Your SlideShare is downloading. ×

Build Business with Social Media

879

Published on

Here is an overview of how what Online Marketing is and how Social Media helps with your marketing efforts. This slideshow goes over inbound marketing, online marketing, social media marketing, …

Here is an overview of how what Online Marketing is and how Social Media helps with your marketing efforts. This slideshow goes over inbound marketing, online marketing, social media marketing, search engine optimization, and search engine marketing. This presentation took place on October 18th at the 2010 PINE Conference in Newport, RI.

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
879
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
10
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Vibrate your phones only, fire up yoru laptops, tweet and post until your hearts content , take pictures – let the world know – love it or hate it. Audience Questions? How many dabble today?
  • Vibrate your phones only, fire up yoru laptops, tweet and post until your hearts content , take pictures – let the world know – love it or hate it. Audience Questions? How many dabble today?
  • How people communicate, Target like-minded prospects, Communicate with customers
  • Where Are They Cyclically?
    Students
    How Do They Use Social Media?
    Older audience may not want to engage in “make a video” contest
    Older audiences appear low on “Creator” scale.
  • What’s Your One Thing?
    What’s the soul of your brand. What’s the one thing that defines you – and it’s not features and benefits.
    Volvo = Safety.
    Apple = Innovation.
    Disney = Magic.
    What’s on the other side of your = sign?
    Note: This is not easy to figure out. You may need to engage in some brand anthropology, and have an agency help you find your one thing.
  • Social media is about people, not logos. How will you let down your guard? If you’re a small company, congratulations, this should be pretty easy. If you’re a big company, how can you act small again?
  • Lots of ways to measure social media success, so make sure you determine your key metrics BEFORE you get started. I recommend picking three solid metrics to track. Appropriate metrics differ based on what your objective is for the program.
  • Here is how Tiwtter is used to promote a white paper…..
  • Basically this chart tells it all. The idea is to get noticed and drive traffic to your website where folks can join in and engage with you. How do you do that? We first identify who we are and what we offer. What golas do we want from these marketing efforts? We then identify the target audience of our product or service. We then choose the tools that we feel can best reach the target audience and then later what tools we can use to nurture and continue engagement (touches) of the prospect while in the pipeline. As you can see there are many different tools for offline and also online including the many social media sites available today. Start with a few and expand from there. Also remember that continuous engagement is essential to success. So once someone “raises their hand” i.e. maybe signs up for your e-newsletter or downloads a whitepaper be sure to continue to engage them in the channels they are participating in.
  • Tweets are text-based posts of up to 140 characters in length which are displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers).
  • Here is how Tiwtter is used to promote a white paper…..
  • Chris brogan analogy
  • Transcript

