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Build Your Business with Social Media

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A presentation by John Foley on the importance of social media marketing and how you can take advantage of its great opportunities to expand your business. Using such popular sites such as Facebook, ...

A presentation by John Foley on the importance of social media marketing and how you can take advantage of its great opportunities to expand your business. Using such popular sites such as Facebook, LinkedIn, Twitter, and Youtube, companies are building their business by creating new opportunites, branding and humanizing their name online, and increasing customer engagement. In this session John presents advice on how to use these social media sites to grow your print and marketing services provider business. He presents real-world scenarios and shares the pros and cons of each of these popular sites.

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  • MY ROLES: Responsible for well being of our employees and customers. Company growth and profitability Visit www.growsocially.com for more.
  • These items are not in order… they are mixed with each section
  • I spoke to my attorney (mind you for a short time as they are the best at billing). Im always afraid to ask how his family is as it costs me $175 for 30 minutes of listening). But I asked him as he is a partner of the firm. His first response was, I really don’t care who like the game last night or that susie went to dinner at Abe & Louies… I responded with Larry there are many uses for this in your business you should at least take a look to understand. You need to marketing and communicate someway right? There is a way that can aagument what you do today. I don’t have the time to twitter or put up pictures all day. “ I responded I hope you have time to save your business against the ocmpetition then…..
  • I spoke to my attorney (mind you for a short time as they are the best at billing). Im always afraid to ask how his family is as it costs me $175 for 30 minutes of listening). But I asked him as he is a partner of the firm. His first response was, I really don’t care who like the game last night or that susie went to dinner at Abe & Louies… I responded with Larry there are many uses for this in your business you should at least take a look to understand. You need to marketing and communicate someway right? There is a way that can aagument what you do today. I don’t have the time to twitter or put up pictures all day. “ I responded I hope you have time to save your business against the ocmpetition then…..
  • Inquiries – they may have interest they inquiried Suspects - Someone who meets your criteria – better when they inquiried and meet it Prospects - Someone who meets and qualified Leads - Funnel Nurturing
  • If I told everyone that you could get a message to a propsect or a custoemr where they hang out would you listen? They are hanging out on other areas… Need a chart here channels Radio tv, email, mail, print.. Social, facebook, twitter and more.. Get the slide of people from prospecting database… enhance that withjaclyn..
  • Tweets are text-based posts of up to 140 characters in length which are displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers ).
  • You should post thought-leadership things that are of value to the people that follow you. This may be related to the trends in the marketplace, valuable white papers, e-Books, etc. It will also help you discover other sites and communities where you can share your knowledge. You can post what’s going on in your company… news updates, events, etc… But also fun things. Are you having a company picnic? Did someone have a baby? Is your company a-buzz with the NCAA tournament pool? It allows for companies to show the human-side of their business.
  • You should post thought-leadership things that are of value to the people that follow you. This may be related to the trends in the marketplace, valuable white papers, e-Books, etc. It will also help you discover other sites and communities where you can share your knowledge. You can post what’s going on in your company… news updates, events, etc… But also fun things. Are you having a company picnic? Did someone have a baby? Is your company a-buzz with the NCAA tournament pool? It allows for companies to show the human-side of their business.
  • Here is how Tiwtter is used to promote a white paper…..
  • Here is how Tiwtter is used to promote a white paper…..
  • Here is how Tiwtter is used to promote a white paper…..
  • Find people that are in your target audience and follow them. You can also do this locally. For example, find all people that mentioned the word “print”, and that live in a 15 mile radius of my zip code. I need fulfillment company? Normally, people will return the favor and follow you.
  • The search function allows you to find out when people are talking about you, your company, or about a certain topic.
  • The search function allows you to find out when people are talking about you, your company, or about a certain topic.
  • The search function allows you to find out when people are talking about you, your company, or about a certain topic.
  • Pretend you are Jet Blue
  • Complaints roll in….. But… instead of sitting out there….
  • Look up fulfillment groups… add and take that screenshots
  • Here is an example of how John Foley used LinkedIn Groups to pose a question…… and gain leads!
  • He now knows their Twitter IDs, emails, etc… look at all the prospects that were added
  • One of the best ways to learn about new technology and other marketing efforts is through the Questions and Answers section. How many people know about QR Codes? Here is a discussion on QR Codes….. There are know-how’s, examples, success stories, and more.
  • I asked the question in the beginning how many folks are using social media today for business building or working with custoemrs, prospects or peers? What about listserve?
  • 1) Start slow. The number of tools available can be overwhelming. Pick one or two, learn them, and move on. You’re not going to tackle the whole world overnight. 2) Just do it. There are plenty of excuses not to try, but social media is an experiment. You don’t know what does work until you find out what doesn’t work. 3) Be yourself. Don’t be a fake person or a robot. If people fall in love with you on a personal level, they are certainly going to want to do business with you on a professional level.

