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Creating a Successful Social          Media Campaign  John Foley, Jr., interlinkONE / Grow Socially, Inc.                 ...
John Foley, Jr. - IntroductioninterlinkONE                                                                                ...
Accolades •   Jetsetter Status on FourSquare•   Ranked #14 #13 as a Top CMO on Twitter in 2011•   2nd runner up for B2B T...
Business Results /On-line Marketing -770 New Customers – SHOW ME THE MONEY!                                               ...
Business Results /On-line Marketing -770 New Customers – SHOW ME THE MONEY!                                               ...
Rules for today►   Keep your phone ON! Social App’s running!    ►   Engage, Share, Connect #PMA@CES►   Follow me - @johnfo...
Overview►   Social Media: The Facts►   Finding the Right Audience►   Techniques for Getting and Keeping    the Conversatio...
SOCIAL MEDIA: THE FACTS                                                                   Questions or Comments?       Cop...
Why Be There?                                  ►       800 Million Users on Facebook  ►    300 Million Users on TwitterNOT...
Why Be There? (More Stats)►   1,000,000,000,000 (one trillion)    playbacks on YouTube this year    (#2 search engine)    ...
Social Media’s Benefits Seem Obvious…►   Lots of people are there.►   It’s fairly inexpensive to use.►   It’s working for ...
With No Plan… Social Media Often Fails                                  Photo Credit: http://nomaltbytrack.org/editorial.h...
The First Step To Success!►   Start with a Plan    ►   Address Goals    ►   Make a Schedule    ►   Know What You Want to D...
Without a Plan, We Forget.►   Did you Integrate It With Your    Website?►   Did you Include It in Offline    Marketing Eff...
Optimize / Social Friendly         Get Noticed                                                  eNewsletter Sign-Ups      ...
Social Media Marketing Plan   Describe the Business   Business Goal                                                     ...
Describe Your Business►   I am a camera store.►   I am a photo lab.►   I am a leader in the custom    photo products marke...
Describe Your Goals►   To Increase Brand Awareness►   To Generate More Leads►   To Sell More Products &    Services►   To ...
The One Thing / KeywordsApple = Innovation                                                     Disney = Magic             ...
What’s Next?►   After defining your high-level objectives, we    need to drilldown into what will help us find    success....
FINDING THE RIGHT AUDIENCE                                                                   Questions or Comments?       ...
Know Your Audience►   Who Are They?►   Where Are They    Cyclically?►   How Do They Use Social    Media?                  ...
Identify the Right Audience►   Determine characteristics    of your ideal customers.►   Are existing clients online?►   Co...
Your Target Audience – It’s ImportantDefine Target Audience                                                    Audience Ac...
Is everyone interested in the same communication?     I still                                                             ...
How Can You Find Your Audience?                                      http://Search.Twitter.com                            ...
Listen to Social Media Chatter… And Act                                                                     Questions or C...
Audience Finder: FollowerWonk.com                              http://FollowerWonk.com                                    ...
FollowerWonk.com: Results                                                                    Questions or Comments?       ...
Find People With LinkedIn                                                                     ►   Search by               ...
Other Ways to Find Your Audience►   Facebook: Targeted Advertising (more later)►   Google+: Search Profile Data►   Mobile ...
Important! Social CRM             Social Media Fields in Your CRM System                                                  ...
TECHNIQUES FOR GETTING ANDKEEPING THE CONVERSATION GOING                                                                  ...
Steps for Social Conversation►   Define What You Should Talk About►   Create Compelling Content►   Freely Share in the App...
Keywords: What To Talk About►   Maintain a List of Keywords►   Share them with your team►   Use them in blogs, tweets, vid...
Create a Variety of Content                                                        Source: http://mashable.com/2011/10/30/...
Content Resource Library                                                             Visit Resources Daily                ...
Start the Conversation►   Twitter    ►   Hashtags    ►   Retweets    ►   Twitter Chats►   LinkedIn    ►   Groups    ►   Di...
Sharing Content via Twitter                                                                     • Shares                  ...
