Incorporating Blogging into    Your Social Media Plan                            Presented by Whitney Tyson               ...
About Grow SociallySocial Media Marketing                                               Website Consulting & Design► Manag...
Goals for Social Media Marketing►   Drive traffic to website►   Position business as thought leader►   Promote company new...
Blogging Power                                                       Post Blog on Website     Push Traffic to Website     ...
Overview    ►   Get One on Your Website    ►   What to Write About    ►   Get Your Staff Involved    ►   Integrate Multi-M...
WHY SHOULD YOU HAVE ONE    Give your website a voice!                                                                     ...
Blog on Website    ►   Adds keywords to site    ►   Improves SEO    ►   Keeps your website        updated    ►   Presents ...
WRITER’S BLOCK?    Here are some ideas!                                                                                Que...
What to Write About    ►   Event Marketing    ►   Content for Target Audiences    ►   Company News    ►   Industry News, C...
EVENT MARKETINGBefore, during and after the event!                                                                        ...
Tradeshow Marketing Campaign•   Pre-Event     –   Introduce Yourself          –   What you will promote          •   Where...
Tradeshow Marketing Campaign•   During Event     –   Interview Colleagues         & Industry Experts     –   Live Footage ...
Tradeshow Marketing Campaign•   Post-Event     –   Thank everyone who         stopped by the booth     –   Recap of Show  ...
Event Recaps•   Pictures•   Thoughts from    Attendees•   Highlights•   Interesting Hashtag    Tweets•   Video Coverage•  ...
Connect!►   Find out who will be there ahead of time and    engage with them about it with social media►   Connect/Follow ...
Why Event Marketing Online?►   The event only happens once, but pre-event and    post-event online marketing can get your ...
TARGET AUDIENCESCustomize your information                                                                            Ques...
Who is YourAudience?•   What would they be    interested in?•   How can you specifically    help them?•   What are the key...
Same Product, Different Audience                                                                     Questions or Comments...
Case Studies•   Audience Specific•   Explain the process•   Showcase your work•   How you listened to    their problem and...
MODERN DAY PRESS RELEASEShare your news on your website!                                                                  ...
Press ReleasesTurned into Blogs•   New Products &    Services•   New Partnerships•   New Hires•   Events•   Awards/Honors ...
INFORMATIONAL RESOURCEYou be the expert!                                                                             Quest...
Have your audiencecome to you forinformation!•   News that they should    know about•   Tips, advice,    recommendations, ...
TEAM EFFORT     Get your staff involved.                                                                                  ...
Get Your Staff Involved     ►   Each colleague has their         own expertise, offers         unique skills     ►   Shows...
ADD MULTI-MEDIA     Give variety to your blog.                                                                            ...
Add Photos     ►   Gives your audience         more visual         information     ►   Lightens up your blog     ►   Gives...
How?     ►   Save image to your         computer         ►   Save it as a keyword     ►   Click where you’d like         i...
Add Videos     ►   Gives personality     ►   Gives live coverage     ►   Offers more         information     ►   Shows off...
Add Audio     ►   Connect it to Podcasts     ►   Add it to iTunes     ►   People can listen to         information while t...
Add Slideshare►   Shows that you offer    speaking engagements►   Positions you as an    expert on that particular    subj...
How?     ►   Obtain and copy                                                                                              ...
TOOLS     What will make your life easier.                                                                                ...
Snag It     ►   TechSmith.com/download/snagit/     ►   Screen Capture     ►   Offers Free 30-Day Trial                    ...
Free Blog Sites     WordPress                                                                Blogger     ► GrowSocially.co...
Affordable Online Photos     Stock.xchng                                                          iStockPhoto     ► sxc.hu...
Capture Images with Your iPhone     ►   Hold down button on         top of phone     ►   Then press the         bottom but...
Tools for Recording Video►   Flip Camera►   Digital Camera►   Smart Phone►   Camcorder                                    ...
USE IT FOR YOUR ENEWSLETTER     Use what you already have!                                                                ...
Merge Your Blog with Your eNewsletter     ►   Drives people to your         website         ►   People may explore        ...
Questions or Comments?           Social Media? I can help!                                                                ...
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Incorporating Blogging Into Your Social Media Plan

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Our Project Manager, Whitney Tyson, presenting this presentation on July 22nd to a Social Media Workshop for Business. This presentation covers why you should have a blog, the goals of social media, what to write about on a blog, how to incorporate a blog into your online marketing strategy and the tools that can help to create a blog.

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Incorporating Blogging Into Your Social Media Plan

