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DScoop Using social and mobile media for prospecting and lead generation
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DScoop Using social and mobile media for prospecting and lead generation


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John Foley Jr Presents -Dscoop social and mobile media for prospecting and lead generation

John Foley Jr Presents -Dscoop social and mobile media for prospecting and lead generation

Published in: Business, Technology

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  • Hello Heidi,
    Thanks for downloading the preso! We're happy you enjoyed it and I hope it helps with your article (we'll be keeping an eye out for it!) If you have any questions about social media or how Grow Socially approaches Social Media as a marketing tool feel free to give us a call (1.800.948.0113) or shoot us an email Have a great weekend!
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  • I just downloaded this presentation and will be drawing from it for an article I'm doing for The Seybold Report on my take from the conference. One of those takes is that understanding social media — really understanding it — and making a more significant time and 'brainshare' investment in strategic social marketing is going to be make or break going forward.
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  • Explore the business case for social and mobile media–not just for marketing purposes, but as a way to generate leads and build client relationships. Learn what’s new with social media and mobile media and how you can use these tools for prospecting and lead generation.
  • By 2014, this chart projects that 2/3rds of all web users will be spending time regularly on social media sites.
  • Inquiries – they may have interest they inquiriedSuspects - Someone who meets your criteria – better when they inquiried and meet itProspects - Someone who meets and qualifiedLeads - FunnelNurturing
  • Inquiries – they may have interest they inquiriedSuspects - Someone who meets your criteria – better when they inquiried and meet itProspects - Someone who meets and qualifiedLeads - FunnelNurturing
  • Strike while the iron is hot
  • Transcript

