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Bryant university

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  • How people communicate, Target like-minded prospects, Communicate with customers
  • Where Are They Cyclically? Students How Do They Use Social Media? Older audience may not want to engage in “make a video” contest Older audiences appear low on “Creator” scale.
  • What’s Your One Thing? What’s the soul of your brand. What’s the one thing that defines you – and it’s not features and benefits. Volvo = Safety. Apple = Innovation. Disney = Magic. What’s on the other side of your = sign? Note: This is not easy to figure out. You may need to engage in some brand anthropology, and have an agency help you find your one thing.
  • Social media is about people, not logos. How will you let down your guard? If you’re a small company, congratulations, this should be pretty easy. If you’re a big company, how can you act small again?
  • Lots of ways to measure social media success, so make sure you determine your key metrics BEFORE you get started. I recommend picking three solid metrics to track. Appropriate metrics differ based on what your objective is for the program.
  • Here is how Tiwtter is used to promote a white paper…..
  • Basically this chart tells it all. The idea is to get noticed and drive traffic to your website where folks can join in and engage with you. How do you do that? We first identify who we are and what we offer. What golas do we want from these marketing efforts? We then identify the target audience of our product or service. We then choose the tools that we feel can best reach the target audience and then later what tools we can use to nurture and continue engagement (touches) of the prospect while in the pipeline. As you can see there are many different tools for offline and also online including the many social media sites available today. Start with a few and expand from there. Also remember that continuous engagement is essential to success. So once someone “raises their hand” i.e. maybe signs up for your e-newsletter or downloads a whitepaper be sure to continue to engage them in the channels they are participating in.
  • Tweets are text-based posts of up to 140 characters in length which are displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers ).
  • Here is how Tiwtter is used to promote a white paper…..
  • Chris brogan analogy

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