    • 1. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. Copyright © 2010 Grow Socially, Inc. All Rights Reserved. How to Use Social Media to Build Your Business By John Foley, Jr.
    • 2. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. John Foley, Jr. Background Info & Contact Information ► Established two companies: ► interlinkONE (CEO) ► GrowSocially (CEO/CMO) We - Plan, Manage, Execute and Measure your Online Marketing including social Media ► NAPL Soderstrom Society Member ► Phone: 978-674-8081 ► Email: JohnF@GrowSocially.com ► Online at: ► www.twitter.com/JohnFoleyJr ► www.facebook.com/JohnFoleyJr ► www.LinkedIn.com/in/JohnFoleyJr
    • 3. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. Shameless Plug
    • 4. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. Shameless Plug
    • 5. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. Before We Begin… PLEASE DO NOT TURN OFF YOUR CELL PHONES http://twitter.com/JohnFoleyJr
    • 6. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. Copyright © 2010 Grow Socially, Inc. All Rights Reserved. QR Codes Make Print Interactive.
    • 7. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. Before We Begin… PLEASE DO NOT TURN OFF YOUR CELL PHONES http://twitter.com/JohnFoleyJr
    • 8. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. 2010 NAQP Conference 9. Green 4.9% 5. Green 3.6%
    • 9. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. 2010 NAQP Conference 9. Green 4.9% 5. Green 3.6%Audience Acquisition Lead Generation Reach a larger audience of your target market Increase your company’s brand and awareness Increase marketing effectiveness Get engaged with your prospects Drive website traffic1 2 3 4 5 6 7 Lead generation 8
    • 10. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. Talking About a Revolution http://ilnk.me/Revolution
    • 11. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. Overview ► What is Online Marketing ► Inbound Marketing ► Social Media Marketing
    • 12. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. What is Online Marketing? ► Website ► Search Engine Optimization ► Search Engine Marketing ► Social Media
    • 13. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. Search Engine Optimization ► Becoming more searchable ► Using specified keywords ► Consistently updating ► Using links to other pages of site or other websites Search Engine Marketing ► Pay-Per-Click What is…?
    • 14. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. ► Community ► Conversation ► Networking ► Marketing ► Relationships ► Customer Service ► Immediate Information ► Platform What is Social Media?
    • 15. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. Why Use Social Media ► More prospects to sell to ► Generate interest in your brand ► Build your brand ► Loyalty ► Position your company ► Customer Service ► Another Channel
    • 16. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. Take Your Website to the Next Step ► Social-friendly, searchable ► Interactive ► Blogs ► Comments ► Landing Page ► eNewsletter Sign-Ups ► Widgets ► Calls to action for people to raise their hand
    • 17. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. Widgets ► Appealing to the eye ► Creative ► Interactive ► Different ► Can be a call to action
    • 18. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. Widgets
    • 19. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. Widgets
    • 20. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. COMPANY WEBSITE Social Media SEO DM/Flyer E-mail Links Other Inbound and Outbound Marketing Work Together Whitepapers, eBooks Downloads eNewsletter Sign-Ups Comments & Questions on Blog Info/Inquiries Webinar Sign-Ups 100 Visitors 2000 Visitors 800 Visitors 3500 Visitors CRM
    • 21. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. Social Media Marketing Plan ► Describe Business and Its Goals ► Know Your Audience ► The One Thing ► Humanize Your Brand ► Content Resource & Distribution Strategy ► Measure Your Success Strategy Before Tactics!
    • 22. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. Know Your Audience ► Who Are They? ► Where Are They Cyclically? ► How Do They Use Social Media?
    • 23. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. Define Target Audience ► Prospecting ► Customer Service ► Partner Management Audience Acquisition ► Discover ► Engage ► Get Found Your Target Audience – It’s Important
    • 24. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. Is everyone interested in the same communication? I’m on Twitter I still e-mail I use Facebook, Twitter & LinkedIn I love my mail I Google for my information Where are your prospects and customers getting their information?
    • 25. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. Apple = Innovation Disney = Magic The One Thing
    • 26. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. How Will You Humanize Your Brand?
    • 27. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. How to Measure Success? ► How many ► Downloads ► eNewsletter Sign-Ups ► Blog Comments ► Questions ► Shared Links ► Re-Tweets ► Followers ► Site Traffic
    • 28. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. www.ilink.me
    • 29. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. Tools to Measure Success www.ilnk.me
    • 30. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved.30 Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. 30 $ $ $ $ Optimize / Social Friendly TOOLS Get Noticed Nurture Engage Conversation Landing Pages Offers Emails Polls eNewsletters Nurture Engage Conversation Convert Convert Action - Publish - Engage – Converse - Share Convert / Measure Product? Service? Asset? Integrated Multi-Channel Marketing Direct Mail, Magazines, Internet Ads, E-Mail
    • 31. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. ► Industry Specific Content ► Marketing Information ► Consistently monitor for customer service ► Continually post relevant content ► Link all pages back to corporate site ► Secure Branded URLs for each Channel ► Twitter.com/YourCompany ► Promote Monthly Newsletters Best Practices
