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Carmelites Online Marketing Workshop

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  • for the B2B “Boss Tweet” Personality Category
  • During this slide, you would talk about the beginning part of your book… where you have stories about how your wife, kids, Dad, etc. react to different medias.
  • Let’s talk for a second about one of the ways that Marketing and Communications has changed…. Certainly, it’s the web. Whether it’s our corporate website, social media pages, Google… these sites have changed everything we do. The way we search, the way we consume information, the way we communicate, the way we shop.
  • Let’s take a quick look at how one online marketing channel has changed the game…. Facebook
  • Let’s talk bit now about hardware is changing the worlds of marketing and communications….. The iPad… the iPhone… Kindle… Android devices… Windows Phones… and more.
  • With that better hardware, and the user experience that it provides, people are developing and then using apps that allow them to change the way they communicate and consume information. Flipboard is an iPad App that changes how you can consume articles from magazines, newspapers, tweets, Facebook posts, and more.
  • In the very near future, we can expect to see smartphones continue to get better, with more features,.. And to dominate the market… These enhancements will further increase our reliance on them.
  • Yes, QR Codes have been around for a while… But many big mainstream brands are just getting started. We think that 2d barcodes – when used properly to make print interactive and to drive people to mobile-optimized content will continue to find ways to change the way that we communicate. However, we already need to pay attention to new technology… similar concepts, but certainly different. One of these is invisible watermarks --- In the picture on the right, we’re showing an example of Digimarc’s technology.
  • Here’s another thing that will happen. All of the newer generations will grow up using these devices! Reading books and stories on iPads… navigating around a smartphone…. Yes, what do you think they’ll want to use when they get older, and eventually become consumers and business folk?
  • Product: This is the physical product or service offered to the customer. It also refers to any services or conveniences that are part of the offering. So while the actual, physical end product may be a printed piece or a cross-media campaign, the ancillary services wrapped around its delivery are equally—if not more—important. This includes consulting, data analysis and many other components we have already discussed. • Price: Pricing decisions need to take into account profit margins and probable competitive responses. Pricing needs to incorporate not just the printing, but the value-added and professional services accompanying the offer. In many cases, pricing these new services on a cost-plus basis is missing the boat because the market value is often higher than cost-plus. Value-based pricing is more appropriate. • Promotion: Promotion decisions are those related to communicating and selling to potential consumers. Promotion decisions involve advertising, public relations, events, seminars, direct mail, email, social media, etc. In other words, marketing your services. • Place: Place simply refers to how you will sell your products to your customers. What you are selling will directly influence your distribution model. Do you have a walk-up retail bricks-and-mortar storefront? What channels are you using? What does your direct sales force look like? What vertical markets are you going after? And how does your Web storefront play into the mix?
  • Here’s an example of you can truly put variable data to use for you.. By personalizing based on other data that you know. First , it starts with analyzing your data, and then visualizing your customers.
  • The inside of the booklet has a number of variable fields including
  • Go to the whiteboard and draw a sample data base, text record how data and inages acan be puled out.. Hand out the
  • 1. Relevancy in Content: providing the right information in the right context 2. Relevancy in Contact: delivering this information to the right people 3. Relevancy in Channel: providing it to the right medium in the right format 4. Relevancy in Time: delivering this information when it is appropriate to meet the client’s needs
  • Seminar Printed piece with PURL They respond to website - event registration Email non-responders with link to event registration site Email confirmation Print seminar attendee packets Registration list & packets provided to client Post seminar email evaluation web event form Route leads to sales reps Seminar ROI reporting
  • First, what does it stand for? Quick Response… So.. On the most basic level – think of it this way. Your mobile audience can save time by scanning the QR Code to go to your website rather than remembering and typing in the URL. Yes, it’s a call to action that can help increase response rates… strike while he iron is hot.
  • Palm iPhone Blackberry LG Nokia Motorola Samsung Etc
  • There are a number of FREE applications that allow you to scan QR Codes. They are different between phones. Discuss favorite ones for iPhone, Android, Blackberry. To get one, you simply need to go to your app store, download the app. You can even do it now , if you’d like..
  • The more information your fitting in the more complex the QR Code gets. A simple code can be the short URL code.  Maybe you tell them a secret on SHort URL's and using them in QR Codes The complex is hold information about an event – title, date, time, end time so it requires more pixels to hold more data
  • If you are a pet lover, you may be saying this is not deterioation, but beautification! So this offers benefits, if you’re the designer, the markter.. You can incorporate images into the design a bit. This is possible due to the Reed-Solomon error correction code written into the QR Code encoder. This allows up to 30% deterioration of a QR Code possible with it still being readable. That correction code is used on DVDs, CDs and more. Same principles apply… Printed pieces may get damaged slightly, somewhat dirty, a bit of wear and tear.
  • Yes, you can also use that deterioration rate to place your logo inside the QR Code. The way this works normally is you create a QR Code, which is really just an image… Bring it into Photoshop, and then place the logo, and TEST!
  • The possibilities for QR Codes to help increase the impact and effectiveness of printed materials continues to increase. You have the ability to create QR Codes with different colors… I From our testing, darker colors have performed the best… Without a doubt, if you create one with color, test with different readers and phones.
  • Any Boston Celtics fans? When we win the NBA Championship this year, send me an email, and I’ll try to send you tshirt with this logo/QR Code on it.
  • If you’re a designer… you generate the QR Code.. It’s outputted as a300 dpi image (depending on who you use). Then, simply scale it to a different size with a program such as Adobe Illustrator, or another image-editing program.
