Incorporating Blogging into Your Social Media Plan<br />Presented by Whitney Tyson<br />
Social Media Marketing<br />Management<br />Planning<br />Execution<br />Analytics<br />Website Consulting & Design<br />A...
Goals for Social Media Marketing<br />Drive traffic to website<br />Position business as thought leader<br />Promote compa...
Blogging Power<br />Post Blog on Website<br />Push Traffic to Website<br />Push Traffic to Website<br />Retweets, Paper.li...
Overview<br /><ul><li>Get One on Your Website
What to Write About
Get Your Staff Involved
Integrate Multi-Media
Tools
Use it for Your eNewsletter</li></ul>5<br />
Why should you have one<br />Give your website a voice!<br />6<br />
Blog on Website<br /><ul><li>Adds keywords to site
Improves SEO
Keeps your website updated
Presents different types of information
Drives people to your website</li></ul>7<br />
Writer’s block?<br />Here are some ideas!<br />8<br />
What to Write About<br /><ul><li>Event Marketing
Content for Target Audiences
Company News
Industry News, Commentary, Tips</li></ul>9<br />
Event marketing<br />Before, during and after the event!<br />
Tradeshow Marketing Campaign<br /><ul><li>Pre-Event
Introduce Yourself
What you will promote
Where booth will be
Your contact information
List Reasons to Visit Your Booth
Show Products that will be Showcased</li></li></ul><li>Tradeshow Marketing Campaign<br /><ul><li>During Event
Interview Colleagues & Industry Experts
Live Footage of Show
Recap Each Day
Record Live Demo
Answer Popular Questions</li></li></ul><li>Tradeshow Marketing Campaign<br /><ul><li>Post-Event
Thank everyone who stopped by the booth
Recap of Show
Announce winner of contests/giveaways
Mentions upcoming events</li></li></ul><li>Event Recaps<br /><ul><li>Pictures
Thoughts from Attendees
Highlights
Interesting Hashtag Tweets
Video Coverage
Upcoming SlideShare
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Incorporating blogging into your social media plan

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Incorporating blogging into your social media plan

  1. 1. Incorporating Blogging into Your Social Media Plan<br />Presented by Whitney Tyson<br />
  2. 2. Social Media Marketing<br />Management<br />Planning<br />Execution<br />Analytics<br />Website Consulting & Design<br />Analytics<br />Functionality<br />Engaging<br />About Grow Socially<br />My Mobile Made Easy<br />Create Mobile Website <br />Hosting & Support<br />QR Codes Provided<br />
  3. 3. Goals for Social Media Marketing<br />Drive traffic to website<br />Position business as thought leader<br />Promote company news<br />Promote products and services<br />Spread company awareness<br />
  4. 4. Blogging Power<br />Post Blog on Website<br />Push Traffic to Website<br />Push Traffic to Website<br />Retweets, Paper.li’s, Hashtags on Twitter<br />Likes & Comments on Facebook<br />
  5. 5. Overview<br /><ul><li>Get One on Your Website
  6. 6. What to Write About
  7. 7. Get Your Staff Involved
  8. 8. Integrate Multi-Media
  9. 9. Tools
  10. 10. Use it for Your eNewsletter</li></ul>5<br />
  11. 11. Why should you have one<br />Give your website a voice!<br />6<br />
  12. 12. Blog on Website<br /><ul><li>Adds keywords to site
  13. 13. Improves SEO
  14. 14. Keeps your website updated
  15. 15. Presents different types of information
  16. 16. Drives people to your website</li></ul>7<br />
  17. 17. Writer’s block?<br />Here are some ideas!<br />8<br />
  18. 18. What to Write About<br /><ul><li>Event Marketing
  19. 19. Content for Target Audiences
  20. 20. Company News
  21. 21. Industry News, Commentary, Tips</li></ul>9<br />
  22. 22. Event marketing<br />Before, during and after the event!<br />
  23. 23. Tradeshow Marketing Campaign<br /><ul><li>Pre-Event
  24. 24. Introduce Yourself
  25. 25. What you will promote
  26. 26. Where booth will be
  27. 27. Your contact information
  28. 28. List Reasons to Visit Your Booth
  29. 29. Show Products that will be Showcased</li></li></ul><li>Tradeshow Marketing Campaign<br /><ul><li>During Event
  30. 30. Interview Colleagues & Industry Experts
  31. 31. Live Footage of Show
  32. 32. Recap Each Day
  33. 33. Record Live Demo
  34. 34. Answer Popular Questions</li></li></ul><li>Tradeshow Marketing Campaign<br /><ul><li>Post-Event
  35. 35. Thank everyone who stopped by the booth
  36. 36. Recap of Show
  37. 37. Announce winner of contests/giveaways
  38. 38. Mentions upcoming events</li></li></ul><li>Event Recaps<br /><ul><li>Pictures
  39. 39. Thoughts from Attendees
  40. 40. Highlights
  41. 41. Interesting Hashtag Tweets
  42. 42. Video Coverage
  43. 43. Take Away Points</li></li></ul><li>Connect!<br />Find out who will be there ahead of time and engage with them about it with social media<br />Connect/Follow Up after event with new and existing contacts <br />Create Wrap Up Blog Posts/eMail Blasts<br />
  44. 44. Why Event Marketing Online? <br />The event only happens once, but pre-event and post-event online marketing can get your name out there many times.<br />Make a strong and personal impact on the people you meet by engaging/connecting with them online.<br />Share your experience via social media<br />
  45. 45. Target audiences<br />Customize your information<br />
  46. 46. Who is Your Audience?<br /><ul><li>What would they be interested in?
