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Build Business with Social Media

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Here is an overview of how what Online Marketing is and how Social Media helps with your marketing efforts. This slideshow goes over inbound marketing, online marketing, social media marketing, …

Here is an overview of how what Online Marketing is and how Social Media helps with your marketing efforts. This slideshow goes over inbound marketing, online marketing, social media marketing, search engine optimization, and search engine marketing. This presentation took place on October 18th at the 2010 PINE Conference in Newport, RI.

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  • Vibrate your phones only, fire up yoru laptops, tweet and post until your hearts content , take pictures – let the world know – love it or hate it. Audience Questions? How many dabble today?
  • Vibrate your phones only, fire up yoru laptops, tweet and post until your hearts content , take pictures – let the world know – love it or hate it. Audience Questions? How many dabble today?
  • How people communicate, Target like-minded prospects, Communicate with customers
  • Where Are They Cyclically?StudentsHow Do They Use Social Media? Older audience may not want to engage in “make a video” contest Older audiences appear low on “Creator” scale.
  • What’s Your One Thing?What’s the soul of your brand. What’s the one thing that defines you – and it’s not features and benefits. Volvo = Safety. Apple = Innovation. Disney = Magic. What’s on the other side of your = sign?Note: This is not easy to figure out. You may need to engage in some brand anthropology, and have an agency help you find your one thing.
  • Social media is about people, not logos. How will you let down your guard? If you’re a small company, congratulations, this should be pretty easy. If you’re a big company, how can you act small again?
  • Lots of ways to measure social media success, so make sure you determine your key metrics BEFORE you get started. I recommend picking three solid metrics to track. Appropriate metrics differ based on what your objective is for the program.
  • Here is how Tiwtter is used to promote a white paper…..
  • Tweets are text-based posts of up to 140 characters in length which are displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers).
  • Here is how Tiwtter is used to promote a white paper…..
  • Chris brogan analogy

