Social Marketing and Your Company

John Foley, CEO/CMO Grow Socially
Founder/CEO interlinkONE -1996
Marketing Management Software company (ASP/SAAS)
Started Grow Socially in 2010 (CEO/CMO)
Online Marketing Consulting and Services
Social Media Strategy/Planning Management, Execution and Measurement
Website Consulting and Design
Search Engine Optimization
Search Engine Marketing
Video Services

Paul Strack, President CustomXM
Joined family’s commercial printing operation in 1990.
CustomXM has been on the leading edge of technological solutions.
A leading provider of Targeted marketing solutions.
CustomXM incorporates personalized cross-media applications that include Web to print and variable data applications
In 2010 and 2009, recognized by Quick Printing Magazine as one of the top 100 Printing companies in North America,
In 2009 was the recipient of two Benny’s, one of the industry’s highest honor.s
Winner in Arkansas Business’ 2009 Business of the Year awards (Category 1).

What is Social Media?
The way that people communicate
Target like-minded prospects
Communicate with customers
Community
Conversation
Networking
Marketing
Relationships
Customer Service
Immediate Information
Platform

Is it really effective?

What are they using it for?

Strategy before Tactics! - THE PLAN FIRST!
Step 1: Describe the Business
Step 2: Business Goals
Step 3: Who is your Audience
Step 4: Where Is the Audience Cyclically?
Step 5: How Does the Audience Use Social Media?
Step 6: The One Thing
Step 7: How Will You Humanize Your Brand?
Step 8: Content Resource and Distribution Strategy
Step 9: How Will You Measure Success?
@Jaybaer

How do printers get started? Define Target Audience
Audience Acquisition
Prospecting, Customer Service, Partner Management, Other
Discover / Engage / Get found

$ $ $ $ Optimize / Social Friendly TOOLS Get Noticed Nurture Engage Conversation Landing Pages Offers Emails Polls Social Media Blogging Analytics Content Mgmt SEO Nurture Engage Conversation Convert Convert Action - Publish - Engage – Converse - Share Convert / Measure Product? Service? Asset? Integrated Multi-Channel Marketing

Lessons from the “Real World”
Culture is critical
Why the need to plan?
Just Do It!

The big 4 Channels for PSPs
LinkedIn: networking event by chamber of commerce
Facebook: personal house party but can have business effect
Twitter: Block Party
You tube: Your own TV Station

Actively participate and engage
Seek out prospects and customers and information that is relevant to you
Share information! Be a thought leader, be yourself, show the human side of your business
Variety: Pictures, links, videos
Use tracking tools like ilnk.me, bit.ly, budurl.com or other
Review your efforts and measure your results
http://www.twitter.com

Connect with prospects and customers
Use the question and answer section to find and provide help
Become active in the groups!
Post self-promotional items – news and events
http://www.linkedin.com

Actively promote your page
Seek out friends and fans
Share information! At least post two items a week
Variety: Pictures, links, videos
www.facebook.com

Customize look and feel of your channel
Keep videos short – 1 to 3 minutes
Keep up variety: from educational to funny
Stay consistent with posting frequency
www.YouTube.com

Four Fundamentals
Build your network
Engage with the network you have built
Be consistent
Track and analyze

Engage and Nurture – The Ongoing Conversation

Social Media prospecting versus "cold calling"

Driving traffic - What's the website have to do with it?

Crossing Media - The direct mail piece to the online social experience
Integrating content creation, distribution, customer engagement, and measurement of your marketing efforts can increase campaign effectiveness.

Start Today!
1) Start slow
2) Just do it
3) Be yourself

Success Stories
InterlinkONE:
Since end of 2008…..
… . From 0 – 4000 between corporate and individual accounts for Twitter Followers
… . 10K+ have clicked on our links, downloaded our e-book, our whitepaper, from social media sites alone!!!
50+ prospects in pipeline directly from twitter…

CustomXM
$25,000 in sales directly from Twitter
Two new customers
Led to numerous presentations at local, regional, and national levels
1 FREE dinner in Chicago!

Got Questions?
John Foley, Grow Socially
978-674-8081
[email_address]
Twitter.com/JohnFoleyJR
Facebook.com/JohnFoleyJr
YouTube.com/GrowSocially
LinkedIn.com/in/JohnFoleyJr
Paul Strack, CustomXM
501-375-7311
pstrack@customxm.com
Twitter @pstrack
Facebook.com/CustomXM
Youtube.com/CustomXM
www.TheCanvasMag.com [email_address]

Social Marketing and Your Company

by Grow Socially on Aug 27, 2010

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Social Marketing and Your Company Presentation Transcript

http://growsocially.com	15
http://www.linkedin.com	1