  • Just from our own testing, when we take the QR Code less than an inch, we see troubles with the readers… For you, test…
  • How do you shorten a URL? There are tools such as Bit.Ly, ilnk.me. Some QR Code generators do it for you!
  • Now a huge reason and benefit of using QR Codes is the measurement and tracking! - You can start clearly measuring how effective your print ads are.. Your postcards… your signs..
  • Now a huge reason and benefit of using QR Codes is the measurement and tracking! - You can start clearly measuring how effective your print ads are.. Your postcards… your signs..
  • We are seeing a huge interest in qr Codes when it comes to real estate. Here’s a picture of how one is being used on a rider. Also, flyers, mailers, newsletters, other signs…
  • QR Codes used by a printer to make their open house more fun, exciting.. If people scanned the code o nthis sign, it took them to a landing page. There was logic on the page to randomly display a picture of a rockstar… kinda fun. (of course, when the men scanned a code and saw Courtney Love, and the ladies scanned a code and saw Elton John, their reactions were priceless!)
  • Here is one of my favorite examples. At the Rochester Jazz Festival, people could scan these huge QR Codes to download a guide to the festival on their smartphones.
  • We are seeing a huge interest in qr Codes when it comes to real estate. Here’s a picture of how one is being used on a rider. Also, flyers, mailers, newsletters, other signs…
  • QR Codes are also appearing in a lot of print advertisements in magazines.
  • Qr Codes on signs outside of stores… to attract interest, perhaps to promote deals, and more.
  • QR Codes were used inside Madison Square Garden. At this dinosaur exhibit.
  • Qr Codes were used on gift cards to promote Tron.
  • Directed people to a trailer of the movie.
  • 500 million people on Facebook Twitter: 75 million Linkedin: 50 million
  • 500 million people on Facebook Twitter: 75 million Linkedin: 50 million
  • 1. Gets news/info to people who use social media. People miss church, they don’t pay attention to announcemets, they don’t read newsletters, and some don’t check email. For some Facebook or Twitter users, the best way to let them know about what’s going on in your church may be through social media. 2. Helps people feel better connected to the church. For a person who may only go to church once a week or less, connecting to the church through social media helps them to know what’s going on and feel better connected to the church. 3. Fosters better relationships among members. Through your church’s use of Facebook or Twitter, members of your church and meet and get to know other members of the church. 4. Enables the entire church to be the church – praying, encouraging, teaching each other – online. 5. People can invite friends to services, share stories, articles, videos, and the gospel with friends outside of the church and Christianity. The church’s role is not primarily to evanglize, it’s to equip its people to evangelize and disciple.
  • Know Your Audience The One Thing Humanize Your Brand Content Resource & Distribution Strategy Measure Your Success
  • Where Are They Cyclically? Students How Do They Use Social Media? Older audience may not want to engage in “make a video” contest Older audiences appear low on “Creator” scale.
  • Resources are monitored. Content is identified and pulled, made trackable, and pushed out across platforms.
  • Lots of ways to measure social media success, so make sure you determine your key metrics BEFORE you get started. I recommend picking three solid metrics to track. Appropriate metrics differ based on what your objective is for the program.
  • Six Degrees of Separation?
  • You should post thought-leadership things that are of value to the people that follow you. This may be related to the trends in the marketplace, valuable white papers, e-Books, etc. It will also help you discover other sites and communities where you can share your knowledge. You can post what’s going on in your company… news updates, events, etc… But also fun things. Are you having a company picnic? Did someone have a baby? Is your company a-buzz with the NCAA tournament pool? It allows for companies to show the human-side of their business.
  • You should post thought-leadership things that are of value to the people that follow you. This may be related to the trends in the marketplace, valuable white papers, e-Books, etc. It will also help you discover other sites and communities where you can share your knowledge. You can post what’s going on in your company… news updates, events, etc… But also fun things. Are you having a company picnic? Did someone have a baby? Is your company a-buzz with the NCAA tournament pool? It allows for companies to show the human-side of their business.
  • Here is how Tiwtter is used to promote a white paper…..
  • Here is how Tiwtter is used to promote a white paper…..
  • Do some facebooking for GS and i1 make a video of john/attendee in front of audience
  • Find people that are in your target audience and follow them. You can also do this locally. For example, find all people that mentioned the word “print”, and that live in a 15 mile radius of my zip code. I need fulfillment company? Normally, people will return the favor and follow you.
  • Engage in the conversation
  • Create a welcome page.
  • interlinkONE logins
  • Let’s talk bit now about hardware is changing the worlds of marketing and communications….. The iPad… the iPhone… Kindle… Android devices… Windows Phones… and more.