Transcript

  • 1. How to Use Social Media to Build Your Business
    By John Foley, Jr.
  • 2. John Foley, Jr.
    Background Info & Contact Information
    Established two companies:
    interlinkONE (CEO)
    GrowSocially (CEO/CMO)
    We - Plan, Manage, Execute and Measure your Online Marketing including social Media
    NAPL Soderstrom Society Member
    Phone: 978-674-8081
    Email: JohnF@GrowSocially.com
    Online at:
    www.twitter.com/JohnFoleyJr
    www.facebook.com/JohnFoleyJr
    www.LinkedIn.com/in/JohnFoleyJr
  • 3. Shameless Plug
  • 4. Shameless Plug
  • 5. Before We Begin…
    PLEASE DO NOT TURN OFF YOUR CELL PHONES
    http://twitter.com/JohnFoleyJr
  • 6. QR Codes
    Make Print Interactive.
  • 7. Before We Begin…
    PLEASE DO NOT TURN OFF YOUR CELL PHONES
    http://twitter.com/JohnFoleyJr
  • 8. 5. Green 3.6%
    9. Green 4.9%
    2010 NAQP Conference
  • 9. Get engaged with your prospects
    3
    Drive website traffic
    2
    Increase marketing effectiveness
    1
    Lead Generation
    5
    Audience Acquisition
    4
    5. Green 3.6%
    Reach a larger audience of your target market
    6
    7
    Increase your company’s brand and awareness
    9. Green 4.9%
    Lead generation
    8
    2010 NAQP Conference
  • 10. Talking About a Revolution
    http://ilnk.me/Revolution
  • 11. Overview
    What is Online Marketing
    Inbound Marketing
    Social Media Marketing
  • 12. What is Online Marketing?
    Website
    Search Engine Optimization
    Search Engine Marketing
    Social Media
  • 13. Search Engine Optimization
    Becoming more searchable
    Using specified keywords
    Consistently updating
    Using linksto other pages of site or other websites
    Search Engine Marketing
    Pay-Per-Click
    What is…?
  • 14. Community
    Conversation
    Networking
    Marketing
    Relationships
    Customer Service
    Immediate Information
    Platform
    What is Social Media?
  • 15. Why Use Social Media
    More prospects to sell to
    Generate interest in your brand
    Build your brand
    Loyalty
    Position your company
    Customer Service
    Another Channel
  • 16. Take Your Website to the Next Step
    Social-friendly, searchable
    Interactive
    Blogs
    Comments
    Landing Page
    eNewsletter Sign-Ups
    Widgets
    Calls to action for people to raise their hand
  • 17. Widgets
    Appealing to the eye
    Creative
    Interactive
    Different
    Can be a call to action
  • 18. Widgets
  • 19. Widgets
  • 20. Inbound and Outbound Marketing Work Together
    COMPANY WEBSITE
    Whitepapers,
    eBooks Downloads
    eNewsletter Sign-Ups
    Comments & Questions on Blog
    Info/Inquiries
    Webinar
    Sign-Ups
    Social Media
    SEO
    DM/Flyer
    E-mail
    Links
    Other
    3500
    Visitors
    CRM
    2000
    Visitors
    800
    Visitors
    100
    Visitors
  • 21. Social Media Marketing Plan
    Describe Business and Its Goals
    Know Your Audience
    The One Thing
    Humanize Your Brand
    Content Resource & Distribution Strategy
    Measure Your Success
    Strategy
    Before
    Tactics!
  • 22. Know Your Audience
    Who Are They?
    Where Are They Cyclically?
    How Do They Use Social Media?
  • 23. Define Target Audience
    Prospecting
    Customer Service
    Partner Management
    Audience Acquisition
    Discover
    Engage
    Get Found
    Your Target Audience – It’s Important
  • 24. Is everyone interested in the same communication?
    I still e-mail
    I love my mail
    I use Facebook,
    Twitter & LinkedIn
    I’m on Twitter
    I Google for my information
    Where are your prospects and customers getting their information?
  • 25. The One Thing
    Apple = Innovation
    Disney = Magic
  • 26. How Will You Humanize Your Brand?
  • 27. How to Measure Success?
    How many
    Downloads
    eNewsletter Sign-Ups
    Blog Comments
    Questions
    Shared Links
    Re-Tweets
    Followers
    Site Traffic
  • 28. www.ilink.me
  • 29. Tools to Measure Success
    www.ilnk.me
  • 30. Get Noticed
    Optimize / Social Friendly
    Landing Pages
    Offers
    Emails
    Polls
    eNewsletters
    Nurture
    Engage
    Conversation
    Convert
    Product?
    Service?Asset?
    Nurture
    Engage
    Conversation
    Convert
    $
    $
    Direct Mail, Magazines, Internet Ads, E-Mail
    Convert / Measure
    $
    $
    Integrated Multi-Channel Marketing
    TOOLS
    Action - Publish - Engage – Converse - Share
    Questions or Comments?
    Phone 1.800.948.0113
    Email Support@GrowSocially.com
    Questions or Comments?
    Phone 1.800.948.0113
    Email Support@GrowSocially.com
    30
    Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
    Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
    30
  • 31. Industry Specific Content
    Marketing Information
    Consistently monitor for customer service
    Continually post relevant content
    Link all pages back to corporate site
