Social and Mobile Media for Prospecting and Lead Generation John Foley, Jr., Grow Socially, Inc.
John Foley, Jr. One of the 50 most influential people in Sales Lead Management by Sales Lead Management Associationin 2010 Ranked #15 Top CMO on Twitter in 2010 Inducted into NAPL’s SoderstromSociety in 2010 Book titled: “Business Transformation – A New Path to Profit for the Printing Industry” Release Date March 2011 2nd runner up for this year’s B2B Twitterer of the Year Award for the B2B “Boss Tweet” Personality Category
Overview:Walk the Talk, Learn What Needs to Be Done Social Media’s Impact Best Practices Prospecting 101 Building Your Network What does mobile have to do with it?
Prospecting 101+:The reach is greater – How good is that? Finding prospects today can be easier. They find you Play in their sandbox They have easier ways to find trusted resources Getting Noticed – Social , Web Site SEO, Blogs Funnel them Landing Pages Lead tracking
Prospecting 101:Define your process Marketing drives inquiries Research – inquiries Finding them on Social Media Lead management Nurture Engage, Offer, Follow up Analyze How are we doing?
Marketing to Sales Funnel – 5 Step 3 2 1 Lead Score Hot, Warm, Cold Provide Target Personalized Direct Mail & Landing Pages Prospect / Customer Pool Multi-Channel Multi-Media Campaigns Email, Direct Mail, Social Media Inquiry / Leads in Funnel Automated Marketing Lead Nurture Multi Touch Campaign starts Social Media Email Phone Direct Mail And More Sales CRM… Web Agent Calls Measure, Adjust, Redo! CRM Tool Sale! 4 5 Marketing Automation Analytics –Numbers, Money, Leads, Inquiries, Mail vs. Web, and more
Facebook Connect with the prospect Stay in front of your prospects Post your employer Share: Photos & Videos of Work Functions Tag people who participated Share industry & company news on your wall Connect & Converse
Stay in Front of Your Prospects: Keep Your Wall Active with Company News
You’ll Show Up in Your Audience’s News Feed More!
YouTube Create your video today Create a company/personal channel Create videos for: Describing your services Event/Product Promotion Various Team Members Testimonials & Case Studies Tag videos with keywords
Create Your Own Channel Make it easier for your viewers to find more videos by your company!
Flip Camera Digital Camera Smart Phone Camcorder Tools for Recording Video
Blog Provide useful information about your area of expertise. Create content that interests your potential clients. Publish articles on a regular basis to develop a loyal and expanding readership Include links to a “call to action”. New blog readers will impact your lead generation efforts.
Fast Forwarding First, the cell phone… Now, the smart phone… Mobile Web vs. Mobile App …Mobilized Content
What is Mobile Media Marketing Channel Media Network Mobile Marketing is marketing on or with a mobile device such as an iPhone or wireless device. Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.
Mobile Phone Apps Applications to put on your Smartphone Managing multiple accounts Social Media Apps Tools - Hootsuite
Why Should You Mobilize 250+ million Americans carry mobile phones—over 80% of the nation's population Source: CTIA Wireless Association Cell phones subscriptions will top 5 billion globally before 2011 Source: International Telecommunication Union 4/5’s of teens carry a wireless device, and the majority (57%) view their cell phone as the key to their social life Source: CTIA survey, Teenagers: A Generation Unplugged YOUR PROSPECTS ARE USING MOBILE DEVICES!
QR Codes + + Possible Connection = Connect on - www.Facebook.com/johnfoleyjr Connect with me on - www. Linkedin.com/in/johnfoleyjr Follow me on – www.twitter.com/johnfoleyjr
Prospecting…Direct Your QR Codes to Landing Page(s)
Mobile Social Media Success 1. Get going 2. Learn the Platforms 3. Establish Your Presence 4. Connect 6. Engage With Your Prospects 7. Be Creative 8. Be Prepared to Adapt 9. Mobile Optimize content if driving folks to it
Wrap Up Gather Your Prospects with Social Media Nurture Them Through the Sales Funnel Connect the Engage and Converse using the mobile phone