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Incorporating blogging into your social media plan
Incorporating blogging into your social media plan
Incorporating blogging into your social media plan
Incorporating blogging into your social media plan
Incorporating blogging into your social media plan
Incorporating blogging into your social media plan
Incorporating blogging into your social media plan
Incorporating blogging into your social media plan
Incorporating blogging into your social media plan
Incorporating blogging into your social media plan
Incorporating blogging into your social media plan
Incorporating blogging into your social media plan
Incorporating blogging into your social media plan
Incorporating blogging into your social media plan
Incorporating blogging into your social media plan
Incorporating blogging into your social media plan
Incorporating blogging into your social media plan
Incorporating blogging into your social media plan
Incorporating blogging into your social media plan
Incorporating blogging into your social media plan
Incorporating blogging into your social media plan
Incorporating blogging into your social media plan
Incorporating blogging into your social media plan
Incorporating blogging into your social media plan
Incorporating blogging into your social media plan
Incorporating blogging into your social media plan
Incorporating blogging into your social media plan
Incorporating blogging into your social media plan
Incorporating blogging into your social media plan
Incorporating blogging into your social media plan
Incorporating blogging into your social media plan
Incorporating blogging into your social media plan
Incorporating blogging into your social media plan
Incorporating blogging into your social media plan
Incorporating blogging into your social media plan
Incorporating blogging into your social media plan
Incorporating blogging into your social media plan
Incorporating blogging into your social media plan
Incorporating blogging into your social media plan
Incorporating blogging into your social media plan
Incorporating blogging into your social media plan
Incorporating blogging into your social media plan
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Incorporating blogging into your social media plan

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Our Project Manager, Whitney Tyson, delivered a presention that focused on