Build Your Business with Social Media Build Your Business with Social Media Presentation Transcript

  • How To Use Social Media To Build Business Friday, June 25th
    • John Foley, Jr.
      • CEO/CMO of Grow Socially
      • CEO of interlinkONE
    • Responsible for well being of our employees and customers
    • Company growth and profitability
    Who am I?
  • Keep your phone on!
    • Feel free to Tweet, Post, Update, Email, take notes, photos, and more!
    @JohnFoleyJr
  • About interlinkONE
  • The Marketing Dashboard
  • Grow Socially
  • Jay Baer’s 7 Step Social Media Plan
    • What’s Your Pitch?
      • The elevator pitch is dead. Can you describe what your company does in 140 characters or less?
    • What’s the Point?
      • What type of program is this? Awareness, Sales, or Loyalty? Pick one.
  • Jay Baer’s 7 Step Social Media Plan
    • What’s Your Relationship with Your Audience?
      • What does your audience know about you today?
        • Nothing
        • Aware of you, but never acted
        • Acted once
        • Repeat actions/enthusiasts
        • Advocates
    • Pick up to two of these segments to focus upon, but make sure they are adjacent on this scale. It’s too confusing to have a strategy that targets advocates AND people that have never heard of you. That would be two strategies, not one.
  • Jay Baer’s 7 Step Social Media Plan
    • How Does Your Audience Use Social Media?
      • Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. If your audience skews older, you may not want to engage in a lot of “make a video” contests, since that segment indexes low on the “Creator” scale.
  • Jay Baer’s 7 Step Social Media Plan
    • What’s Your One Thing?
      • What’s the soul of your brand. What’s the one thing that defines you – and it’s not features and benefits.
      • Volvo = Safety.
      • Apple = Innovation.
      • Disney = Magic.
    • What’s on the other side of your = sign?
    • Note: This is not easy to figure out. You may need to engage in some brand anthropology, and have an agency help you find your one thing.
  • Jay Baer’s 7 Step Social Media Plan
    • How Will You Be Human?
      • Social media is about people, not logos. How will you let down your guard? If you’re a small company, congratulations, this should be pretty easy. If you’re a big company, how can you act small again?
  • Jay Baer’s 7 Step Social Media Plan
    • How Will You Measure Success?
      • Lots of ways to measure social media success, so make sure you determine your key metrics BEFORE you get started. I recommend picking three solid metrics to track. Appropriate metrics differ based on what your objective is for the program.
  • Talking About a Revolution
    • Social Media Revolution – Erik Qualman
    www.ilink.me/Revolution
  • QR to Revolution Video!
  • WHAT WE WILL DISCUSS TODAY
    • What is Social Media?
    • Why Use Social Media
    • What channels should you use?
    • How to find prospects and customers
    • How to use for customer service
  • WHAT IS SOCIAL MEDIA?
  • SOCIAL MEDIA is…
    • Community
    • Conversation
    • Networking
    • Marketing
    • Engagement
    • Relationships
    • Customer Service
    • Immediate Information
    • Platform
    • 6 Degrees of separation?
  • WHY USE SOCIAL MEDIA?
  • WHY USE SOCIAL MEDIA?
    • One-on-one style communication.
    • Successful online community is all about honest communication.
    • People that connect via social media want to have real one-on-one conversations regarding relevant and current information
    • Trusted Advisors – People by from Trusted Resources
    • Your Prospects and Customers are already there!
  • Direct Impact
  •  
  • Why use SOCIAL MEDIA?
    • More prospects to sell to
    • Generate interest in your brand
    • Build your brand
    • Loyalty
    • Position your company
    • Customer Service
    • Another Channel
    • 50 Ways Marketers Can use Social Media to Improve Their Marketing
      • Add social bookmark links to your most important web pages and/or blog posts to improve sharing.
      • Build blogs and teach conversational marketing and business relationship building techniques.
      • For every video project purchased, ensure there’s an embeddable web version for improved sharing.
      • http://ilnk.me/50ways @chrisbrogran
  • Is everyone interested in the same communication? I’m on Twitter I still email I use Facebook, Twitter and Linkedin I love my mail. I Google for my information Where are your prospects and customers today getting their information?
  • Strategy before Tactics! - THE PLAN FIRST!
    • Step 1: One: Describe the Business
    • Step 2: Two: Business Goal
    • Step 3: Where Is the Audience Cyclically?
    • Step 4: How Does the Audience Use Social Media?
    • Step 5: The One Thing
    • Step 6: How Will You Humanize the Brand
    • Step 7: How Will You Measure Success?
    TOOLS
  • Questions or Comments? Phone 1.800.948.0113 Email [email_address] Copyright © 2010 Grow Socially, Inc. All Rights Reserved. Questions or Comments? Phone 1.800.948.0113 Email [email_address] Copyright © 2010 Grow Socially, Inc. All Rights Reserved. $ $ $ $ Optimize / Social Friendly Get Noticed Nurture Engage Conversation Landing Pages Offers Emails Polls Social Media , Blogging , Analytics , Content Mgmt , SEO Nurture Engage Conversation Convert Convert Publish - Engage – Converse - Share Convert / Measure Product? Service? Asset? TOOLS
  • Custom XM
    • Twitter, Facebook, YouTube, QR Codes
  • Complemar
    • Twitter and Facebook
  • Concord Litho
    • Twitter, Facebook, LinkedIn
  • WHAT WE’LL LOOK AT TODAY
  • What’s the Difference
    • Twitter Block Party
    • Facebook Personal house party but can have business effect
    • YouTube Your own TV Station
    • LinkedIn Networking event by chamber of commerce
  • TWITTER
    • Share and discover what’s happening right now, anywhere in the world.
  • What is Twitter?
    • Twitter - “What are you doing?”
      • Twitter is a free social messaging utility for staying connected in real-time.
    • http://www.twitter.com
  • PROS of Twitter
    • Easy to use, and free
    • You can reach a large amount of people
    • Position yourself as a thought leader
    • Communicate and engage in another marketing channel
    • Simple to find people in your target audience
  • CONS of Twitter
    • Requires time and effort
    • Works best when you are consistent – thus, what will you post?
    • Weeding through the spam
  • Share what you are doing
    • You can post up to 140 characters per “tweet”
    • It may simply be a status update, or a link to another resource.
  • Share what you are doing
    • Let others know what your company is up to by creating your own company account and posting from there.
  • Spread the word
  • Spread the word
  • Measureable – www.ilink.me
  • Re-Tweet
    • Like something you’ve seen? “Re-Tweet” someone’s post by starting with “RT” and then give the author credit by adding there user name.
    • In this case @ColleenMick’s posting was shared.
  • Joining a Conversation
    • A reply can be used to comment on a post that was made by someone else.
    • To reply to someone else’s post, just add the “@” symbol followed by their twitter name. In this case “@chrisbrogan” was used.
  • Following People on Twitter
    • Twitter allows you to follow people that you choose.
    • Their updates will be displayed to you in real-time.
  • Searching by Company
  • Searching by Titles & Positions
  • Searching by Titles & Positions
  • Search.Twitter.com
    • Search as much as you post!
    • Real-time Results
  • Search.Twitter.com
    • Use it to find potential prospects
  • Whose talking about you?
  • Customer Service: The complaint
  • Customer Service: To Reply
  • Customer Service: To Reply
  • Best Practices
    • Actively participate and engage
    • Seek out prospects and customers and information that is relevant to you and them
    • Share information! Be a thought leader, be yourself, show the human side of your business
    • Variety: Pictures, links, videos
    • Use tracking tools like ilnk.me, bit.ly, budurl.com or other
    • Review your efforts and measure your results
  • Four Fundamentals: Twitter
    • Build your network
    • Engage with the network you have built
    • Be consistent
    • Track and analyze
  • For more information…
  • FACEBOOK
    • Facebook helps you connect and share with the people in your life.
  • What is Facebook?
    • Facebook
      • A free social network used by people & companies
      • Companies can host pages and groups to self-promote
    • http://www.facebook.com
  • PROS of Facebook
    • Can be used as extension of Company Website
    • Put forth the “human” side of your company
    • Allows you to post articles, videos, pictures, and more about your business
    • Stay on “top of the mind”
    • Event Promotion: Open House? Webinar?
    • Discussion Boards: Get involved in conversations
  • CONS of Facebook
    • Requires time and effort
    • Weeding through the spam (fans, games)
    • Not obvious how to measure success
    • If things go bad….
  • Get Yourself Out There
    • Creating a page simply involves:
    • A logo
    • A name
    • Content!
  • H & H Graphics
  • Posting Marketing Topics
  • bopi
  • Social Print Experiment
  • Complemar
  • Cedar Graphics
  • Sorrento Mesa Printing
  • Tip to Keep in Mind
    • Get a personalized URL!
    • i.e. Facebook.com/interlinkONE instead of Facebook.com/Users/1548787
    • How to do it: http://www.facebook.com/username/
  • Best Practices
    • Actively promote your page
    • Seek out friends and fans
    • Share information! At least post two items a week
    • Variety: Pictures, links, videos
  • Four Fundamentals: Facebook
    • Build your network
    • Engage with the network you have built
    • Be consistent
    • Track and analyze
  • For more information…
  • YOUTUBE
    • Broadcast your self, broadcast your work.
