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Social Marketing and Your Company
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Social Marketing and Your Company

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How Social Media is best used in Multi-Channel Marketing Initiatives and how to best build these campaigns for yourself and your customers. …

How Social Media is best used in Multi-Channel Marketing Initiatives and how to best build these campaigns for yourself and your customers.

Additional topics that will be covered in this webinar will be:

* Understanding how the target audiences communicate in various channels, like Social Media, and how getting noticed is most important;
* Driving traffic from these campaigns and how lead generation is done in these channels;
* Real examples of blending marketing campaigns online, Social Media marketing with traditional to get people to want to learn more about your product or service;
* Leveraging Online Marketing for your company.

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  • Inquiries – they may have interest they inquiried Suspects - Someone who meets your criteria – better when they inquiried and meet it Prospects - Someone who meets and qualified Leads - Funnel Nurturing
  • Transcript

    • 1. Social Marketing and Your Company
    • 2. John Foley, CEO/CMO Grow Socially
      • Founder/CEO interlinkONE -1996
        • Marketing Management Software company (ASP/SAAS)
      • Started Grow Socially in 2010 (CEO/CMO)
        • Online Marketing Consulting and Services
        • Social Media Strategy/Planning Management, Execution and Measurement
        • Website Consulting and Design
        • Search Engine Optimization
        • Search Engine Marketing
        • Video Services
    • 3. Paul Strack, President CustomXM
      • Joined family’s commercial printing operation in 1990.
      • CustomXM has been on the leading edge of technological solutions.
      • A leading provider of Targeted marketing solutions.
      • CustomXM incorporates personalized cross-media applications that include Web to print and variable data applications
      • In 2010 and 2009, recognized by Quick Printing Magazine as one of the top 100 Printing companies in North America,
      • In 2009 was the recipient of two Benny’s, one of the industry’s highest honor.s
      • Winner  in Arkansas Business’ 2009 Business of the Year awards (Category 1).
      •  
    • 4. What is Social Media?
      • The way that people communicate
      • Target like-minded prospects
      • Communicate with customers
      • Community
      • Conversation
      • Networking
      • Marketing
      • Relationships
      • Customer Service
      • Immediate Information
      • Platform
    • 5. Is it really effective?
    • 6. What are they using it for?
    • 7. Strategy before Tactics! - THE PLAN FIRST!
      • Step 1: Describe the Business
      • Step 2: Business Goals
      • Step 3: Who is your Audience
      • Step 4: Where Is the Audience Cyclically?
      • Step 5: How Does the Audience Use Social Media?
      • Step 6: The One Thing
      • Step 7: How Will You Humanize Your Brand?
      • Step 8: Content Resource and Distribution Strategy
      • Step 9: How Will You Measure Success?
      @Jaybaer
    • 8. How do printers get started? Define Target Audience
      • Audience Acquisition
      • Prospecting, Customer Service, Partner Management, Other
      • Discover / Engage / Get found
    • 9. $ $ $ $ Optimize / Social Friendly TOOLS Get Noticed Nurture Engage Conversation Landing Pages Offers Emails Polls Social Media Blogging Analytics Content Mgmt SEO Nurture Engage Conversation Convert Convert Action - Publish - Engage – Converse - Share Convert / Measure Product? Service? Asset? Integrated Multi-Channel Marketing
    • 10. Lessons from the “Real World”
      • Culture is critical
      • Why the need to plan?
      • Just Do It!
    • 11. The big 4 Channels for PSPs
      • LinkedIn: networking event by chamber of commerce
      • Facebook: personal house party but can have business effect
      • Twitter: Block Party
      • You tube: Your own TV Station
    • 12.
      • Actively participate and engage
      • Seek out prospects and customers and information that is relevant to you
      • Share information! Be a thought leader, be yourself, show the human side of your business
      • Variety: Pictures, links, videos
      • Use tracking tools like ilnk.me, bit.ly, budurl.com or other
      • Review your efforts and measure your results
      • http://www.twitter.com
    • 13.
      • Connect with prospects and customers
      • Use the question and answer section to find and provide help
      • Become active in the groups!
      • Post self-promotional items – news and events
      • http://www.linkedin.com
    • 14.
      • Actively promote your page
      • Seek out friends and fans
      • Share information! At least post two items a week
      • Variety: Pictures, links, videos
      • www.facebook.com
    • 15.
      • Customize look and feel of your channel
      • Keep videos short – 1 to 3 minutes
      • Keep up variety: from educational to funny
      • Stay consistent with posting frequency
      • www.YouTube.com
    • 16. Four Fundamentals
      • Build your network
      • Engage with the network you have built
      • Be consistent
      • Track and analyze
    • 17. Engage and Nurture – The Ongoing Conversation
    • 18. Social Media prospecting versus "cold calling"
    • 19. Driving traffic - What's the website have to do with it?
    • 20. Crossing Media - The direct mail piece to the online social experience
      • Integrating content creation, distribution, customer engagement, and measurement of your marketing efforts can increase campaign effectiveness.
    • 21. Start Today!
      • 1) Start slow
      • 2) Just do it
      • 3) Be yourself
    • 22. Success Stories
      • InterlinkONE:
        • Since end of 2008…..
        • … . From 0 – 4000 between corporate and individual accounts for Twitter Followers
        • … . 10K+ have clicked on our links, downloaded our e-book, our whitepaper, from social media sites alone!!!
        • 50+ prospects in pipeline directly from twitter…
    • 23. CustomXM
      • $25,000 in sales directly from Twitter
      • Two new customers
      • Led to numerous presentations at local, regional, and national levels
      • 1 FREE dinner in Chicago!
    • 24. Got Questions?
      • John Foley, Grow Socially
        • 978-674-8081
        • [email_address]
        • Twitter.com/JohnFoleyJR
        • Facebook.com/JohnFoleyJr
        • YouTube.com/GrowSocially
        • LinkedIn.com/in/JohnFoleyJr
      • Paul Strack, CustomXM
        • 501-375-7311
        • pstrack@customxm.com
        • Twitter @pstrack
        • Facebook.com/CustomXM
        • Youtube.com/CustomXM
      www.TheCanvasMag.com [email_address]

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