Sharing Content – On Your Blog                                                                            • Great for SEO!...
Be Ready to Reply to Conversations                                                               ►     Don’t forget that  ...
Increase Awareness, Increase Conversations►   Don’t just build it (your Facebook page), and    hope people will come!►   P...
Website Integration: Example                                                                     Questions or Comments?   ...
Website Integration: Example                                                                     Questions or Comments?   ...
Website: Link to Facebook (Example)                                                                     ►   Consistent    ...
Use Print to Promote Social Networks   Do not rely on    “build it and they    will come”!   Print can be used to    dri...
TRANSLATING THE CONVERSATIONINTO BUSINESS RESULTS                                                                  Questio...
Goal: Fill the Sales Funnel!                                                                      Questions or Comments?  ...
Get Business Results►   Have Sales Reps Online►   Share Case Studies Online►   Answer Questions►   Send Requested    Infor...
Be Consistent and Determined►   Add Social Media Efforts to Your Marketing    Calendar►   Find opportunities to capitalize...
Marketing Calendar, Take 1                           Announce                   Mail -Send out                   on websit...
Marketing Calendar, Take 2               Create         Announce      Announce on   Mail -  Send out     Post, Link     on...
Social Media for Sales: Example 1                                                                     ►   Compelling      ...
Social Media for Sales: Example 2                                                                     ►   Combined text   ...
Facebook Advertising                                                                     ►   Reach people based           ...
MEASURING EFFECTIVENESS                                                                   Questions or Comments?       Cop...
How to Measure Success?►   How many    ►   Downloads    ►   eNewsletter Sign-Ups    ►   Blog Comments    ►   Questions    ...
Measure Inbound & Outbound Together                               COMPANY Social                         WEBSITE          ...
Tools for Measuring Effectiveness►   Link Shorteners    ►   iLink.Me►   Google Analytics    ►   Website►   Insights    ►  ...
http://ilink.me                                                            Questions or Comments?Copyright © 2012 Grow Soc...
Tools to Measure Success                       www.ilnk.me                                                             Que...
Optimize / Social Friendly         Get Noticed                                                  eNewsletter Sign-Ups      ...
Best Practices►   Industry Specific                                                 ►   Link all pages back to    Content ...
Four Fundamentals for Social Media1.   Build your network2.   Engage with the network you have built3.   Be consistent4.  ...
Create Marketing CampaignsIntegrating content creation, distribution, customer engagement, and   measurement of your marke...
Wrap Up►   Start with a Plan►   Create an Online    Marketing Strategy►   Incorporate Social    Media, SEO and Website    ...
Q & A / Contact Me!: http://ilink.me/JR                                                                           QRCode  ...
See You Tomorrow!    “Transforming Your Photo Business”       Strategies and Plans for Finding Success                    ...
THANK YOU!                                                                  Questions or Comments?      Copyright © 2012 G...
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Creating a Successful Social Media Campaign (DIMA & PMA@CES)

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interlinkONE and Grow Socially CEO John Foley, Jr. spoke to the DIMA group at the 2012 PMA@CES event in Las Vegas.

In this presentation, "Creating a Successful Social Media Campaign", John shared information on how companies in the photo industry can utilize social networks to grow their business.

John covers this items such as:
- How to create a social media strategy
- Finding ways to connect with your audience
- Best practices on measuring social media efforts
- And more!

Published in: Business, Technology
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  • While everyone is talking about social media, marketers are looking for tools and techniques for implementation of an effective social media campaign. This session will discuss "how to" approaches for effectively utilizing social media. Participants will learn how to identify the "right audience" in the sea of social networks; techniques for getting and keeping the conversation going; options for translating the conversation into business results; and the right tools for measuring effectiveness.
  • What’s Your One Thing?What’s the soul of your brand. What’s the one thing that defines you – and it’s not features and benefits. Volvo = Safety. Apple = Innovation. Disney = Magic. What’s on the other side of your = sign?Note: This is not easy to figure out. You may need to engage in some brand anthropology, and have an agency help you find your one thing.
  • Where Are They Cyclically?StudentsHow Do They Use Social Media? Older audience may not want to engage in “make a video” contest Older audiences appear low on “Creator” scale.
  • Lots of ways to measure social media success, so make sure you determine your key metrics BEFORE you get started. I recommend picking three solid metrics to track. Appropriate metrics differ based on what your objective is for the program.
  • Here is how Tiwtter is used to promote a white paper…..
  • Transcript of "Creating a Successful Social Media Campaign (DIMA & PMA@CES)"

    1. 1. Creating a Successful Social Media Campaign John Foley, Jr., interlinkONE / Grow Socially, Inc. Copyright © 2010 Grow Socially, Inc. All Rights Reserved. Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    2. 2. John Foley, Jr. - IntroductioninterlinkONE I love ► Enterprise Marketing Mar(H)keting! Management SoftwareGrow Socially, Inc. ► Strategic Outsourced Marketing Services /Online Marketing: Social Media, SEO, Website @JohnFoleyJr Development Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    3. 3. Accolades • Jetsetter Status on FourSquare• Ranked #14 #13 as a Top CMO on Twitter in 2011• 2nd runner up for B2B Twitterer of the Year Award for the B2B “Boss Tweet” Personality Category• One of the 50 most influential people in Sales Lead Management by Sales Lead Management Association in 2010• http://ilnk.me/2012SLMA50• Author of Business Transformation: A New Path to Profit for the Printing Industry – Plug Alert! 9AM Monday - Transforming your Photo Business! Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    4. 4. Business Results /On-line Marketing -770 New Customers – SHOW ME THE MONEY! Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    5. 5. Business Results /On-line Marketing -770 New Customers – SHOW ME THE MONEY! Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    6. 6. Rules for today► Keep your phone ON! Social App’s running! ► Engage, Share, Connect #PMA@CES► Follow me - @johnfoleyjr► No making fun or laughing at MY Accent!► Participate! It pays to ask questions! Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    7. 7. Overview► Social Media: The Facts► Finding the Right Audience► Techniques for Getting and Keeping the Conversation Going► Translating the Conversation into Business Results► Measuring Effectiveness Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    8. 8. SOCIAL MEDIA: THE FACTS Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    9. 9. Why Be There? ► 800 Million Users on Facebook ► 300 Million Users on TwitterNOTE: As of December 2011 Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    10. 10. Why Be There? (More Stats)► 1,000,000,000,000 (one trillion) playbacks on YouTube this year (#2 search engine) ► 62 million users on Google+ in 5 months Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    11. 11. Social Media’s Benefits Seem Obvious…► Lots of people are there.► It’s fairly inexpensive to use.► It’s working for others.► It’s fun.► But why is it not working for everyone? Photo Credit: http://www.flickr.com/photos/95399445@N00/423813404/ Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    12. 12. With No Plan… Social Media Often Fails Photo Credit: http://nomaltbytrack.org/editorial.html Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    13. 13. The First Step To Success!► Start with a Plan ► Address Goals ► Make a Schedule ► Know What You Want to Do ► Understand and embrace inbound marketing Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    14. 14. Without a Plan, We Forget.► Did you Integrate It With Your Website?► Did you Include It in Offline Marketing Efforts?► Did you Promote It Within Your Emails? Did you post today?  Photo Credit: http://www.flickr.com/photos/25678284@N03/2481656219/►► Better yet – What are you posting? Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    15. 15. Optimize / Social Friendly Get Noticed eNewsletter Sign-Ups White Papers Landing Pages Offers Emails Polls Inquiries Engage and Qualified Nurture Leads Engage Sales and Start with MKTG NurtureIntegrated Multi-Channel Marketing PlanAction – Publish – Engage – Converse – Share Product? Social Media Blogging Analytics Service? Content Mgmt SEO Asset? $ Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    16. 16. Social Media Marketing Plan Describe the Business Business Goal Strategy Before Where Is the Audience Cyclically? Tactics! How Does the Audience Use Social Media? The One Thing / Keywords Humanize the Brand Content Resource and Distribution Strategy How Will You Measure Success? Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    17. 17. Describe Your Business► I am a camera store.► I am a photo lab.► I am a leader in the custom photo products market.► I am__________________. Photo Credit: http://www.flickr.com/photos/30520607@N06/4521655500/ Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    18. 18. Describe Your Goals► To Increase Brand Awareness► To Generate More Leads► To Sell More Products & Services► To Improve Customer SatisfactionGuess What? Social Media CanHelp All of Those! Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    19. 19. The One Thing / KeywordsApple = Innovation Disney = Magic Disney = Magic Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    20. 20. What’s Next?► After defining your high-level objectives, we need to drilldown into what will help us find success. Let’s Go! Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    21. 21. FINDING THE RIGHT AUDIENCE Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    22. 22. Know Your Audience► Who Are They?► Where Are They Cyclically?► How Do They Use Social Media? Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    23. 23. Identify the Right Audience► Determine characteristics of your ideal customers.► Are existing clients online?► Connect online with people you meet offline. Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    24. 24. Your Target Audience – It’s ImportantDefine Target Audience Audience Acquisition► Prospecting ► Discover► Customer Service ► Engage► Partner Management ► Get Found Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    25. 25. Is everyone interested in the same communication? I still I love my email mail I use Facebook, I’m on Twitter & Twitter LinkedIn I Google for my informationWhere are your prospects and customers getting their information? Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    26. 26. How Can You Find Your Audience? http://Search.Twitter.com Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    27. 27. Listen to Social Media Chatter… And Act Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    28. 28. Audience Finder: FollowerWonk.com http://FollowerWonk.com Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    29. 29. FollowerWonk.com: Results Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    30. 30. Find People With LinkedIn ► Search by “Skills” to connect with potential prospects ► Also, search for Groups! Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    31. 31. Other Ways to Find Your Audience► Facebook: Targeted Advertising (more later)► Google+: Search Profile Data► Mobile Social Networks: Instagram, etc. Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    32. 32. Important! Social CRM Social Media Fields in Your CRM System Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    33. 33. TECHNIQUES FOR GETTING ANDKEEPING THE CONVERSATION GOING Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    34. 34. Steps for Social Conversation► Define What You Should Talk About► Create Compelling Content► Freely Share in the Appropriate Channels► Be Consistent► Educate First… Sell Second Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    35. 35. Keywords: What To Talk About► Maintain a List of Keywords► Share them with your team► Use them in blogs, tweets, videos, etc.► Use them in your social profiles/bios Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    36. 36. Create a Variety of Content Source: http://mashable.com/2011/10/30/inbound-outbound-marketing/ Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    37. 37. Content Resource Library Visit Resources Daily Content Content A C Content BPull Content Make Links Measurable Push Content Out Content Distribution Strategy Resources are monitored. Content is identified and pulled, made trackable, and pushed out across platforms. Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    38. 38. Start the Conversation► Twitter ► Hashtags ► Retweets ► Twitter Chats► LinkedIn ► Groups ► Discussions► Facebook ► Be engaging!► Blog Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    39. 39. Sharing Content via Twitter • Shares helpful, educatio nal content • Engages with audience • Friendly, human voice! Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    40. 40. Sharing Content – On Your Blog • Great for SEO! • Prospects and Customers will appreciate the Help! • Subscribe- worthy content http://www.theimagingdepot.com/ Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    41. 41. Be Ready to Reply to Conversations ► Don’t forget that social media is a listening tool. ► It’s a great way to provide outstanding customer service. Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    42. 42. Increase Awareness, Increase Conversations► Don’t just build it (your Facebook page), and hope people will come!► Promote your networks on other marketing channels. Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    43. 43. Website Integration: Example Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    44. 44. Website Integration: Example Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    45. 45. Website: Link to Facebook (Example) ► Consistent Branding ► Pictures, Text, and Links ► Calls to Action Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    46. 