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Best Practices                                          for Social Media             By John Foley, Jr.    2011 TLMI Annua...
John Foley, Jr.                                                                                              I love      ...
The Book                                                ►        Strategies, Plans, Case                                  ...
Phone’s on! Twitter and more,                       @JohnFoleyJr►   Feel free to send questions, comments, feedback,    go...
SOCIAL MEDIA’S IMPACT                                                                   Questions or Comments?       Copyr...
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.                                                                 ...
Social Media Statistics                                   ►       800 Million Users on Facebook  ►    300 Million Users on...
Social Media Statistics (cont.)►   36+ Hours of Video Uploaded    every minute (#2 search engine)             ►      50 mi...
Facebook Growth: 2010-2011        Source: http://www.huffingtonpost.com/2011/09/01/growth-social-media-        infographic...
BEST PRACTICES FOR SUCCESS                                                                   Questions or Comments?       ...
The First Step is…►   Start with a Plan    ► Address Goals    ► Make a Schedule    ► Know What You      Want to Do        ...
The 8-Step Strategy   Step 1: Describe the Business   Step 2: Business Goal                                             ...
Marketing Calendar                                                       Announce                                    Mail ...
Marketing Calendar                  Create                           Announce                 Announce on                M...
Create Marketing Campaigns    Integrating content creation, distribution, customerengagement, and measurement of your mark...
Effective Online – Inbound Marketing►   Online/Social Media Marketing Plan►   Website is the Hub: interactive and engaging...
Optimize / Social Friendly           Get Noticed                                               eNewsletter Sign-Ups       ...
HOW TO GET MORE OUT OF EACH CHANNEL                                                                    Questions or Commen...
Getting More out of Twitter   Use it to engage others    (marketers, customers, partn    ers) in conversations   Use Sea...
Learn about Prospects on Twitter                                                                     Questions or Comments...
Distribute Key Information                                                                     Questions or Comments?     ...
Getting More out of Facebook►   Pay attention to News    Feed Optimization    ►   Post pictures, videos,        Questions,...
Create a Company Page► Logo► Name► Content                                                                        Question...
Create a Personal Page►   Share    personal &    professional    information                                              ...
Getting More out of YouTube   Capitalize on SEO/link-    building opportunities:    Link to your website in    Video Desc...
Create Your Own Channel                                                                    Questions or Comments?        C...
Getting More out of LinkedIn►   Do more than just make    connections… participate!►   Engage in Groups►   Fill out your p...
Complete Your LinkedIn Profile   Upload    your   photo!                                                                  ...
Get Involved in Groups►   Find groups for your industry… and those that    your customers belong to!►   Actively participa...
Getting More/Started with Google+                                                                     Questions or Comment...
Google+ Highlights►   Speak longer than 140 characters ►   Engagement there is high!►   Tightly Integrated with other Goo...
Google+ Highlights: Circles                                                                      Questions or Comments?   ...
Fundamentals for all Networks1.    Build your network2.    Engage with the network you have built3.    Be relevant4.    Be...
The Question Is… Can Social Media Benefit You?                                                                     Questio...
Flexcon                                                                      ►      John                                  ...
Hands-On Strategic Plan►   In this hands-on exercise, we will create a    strategic plan for a Converter/Supplier.        ...
Hands-On Twitter►   In this hands-on exercise, we will either create a    Twitter account with someone in the audience    ...
Hands-On YouTube►   In this hands-on exercise, we will create a quick    promotional video with a volunteer from the    au...
Hands-On LinkedIn►   We will call upon an audience volunteer to    demonstrate their best use of LinkedIn.                ...
Facebook►   Discuss Like’s and Facebook Tabs                                                                         Quest...
ANY QUESTIONS? STORIES? COMMENTS?                                                                  Questions or Comments? ...
Wrap Up►   Start with a Plan►   Create a Online    Marketing Strategy►   Incorporate Your    Social Media,    SEO and Webs...
Contact Me                                                                         QR Code                                ...
Free Social Media White Paper               Get it for free at:               http://ilnk.me/10Tips                       ...
THANK YOU!                                                                       Questions or Comments?45         Copyrigh...
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Best Practices for Social Media [Presented by John Foley, Jr. at the 2011 TLMI Annual Meeting]

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At the 2011 TLMI Annual Meeting, Grow Socially and interlinkONE CEO John Foley, Jr. delivered this presentation on "Best Practices for Using Social Media".

John provides advice on items such as:
- