Incorporating blogging into your social media plan
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Incorporating blogging into your social media plan

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Our Project Manager, Whitney Tyson, delivered a presention that focused on

Our Project Manager, Whitney Tyson, delivered a presention that focused on

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Incorporating blogging into your social media plan Incorporating blogging into your social media plan Presentation Transcript

  • Incorporating Blogging into Your Social Media Plan
    Presented by Whitney Tyson
  • Social Media Marketing
    Management
    Planning
    Execution
    Analytics
    Website Consulting & Design
    Analytics
    Functionality
    Engaging
    About Grow Socially
    My Mobile Made Easy
    Create Mobile Website
    Hosting & Support
    QR Codes Provided
  • Goals for Social Media Marketing
    Drive traffic to website
    Position business as thought leader
    Promote company news
    Promote products and services
    Spread company awareness
  • Blogging Power
    Post Blog on Website
    Push Traffic to Website
    Push Traffic to Website
    Retweets, Paper.li’s, Hashtags on Twitter
    Likes & Comments on Facebook
  • Overview
    • Get One on Your Website
    • What to Write About
    • Get Your Staff Involved
    • Integrate Multi-Media
    • Tools
    • Use it for Your eNewsletter
    5
  • Why should you have one
    Give your website a voice!
    6
  • Blog on Website
    • Adds keywords to site
    • Improves SEO
    • Keeps your website updated
    • Presents different types of information
    • Drives people to your website
    7
  • Writer’s block?
    Here are some ideas!
    8
  • What to Write About
    • Event Marketing
    • Content for Target Audiences
    • Company News
    • Industry News, Commentary, Tips
    9
  • Event marketing
    Before, during and after the event!
  • Tradeshow Marketing Campaign
    • Pre-Event
    • Introduce Yourself
    • What you will promote
    • Where booth will be
    • Your contact information
    • List Reasons to Visit Your Booth
    • Show Products that will be Showcased
  • Tradeshow Marketing Campaign
    • During Event
    • Interview Colleagues & Industry Experts
    • Live Footage of Show
    • Recap Each Day
    • Record Live Demo
    • Answer Popular Questions
  • Tradeshow Marketing Campaign
    • Post-Event
    • Thank everyone who stopped by the booth
    • Recap of Show
    • Announce winner of contests/giveaways
    • Mentions upcoming events
  • Event Recaps
    • Pictures
    • Thoughts from Attendees
    • Highlights
    • Interesting Hashtag Tweets
    • Video Coverage
    • Take Away Points
  • Connect!
    Find out who will be there ahead of time and engage with them about it with social media
    Connect/Follow Up after event with new and existing contacts
    Create Wrap Up Blog Posts/eMail Blasts
  • Why Event Marketing Online?
    The event only happens once, but pre-event and post-event online marketing can get your name out there many times.
    Make a strong and personal impact on the people you meet by engaging/connecting with them online.
    Share your experience via social media
  • Target audiences
    Customize your information
  • Who is Your Audience?
    • What would they be interested in?
    • How can you specifically help them?
    • What are the key points they should know about?
    • Discuss how particular products/services are helpful for different audiences
  • Same Product, Different Audience
  • Case Studies
    • Audience Specific
    • Explain the process
    • Showcase your work
    • How you listened to their problem and resolved it
    • Shows the abilities of your team members
  • Modern day press release
    Share your news on your website!
  • Press Releases Turned into Blogs
    • New Products & Services
    • New Partnerships
    • New Hires
    • Events
    • Awards/Honors
  • Informational resource
    You be the expert!
  • Have your audience come to you for information!
    • News that they should know about
    • Tips, advice, recommendations, best practices
    • Reasons why particular aspects are important for specific audiences
    • Add links to relatable services of your business
  • Team effort
    Get your staff involved.
    25
  • Get Your Staff Involved
    Each colleague has their own expertise, offers unique skills
    Shows the people behind the website
    Allows staff to participate with the company’s marketing efforts
    Gives variety to your blog
    Spreads out the workload
    26
  • Add multi-media
    Give variety to your blog.
    27
  • Add Photos
    • Gives your audience more visual information
    • Lightens up your blog
    • Gives more of an experience
    • Use logos, personal, or purchased images
    28
  • How?
    Save image to your computer
    Save it as a keyword
    Click where you’d like image to appear in blog before inserting it
    Click on image icon to insert the image
    Label & Re-Size
    Insert into Post
    29
  • Add Videos
    • Gives personality
    • Gives live coverage
    • Offers more information
    • Shows off your expertise
    • Humanizes your business
    30
  • Add Audio
    Connect it to Podcasts
    Add it to iTunes
    People can listen to information while they work
    Some people are better speakers than writers
    Footage of a live interview
    31
  • Add Slideshare
    Shows that you offer speaking engagements
    Positions you as an expert on that particular subject matter
    Presents a great variety of information to your audience
  • How?
    • Obtain and copy embeddable link
    • Go to “HTML” version of blog
    • Click where you’d like to insert the media
    • Paste embeddable link into post
    Open “HTML” format!
    33
  • Tools
    What will make your life easier.
    34
  • Snag It
    • TechSmith.com/download/snagit/
    • Screen Capture
    • Offers Free 30-Day Trial
    35
  • WordPress
    GrowSocially.com
    Used for our website
    Can purchase different themes
    Blogger
    AskNH.BlogSpot.com
    NHGSA.BlogSpot.com
    GSALife.BlogSpot.com
    36
    Free Blog Sites
  • Stock.xchng
    sxc.hu
    Royalty-Free
    iStockPhoto
    istockphoto.com
    Prices are usually $1/picture
    37
    Affordable Online Photos
  • Hold down button on top of phone
    Then press the bottom button with the square on it
    Phone will automatically save image to its photos
    Email it to yourself
    38
    Capture Images with Your iPhone
  • Tools for Recording Video
    • Flip Camera
    • Digital Camera
    • Smart Phone
    • Camcorder
  • Use it for your enewsletter
    Use what you already have!
    40
  • Merge Your Blog with Your eNewsletter
    Drives people to your website
    People may explore your website further
    Recycle your content
    Keeps it fresh
    Prevents you from scrambling for last minute content
    41
  • Questions or Comments?
    Social Media? I can help!
    42