46. Use Print to Promote Social Networks Do not rely on “build it and they will come”! Print can be used to drive people to your online marketing efforts. Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    47. 47. TRANSLATING THE CONVERSATIONINTO BUSINESS RESULTS Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    48. 48. Goal: Fill the Sales Funnel! Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    49. 49. Get Business Results► Have Sales Reps Online► Share Case Studies Online► Answer Questions► Send Requested Information► Follow Up – Always!► Connect Frequently Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    50. 50. Be Consistent and Determined► Add Social Media Efforts to Your Marketing Calendar► Find opportunities to capitalize before, during, and after events. Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    51. 51. Marketing Calendar, Take 1 Announce Mail -Send out on website Monthlyflyers to Newsletterclients Phone Calls Email eNewsletter (Announce) Tell Expo Event colleagues 8AM-6PM you’re attending Send thank Enter new you cards contacts in CRM
    52. 52. Marketing Calendar, Take 2 Create Announce Announce on Mail - Send out Post, Link on website & Monthly flyers to back to Newsletter clients website Comment on Connect with Share event Email event’s Keynote article on eNewsletter page Speakers on (Announce) Announce Tell Share event Join in on Expo Event booth # colleagues article on event’s 8AM-6PM with you’re hashtag video post attending Send thank Enter new Follow-Up Share Friend new you cards contacts in with speaking contacts on Excel Post & Post presentation Pictures on
    53. 53. Social Media for Sales: Example 1 ► Compelling message ► Clear call-to- action ► Drove people to online purchase Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    54. 54. Social Media for Sales: Example 2 ► Combined text and images ► Provided special offer for FB audience ► Drove people to online purchase Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    55. 55. Facebook Advertising ► Reach people based on: ► Location ► Precise Interests ► What they “Like” ► Gender, Marital Status, and more… Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    56. 56. MEASURING EFFECTIVENESS Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    57. 57. How to Measure Success?► How many ► Downloads ► eNewsletter Sign-Ups ► Blog Comments ► Questions ► Shared Links ► Re-Tweets ► Followers / Connections ► Site Traffic Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    58. 58. Measure Inbound & Outbound Together COMPANY Social WEBSITE Whitepapers, Media eBooks 3500 Downloads Visitors SEO eNewsletter Sign-UpsDM/Flyer 2000 Visitors Comments & Questions on CRM E-mail Blog 800 Links Visitors Info/Inquiries Other 100 Webinar Visitors Sign-Ups Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    59. 59. Tools for Measuring Effectiveness► Link Shorteners ► iLink.Me► Google Analytics ► Website► Insights ► LinkedIn, Facebook, Twitter, YouTube Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    60. 60. http://ilink.me Questions or Comments?Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    61. 61. Tools to Measure Success www.ilnk.me Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    62. 62. Optimize / Social Friendly Get Noticed eNewsletter Sign-Ups White Papers Landing Pages Offers Emails Polls Inquiries Engage and Qualified Nurture Leads Engage Sales and Start with MKTG NurtureIntegrated Multi-Channel Marketing PlanAction – Publish – Engage – Converse – Share Product? Social Media Blogging Analytics Service? Content Mgmt SEO Asset? $ Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    63. 63. Best Practices► Industry Specific ► Link all pages back to Content corporate site► Marketing Information ► Secure Branded URLs► Consistently monitor for for each Channel customer service ► Promote Monthly► Continually post Newsletters relevant content Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    64. 64. Four Fundamentals for Social Media1. Build your network2. Engage with the network you have built3. Be consistent4. Track and analyze Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    65. 65. Create Marketing CampaignsIntegrating content creation, distribution, customer engagement, and measurement of your marketing efforts can increase campaign effectiveness. Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    66. 66. Wrap Up► Start with a Plan► Create an Online Marketing Strategy► Incorporate Social Media, SEO and Website into your Daily Routine► Measure the Results! Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    67. 67. Q & A / Contact Me!: http://ilink.me/JR QRCode iFlyMobi.com Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    68. 68. See You Tomorrow! “Transforming Your Photo Business” Strategies and Plans for Finding Success 9:00 am – 10:15 am Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    69. 69. THANK YOU! Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
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