  47. 47. How can you specifically help them?
  48. 48. What are the key points they should know about?
  49. 49. Discuss how particular products/services are helpful for different audiences</li></li></ul><li>Same Product, Different Audience<br />
  50. 50. Case Studies<br /><ul><li>Audience Specific
  51. 51. Explain the process
  52. 52. Showcase your work
  53. 53. How you listened to their problem and resolved it
  54. 54. Shows the abilities of your team members</li></li></ul><li>Modern day press release<br />Share your news on your website!<br />
  55. 55. Press Releases Turned into Blogs<br /><ul><li>New Products & Services
  56. 56. New Partnerships
  57. 57. New Hires
  58. 58. Events
  59. 59. Awards/Honors</li></li></ul><li>Informational resource<br />You be the expert! <br />
  60. 60. Have your audience come to you for information!<br /><ul><li>News that they should know about
  61. 61. Tips, advice, recommendations, best practices
  62. 62. Reasons why particular aspects are important for specific audiences
  63. 63. Add links to relatable services of your business</li></li></ul><li>Team effort<br />Get your staff involved.<br />25<br />
  64. 64. Get Your Staff Involved<br />Each colleague has their own expertise, offers unique skills<br />Shows the people behind the website<br />Allows staff to participate with the company’s marketing efforts<br />Gives variety to your blog<br />Spreads out the workload <br />26<br />
  65. 65. Add multi-media<br />Give variety to your blog.<br />27<br />
  66. 66. Add Photos<br /><ul><li>Gives your audience more visual information
  67. 67. Lightens up your blog
  68. 68. Gives more of an experience
  69. 69. Use logos, personal, or purchased images</li></ul>28<br />
  70. 70. How?<br />Save image to your computer<br />Save it as a keyword<br />Click where you’d like image to appear in blog before inserting it<br />Click on image icon to insert the image<br />Label & Re-Size<br />Insert into Post<br />29<br />
  71. 71. Add Videos<br /><ul><li>Gives personality
  72. 72. Gives live coverage
  73. 73. Offers more information
  74. 74. Shows off your expertise
  75. 75. Humanizes your business</li></ul>30<br />
  76. 76. Add Audio<br />Connect it to Podcasts<br />Add it to iTunes<br />People can listen to information while they work<br />Some people are better speakers than writers<br />Footage of a live interview<br />31<br />
  77. 77. Add Slideshare<br />Shows that you offer speaking engagements<br />Positions you as an expert on that particular subject matter<br />Presents a great variety of information to your audience<br />
  78. 78. How?<br /><ul><li>Obtain and copy embeddable link
  79. 79. Go to “HTML” version of blog
  80. 80. Click where you’d like to insert the media
  81. 81. Paste embeddable link into post</li></ul>Open “HTML” format!<br />33<br />
  82. 82. Tools<br />What will make your life easier.<br />34<br />
  83. 83. Snag It<br /><ul><li>TechSmith.com/download/snagit/
  84. 84. Screen Capture
  85. 85. Offers Free 30-Day Trial</li></ul>35<br />
  86. 86. WordPress<br />GrowSocially.com<br />Used for our website<br />Can purchase different themes<br />Blogger<br />AskNH.BlogSpot.com<br />NHGSA.BlogSpot.com<br />GSALife.BlogSpot.com<br />36<br />Free Blog Sites<br />
  87. 87. Stock.xchng<br />sxc.hu<br />Royalty-Free<br />iStockPhoto<br />istockphoto.com<br />Prices are usually $1/picture<br />37<br />Affordable Online Photos<br />
  88. 88. Hold down button on top of phone<br />Then press the bottom button with the square on it<br />Phone will automatically save image to its photos<br />Email it to yourself<br />38<br />Capture Images with Your iPhone<br />
  89. 89. Tools for Recording Video<br /><ul><li>Flip Camera
  90. 90. Digital Camera
  91. 91. Smart Phone
  92. 92. Camcorder</li></li></ul><li>Use it for your enewsletter<br />Use what you already have!<br />40<br />
  93. 93. Merge Your Blog with Your eNewsletter<br />Drives people to your website<br />People may explore your website further<br />Recycle your content<br />Keeps it fresh<br />Prevents you from scrambling for last minute content<br />41<br />
  94. 94. Questions or Comments?<br />Social Media? I can help!<br />42<br />
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