  • 1. Live Stream Church Services with Chat. More and more churches are looking into streaming their church services online.  It’s a great way to help shut-ins and traveling families stay connected with the church and experience worship on a weekly basis.   These days streaming your service online can be as simple as using a consumer video camera, a computer with an Internet connection, and a streaming service that is pretty cheap making live streaming a legitimate option for most churches.  A couple of Christian sites that offer live streaming are Sunday Streams , StreamingChurch.TV , and ChristianWorldMedia.com . Most live video stream providers offer live chat with their service.  Not only can they participate in the worship service live, but they can also interact with each other through the chat feature thus making the whole experience less like watching TV and more like being a part of the worship service. 2. Host a Webinar. If you’re not familiar with webinars, it’s a term referring to a web seminar.  It’s basically an online presentation that is given and viewed live.  You setup a specific time for the webinar and people usually preregister.  Then the presenters of the webinar deliver their presentation with video (usually slides) and audio.  Participants of the webinar are able to chat and submit questions.  One service that does a good job with webinars is GoToWebinar.com . 3. Have Sermon Discussions. At most churches, the pastor delivers his sermon, they have the rest of the elements of the worship service, and that’s the end of it.  Was there more information about the sermon topic that didn’t fit in the sermon?  Did anyone in the congregation have a question?  Probably, but most of the time no one ever finds out.  Some pastors have started blogging about their sermons during the week to further explore the message and that format also does allow for questions in the comments.  But that can also be done live.  Simply have a pre-arranged time (maybe even a regular time every week) and a location.  The location could be in a forum, Facebook Group, or maybe a Twitter Chat ( http://tweetchat.com ). 4. Online Bible studies and discussion groups A lot of people have difficulty participating in Bible studies because of the time commitment.  Between work, family, and other obligations, it can be difficult to fit in a couple hours to go to a Bible study, especially if going to the Bible study includes 30 minutes to an hour of driving time.  How about doing the Bible study online?  There are several online video conference call options, like Skype, if you want to have live vocal discussions with video.  You could also use the chat format or webinar format as mentioned above.  Whichever format best suits the type of Bible study or discussion group you have. 5. FB and Twitter during real world events and services.
  • Transcript

    • 1. by John Foley, Jr. May 5 th , 2011
    • 2. John Foley, Jr.
      • Grow Socially, Inc – Support Services
        • Online Marketing/Social Media
        • Plan, Manage, Execute and Measure
      • interlinkONE – Software (SaaS)
        • Enterprise Marketing Management Software
        • Plan, build, manage, execute and measure all marketing activities
      I love Mar(H)keting!
    • 3. John Foley, Jr. - Accolades
      • Jetsetter Status on FourSquare
      • Mayor of iStrategy
      • Ranked #16 as a Top CMO on Twitter
      • 2 nd runner up for a B2B Twitterer of the Year Award
      • One of 50 most influential people in Sales Lead Management
    • 4. Before I Begin … @johnfoleyjr
    • 5. What’s on the Agenda?
      • Shift in Marketing & Communications
      • Mobile Marketing: QR Codes & More
      • Getting Started with Social Media
      • Steps to Successful Marketing & Educational Programs
    • 6. What’s on the Agenda: Section 1
      • Shift in Marketing & Communications
      • Changing Worlds of Marketing and Communications
      • How to Succeed: Strategy and Planning Before Tactics
      • Creating a Marketing Plan
      • Identify the Right Audience
      • Start the Conversation
      • Planning for and Getting Results
      • Tools & Techniques for Implementing Effective Campaigns
      • Measuring Effectiveness
      • The Right Time, The Right Content, The Right Channel
    • 7. What’s on the Agenda: Section 2
      • Mobile Marketing: QR Codes & More
      • The Growing World of Mobile Marketing and Smart Phones
      • Meet the QR Code – and other 2d barcodes
      • Design and Creation Options
      • Best Practices for Using QR Codes to Make Print Interactive
      • The Power of the Text Message – Using SMS
      • What Can Be Measured
      • Case Studies and Inspiration
    • 8. What’s on the Agenda: Section 3
      • Getting Started with Social Media
      • Strategy and Planning
      • LinkedIn
      • Twitter
      • Facebook
      • YouTube
      • Photo-Sharing
    • 9. What’s on the Agenda: Section 4
      • Steps to Successful Marketing & Educational Programs
      • Best Practices
      • Building Your Network
      • What’s Next – Emerging Technologies
      • Ideas, Ideas, Ideas
    • 10.  
    • 11. CHANGING WORLDS OF MARKETING AND COMMUNICATIONS
    • 12. Start on the Home Front
      • “ Kitchen Table Effect”
    • 13. Online Communications Your Website
    • 14. By the Numbers: Facebook via The Blog Herald
    • 15. By the Numbers: LinkedIn via LinkedIn.com
    • 16. By the Numbers: Google
      • 34,000 searches per second
      • 2 million per minute
      • 121 million per hour
      • 3 billion per day
      • 88 billion per month
      via Quora
    • 17. By the Numbers: Online Shopping “ Percentage of People that have Shopped Online” via Mashable
    • 18. Hardware Is Driving Communication Changes
    • 19. Apps That Are Driving Change
    • 20. Apps That Are Driving Change
    • 21. Smartphones Everywhere
    • 22. Smart(er) Phones
      • Better Cameras
      • Bigger Screens
      • Easier Navigation
      • NFC (more later)
    • 23. Barcodes: 2D and More
    • 24. Mobile Payments
      • Near Field Communications (NFC)
      • Square (from Twitter co-founder)
    • 25. eBooks as Common as Gerber
    • 26. Social & Mobile Commerce
    • 27. With All Of These Changes…
      • People have more distractions than ever before
      • It’s harder for our message to get noticed
      • The consumer/customer chooses the channel and media that suits them best
    • 28. How can we find success? Photo Credit: http://www.flickr.com/photos/lwr/12364944/sizes/m/in/photostream/
    • 29. HOW TO SUCCEED: STRATEGY AND PLANNING BEFORE TACTICS
    • 30. CREATING A MARKETING PLAN
    • 31. Marketing Calendar Expo Event 8AM-6PM Send out flyers to clients Announce on website Email eNewsletter (Announce) Tell colleagues you’re attending Send thank you cards Enter new contacts in Excel Mail -Monthly Newsletter
    • 32. The Marketing Plan
    • 33. Marketing Plan: Product
      • Features and benefits
      • Installation
      • Customer Service
      • Packaging
      • Branding
    • 34. Marketing Plan: Price
      • What do you and the customer need to profit?
