></ul><ul><ul><li>Great time to talk about upcoming events </li></ul></ul>
    36. 36. Testimonials & Case Studies
    37. 37. Blog <ul><li>Provide useful information about your area of expertise. </li></ul><ul><li>Create content that interests your potential clients. </li></ul><ul><li>Publish articles on a regular basis to develop a loyal and expanding readership </li></ul><ul><li>Include links to a “call to action”. </li></ul><ul><li>New blog readers will impact your lead generation efforts. </li></ul>
    38. 38. CRM: Online/Social Intelligence Name: Email: WebSite URL:
    39. 39. Tools
    40. 40. Reminders for Social Media <ul><li>Engage – Have the Conversation </li></ul><ul><li>Listen </li></ul><ul><li>Share Content </li></ul><ul><li>Build Relationships </li></ul><ul><li>Contribute to SEO! </li></ul>
    41. 41. Getting Mobile Your Prospects are on! <ul><ul><li>70% of daily mobile internet users use social media services including social networks, instant messenger, blogs and forums on their phones as they do on their computer </li></ul></ul><ul><li>- </li></ul>
    42. 42. 2010- Over 1/3 of people own smart phones - “ Half of US Population to use smartphones by end of 2011” -A
    43. 43. What Are They Doing?
    44. 44. So What is Mobile Social Media? <ul><li>Social Networks on Mobile Devices </li></ul>
    45. 45. Mobile Phone Apps <ul><li>Applications to put on your Smartphone </li></ul><ul><li>Managing multiple accounts </li></ul><ul><li>Social Media Apps </li></ul><ul><li>Tools - Hootsuite </li></ul>
    46. 46. Social Media Platforms to Watch Just as marketers are getting a handle on Facebook, Twitter, and YouTube, new supporting Social Media tools pop up.
    47. 47. <ul><li>Users “check-in” using their location. Alerts their friends of where they are, earn badges. </li></ul>
    48. 48. What is Mobile Media Marketing <ul><li>Channel </li></ul><ul><li>Media </li></ul><ul><li>Network </li></ul><ul><li>Mobile Marketing is marketing on or with a mobile device such as an iPhone or wireless device. </li></ul><ul><li>Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network. </li></ul>
    49. 49. Why Should You Mobilize <ul><li>250+ million Americans carry mobile phones—over 80% of the nation's population </li></ul><ul><ul><li>Source: CTIA Wireless Association </li></ul></ul><ul><li>Cell phones subscriptions will top 5 billion globally before 2011 </li></ul><ul><ul><li>Source: International Telecommunication Union </li></ul></ul><ul><li>4/5’s of teens carry a wireless device, and the majority (57%) view their cell phone as the key to their social life </li></ul><ul><ul><li>Source: CTIA survey, Teenagers: A Generation Unplugged </li></ul></ul><ul><li>YOUR PROSPECTS ARE USING MOBILE DEVICES! </li></ul>
    50. 50. What’s a QR Code? <ul><li>2D Bar Code </li></ul><ul><li>Holds more information </li></ul><ul><li>Download QR Code from App store </li></ul><ul><li>Print them on printed collateral biz cards, posters and more. </li></ul>
    51. 51. QR Codes = + + Possible Connection Connect on - Connect with me on - www. Follow me on –
    52. 52. Prospecting…Direct Your QR Codes to Landing Page(s)
    53. 53. Mobile Offers
    54. 54. Types of Mobile Advertising
    55. 55. Mobilize your content!
    56. 56. Mobilize your content!
    57. 57. Mobile Social Media Success <ul><li>1. Get going </li></ul><ul><li>2. Learn the Platforms </li></ul><ul><li>3. Establish Your Presence </li></ul><ul><li>4. Connect </li></ul><ul><li>6. Engage With Your Prospects </li></ul><ul><li>7. Be Creative </li></ul><ul><li>8. Be Prepared to Adapt </li></ul><ul><li>9. Mobile Optimize content if driving folks to it </li></ul>
    58. 58. Wrap Up <ul><li>Gather Your Prospects with Social Media </li></ul><ul><li>Nurture Them Through the Sales Funnel </li></ul><ul><li>Connect, Engage and Converse Using the Mobile Phone </li></ul>
    59. 59. Q & A or Contact Me! <ul><li>John Foley, Jr. CEO/CMO </li></ul><ul><li>Office: (978) 674-8081 </li></ul><ul><li>Cell: (978) 337-1891 </li></ul><ul><li>Website: </li></ul><ul><li>Email: [email_address] </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
    60. 60. Q & A / Contact Me! QRCode