Today’s World of Marketing and Communicationsn Can Social Media Grow Your Business?• Increasing Awareness and Becoming a Thought Leader• Generating Qualified Leads• Creating a Happy Customer• What Social Networks Do You Need to Be On Today?• What’s Next? And How Can You Prepare?• Best Practices for Social Media Campaignsn Mobile: Reaching Consumers and Prospects On-the-Go• You Need a Mobile Website Today• Make Print Interactive: Best Practices for QR Codes• Get Local! Using Location-Based Marketing• What’s Next? Get Ready to Tap with NFC
Does 2009 seem like a long time ago to you? At the end of the year, only 18% of the US mobile population owned a smartphone.
Where are we now… at the end of October 2011, we were almost at the majority ! 44% owned a smartphone.These numbers are from Nielsen, which we are quite thankful for. And I will say this… I’ve absolutely seen some other numbers that are higher --- closer to 55 and 60%But here’s the bottom line: the majority of folks in your target audience may most likely have a smartphone now, or in the very near future!
And as you think about your target audience, or if you’re a service provider , the target audience of your clients… the percentages could differe.tThe Majority of 25-34 and 18-24 year olds own a smartphoneThis is a worldwide trend, of course… 46% of mobile users in the UK own a smartphone.Nearly half of UK internet users also accessed internet services on their phone.Almost 40% of UK consumers use a mobile phone to access social networks.As mobile usage rose, the average time spent online on computers declined.
The same principles apply to generating leads from social media as they do from other channels… You need to target people in that vertical, drive them to your website, get them to raise their hand an interact, then get them in the sales funnel!
If you are trying to decide what social networks you should be on the, the first step is really understanding your target audience. You need to define who they are , how they act, where they engage, and when. Then, you can choose to spend your time today?
Lots of ways to measure social media success, so make sure you determine your key metrics BEFORE you get started. I recommend picking three solid metrics to track. Appropriate metrics differ based on what your objective is for the program.
Chances are, our website was designed, tested, and approved on a desktop computer… it looks great there.You’ve got beautiful pictures, big and bold compelling statements. It probably looks great on most laptops.Heck, it might even look great on tablets that have 10 inch screens!And because of that, your customers and prospects can interact with your business easily!
If your website is not mobile optimized, it can create frustration. You will lose visitors. You will lose traffic.You will lose customers.
Design options… There are pre-defined color schemes to make life easier for you… but you obviusly have the ability to define your own colors!
First, what does it stand for?Quick Response… So.. On the most basic level – think of it this way. Your mobile audience can save time by scanning the QR Code to go to your website rather than remembering and typing in the URL.Yes, it’s a call to action that can help increase response rates… strike while he iron is hot.
Now, while it may not feel like summer in the Northeast yet, QR Codes have exploded in regards to the flower & gardneing shops such as Home Depot and Lowes.Here you can see how QR Codes are used on the product label while buying Cauliflower plants.Earlier, I talked about how I love QR Codes. Well, since I am not a fan of QR Codes, I’d say this is a terrible use of them Juuuuuust kidding.
Transcript of "State of the Union of Social Media and Mobile Marketing"