      • Also includes:
        • Discounts
        • Incentives
    • 35. Marketing Plan: Place
      • How will you get the product to the customer?
      • Warehousing
      • Fulfillment
      • Electronic download
      • Shipping
    • 36. Marketing Plan: Promotion
      • How will you communicate with your customer?
      • Advertising
      • Copywriting
      • Media selection
      • Sales force
      • Sales promotion
      • Positioning
    • 37. Marketing Calendar Expo Event 8AM-6PM Send out flyers to clients Announce on website Email eNewsletter (Announce) Tell colleagues you’re attending Send thank you cards Enter new contacts in Excel Mail -Monthly Newsletter Create Post, Link back to website Announce on & Comment on event’s page Connect with Keynote Speakers on Join in on event’s hashtag Share speaking presentation on Friend new contacts on Share event article on Share event article on Announce booth # with video post Follow-Up with Post & Post Pictures
    • 38. IDENTIFY THE RIGHT AUDIENCE
    • 39. Action Items
      • Identify Common Traits in your Best Customers
      • Identify Common Traits in your Worst Customers
      • Study emerging trends across their industries
      • What opportunities can you take advantage of?
    • 40. START THE CONVERSATION
    • 41. What Channels? What Medias?
      • Multiple Channels!
        • Print
        • Email
        • Web
        • Social Media
        • Mobile
        • And more!
    • 42. When?
      • Communication is changing… People are always on!
        • Experiment with posting content at different hours, on the weekends
          • Emails
          • Social Media
      • Print Campaigns Must Be Relevant – Plan Ahead!
    • 43. What to Talk About
      • Deliver relevant information!
      • Put yourself in the shoes of a prospect/customer
      • Be Topical
      • Mix up your tone
      • Start engaging!
    • 44. PLANNING FOR AND GETTING RESULTS
    • 45. Measure Inbound & Outbound COMPANY WEBSITE Social Media SEO DM/Flyer E-mail Links Other Whitepapers, eBooks Downloads eNewsletter Sign-Ups Comments & Questions on Blog Info/Inquiries Webinar Sign-Ups 100 Visitors 2000 Visitors 800 Visitors 3500 Visitors CRM
    • 46. Metrics to Monitor
      • Which channels are working?
      • Which medias are effective?
      • What segments of your audience are responding?
      • How are people responding?
    • 47. TOOLS & TECHNIQUES FOR IMPLEMENTING EFFECTIVE CAMPAIGNS
    • 48. Campaign Techniques
      • Define the Goal
      • Define the Target Audience
      • Define the Channels
      • Define the Medias
      • Define the Response Mechanisms
    • 49. SMS MMS PDA Blackberry Direct Mail Radio/TV Magazines Flyers Labels Personalization Campaign Management Reporting Administration Automation QR Codes E-mail Website RSS Flash Banner Search Social Media Hello! Mary Campaign Management Wireless Offline Online Your Website
    • 50. MEASURING EFFECTIVENESS
    • 51. Key Metrics
      • Measure Multi-Channel Campaigns – What is working?
      • Google Analytics
        • Traffic
        • Referral Sites
      • Social Networking – Likes, Fans, Click-Throughs
    • 52. THE RIGHT CHANNEL THE RIGHT CONTACT THE RIGHT TIME THE RIGHT CONTENT
    • 53. It Starts With The Data Name Interest Status $$ Spent Yearly John Smith Food Silver 5K Michelle Jones Card Games Gold 20K Frank Stafford Shows Platinum 50K
    • 54. Identify Areas of Personalization Relevant Content that Appeals to Them Images based on Interest Personalized URL Membership Level
    • 55.
      • This customer:
      • Loves the races … Thinks the food is expensive… Is a Silver member
    • 56. Be Relevant
      • Relevancy in Channel
      • Relevancy in Content
      • Relevancy in Contact
      • Relevancy in Time
    • 57. Multi-Channel Campaign Print Direct Mail Invitation Reply Text Landing Page Inbound Calls Prospects Postcard PURL / Response Page QR Code Flyer Landing Page July Seminar Associates Banner Ad Email Print Web Invitation Email SMS/Text Landing Page Social Media Mobile Customers Landing Page Mobile Ad
    • 58. Campaign Example
    • 59. Building the Database
    • 60. Web Site E-Commerce Boomers (35-55) Touch points to gather information and drive to website or shopping cart Visitors who left. Visitors who purchased. Outbound Emails Direct Mail Banner Ads Social Media Social Media Banner Ads Direct Mail Outbound Emails Drive back to website or shopping card through medias A B C A B C A B C D C B A A B C D The 20 something’s 20-34 Touch points to gather information and drive to website or shopping cart Seniors (55+) Touch points to gather information and drive to website or shopping cart
    • 61. Takeaways
      • Multi-Channel Approach!
      • Strategy Before Tactics
      • Plan for Results
      • Be Relevant
      • Measure, Measure, Measure
    • 62.  
    • 63. THE GROWING WORLD OF MOBILE MARKETING AND SMART PHONES
    • 64. First… Why Mobile?
    • 65. The Mobile Movement http://www.youtube.com/watch?v=CjUcq_E4I-s
    • 66. MEET THE QR CODE – AND OTHER 2D BARCODES
    • 67. The QR Code
      • QR Code Resources
        • QRConnect.com
        • QReateandTrack.com
        • iFlyMobi.com
    • 68. QR = “Quick Response”
    • 69. What the QR Code Contains
    • 70. What You Need to Scan
    • 71. Applications to Scan
    • 72. Digital Watermarks
    • 73. Augmented Reality Image Source: http://www.jeffreydonenfeld.com
    • 74. QR: DESIGN AND CREATION OPTIONS
    • 75. Simple vs. Complex
    • 76. Not Every Pixel is Needed
    • 77. Insert A Logo!
    • 78. Color Choice Options
      • Contrast is key!
      • Test, test, test!
    • 79. Use of Color, Logo, & Pattern
    • 80. Building-Size!
    • 81. Business Card Size
    • 82. Soften Hard Edges w/ Round Corners
    • 83. Use Colors to Match Your Theme
    • 84. BEST PRACTICES FOR USING QR CODES TO MAKE PRINT INTERACTIVE
    • 85. Shorten the URL!
    • 86. Mobilize Your Content!
    • 87. Don’t Forget Fundamentals
      • Provide a clear call-to-action
      • Give a compelling reason to scan
      • Offer alternative response mechanisms
      • Know your audience!
      • Set Realistic Expectations
    • 88. THE POWER OF THE TEXT MESSAGE – USING SMS
    • 89. SMS/Text Outbound
      • 6.1 trillion messages sent in 2010!
        • News Alerts
        • Product Info
        • Contests
        • Deals
        • More
    • 90. SMS/Text - Inbound
    • 91. WHAT CAN BE MEASURED
    • 92. Measure
      • How many scans?
      • Scan activity by hour/day/week
      • Which devices are scanning?
      • Effectiveness in the whole campaign?
      • Who scanned? (from personalized URLs)
      • Which print advertisements are working?
      • Did they respond to your call to action?
    • 93. Measuring QR Codes
    • 94. Measuring QR Codes (cont.)
    • 95. SMS/Texting
      • How many reached
      • How many clicked
      • How many replied (with a Shortcode)
      • How many bounced
    • 96. CASE STUDIES AND INSPIRATION
    • 97. QR Codes on Signs
    • 98. QR Codes on Posters
    • 99.  
    • 100. QR Codes on Mailers
    • 101. Signs and Riders
    • 102. Print Advertisements
    • 103. Outdoor Signs
    • 104. Wall Paneling
    • 105.  
    • 106.  
    • 107. In Video Games Homefront: 30,000 scans in two days!
    • 108. Takeaways
      • Mobile Marketing is in play!
      • QR Codes help you reach the mobile audience
      • SMS/Text Can Help you spread your message
      • Integrate
      • Test
      • Measure
    • 109.  
    • 110. Why Social Media? http://www.youtube.com/watch?v=sIFYPQjYhv8
    • 111. Why Social Media?
      • Reason #1
      • It’s where your members and prospective members are
    • 112. Why Social Media
      • Reason #2
      • It allows you to listen in real-time
    • 113. Why Social Media
      • Reason #3
      • It helps people search for and find you
    • 114. Why a Church May Consider Using Social Media?
      • Your members are using it.
      • Communication methods have changed
      • Distribute news/info to people who use social media.
      • Help people feel better connected to the church.
      • Fosters better relationships among members.
      • People can invite friends to services, share stories, articles, videos, and the gospel with friends outside of the church.
    • 115. How One Church is Using It http://www.youtube.com/watch?v=5tl5FLBh8Yk
    • 116. Did you know? http://www.youtube.com/results?search_query=carmelites&aq=f
    • 117. STRATEGY AND PLANNING
    • 118. First! Build a Strategy Strategy Before Tactics!
    • 119. What’s Involved in the Strategy
      • Understand how social web behaviors impact online strategies.
      • Match audience behaviors to your strategies.
      • Apply social media monitoring to creating the strategic plan.
      • Develop a social media strategy and implementation plan.
      • Select appropriate channels, venues, and technologies for effective social media strategy implementation.
      • Anticipate required resources for an effective strategy implementation.
      • Match community engagement best practices to strategy.
      • Define appropriate success measures.
      • Understand the potentially disruptive forces of social media behaviors, inside and outside the organization.
    • 120. Make Your Social Media Plan
      • Step 1: Describe the Business
      • Step 2: Business Goal
      • Step 3: Where Is the Audience Cyclically?
      • Step 4: How Does the Audience Use Social Media?
      • Step 5: The One Thing
      • Step 6: How Will You Humanize the Brand
      • Step 7: How Will You Measure Success?
    • 121. Know Your Audience
      • Who Are They?
      • Where Are They Cyclically?
      • How Do They Use Social Networks?
    • 122. Let Others Share Your Message!
      • Create Great Content & People Will Spread It
    • 123. Content Distribution Content Resource Library Visit Resources Daily Content A Content B Content C Pull Content Make Links Measurable Push Content Out
    • 124. $ Optimize / Social Friendly Blogs eNewsletter Sign-Ups White Papers Landing Pages Offers Emails Polls Get Noticed Engage and Nurture Inquiries Engage and Nurture Integrated Multi-Channel Marketing Action – Publish – Engage – Converse – Share Social Media Blogging Analytics Content Mgmt SEO Start with MKTG Plan Product? Service? Asset? Qualified Leads Sales
    • 125. How to Measure Success?
        • Site Traffic
        • Downloads
        • Subscribers
        • Blog Comments
        • Questions
        • Shared Links
        • Re-Tweets
        • Followers
        • Who is talking about you and how?
    • 126. Get Results
      • Empower Reps
      • Share Case Studies
      • Answer Questions
      • Send Requested Information.. NOW!
      • Follow Up
      • Connect & Engage
    • 127. Tools for Measuring Effectiveness
      • Link Shorteners
        • iLink.Me
        • TinyURL.com
      • Google Analytics
        • Website
      • Insights
        • LinkedIn, Facebook, Twitter, YouTube
    • 128. Social Media Listening Tools
    • 129. LINKEDIN
    • 130. LinkedIn
      • What It Can Do For You
      • Keys to Success
      • Getting Started
      • Make Connections
      • Build Credibility
    • 131. What It Can Do For You
      • Manage public, professional information about you /Company / Church
      • Connect with
        • Potential clients/members
        • Service providers/vendors
        • Subject experts who come recommended
        • Business opportunities
      • Collaborate on projects, gather data, share files and solve problems
      • Gain new insights from discussions
    • 132. Keys to Using LinkedIn
      • Keep information current
      • Upload a photo
      • Integrate your business/church
      • Use applications
      • Encourage co-workers to join
      • Complete as much as you can!
    • 133. Anatomy of a LinkedIn Profile
      • People
      • Experience
      • Additional Information
      • Contact Settings
      • Activity
      • Viewers of a Page
    • 134. People
      • Picture
      • Headline
      • Job
      • Education
      • Connections
      • Websites
      • Social Media Accounts
      • Live Twitter Feed
    • 135. Headline
      • What do you do?
        • “ CEO/CMO of Grow Socially, Inc.”
      • What do you have to offer?
        • “ Gardening Consultant. Finding the right vegetables to plant for your soil & climate.”
      • What makes you unique?
        • “ Social Media Consulting. Free profile analysis to leverage brand and maximize your exposure.”
      • What value do you bring?
        • “ Forging business relationships internationally; supply chain management consulting.”
      • What problem to you solve?
        • “ Blog Consultant. Advising & educating new bloggers how to write and promote a blog to build an online community and generate sales.”
    • 136. Experience
      • Present and Past Jobs
        • Position
        • Company
        • Dates
        • Contact Information
      • Education
        • School
        • Degree
        • When
    • 137. Additional Information
      • Websites
      • Twitter
      • Interests
      • Groups and Associations
      • Honors and Awards
    • 138. Other Sections
      • Contact Settings
        • Accept both “Introductions” and “InMail” to be sent to your personal email so you can keep up with any recent friend requests or messages
      • Activity Tracking
      • Who’s Visiting Who
        • Why you should follow relevant people
    • 139. Make Your Profile Public
      • Profiles can show up when a search is performed on a name.
      • To set your profile to public and have it indexed:
        • Click “Settings”
        • “ Public Profile “
        • Select “Full View Recommended”
      • You can adjust privacy settings.
    • 140. Status Updates
      • Watch statuses of friends for opportunities to communicate
      • Subtly remind your contacts of what you do
      • Share news articles, events, happenings for your company or yourself
      • Share all tweets or use Twitter hashtag: #in
    • 141. How Complete is Your Profile?
      • Current Position
      • 2 Past Positions
      • Education
      • Profile Summary
      • Profile Photo
      • Specialties
      • At least 3 Recommendations
      “ Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn.” Source: LinkedIn.com
    • 142. Groups/Discussion Boards
      • Search keywords to find the best fit
        • Exchange ideas with colleagues
        • Establish expertise with your target market
      • Pick a few and stay active
        • Post news articles
        • Join online discussions
    • 143. Recommendations/Testimonials
      • Find customers/members who would like to give one
      • Who would benefit from a recommendation from you?
      • Give/take process
    • 144. LinkedIn Applications
      • Share Reading Lists
      • Embed a Presentation
    • 145. Events
      • What is it?
      • When is it?
      • Who is going?
      • Additional Details
    • 146. WordPress
      • Live feed of your blog
      • Title
      • Date Posted
      • Description
    • 147. Make Connections
      • Colleagues
        • Locates via E-mail
      • Companies
        • Search by name
        • Search their followers to widen your network
      • Non-Members
        • Invite them
    • 148. Groups/ Engage
      • Start a group
      • Participate
      • Browse “Answers”
      • Post thought-provoking questions
      • Check out various categories
      • Use advanced search for specific categories and questions
    • 149. Company Pages
    • 150. Overall
      • Log in, update, interact!
      • 2 to 3 times a week
      • Don’t miss out on these benefits!
    • 151. TWITTER
    • 152. Twitter
      • What It Can Do For You
      • Keys to Twitter
      • Getting Started
      • Managing Lists
      • How to Communicate
      • How to Find Prospects & Customers
      • What Type of Content Should You Share
      • Hashtags & Twitterviews
    • 153. What Twitter Can Do For You
      • Connect with members, prospective members, staff, colleagues, companies, industry/church leaders
      • Share as much information as you want
      • Add information to a vast variety of topics using hashtags ( # )
    • 154. Keys to Using Twitter
      • Be Consistent
      • Engage
      • Shorten Links
      • Use Keywords
    • 155. Getting Started
      • Upload Photo
      • Tag Line
      • Bio
        • 160 Characters
      • Create Your Audience
        • Make it relevant!
    • 156. Tagline/BIO
      • What do you do?
        • “ CEO/CMO of Grow Socially, Inc.”
      • What do you have to offer?
        • “ Gardening Consultant. Finding the right vegetables to plant for your soil & climate.”
      • What makes you unique?
        • “ Social Media Consulting. Free profile analysis to leverage brand and maximize your exposure.”
      • What value do you bring?
        • “ Forging business relationships internationally; supply chain management consulting.”
      • What problem to you solve?