  • What is YouTube?
    • YouTube
      • video sharing website on which users can upload and share videos.
    • http://www.youtube.com
  • PROS of YouTube
    • Free! Hosts unlimited videos
    • Helps improve search engine rankings
    • Adds another channel to your marketing efforts
    • Display “personal” side of company
    • Create viral marketing opportunities
    • Track views and links to your videos
  • CONS of YouTube
    • Risk poor reviews?
    • Time spent getting videos done
    • Need to promote it
  • Set up a Gallery
  • Go Viral
    • Watch it for your self at www.ilink.me/GoViral
  • Best Practices
    • Customize look and feel of your channel
    • Keep videos short – 1 to 3 minutes
    • Keep up variety: from educational to funny
    • Stay consistent with posting frequency
  • Four Fundamentals: YouTube
    • Build your network
    • Engage with the network you have built
    • Be consistent
    • Track and analyze
  • For more information…
  • LINKED IN
    • Over 45 million professionals use LinkedIn to exchange information, ideas, and opportunities
  • What is LinkedIn?
    • LinkedIn
      • A business-oriented social networking site mainly used for professional networking.
      • Has more than 43 million registered users, spanning 170 industries.
    • http://www.LinkedIn.com
  • Linkedin.com Dashboard
  • Profile
  • Join & Participate in Groups
  • Post a Question
  • Get Information
  • Value in Groups
  • Q and A Feature
    • One of the best ways to learn about new technology and other marketing efforts is through the Questions and Answers section.
  • Best Practices
    • Connect with prospects and customers
    • Use the question and answer section to find and provide help
    • Become active in the groups!
    • Post self-promotional items – news and events
  • Four Fundamentals: LinkedIn
    • Build your network
    • Engage with the network you have built
    • Be consistent
    • Track and analyze
  • For more information…
  • FINAL THOUGHTS
    • What to remember.
  • Getting started
    • Start slow.
    • Just do it.
    • Be yourself.
  • Who’s already out there… There’s a place for you too. Start today.
    • Debbiedee5 People, communication, prospects, sales leads, business relationships
    • AudraPinkerton Social media has connected me with great people, keep in touch when clients move and 2 RFPs!
    Quotes
  • Have we had success?
    • Since end of 2008…..
    • … . From 0 – 10,000+ between corporate and individual accounts for Twitter Followers
    • … . 20K+ have clicked on our links, downloaded our ebook, our whitepaper, from social media sites alone!!!
    • 50+ prospects in pipeline directly from twitter…
  • Our Own Success… John, I have been seeing your mission in spreading the QR or 2D Code gospel to the print media masses.....we need more like you. “ “
  • Let Others Tell Your Story
    • Word-of-mouth marketing has expanded…
    • If you have a great company, product or service, people will spread that message for you.
    • Deliver relevant information, and people will return the favor.
  • The Marketing Mix
    • “ Do not lose sight on the fact that social media is simply one part of a successful marketing mix.”
    • “ Traditional marketing mediums must still be used to reach everyone in your audience.”
    • “ Target the right audience, using the right channel(s), the relevant media(s), and the right response channel(s).”
    • Follow me www.twitter.com/johnfoleyjr
    • Grow Socially is a company that specializes in helping businesses and organizations take advantage of the opportunities created by social media.
    • With the right tools, sites, and applications we define reachable goals, and increase the awareness of your brand and demand for your product or service.
    Twitter.com/GrowSocially Facebook.com/GrowSocially YouTube.com/GrowSocially Search “Grow Socially”
  • The Social Search
    • Searching for relevant prospects on social media can be tricky.
  •  
  • Resources for you
    • http://Search.Twitter.com (search conversations)
    • http://tweepsearch.com/ (search by Title & Position)
    • http://twitterrific.com/ (help managing Twitter)
    • http://WordPress.com (for blogging and website)
    • http://chrisbrogan.com (leading blogger on social media)
    • http://eMarketer.com (for daily charts and statistics)
    • http://MarketingProfs.com (for case studies and advice)
    • Google it, Bing it, Yahoo it.
    • “ What’s #sxsw?” / “What’s a twitter feed?” / “Using facebook in business”
  • John Around the Web
    • [email_address]
    • www.Twitter.com/johnfoleyjr
    • www.LinkedIn.com/in/johnfoleyjr
    • www.Facebook.com/GrowSocially
    • www.Facebook.com/interlinkONE
    • www.YouTube.com/GrowSocially
    • www.YouTube.com/interlinkONE