Social Marketing and Your Company
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Social Marketing and Your Company



How Social Media is best used in Multi-Channel Marketing Initiatives and how to best build these campaigns for yourself and your customers. ...

How Social Media is best used in Multi-Channel Marketing Initiatives and how to best build these campaigns for yourself and your customers.

Additional topics that will be covered in this webinar will be:

* Understanding how the target audiences communicate in various channels, like Social Media, and how getting noticed is most important;
* Driving traffic from these campaigns and how lead generation is done in these channels;
* Real examples of blending marketing campaigns online, Social Media marketing with traditional to get people to want to learn more about your product or service;
* Leveraging Online Marketing for your company.



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  • Inquiries – they may have interest they inquiried Suspects - Someone who meets your criteria – better when they inquiried and meet it Prospects - Someone who meets and qualified Leads - Funnel Nurturing

Social Marketing and Your Company Social Marketing and Your Company Presentation Transcript

  • Social Marketing and Your Company
  • John Foley, CEO/CMO Grow Socially
    • Founder/CEO interlinkONE -1996
      • Marketing Management Software company (ASP/SAAS)
    • Started Grow Socially in 2010 (CEO/CMO)
      • Online Marketing Consulting and Services
      • Social Media Strategy/Planning Management, Execution and Measurement
      • Website Consulting and Design
      • Search Engine Optimization
      • Search Engine Marketing
      • Video Services
  • Paul Strack, President CustomXM
    • Joined family’s commercial printing operation in 1990.
    • CustomXM has been on the leading edge of technological solutions.
    • A leading provider of Targeted marketing solutions.
    • CustomXM incorporates personalized cross-media applications that include Web to print and variable data applications
    • In 2010 and 2009, recognized by Quick Printing Magazine as one of the top 100 Printing companies in North America,
    • In 2009 was the recipient of two Benny’s, one of the industry’s highest honor.s
    • Winner  in Arkansas Business’ 2009 Business of the Year awards (Category 1).
  • What is Social Media?
    • The way that people communicate
    • Target like-minded prospects
    • Communicate with customers
    • Community
    • Conversation
    • Networking
    • Marketing
    • Relationships
    • Customer Service
    • Immediate Information
    • Platform
  • Is it really effective?
  • What are they using it for?
  • Strategy before Tactics! - THE PLAN FIRST!
    • Step 1: Describe the Business
    • Step 2: Business Goals
    • Step 3: Who is your Audience
    • Step 4: Where Is the Audience Cyclically?
    • Step 5: How Does the Audience Use Social Media?
    • Step 6: The One Thing
    • Step 7: How Will You Humanize Your Brand?
    • Step 8: Content Resource and Distribution Strategy
    • Step 9: How Will You Measure Success?
  • How do printers get started? Define Target Audience
    • Audience Acquisition
    • Prospecting, Customer Service, Partner Management, Other
    • Discover / Engage / Get found
  • $ $ $ $ Optimize / Social Friendly TOOLS Get Noticed Nurture Engage Conversation Landing Pages Offers Emails Polls Social Media Blogging Analytics Content Mgmt SEO Nurture Engage Conversation Convert Convert Action - Publish - Engage – Converse - Share Convert / Measure Product? Service? Asset? Integrated Multi-Channel Marketing
  • Lessons from the “Real World”
    • Culture is critical
    • Why the need to plan?
    • Just Do It!
  • The big 4 Channels for PSPs
    • LinkedIn: networking event by chamber of commerce
    • Facebook: personal house party but can have business effect
    • Twitter: Block Party
    • You tube: Your own TV Station
    • Actively participate and engage
    • Seek out prospects and customers and information that is relevant to you
    • Share information! Be a thought leader, be yourself, show the human side of your business
    • Variety: Pictures, links, videos
    • Use tracking tools like,, or other
    • Review your efforts and measure your results
    • Connect with prospects and customers
    • Use the question and answer section to find and provide help
    • Become active in the groups!
    • Post self-promotional items – news and events
    • Actively promote your page
    • Seek out friends and fans
    • Share information! At least post two items a week
    • Variety: Pictures, links, videos
    • Customize look and feel of your channel
    • Keep videos short – 1 to 3 minutes
    • Keep up variety: from educational to funny
    • Stay consistent with posting frequency
  • Four Fundamentals
    • Build your network
    • Engage with the network you have built
    • Be consistent
    • Track and analyze
  • Engage and Nurture – The Ongoing Conversation
  • Social Media prospecting versus "cold calling"
  • Driving traffic - What's the website have to do with it?
  • Crossing Media - The direct mail piece to the online social experience
    • Integrating content creation, distribution, customer engagement, and measurement of your marketing efforts can increase campaign effectiveness.
  • Start Today!
    • 1) Start slow
    • 2) Just do it
    • 3) Be yourself
  • Success Stories
    • InterlinkONE:
      • Since end of 2008…..
      • … . From 0 – 4000 between corporate and individual accounts for Twitter Followers
      • … . 10K+ have clicked on our links, downloaded our e-book, our whitepaper, from social media sites alone!!!
      • 50+ prospects in pipeline directly from twitter…
  • CustomXM
    • $25,000 in sales directly from Twitter
    • Two new customers
    • Led to numerous presentations at local, regional, and national levels
    • 1 FREE dinner in Chicago!
  • Got Questions?
    • John Foley, Grow Socially
      • 978-674-8081
      • [email_address]
    • Paul Strack, CustomXM
      • 501-375-7311
      • Twitter @pstrack
      • [email_address]