    • 1. Social and Mobile Media for Prospecting and Lead Generation
      John Foley, Jr., Grow Socially, Inc.
    • 2. John Foley, Jr.
      One of the 50 most influential people in Sales Lead Management by Sales Lead Management Associationin 2010
      Ranked #15 Top CMO on Twitter in 2010
      Inducted into NAPL’s SoderstromSociety in 2010
      Book titled: “Business Transformation – A New Path to Profit for the Printing Industry” Release Date March 2011
      2nd runner up for this year’s B2B Twitterer of the Year Award for the B2B “Boss Tweet” Personality Category
    • 3. Overview:Walk the Talk, Learn What Needs to Be Done
      Social Media’s Impact
      Best Practices
      Prospecting 101
      Building Your Network
      What does mobile have to do with it?
    • 4. Oh ya! We are getting Social…
    • 5. Reminders for Social Media
      • Engage – Have the Conversation
      • 6. Listen
      • 7. Share Content
      • 8. Build Relationships
      You can only do direct mail & email so many times, social media is unlimited as long as you don’t spam.
    • 9. Prospecting 101
    • 10. Prospecting 101+:The reach is greater – How good is that?
      Finding prospects today can be easier.
      They find you
      Play in their sandbox
      They have easier ways to find trusted resources
      Getting Noticed – Social , Web Site SEO, Blogs
      Funnel them
      Landing Pages
      Lead tracking
    • 11. Prospecting 101:Define your process
      Marketing drives inquiries
      Research – inquiries
      Finding them on Social Media
      Lead management
      Engage, Offer, Follow up
      How are we doing?
    • 12. Marketing to Sales Funnel – 5 Step
      Lead Score
      Hot, Warm, Cold
      Provide Target
      Personalized Direct Mail
      & Landing Pages
      Prospect / Customer Pool
      Multi-Media Campaigns
      Email, Direct Mail, Social Media
      Inquiry / Leads in Funnel
      Automated Marketing
      Lead Nurture
      Multi Touch Campaign starts
      Social Media
      Direct Mail
      And More
      Agent Calls
      Measure, Adjust, Redo!
      CRM Tool
      Marketing Automation
      Analytics –Numbers, Money, Leads, Inquiries, Mail vs. Web, and more
    • 14. Social Media Prospecting
      • LinkedIn
      • 15. Make connections
      • 16. Follow folks
      • 17. Stay in front of your audience
      • 18. Join in the conversation
      • 19. Blog
      • 20. Post information and possibly comment on their company blog
      • 21. Facebook
      • 22. Find the friend!
      • 23. Post the video and someone subscribes
      • 24. Twitter
      • 25. Follow your prospect
      • 26. Refer to website blog content
      • 27. Website – Polls – Offers – CONTENT (The new King!)
    • Building the Network
    • 28. LinkedIn
      Research leads and inquiries
      Keep status updated
      Take part in discussions/groups
      Register your events
      Share your blog
      Post your work experience
      Join your company’s network
    • 29. Profile Plus
    • 30. Researching a Lead or Inquiry
      Learn more about them!
      Begin the nurturing process!
    • 31. Tricks: Keep Status Updated
      Shown on your profile
      Emailed to people in you network
    • 32. Take Part in Discussions
      Post your updates in other Groups.
      Ask questions on topical issues of interest to the members.
      Never lose sight that it’s all about social interaction.
    • 33. Announce Your Events
      It is posted on your profile
      It is listed in the event directory
      You can invite people to attend — all through LinkedIn
    • 34. Share Your Personal or Company Blog
      Stay in front of them!
    • 35. Post Your Work Experience
    • 36. Join Your Company’s Network
    • 37. Facebook
      Connect with the prospect
      Stay in front of your prospects
      Post your employer
      Photos & Videos of Work Functions
      Tag people who participated
      Share industry & company news on your wall
      Connect & Converse
    • 38. Stay in Front of Your Prospects: Keep Your Wall Active with Company News
    • 39. You’ll Show Up in Your Audience’s News Feed More!
    • 40. Post Your Employer
    • 41. Share photos & videos, you can even use your phone for this!
    • 42. Twitter
      Engage with Prospects
      Tweet Often
      Follow Your Company
      Use Relevant Keywords and Hashtags
      Fill your bio with keywords
    • 43. Engage with Prospects- Retweet!
    • 44. Tweet Often and Relevant! :Don’t have your tweets get lost in the Twitter-feed, thousands of tweets are posted within seconds!
    • 45. Get your company involved
    • 46. Keywords/Hashtags: #dscoop6 ??? Hello?? Lets look?
    • 47. Fill Your Bio with Keywords
    • 48. Add prospects to list
    • 49. YouTube
      Create your video today
      Create a company/personal channel
      Create videos for:
      Describing your services
      Event/Product Promotion
      Various Team Members
      Testimonials & Case Studies
      Tag videos with keywords
    • 50. Create Your Own Channel
      Make it easier for your viewers to find more videos by your company!
    • 51. Demonstrate Your Value
    • 52. Tradeshow Marketing Campaign
      • Pre-Event
      • 53. Introducing Yourself
      • 54. What you will promote
      • 55. Where booth will be
      • 56. Your contact information
      • 57. List reasons to visit the booth
      • 58. Show products that will be showcased at event
    • Tradeshow Marketing Campaign
      • During Event
      • 59. Interview colleagues and industry experts
      • 60. Live footage of show
      • 61. Recap of each day
      • 62. “10 keypoints I learned today were…”
      • 63. What have people been most interested in from your company
    • Tradeshow Marketing Campaign
      • Post-Event
      • 64. Sales Reps thanking everyone who stopped by the booth
      • 65. Recap of how successful the show was
      • 66. If you offered any contests/giveaways during show, announce the winner via video
      • 67. Great time to talk about upcoming events
    • Variety of Team Members
    • 68. Testimonials & Case Studies
    • 69. Flip Camera
      Digital Camera
      Smart Phone
      Tools for Recording Video
    • 70. Blog
      Provide useful information about your area of expertise.
      Create content that interests your potential clients.
      Publish articles on a regular basis to develop a loyal and expanding readership
      Include links to a “call to action”.
      New blog readers will impact your lead generation efforts.
    • 71. CRM: Online/Social Intelligence
    • 72. Fast Forwarding
      First, the cell phone…
      Now, the smart phone…
      Mobile Web vs. Mobile App
      …Mobilized Content
    • 73. What is Mobile Media Marketing
      Mobile Marketing is marketing on or with a mobile device such as an iPhone or wireless device.
      Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.
    • 74. What do you leave with everyday?
    • 75. So What is Mobile Social Media?
      Social Networks on Mobile Devices
    • 76. What are they doing?
    • 77. Still changing the game
    • 78. What’s New Mobile Media
    • 79. What’s New Mobile Media
    • 80. Mobile Phone Apps
      Applications to put on your Smartphone
      Managing multiple accounts
      Social Media Apps
      Tools - Hootsuite
    • 81. Why Should You Mobilize
      250+ million Americans carry mobile phones—over 80% of the nation's population
      Source: CTIA Wireless Association
      Cell phones subscriptions will top 5 billion globally before 2011
      Source: International Telecommunication Union
      4/5’s of teens carry a wireless device, and the majority (57%) view their cell phone as the key to their social life
      Source: CTIA survey, Teenagers: A Generation Unplugged
    • 82. QR Codes
      Possible Connection
      Connect on -
      Connect with me on - www.
      Follow me on –
    • 83. Prospecting…Direct Your QR Codes to Landing Page(s)
    • 84. Mobile Offers
    • 85. Mobile Couponing
    • 86. 3 Social Media Platforms to Watch
      Just as marketers are getting a handle on Facebook, Twitter, and YouTube, a fresh group of social media networks are poised to make a splash in 2010.
    • 87. Foursquare is a platform that allows users to “check-in” using their location to let their friends know where they are and to earn badges.
    • 88. Facebook Places allows you to announce where you are and with who directly into your Facebook Newsfeed.
    • 89. Loopt allows users to find out who is around them, what there is to do in the area, and where there is to go.
    • 90. Types of Mobile Advertising
    • 91. Mobilize your content!
    • 92. Mobilize your content!
    • 93. Mobile Social Media Success
      1. Get going
      2. Learn the Platforms
      3. Establish Your Presence
      4. Connect
      6. Engage With Your Prospects
      7. Be Creative
      8. Be Prepared to Adapt
      9. Mobile Optimize content if driving folks to it
    • 94. Wrap Up
      Gather Your Prospects with Social Media
      Nurture Them Through the Sales Funnel
      Connect the Engage and Converse using the mobile phone
    • 95. Mobile Wrap!
    • 96. Q & A or Contact Me!
      John Foley, Jr. CEO/CMO
      Office: (978) 674-8081
      Cell: (978) 337-1891
    • 97. Q & A / Contact Me!