Our Project Manager, Whitney Tyson, delivered a presention that focused on

Published in: Education, Business, Technology
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  • 1. Incorporating Blogging into Your Social Media Plan<br />Presented by Whitney Tyson<br />
  • 2. Social Media Marketing<br />Management<br />Planning<br />Execution<br />Analytics<br />Website Consulting & Design<br />Analytics<br />Functionality<br />Engaging<br />About Grow Socially<br />My Mobile Made Easy<br />Create Mobile Website <br />Hosting & Support<br />QR Codes Provided<br />
  • 3. Goals for Social Media Marketing<br />Drive traffic to website<br />Position business as thought leader<br />Promote company news<br />Promote products and services<br />Spread company awareness<br />
  • 4. Blogging Power<br />Post Blog on Website<br />Push Traffic to Website<br />Push Traffic to Website<br />Retweets, Paper.li’s, Hashtags on Twitter<br />Likes & Comments on Facebook<br />
  • 5. Overview<br /><ul><li>Get One on Your Website
  • 6. What to Write About
  • 7. Get Your Staff Involved
  • 8. Integrate Multi-Media
  • 9. Tools
  • 10. Use it for Your eNewsletter</li></ul>5<br />
  • 11. Why should you have one<br />Give your website a voice!<br />6<br />
  • 12. Blog on Website<br /><ul><li>Adds keywords to site
  • 13. Improves SEO
  • 14. Keeps your website updated
  • 15. Presents different types of information
  • 16. Drives people to your website</li></ul>7<br />
  • 17. Writer’s block?<br />Here are some ideas!<br />8<br />
  • 18. What to Write About<br /><ul><li>Event Marketing
  • 19. Content for Target Audiences
  • 20. Company News
  • 21. Industry News, Commentary, Tips</li></ul>9<br />
  • 22. Event marketing<br />Before, during and after the event!<br />
  • 23. Tradeshow Marketing Campaign<br /><ul><li>Pre-Event
  • 24. Introduce Yourself
  • 25. What you will promote
  • 26. Where booth will be
  • 27. Your contact information
  • 28. List Reasons to Visit Your Booth
  • 29. Show Products that will be Showcased</li></li></ul><li>Tradeshow Marketing Campaign<br /><ul><li>During Event
  • 30. Interview Colleagues & Industry Experts
  • 31. Live Footage of Show
  • 32. Recap Each Day
  • 33. Record Live Demo
  • 34. Answer Popular Questions</li></li></ul><li>Tradeshow Marketing Campaign<br /><ul><li>Post-Event
  • 35. Thank everyone who stopped by the booth
  • 36. Recap of Show
  • 37. Announce winner of contests/giveaways
  • 38. Mentions upcoming events</li></li></ul><li>Event Recaps<br /><ul><li>Pictures
  • 39. Thoughts from Attendees
  • 40. Highlights
  • 41. Interesting Hashtag Tweets
  • 42. Video Coverage
  • 43. Take Away Points</li></li></ul><li>Connect!<br />Find out who will be there ahead of time and engage with them about it with social media<br />Connect/Follow Up after event with new and existing contacts <br />Create Wrap Up Blog Posts/eMail Blasts<br />
  • 44. Why Event Marketing Online? <br />The event only happens once, but pre-event and post-event online marketing can get your name out there many times.<br />Make a strong and personal impact on the people you meet by engaging/connecting with them online.<br />Share your experience via social media<br />
  • 45. Target audiences<br />Customize your information<br />
  • 46. Who is Your Audience?<br /><ul><li>What would they be interested in?
  • 47. How can you specifically help them?
  • 48. What are the key points they should know about?
  • 49. Discuss how particular products/services are helpful for different audiences</li></li></ul><li>Same Product, Different Audience<br />
  • 50. Case Studies<br /><ul><li>Audience Specific
  • 51. Explain the process
  • 52. Showcase your work
  • 53. How you listened to their problem and resolved it
  • 54. Shows the abilities of your team members</li></li></ul><li>Modern day press release<br />Share your news on your website!<br />
  • 55. Press Releases Turned into Blogs<br /><ul><li>New Products & Services
  • 56. New Partnerships
  • 57. New Hires
  • 58. Events
  • 59. Awards/Honors</li></li></ul><li>Informational resource<br />You be the expert! <br />
  • 60. Have your audience come to you for information!<br /><ul><li>News that they should know about
  • 61. Tips, advice, recommendations, best practices
  • 62. Reasons why particular aspects are important for specific audiences
  • 63. Add links to relatable services of your business</li></li></ul><li>Team effort<br />Get your staff involved.<br />25<br />
  • 64. Get Your Staff Involved<br />Each colleague has their own expertise, offers unique skills<br />Shows the people behind the website<br />Allows staff to participate with the company’s marketing efforts<br />Gives variety to your blog<br />Spreads out the workload <br />26<br />
  • 65. Add multi-media<br />Give variety to your blog.<br />27<br />
  • 66. Add Photos<br /><ul><li>Gives your audience more visual information
  • 67. Lightens up your blog
  • 68. Gives more of an experience
  • 69. Use logos, personal, or purchased images</li></ul>28<br />
  • 70. How?<br />Save image to your computer<br />Save it as a keyword<br />Click where you’d like image to appear in blog before inserting it<br />Click on image icon to insert the image<br />Label & Re-Size<br />Insert into Post<br />29<br />
  • 71. Add Videos<br /><ul><li>Gives personality
  • 72. Gives live coverage
  • 73. Offers more information
  • 74. Shows off your expertise
  • 75. Humanizes your business</li></ul>30<br />
  • 76. Add Audio<br />Connect it to Podcasts<br />Add it to iTunes<br />People can listen to information while they work<br />Some people are better speakers than writers<br />Footage of a live interview<br />31<br />
  • 77. Add Slideshare<br />Shows that you offer speaking engagements<br />Positions you as an expert on that particular subject matter<br />Presents a great variety of information to your audience<br />
  • 78. How?<br /><ul><li>Obtain and copy embeddable link
  • 79. Go to “HTML” version of blog
  • 80. Click where you’d like to insert the media
  • 81. Paste embeddable link into post</li></ul>Open “HTML” format!<br />33<br />
  • 82. Tools<br />What will make your life easier.<br />34<br />
  • 83. Snag It<br /><ul><li>TechSmith.com/download/snagit/
  • 84. Screen Capture
  • 85. Offers Free 30-Day Trial</li></ul>35<br />
  • 86. WordPress<br />GrowSocially.com<br />Used for our website<br />Can purchase different themes<br />Blogger<br />AskNH.BlogSpot.com<br />NHGSA.BlogSpot.com<br />GSALife.BlogSpot.com<br />36<br />Free Blog Sites<br />
  • 87. Stock.xchng<br />sxc.hu<br />Royalty-Free<br />iStockPhoto<br />istockphoto.com<br />Prices are usually $1/picture<br />37<br />Affordable Online Photos<br />
  • 88. Hold down button on top of phone<br />Then press the bottom button with the square on it<br />Phone will automatically save image to its photos<br />Email it to yourself<br />38<br />Capture Images with Your iPhone<br />
  • 89. Tools for Recording Video<br /><ul><li>Flip Camera
  • 90. Digital Camera
  • 91. Smart Phone
  • 92. Camcorder</li></li></ul><li>Use it for your enewsletter<br />Use what you already have!<br />40<br />
  • 93. Merge Your Blog with Your eNewsletter<br />Drives people to your website<br />People may explore your website further<br />Recycle your content<br />Keeps it fresh<br />Prevents you from scrambling for last minute content<br />41<br />
  • 94. Questions or Comments?<br />Social Media? I can help!<br />42<br />

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