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  • 1. PIM/PIA Conference Marketing Plan<br />August 3rd – 5h (Tuesday - Thursday)<br /> About:<br />John Speaking: August 3rd – 1:00pm – 4:00pm (3 Hours)<br />Transition from Print Service Provider to Marketing Service Provider<br />Presented by: John Foley<br />John has extensive experience selling and servicing Internet Based technology to the High-Tech and Financial communities. Major accomplishments include the integration of the order, print, warehouse and marketing tools in one solution that serve the marketing service providers in a broader capacity. These tools were positioned well in advance of the changing print, fulfillment and marketing service provider landscape. With these new tools the Marketing Service Providers can provide more services to their customers and become more valuable to their customers for a longer period of time. <br />In this seminar John will discuss:<br />•Transition from Print Service Provider to<br />Marketing Service Provider<br />• Using Social Media to Build Business<br />• Multi-Channel Marketing<br />• Integrated Marketing<br />• Marketing and Data management<br />• Emerging Technologies for Marketers to<br />Pre Show:<br />
    • Create Facebook Event
    • 2. Promote on Facebook / Twitter
    • 3. Create LinkedIn Event
    • 4. Promote on LinkedIn / Twitter
    • 5. Create PPT for Presentation
    • 6. Design and Print Notepad Hand Outs
    • 7. Blog Posting Promo / John Speaking
    During Show:<br />
    • Notepad Hand Outs
    • 8. Promotion on Twitter, Facebook – Photos and Updates
    • 9. John Presenting (August 3rd)
    • 10. Transition from Print Service Provider to Marketing Service Provider
    • 11. See above for description
    Follow Up:<br />
    • Email out to contacts collected from Business Cards
    • 12. Landing Page with Response Form
    • 13. Blog Post
    • 14. Post PPT Preso on Slide Share / Blog