    • 32. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. What Are These Sites, Anyways?
    • 33. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. Top 4 Channels for PSPs ► LinkedIn: Chamber of commerce networking event ► Facebook: House party with a business effect ► Twitter: Block Party ► YouTube: Your own TV Station
    • 34. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. What is Twitter? ► Share what you are doing in 140 characters or less ► A social messaging utility for staying connected in real- time ► www.Twitter.com
    • 35. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. Pros ► Simple & free ► Reach a large amount of people ► Position yourself as a thought leader ► Communicate & engage ► Simple to find target audience Cons ► Time and effort ► Works best when you are consistent ► What will you post? ► Spam
    • 36. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. Spread the Word
    • 37. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. What is Facebook? ► A free social network used by people & companies ► Companies can host pages and groups to self-promote ► www.Facebook.com
    • 38. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. Pros ► Extension of Company Website ► “Human” side ► Post articles, videos, pictures, etc. ► Stay on “top of the mind” ► Event Promotion ► Discussion Boards Cons ► Time and effort ► Spam (fans, games) ► Not obvious how to measure success ► If things go bad.
    • 39. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. Get Yourself Out There Creating a page simply involves: ► Logo ► Name ► Content
    • 40. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. What is YouTube? ► Video-sharing website on which users can upload and share videos. ► www.YouTube.com
    • 41. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. Pros ► Free! ► Improves SEO ► “Personal” side ► Can create viral marketing opportunity ► Track views and links to your videos Cons ► Risk poor reviews? ► Time spent getting videos done ► Need to promote it
    • 42. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. Set up a Gallery
    • 43. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. Big Production VS Business Casual More approachable, more interesting, more diversified, more updates!
    • 44. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. What is LinkedIn? ► A business-oriented social networking site ► Mainly used for professional networking ► Has more than 43 million registered users, spanning 170 industries ► www.LinkedIn.com
    • 45. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. LinkedIn.com Dashboard
    • 46. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. Profile
    • 47. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. ► Humanizing ► Improves SEO ► Keywords ► Links ► Updated Information ► Give Expertise ► Updates on Company Activities ► Sharing Information Blogs
    • 48. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. Four Fundamentals of All Five Sites 1. Write the PLAN! 2. Build your network 3. Engage with the network you have built 4. Be consistent 5. Track and analyze
    • 49. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. Keywords ► Improves SEO ► Narrows down what your site is about ► The more, the better
    • 50. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. You Your Website is Homebase
    • 51. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. Engage and Nurture – The Ongoing Conversation QR Search Social Codes E-mail Website RSS Flash Banner Engines Media Personalization Campaign Management Reporting Administration Automation SMS MMS PDA Blackberry Direct Mail Radio/TV Magazines Posters Flyers Labels Other Your Website
    • 52. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. Integrating content creation, distribution, customer engagement, and measurement of your marketing efforts can increase campaign effectiveness.
    • 53. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. Expo Event 8AM-6PM Send out flyers to clients Announce on website Email eNewsletter (Announce) Tell colleagues you’re attending Send thank you cards Enter new contacts in Excel Mail - Monthly Newsletter Marketing Calendar
    • 54. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. Expo Event 8AM-6PM Send out flyers to clients Announce on website Email eNewsletter (Announce) Tell colleagues you’re attending Send thank you cards Enter new contacts in Excel Mail - Monthly Newsletter Marketing Calendar Create Post, Link back to website Announce on & Comment on event’s page Connect with Keynote Speakers on Announce booth # with video post Join in on event’s hashtag Follow-Up with Post & Post Pictures Share speaking presentation on Friend new contacts on Share event article on Share event article on
    • 55. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. COMPANY WEBSITE Social Media SEO DM/Flyer E-mail Links Other Inbound and Outbound Marketing Work Together Whitepapers, eBooks Downloads eNewsletter Sign-Ups Comments & Questions on Blog Info/Inquiries Webinar Sign-Ups 100 Visitors 2000 Visitors 800 Visitors 3500 Visitors CRM
    • 56. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. You need Staff You need a plan How Do You Get Started? ► InHouse ► OutSource ► Do you have a marketing plan ► Create one
    • 57. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. NAPL LinkedIn Facebook Twitter YouTube
    • 58. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. TeamLogicIT LinkedIn Facebook Twitter YouTube
    • 59. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. Rescigno’s LinkedIn Facebook Twitter YouTube
    • 60. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. Vision 3 Summit Facebook Twitter YouTube
    • 61. Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Copyright © 2010 Grow Socially, Inc. All Rights Reserved. Questions? Contact me at: • JohnF@GrowSocially.com • 978-674-8081 • Twitter.com/JohnFoleyJR • Facebook.com/JohnFoleyJr • YouTube.com/GrowSocially • LinkedIn.com/in/JohnFoleyJr

    ×