    Secure Branded URLs for each Channel
    Twitter.com/YourCompany
    Promote Monthly Newsletters
    Best Practices
  • 32. What Are These Sites, Anyways?
  • 33. Top 4 Channels for PSPs
    LinkedIn: Chamber of commerce networking event
    Facebook: House party with a business effect
    Twitter: Block Party
    YouTube: Your own TV Station
  • 34. What is Twitter?
    Share what you are doing in 140 characters or less
    A social messaging utility for staying connected in real-time
    www.Twitter.com
  • 35. Pros
    Cons
    Simple & free
    Reach a large amount of people
    Position yourself as a thought leader
    Communicate & engage
    Simple to find target audience
    Time and effort
    Works best when you are consistent
    What will you post?
    Spam
  • 36. Spread the Word
  • 37. What is Facebook?
    A free social network used by people & companies
    Companies can host pages and groups to self-promote
    www.Facebook.com
  • 38. Pros
    Cons
    Time and effort
    Spam (fans, games)
    Not obvious how to measure success
    If things go bad.
    Extension of Company Website
    “Human” side
    Post articles, videos, pictures, etc.
    Stay on “top of the mind”
    Event Promotion
    Discussion Boards
  • 39. Get Yourself Out There
    Creating a page simply involves:
    Logo
    Name
    Content
  • 40. What is YouTube?
    Video-sharing website on which users can upload and share videos.
    www.YouTube.com
  • 41. Pros
    Cons
    Risk poor reviews?
    Time spent getting videos done
    Need to promote it
    Free!
    Improves SEO
    “Personal” side
    Can create viral marketing opportunity
    Track views and links to your videos
  • 42. Set up a Gallery
  • 43. Big Production
    VS
    Business Casual
    More approachable, more interesting, more diversified, more updates!
  • 44. What is LinkedIn?
    A business-oriented social networking site
    Mainly used for professional networking
    Has more than 43 million registered users, spanning 170 industries
    www.LinkedIn.com
  • 45. LinkedIn.com Dashboard
  • 46. Profile
  • 47. Humanizing
    Improves SEO
    Keywords
    Links
    Updated Information
    Give Expertise
    Updates on CompanyActivities
    Sharing Information
    Blogs
  • 48. Four Fundamentals of All Five Sites
    Write the PLAN!
    Build your network
    Engage with the network you have built
    Be consistent
    Track and analyze
  • 49. Keywords
    Improves SEO
    Narrows down what your site is about
    The more, the better
  • 50. You
    Your Website is Homebase
  • 51. Engage and Nurture – The Ongoing Conversation
    QR Search Social
    Codes E-mail Website RSS Flash Banner Engines Media
    Direct Mail
    Radio/TV
    Magazines
    Posters
    Flyers
    Labels
    Other
    Personalization
    Campaign
    Management
    Reporting
    Administration
    Automation
    Your Website
    SMS MMS PDA Blackberry
  • 52. Integrating content creation, distribution, customer engagement, and measurement of your marketing efforts can increase campaign effectiveness.
  • 53. Marketing Calendar
    Announce on website
    Mail -Monthly Newsletter
    Send out flyers to clients
    Email eNewsletter (Announce)
    Tell colleagues you’re attending
    Expo Event
    8AM-6PM
    Send thank you cards
    Enter new contacts in Excel
  • 54. Marketing Calendar
    Create Post, Link back to website
    Announce on website
    Announce on
    &
    Mail -Monthly Newsletter
    Send out flyers to clients
    Connect with Keynote Speakers on
    Email eNewsletter (Announce)
    Comment on event’s
    page
    Share event article on
    Announce booth # with
    video post
    Tell colleagues you’re attending
    Share event article on
    Expo Event
    8AM-6PM
    Join in on event’s hashtag
    Send thank you cards
    Enter new contacts in Excel
    Follow-Up with
    Post & Post Pictures
    Share speaking presentation on
    Friend new contacts on
  • 55. Inbound and Outbound Marketing Work Together
    COMPANY WEBSITE
    Whitepapers,
    eBooks Downloads
    eNewsletter Sign-Ups
    Comments & Questions on Blog
    Info/Inquiries
    Webinar
    Sign-Ups
    Social Media
    SEO
    DM/Flyer
    E-mail
    Links
    Other
    3500
    Visitors
    CRM
    2000
    Visitors
    800
    Visitors
    100
    Visitors
  • 56. You need Staff
    You need a plan
    How Do You Get Started?
    InHouse
    OutSource
    Do you have a marketing plan
    Create one
  • 57. NAPL
    LinkedIn
    Facebook
    Twitter
    YouTube
  • 58. TeamLogicIT
    LinkedIn
    Facebook
    Twitter
    YouTube
  • 59. Rescigno’s
    LinkedIn
    Facebook
    Twitter
    YouTube
  • 60. Vision 3 Summit
    Facebook
    Twitter
    YouTube
  • 61. Questions?
    Contact me at:
    • JohnF@GrowSocially.com
    • 62. 978-674-8081
    • 63. Twitter.com/JohnFoleyJR
    • 64. Facebook.com/JohnFoleyJr
    • 65. YouTube.com/GrowSocially
    • 66. LinkedIn.com/in/JohnFoleyJr