John Foley, Jr. Grow Socially, Inc – Support Services Online Marketing/Social Media Plan, Manage, Execute and Measure interlinkONE – Software (SaaS) Enterprise Marketing Management Software Plan, build, manage, execute and measure all marketing activities 15 Years Woot! I love Mar(H)keting!
Multi-Channel Campaign July Seminar Prospects Associates Customers Target Audience Data Print internet Print Web Mobile Channel Direct Mail Invitation Postcard Flyer Banner Ad Invitation Email SMS/Text Social Media Mobile Ad Media Reply Text Landing Page Inbound Calls PURL / Response Page QR Code Landing Page Landing Page Landing Page Response Mechanisms
Multi-Channel, Data-Driven Boomers (35-55) The 20 something’s 20-34 Seniors (55+) Touch points to gather information and drive to website or shopping cart Touch points to gather information and drive to website or shopping cart Touch points to gather information and drive to website or shopping cart A A A B B B C C C Visitors who purchased. D C B A A B C D Visitors who left. E-Commerce Outbound Emails Outbound Emails Social Media Banner Ads Social Media Banner Ads Direct Mail Direct Mail Web Site Drive back to website or shopping card through medias
Augmented Reality Augmented reality (AR) is a term for a live direct or an indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input, such as sound or graphics.
Social Media Marketing Plan Strategy Before Tactics! Describe Business and Its Goals Know Your Audience Value Prop / Keywords Humanize Your Brand Content Resource & Distribution Strategy Measure Your Success
Know Your Audience Who Are They? Where Are They Cyclically? How Do They Use Social Networks?
The One Thing Apple = Innovation Disney = Magic
Content Resource Library Visit Resources Daily Content A Content C Push Content Out Pull Content Content B Make Links Measurable Content Distribution
Optimize / Social Friendly Blogs eNewsletter Sign-Ups White Papers Landing Pages Offers Emails Polls Get Noticed Inquiries Engage and Nurture Qualified Leads Engage and Nurture Sales Integrated Multi-Channel Marketing Action – Publish – Engage – Converse – Share Social Media Blogging Analytics Content Mgmt SEO Start with MKTG Plan Product? Service? Asset? $