        • “ Blog Consultant. Advising & educating new bloggers how to write and promote a blog to build an online community and generate sales.”
    • 157. Share What You’re Doing
      • You can post up to 140 characters per “tweet”
      • It may simply be a status update, or a link to another resource.
    • 158. Share What Your Doing
    • 159. Use Measurable Links
    • 160. URL-Shortener: http://ilnk.me For tracking, measuring and shortening links, go to ilink.me!
    • 161. Re-Tweet
      • Start with “RT”, then give the author credit by adding there user name.
      • “ RT @ColleenMick ...POST…”
    • 162. Engaging in Conversation
      • A reply can be used to comment on a post that was made by someone else.
      • Add the “@” symbol followed by their Twitter name.
    • 163. Following People on Twitter
      • Twitter allows you to follow people that you choose.
      • Their updates will be displayed to you in real-time.
    • 164. Content To Share
      • Blog Entries
      • News Articles
      • Re-Tweets
      • YouTube Videos
      • Announcements
    • 165. FACEBOOK
    • 166. Facebook
      • What It Can Do For You
      • Keys to Facebook
      • Getting Started
      • How to Get “Likes”
      • How to Engage Your Fans
      • Facebook Tabs
    • 167. What It Can Do For You?
      • Connect with your audience on a daily basis with the newsfeed
      • Share photos, news, videos
      • Have a collective fan base
      • Share information with a large audience instantly
      • Give your business a personable side
    • 168. Keys to Using Facebook
      • “ Like” Us!
      • Facebook Ads
      • Personalize Your Business/Church
      • Update Consistently but Not Spamming
      • Use Facebook URL in All Marketing Content
    • 169. Getting Started
      • Build Personal Page
      • Build Company Page, Church Page
      • Promote Your Pages
      • Build the network
    • 170. Step By Step Walk- Through
      • Create account
      • Fill out profile
      • Find people you know
      • Engage with them
      • Using Facebook to build your business/membership/book Sales/Fund Raising? – Build and leverage your connections!
    • 171. Start with Personal Page
      • In order to create Fan and Group Pages, you must have a Personal Page.
    • 172. What’s the Difference?
      • Like Page
      • Group Page
      • Public
        • Automatically in
      • For your company/Church
      • Representing company
      • Private
        • Must wait for approval
      • More specified audience
      • Individuals representing themselves
    • 173. How to Get “Likes”
      • Email Blast
      • Newsletter
      • Website
      • Tell Friends
      • eSignature
    • 174. How to Engage Your Fans
      • Ask Questions
      • Share Content
      • “ Like” What They’re Saying
      • Create Open Events
    • 175. What Do Fans Want?
      • Company/Church/Store News?
      • YouTube Videos
      • Industry/Other News
      • Blog Posts
      • Photos from Events
    • 176. Your Facebook Page Could Have …
      • Events
      • Newsletter Opt-In
      • Connect to Blog
      • Videos
      • Photos
      • Links to Articles & Websites
      • Contests
    • 177. Promoting Your LIKE/Fan Page
      • Invitations to Become Fans
      • Search for Fans
      • Facebook Ads
      • Using Apps & Widgets
    • 178. Use Search Features
    • 179. Facebook Ads
      • Reach Your Target Customers
      • Connect with more than 500 million potential customers
      • Choose your audience by location, age and interests
      • Test simple image and text-based ads and use what works
    • 180. Case Study: CM Photographic
      • Targeted exact demographic
        • 24-30 year-old women
        • Facebook relationship status “engaged”
      • In 12 Months:
        • Nearly $40,000 in revenue generated directly from a $600 advertising investment on Facebook.
        • 60% of the directed website traffic produced by the ads became qualified leads and actively expressed interest in more information.
        • Facebook
    • 181. Tabs
      • Make your Facebook Page work to accomplish goals for your business
      • Use “FBML” (going away) and iFrames
      • Add images and color
      • Your chance to add additional branding
    • 182. Cross-Promote
    • 183. Encourage “Likes”
    • 184. eCommerce
    • 185. Reward Your Fans
    • 186. YOUTUBE
    • 187. YouTube
      • What It Can Do For You
      • Keys to YouTube
      • Getting Started
      • How to Share
      • Unique Features
      • Ideas and Tools for Videos
    • 188. What YouTube Can Do For You
      • Give your business/chruch a personal side
      • Deliver footage of products and events
      • Allow a variety of people to deliver information on a variety of information
    • 189. Keys to Using YouTube
      • Keep it short
        • 30 seconds to 2 minutes
      • Change it up
        • CEO, staff members, visitors, clients, colleagues
      • Try for 2 per month
        • AT LEAST
      • Variety of topics
      • Keep it casual
        • No need to stress about big production standards
      • Make it unique- stand out!
      • Film a bunch at once
      • Be personable
    • 190. Getting Started
      • Channel Features
        • Recent Uploads
        • Profile
        • Subscribers & Friends
        • Comments
    • 191. Branding
      • Logo
      • Keywords
      • Background
      • URL
      • Banner
      • Name
    • 192. Data For Each Video
      • Title
        • KEYWORDS
      • Description
        • KEYWORDS
      • Comments – Encourage & Engage!
    • 193. Subscribers and Friends
    • 194. Sharing Tools to Spread Videos
    • 195. Embed Videos into Your Website
    • 196. Auto-Share Options Across Channels
    • 197. Unique Features
      • Annotations
      • Branding
      • Analytics
    • 198. Annotations
      • Adds interaction opportunities
      • Little pop-ups in videos with words and links
      • Adds additional information to video
    • 199. How to Create Annotations
    • 200. How to Create Annotations *To the upper right of the video you are editing. Highlighting areas. When mouse goes over area, text will appear. For creating a text overlay to title your video.
