Social Media for Publishers! Why, How and Best Practices.

John Foley, Jr. I love► Grow Socially, Inc – Support Mar(H)keting! Services ► Online Marketing/Social Media ► Plan, Manage, Execute and Measure Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

Today’s Agenda► Why You Should Care About Social Media► How Publishers Can Use Social Media► Best Practices, Strategies, and Tips Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

Social Media Statistics► Nearly 750 Million Users on Facebook (6/11)► 300 million Twitter users as of (5/11)► 30+ Hours of Video Uploaded to YouTube every minute► 50 million people on Google+ and growing! Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

Social Media and Search Engine Optimization(SEO) FaceBook Twitter YouTube Blog► Social Networking Activity Helps People Find Your Stories and Publications! Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

SEO and Your Website 1. Simple and Direct User Interface 2. Keywords 3. Uniqueness 4. Content up Front 5. Engagement opportunities a. Download a Whitepaper b. Sign up for Newsletter c. Blog response d. Poll e. Contest f. Widgets Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

Top Channels/Medias growing► LinkedIN Networking - Company► Facebook: House party with a business effect► YouTube: Your own TV Station► Twitter: Block Party Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

What is Facebook?► The Largest Social Network► Publishers can host pages and groups to self-promote and become destinations Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

Get Yourself Out ThereCreating a page involves:► Logo► Name► Content► … and a Plan  Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

What is YouTube?► Video-sharing website on which users can upload and share videos. Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

Why YouTube?• Showcase Stories, Events, Services, & More!• Destination! Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

What is LinkedIn?► A business-oriented social networking site► Mainly used for professional networking► Has more than 43 million registered users, spanning 170 industries► Maybe some legs here… Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

Publisher Profile• Overview• Spotlight• List of Products & Services• YouTube Video Integration Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

What is Twitter?► Share what you are doing in 140 characters or less► A free social messaging utility for staying connected in real- time Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

Blogs► Humanizing► Improves SEO ► Keywords ► Links ► Updated Information► Give Expertise► Updates on Activities► Sharing Information► Allows for engagement Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

Four Fundamentals of All Sites1. Build your network2. Engage with the network you have built3. Be consistent4. Track and analyze Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

What We’re Going to Discuss► Publishers Social Media for ► Subscribers – New and Existing ► Events – Promotion Before, During, and After ► Curating and more Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

Subscribers– What Are Your Goals?► Listen ► Sysomos, Radian6, Viral Heat► Engage with audience► Watch subscriptions► Be the Destination Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

Social CRM: Online/Social Intelligence► Track Social Networking Profiles! Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

What Should You Do Once You Have Data?► Listen!► Engage!► Share Content - not always yours! Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

What Should You Talk About?► Relevant (Your Publishing) Topics► Events – Webinars, Trade Shows, Conferences► Items that are relevant to the target audience► Repurpose your offline to online Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

What Are Your Goals for Events► Create awareness► Increase subscribers► Produce and participate► Keep the conversation going after► Be the Destination! Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

YouTube to Create Awareness► Speakers► Hosts► Live Footage► Recaps► Distribute! Improve SEO – Alternative exposure of your objective Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

Create Custom Facebook Tabs for Events and More• Drive traffic to Facebook• Push Sign Ups, Registrations• Additional outlet for information Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

Social Networks Events Expand theOffline event YouTube videos of what was learned! Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

Social Networks to Create Memorable Events► Participate in event’s hashtag► Retweet attendees► Post Twitpics► Announce live timeline of sessions Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

7 - for Publishers 7 Ways Print Magazines Are Using Social Media to Engage Readers 1. Curating Content 2. Expanding Editorial Content 3. Offering Expertise in Real Time 4. Catalyzing Connections 5. Leveraging Influence 6. Extending the Editorial Experience 7. Monetizing Social MediaMashable.com http://mashable.com/2011/02/09/social-media-magazines/ Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

Best Practices6 Social Media Best Practices for Publishers1. Plan.2. Research.3. Decide.4. Get your content up to snuff.5. Make internal changes.6. Open up. Date Site Designer - http://ilink.me/6best Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

Marketing Calendar Announce Mail -Send out on website Monthlyflyers to Newsletterclients Email eNewsletter (Announce) Tell Expo Event colleagues 8AM-6PM you’re attending Send thank Enter new you cards contacts in CRM Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