  1. 1. Incorporating Blogging into Your Social Media Plan Presented by Whitney Tyson Copyright © 2010 Grow Socially, Inc. All Rights Reserved. Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  2. 2. About Grow SociallySocial Media Marketing Website Consulting & Design► Management ► Analytics► Planning ► Functionality► Execution ► Engaging► Analytics My Mobile Made Easy ► Create Mobile Website ► Hosting & Support ► QR Codes Provided Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  3. 3. Goals for Social Media Marketing► Drive traffic to website► Position business as thought leader► Promote company news► Promote products and services► Spread company awareness Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  4. 4. Blogging Power Post Blog on Website Push Traffic to Website Push Traffic to WebsiteRetweets, Paper.li’s, Hashtags on Twitter Likes & Comments on Facebook Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  5. 5. Overview ► Get One on Your Website ► What to Write About ► Get Your Staff Involved ► Integrate Multi-Media ► Tools ► Use it for Your eNewsletter Questions or Comments?5 Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  6. 6. WHY SHOULD YOU HAVE ONE Give your website a voice! Questions or Comments?6 Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  7. 7. Blog on Website ► Adds keywords to site ► Improves SEO ► Keeps your website updated ► Presents different types of information ► Drives people to your website Questions or Comments?7 Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  8. 8. WRITER’S BLOCK? Here are some ideas! Questions or Comments?8 Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  9. 9. What to Write About ► Event Marketing ► Content for Target Audiences ► Company News ► Industry News, Commentary, Tips Questions or Comments?9 Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  10. 10. EVENT MARKETINGBefore, during and after the event! Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  11. 11. Tradeshow Marketing Campaign• Pre-Event – Introduce Yourself – What you will promote • Where booth will be • Your contact information – List Reasons to Visit Your Booth – Show Products that will be Showcased Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  12. 12. Tradeshow Marketing Campaign• During Event – Interview Colleagues & Industry Experts – Live Footage of Show – Recap Each Day – Record Live Demo – Answer Popular Questions Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  13. 13. Tradeshow Marketing Campaign• Post-Event – Thank everyone who stopped by the booth – Recap of Show – Announce winner of contests/giveaways – Mentions upcoming events Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  14. 14. Event Recaps• Pictures• Thoughts from Attendees• Highlights• Interesting Hashtag Tweets• Video Coverage• Take Away Points Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  15. 15. Connect!► Find out who will be there ahead of time and engage with them about it with social media► Connect/Follow Up after event with new and existing contacts► Create Wrap Up Blog Posts/eMail Blasts Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  16. 16. Why Event Marketing Online?► The event only happens once, but pre-event and post-event online marketing can get your name out there many times.► Make a strong and personal impact on the people you meet by engaging/connecting with them online.► Share your experience via social media Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  17. 17. TARGET AUDIENCESCustomize your information Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  18. 18. Who is YourAudience?• What would they be interested in?• How can you specifically help them?• What are the key points they should know about?• Discuss how particular products/services are helpful for different audiences Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  19. 19. Same Product, Different Audience Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  20. 20. Case Studies• Audience Specific• Explain the process• Showcase your work• How you listened to their problem and resolved it• Shows the abilities of your team members Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  21. 21. MODERN DAY PRESS RELEASEShare your news on your website! Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  22. 22. Press ReleasesTurned into Blogs• New Products & Services• New Partnerships• New Hires• Events• Awards/Honors Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  23. 23. INFORMATIONAL RESOURCEYou be the expert! Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  24. 24. Have your audiencecome to you forinformation!• News that they should know about• Tips, advice, recommendations, best practices• Reasons why particular aspects are important for specific audiences• Add links to relatable services of your business Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  25. 25. TEAM EFFORT Get your staff involved. Questions or Comments?25 Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  26. 26. Get Your Staff Involved ► Each colleague has their own expertise, offers unique skills ► Shows the people behind the website ► Allows staff to participate with the company’s marketing efforts ► Gives variety to your blog ► Spreads out the workload Questions or Comments?26 Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  27. 27. ADD MULTI-MEDIA Give variety to your blog. Questions or Comments?27 Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  28. 28. Add Photos ► Gives your audience more visual information ► Lightens up your blog ► Gives more of an experience ► Use logos, personal, or purchased images Questions or Comments?28 Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  29. 29. How? ► Save image to your computer ► Save it as a keyword ► Click where you’d like image to appear in blog before inserting it ► Click on image icon to insert the image ► Label & Re-Size ► Insert into Post Questions or Comments?29 Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  30. 30. Add Videos ► Gives personality ► Gives live coverage ► Offers more information ► Shows off your expertise ► Humanizes your business Questions or Comments?30 Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  31. 31. Add Audio ► Connect it to Podcasts ► Add it to iTunes ► People can listen to information while they work ► Some people are better speakers than writers ► Footage of a live interview Questions or Comments?31 Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  32. 32. Add Slideshare► Shows that you offer speaking engagements► Positions you as an expert on that particular subject matter► Presents a great variety of information to your audience Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  33. 33. How? ► Obtain and copy Open embeddable link “HTML” ► Go to “HTML” version format! of blog ► Click where you’d like to insert the media ► Paste embeddable link into post Questions or Comments?33 Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  34. 34. TOOLS What will make your life easier. Questions or Comments?34 Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  35. 35. Snag It ► TechSmith.com/download/snagit/ ► Screen Capture ► Offers Free 30-Day Trial Questions or Comments?35 Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  36. 36. Free Blog Sites WordPress Blogger ► GrowSocially.com ► AskNH.BlogSpot.com ► Used for our website ► NHGSA.BlogSpot.com ► Can purchase different ► GSALife.BlogSpot.com themes Questions or Comments?36 Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  37. 37. Affordable Online Photos Stock.xchng iStockPhoto ► sxc.hu ► istockphoto.com ► Royalty-Free ► Prices are usually $1/picture Questions or Comments?37 Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  38. 38. Capture Images with Your iPhone ► Hold down button on top of phone ► Then press the bottom button with the square on it ► Phone will automatically save image to its photos ► Email it to yourself Questions or Comments?38 Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  39. 39. Tools for Recording Video► Flip Camera► Digital Camera► Smart Phone► Camcorder Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  40. 40. USE IT FOR YOUR ENEWSLETTER Use what you already have! Questions or Comments?40 Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  41. 41. Merge Your Blog with Your eNewsletter ► Drives people to your website ► People may explore your website further ► Recycle your content ► Keeps it fresh ► Prevents you from scrambling for last minute content Questions or Comments?41 Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  42. 42. Questions or Comments? Social Media? I can help! Questions or Comments?42 Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
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