    • 201. How to Create Annotations Delete Annotation Choose timing. Write text here. Select link.
    • 202. Insight Analytics
      • Views & Popularity
        • Where views come from
        • By time, continent, country, US state
      • Demographics
        • Age, gender of your audience
        • Time and geographical
      • Discovery
        • How people find your video
      • Audience Attention
        • Which parts of your video are hot or cold
      • Community Engagement
        • Tracks when viewers rate, favorite, or comment
    • 203. Ideas for Videos
      • Company Announcements
      • Interview
      • New Promotions
      • Show Off Your Expertise
      • At Events
      • Demonstrate a Service
      • Customer Testimonials
    • 204. Tools for Recording Video
      • Flip Camera (While You Can!)
      • Kodak Xi8
      • Digital Camera
      • Smart Phone
      • Camcorder
    • 205. PHOTO-SHARING
    • 206. Photo-Sharing
      • Say “Cheese”! Don’t be shy – create content
      • Share on Facebook, Twitter, Flickr, & Other sites
      • Humanize Your Brand!
      • Tip --- Use your Smartphone to Capture and Share!
    • 207.  
    • 208. BEST PRACTICES
    • 209. My Top 5
      • Strategy Before Tactics!
      • Focus on the Audience
      • Invest in a Multi-Channel Approach, Always
      • Integrate and Automate
      • Measure, Test, Measure, Test
    • 210. Social Media
      • LinkedIn
        • Make connections
        • Research
        • Follow folks
        • Stay in front of your audience
        • Join in the conversation
      • Blog
        • Post information and comment on their company blog
      • Facebook
        • Find the friend!
        • Post the video and someone subscribes
      • Twitter
        • Follow your prospect
        • Refer to website blog content
        • Share relevant information
      • Website – Polls – Offers – CONTENT (The new King!) Sales reps need content!
    • 211. BUILDING YOUR NETWORK
    • 212. Social Networks: Join and Be Active
      • Facebook
      • Twitter
      • LinkedIn
      • YouTube
    • 213. Make Your Business Interactive
    • 214. Join Virtual Groups
      • Join the virtual communities where your target market lives
    • 215. Become an Information-Sponge!
      • Use a Contact Management Tool
      • Record e-mails, phone #’s, social networking profiles, etc.
      • Use it!
    • 216. Take Control of the Virtual “You”
      • Google Yourself!
      • Google your church!
      • Stay up-to-date on Social Networking Privacy Settings
      • Create & Publish Content to Boost Your Brand
    • 217. WHAT’S NEXT – EMERGING TECHNOLOGIES
    • 218. The Mobile Web
    • 219. Tablets and e-Readers
    • 220. Mobile Payments
      • Near Field Communications (NFC)
      • Square (from Twitter co-founder)
    • 221. CAMPAIGN IDEAS
    • 222. Ideas
      • 1) In the Sunday bulletin/program, put a QR code next to each item for which there’s more info on the website.
      • 2) Some people may want to skip the print bulletin entirely. Put the bulletin on the church website and place a QR code for the bulletin in the lobby so people can bypass the print version entirely.
      • http://blog.ourchurch.com/2011/03/04/qr-codes-10-ways-churches-can-use-them/
    • 223. Ideas
      • 3) Put it in a “sermon notes” part of the Sunday bulletin and link it to the audio (podcast), video, or notes for the message.
      • 4) Put a QR code on your sign that links to your church’s homepage or a welcome page, so those driving or walking by your church can get more information about your church. http://blog.ourchurch.com/2011/03/04/qr-codes-10-ways-churches-can-use-them/
    • 224. Ideas
      • 5) If your church sends out direct mail pieces to reach people in your community, include QR codes on them.
      • 6) If your church building has rooms for specific ministries, put a QR code on the sign outside the door that links to more info about that ministry.
      • http://blog.ourchurch.com/2011/03/04/qr-codes-10-ways-churches-can-use-them/
    • 225. Ideas
      • 7) If your church creates invitation cards for your people to use to invite their friends to church, include a QR code that links to the service or event you’re inviting people to.
      • 8 ) If you church staff have business cards, put a QR code on back that links to the church homepage or to a profile page for that staff person.
      • http://blog.ourchurch.com/2011/03/04/qr-codes-10-ways-churches-can-use-them/
    • 226. Ideas
      • 9) For evangelism purposes, your church could create a sign that says something intriguing like “Good News!” “Want a better life?” “Sick of being let down?” and below it put a QR code to a text or video gospel presentation on the church website. This could be put on yard signs, posters, stickers, or other things that could be posted and distributed in your community.
    • 227. Ideas
      • 10) Create a coffee mug for your church with a QR code on it. Give it free to first-time visitors or sell it to regular attenders. In fact, you can put a QR code on any customizable items – a T-shirts, key chains, Frisbees, mouse pads, calendars, hats, tote bags, umbrellas, post-it notes, golf balls, thumb drives, and more.
      • http://blog.ourchurch.com/2011/03/04/qr-codes-10-ways-churches-can-use-them/
    • 228. Ideas
      • Live Stream Church Services with Chat.
      • Host a Webinar.
      • Have Sermon Discussions.
      • Online Bible studies and discussion groups
      • Post on Facebook and Twitter during real world events and services.
    • 229. THANK YOU! Q & A / Contact Me! http://ilink.me/JR slideshare.net – search growsocially

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