Marketing Calendar Create Announce Announce on Mail -Send out Post, Link on website & Monthlyflyers to back to Newsletterclients website Comment on Connect with Share event Email event’s Keynote eNewsletter Speakers article on page (Announce) on TellAnnounce Share event Join in on Expo Event colleaguesbooth # with article on event’s 8AM-6PM you’revideo post hashtag attendingFollow-Up Send thank Share Enter new Friend newwith you cards speaking contacts in contacts onPost & Post presentation ExcelPictures on Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

Social Media Marketing Plan► Describe Business and Its Goals Strategy► Know Your Audience Before Tactics!► The One Thing► Humanize Your Brand► Content Resource & Distribution Strategy► Measure Your Success Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

Know Your Audience► Who Are They?► Where Are They Cyclically?► How Do They Use Social Media? Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

Your Target AudienceDefine Target Audience Audience Acquisition► Subscribers ► Discover ► Engage ► Get Found Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

Is everyone interested in the same communication? I still I love my email mail I use Facebook, I’m on Twitter & Twitter LinkedIn I Google for my informationWhere are your prospects and customers getting their information? Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

Content Resource Library Visit Resources Daily Content Content A C Content BPull Content Make Links Measurable Push Content Out Content Distribution Strategy Resources are monitored. Content is identified and pulled, made trackable, and pushed out across platforms. Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

How to Measure Success? ► Site Traffic ► Downloads ► eNewsletter Sign-Ups ► Blog Comments ► Questions ► Shared Links ► Re-Tweets ► Followers ► Who’s talking about you and how ► Show me the money Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

Optimize / Social Friendly Get Noticed eNewsletter Sign-Ups White Papers Offers Emails Polls Blogs Landing Pages Inquiries Engage and Nurture Qualified and Budgeted Engage Start with MKTG and Integrated Multi-Channel Marketing Plan Buyers NurtureAction – Publish – Engage – Converse – Share Product? Social Media Blogging Analytics Service? Content Mgmt SEO Asset? $ Questionsor Comments? Questions or Comments? Copyright © 2010 Grow Socially, Inc. All All Rights Reserved. Copyright © 2011 Grow Socially, Inc. Rights Reserved. Phone 1.800.948.0113 Phone 1.800.948.0113 Email Support@GrowSocially.com Email Support@GrowSocially.com

Effective Online Marketing Strategy► Online/Social Media Marketing Plan► Website► Search Engine Optimization Online Marketing Plan Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

Search Engine Optimization► Get found► Using specified keywords► Consistently updating► Using links to other pages of site or other websites Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

Inbound and Outbound COMPANY WEBSITE Social Whitepapers, Media eBooks 3500 Downloads Visitors SEO eNewsletter Sign-UpsDM/Flyer 2000 Visitors Comments & Questions on CRM E-mail Blog 800 Links Visitors Info/Inquiries Other 100 Webinar Visitors Sign-Ups Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

Use Social Media Effectively► Start with a Plan ► Address Goals ► Make a Schedule ► Know What You Want to Do► Cross Promote Across All Pages► Integrate with Website► Include in Offline Marketing Efforts Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

Tools & TechniquesTools Techniques► Cameras, Video Cameras ► Daily Management► Link Shorteners ► Consistent Monitoring► Platforms – Hoot Suite – ► Integration of Social Tweetdeck Media and Multi-Media► Listening – Radian6, Channels Sysomos, Viral Heat ► Consistent Online Look► Wordpress, Drupal ► Dedicate Resource(s) or Find a partner Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

Best Practices► Listen ► Link all pages back to► Share Relevant Content corporate site ► DON’T talk about► Industry Specific yourself all the time Content ► Secure Branded URLs► Marketing Information for each Channel► Consistently monitor for ► Promote Monthly customers Newsletters► Continually post ► Listen More relevant content ► Be the Destination Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

Tools for Measuring Effectiveness► Link Shorteners ► iLink.Me ► TinyURL.com► Google Analytics ► Website► Insights ► LinkedIn, Facebook, Twitter, YouTube Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

Measure Your SuccessTools: Google AnalyticsMeasure the quantity and qualityof the traffic that social networks are driving to your website. Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

Banner Ad Print Ad eMail Signature Website Twitter Background Social Media Badge Examples Banner Ads, Websites, Twitter backgrounds, Brochures, Business Cards, eMail Signatures. Questions or Comments?61 Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

Monitoring Solution• Social Listening• Brand Awareness Measurement• Lead Generation Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

Q & A / Contact Me / Thank you! http://ilink.me/JR QR Code iFlyMobi.com Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

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Social Media for Publishers! Why, How and Best Practices.

by Grow Socially on Dec 06, 2011

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Social Media for Publishers! Why, How and Best Practices. — Presentation Transcript