DScoop Using social and mobile media for prospecting and lead generation
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DScoop Using social and mobile media for prospecting and lead generation

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John Foley Jr Presents -Dscoop social and mobile media for prospecting and lead generation

John Foley Jr Presents -Dscoop social and mobile media for prospecting and lead generation

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  • Hello Heidi,
    Thanks for downloading the preso! We're happy you enjoyed it and I hope it helps with your article (we'll be keeping an eye out for it!) If you have any questions about social media or how Grow Socially approaches Social Media as a marketing tool feel free to give us a call (1.800.948.0113) or shoot us an email Sales@GrowSocially.com. Have a great weekend!
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  • I just downloaded this presentation and will be drawing from it for an article I'm doing for The Seybold Report on my take from the conference. One of those takes is that understanding social media — really understanding it — and making a more significant time and 'brainshare' investment in strategic social marketing is going to be make or break going forward.
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  • Explore the business case for social and mobile media–not just for marketing purposes, but as a way to generate leads and build client relationships. Learn what’s new with social media and mobile media and how you can use these tools for prospecting and lead generation.
  • By 2014, this chart projects that 2/3rds of all web users will be spending time regularly on social media sites.
  • Inquiries – they may have interest they inquiriedSuspects - Someone who meets your criteria – better when they inquiried and meet itProspects - Someone who meets and qualifiedLeads - FunnelNurturing
  • Inquiries – they may have interest they inquiriedSuspects - Someone who meets your criteria – better when they inquiried and meet itProspects - Someone who meets and qualifiedLeads - FunnelNurturing
  • Strike while the iron is hot

DScoop Using social and mobile media for prospecting and lead generation DScoop Using social and mobile media for prospecting and lead generation Presentation Transcript

  • Social and Mobile Media for Prospecting and Lead Generation
    John Foley, Jr., Grow Socially, Inc.
  • John Foley, Jr.
    One of the 50 most influential people in Sales Lead Management by Sales Lead Management Associationin 2010
    Ranked #15 Top CMO on Twitter in 2010
    Inducted into NAPL’s SoderstromSociety in 2010
    Book titled: “Business Transformation – A New Path to Profit for the Printing Industry” Release Date March 2011
    2nd runner up for this year’s B2B Twitterer of the Year Award for the B2B “Boss Tweet” Personality Category
  • Overview:Walk the Talk, Learn What Needs to Be Done
    Social Media’s Impact
    Best Practices
    Prospecting 101
    Building Your Network
    What does mobile have to do with it?
    View slide
  • Oh ya! We are getting Social…
    View slide
  • Reminders for Social Media
    • Engage – Have the Conversation
    • Listen
    • Share Content
    • Build Relationships
    You can only do direct mail & email so many times, social media is unlimited as long as you don’t spam.
  • Prospecting 101
  • Prospecting 101+:The reach is greater – How good is that?
    Finding prospects today can be easier.
    They find you
    Play in their sandbox
    They have easier ways to find trusted resources
    Getting Noticed – Social , Web Site SEO, Blogs
    Funnel them
    Landing Pages
    Lead tracking
  • Prospecting 101:Define your process
    Marketing drives inquiries
    Research – inquiries
    Finding them on Social Media
    Lead management
    Nurture
    Engage, Offer, Follow up
    Analyze
    How are we doing?
  • Marketing to Sales Funnel – 5 Step
    3
    2
    1
    Lead Score
    Hot, Warm, Cold
    Provide Target
    Personalized Direct Mail
    & Landing Pages
    Prospect / Customer Pool
    Multi-Channel
    Multi-Media Campaigns
    Email, Direct Mail, Social Media
    Inquiry / Leads in Funnel
    Automated Marketing
    Lead Nurture
    Multi Touch Campaign starts
    Social Media
    Email
    Phone
    Direct Mail
    And More
    Sales
    CRM…
    Web
    Agent Calls
    Measure, Adjust, Redo!
    CRM Tool
    Sale!
    4
    5
    Marketing Automation
    Analytics –Numbers, Money, Leads, Inquiries, Mail vs. Web, and more
  • CONTENT SUPPORTS NURTURING
  • Social Media Prospecting
    • LinkedIn
    • Make connections
    • Follow folks
    • Stay in front of your audience
    • Join in the conversation
    • Blog
    • Post information and possibly comment on their company blog
    • Facebook
    • Find the friend!
    • Post the video and someone subscribes
    • Twitter
    • Follow your prospect
    • Refer to website blog content
    • Website – Polls – Offers – CONTENT (The new King!)
  • Building the Network
    LinkedIn
    Facebook
    Twitter
    YouTube
    Blog
  • LinkedIn
    Research leads and inquiries
    Keep status updated
    Take part in discussions/groups
    Register your events
    Share your blog
    Post your work experience
    Join your company’s network
  • Profile Plus
    http://ilnk.me/6cbf
  • Researching a Lead or Inquiry
    Learn more about them!
    Begin the nurturing process!
  • Tricks: Keep Status Updated
    Shown on your profile
    Emailed to people in you network
  • Take Part in Discussions
    Post your updates in other Groups.
    Ask questions on topical issues of interest to the members.
    Never lose sight that it’s all about social interaction.
  • Announce Your Events
    It is posted on your profile
    It is listed in the event directory
    You can invite people to attend — all through LinkedIn
  • Share Your Personal or Company Blog
    Stay in front of them!
  • Post Your Work Experience
  • Join Your Company’s Network
  • Facebook
    Connect with the prospect
    Stay in front of your prospects
    Post your employer
    Share:
    Photos & Videos of Work Functions
    Tag people who participated
    Share industry & company news on your wall
    Connect & Converse
  • Stay in Front of Your Prospects: Keep Your Wall Active with Company News
  • You’ll Show Up in Your Audience’s News Feed More!
  • Post Your Employer
  • Share photos & videos, you can even use your phone for this!
  • Twitter
    Engage with Prospects
    Tweet Often
    Follow Your Company
    Use Relevant Keywords and Hashtags
    Fill your bio with keywords
  • Engage with Prospects- Retweet!
  • Tweet Often and Relevant! :Don’t have your tweets get lost in the Twitter-feed, thousands of tweets are posted within seconds!
  • Get your company involved
  • Keywords/Hashtags: #dscoop6 ??? Hello?? Lets look?
  • Fill Your Bio with Keywords
  • Add prospects to list
  • YouTube
    Create your video today
    Create a company/personal channel
    Create videos for:
    Describing your services
    Event/Product Promotion
    Various Team Members
    Testimonials & Case Studies
    Tag videos with keywords
  • Create Your Own Channel
    Make it easier for your viewers to find more videos by your company!
  • Demonstrate Your Value
  • Tradeshow Marketing Campaign
    • Pre-Event
    • Introducing Yourself
    • What you will promote
    • Where booth will be
    • Your contact information
    • List reasons to visit the booth
    • Show products that will be showcased at event
  • Tradeshow Marketing Campaign
    • During Event
    • Interview colleagues and industry experts
    • Live footage of show
    • Recap of each day
    • “10 keypoints I learned today were…”
    • What have people been most interested in from your company
  • Tradeshow Marketing Campaign
    • Post-Event
    • Sales Reps thanking everyone who stopped by the booth
    • Recap of how successful the show was
    • If you offered any contests/giveaways during show, announce the winner via video
    • Great time to talk about upcoming events
  • Variety of Team Members
  • Testimonials & Case Studies
  • Flip Camera
    Digital Camera
    Smart Phone
    Camcorder
    Tools for Recording Video
  • Blog
    Provide useful information about your area of expertise.
    Create content that interests your potential clients.
    Publish articles on a regular basis to develop a loyal and expanding readership
    Include links to a “call to action”.
    New blog readers will impact your lead generation efforts.
  • CRM: Online/Social Intelligence
  • Fast Forwarding
    First, the cell phone…
    Now, the smart phone…
    Mobile Web vs. Mobile App
    …Mobilized Content
  • What is Mobile Media Marketing
    Channel
    Media
    Network
    Mobile Marketing is marketing on or with a mobile device such as an iPhone or wireless device.
    Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.
  • What do you leave with everyday?
  • So What is Mobile Social Media?
    Social Networks on Mobile Devices
  • What are they doing?
  • Still changing the game
  • What’s New Mobile Media
  • What’s New Mobile Media
  • Mobile Phone Apps
    Applications to put on your Smartphone
    Managing multiple accounts
    Social Media Apps
    Tools - Hootsuite
  • Why Should You Mobilize
    250+ million Americans carry mobile phones—over 80% of the nation's population
    Source: CTIA Wireless Association
    Cell phones subscriptions will top 5 billion globally before 2011
    Source: International Telecommunication Union
    4/5’s of teens carry a wireless device, and the majority (57%) view their cell phone as the key to their social life
    Source: CTIA survey, Teenagers: A Generation Unplugged
    YOUR PROSPECTS ARE USING MOBILE DEVICES!
  • QR Codes
    +
    +
    Possible Connection
    =
    Connect on - www.Facebook.com/johnfoleyjr
    Connect with me on - www. Linkedin.com/in/johnfoleyjr
    Follow me on – www.twitter.com/johnfoleyjr
  • Prospecting…Direct Your QR Codes to Landing Page(s)
  • Mobile Offers
  • Mobile Couponing
    G5marketing
  • 3 Social Media Platforms to Watch
    Just as marketers are getting a handle on Facebook, Twitter, and YouTube, a fresh group of social media networks are poised to make a splash in 2010.
  • Foursquare is a platform that allows users to “check-in” using their location to let their friends know where they are and to earn badges.
  • Facebook Places allows you to announce where you are and with who directly into your Facebook Newsfeed.
  • Loopt allows users to find out who is around them, what there is to do in the area, and where there is to go.
  • Types of Mobile Advertising
  • Mobilize your content!
  • Mobilize your content!
  • Mobile Social Media Success
    1. Get going
    2. Learn the Platforms
    3. Establish Your Presence
    4. Connect
    6. Engage With Your Prospects
    7. Be Creative
    8. Be Prepared to Adapt
    9. Mobile Optimize content if driving folks to it
  • Wrap Up
    Gather Your Prospects with Social Media
    Nurture Them Through the Sales Funnel
    Connect the Engage and Converse using the mobile phone
  • Mobile Wrap!
    InvisiblePR
  • Q & A or Contact Me!
    John Foley, Jr. CEO/CMO
    Office: (978) 674-8081
    Cell: (978) 337-1891
    Website: www.GrowSocially.com
    Email: johnf@growsocially.com
    Twitter: twitter.com/johnfoleyjr
    Facebook: facebook.com/johnfoleyjr
    LinkedIn: linkedin.com/in/johnfoleyjr
  • Q & A / Contact Me! http://ilink.me/JR
    QRCode
    iFlyMobi.com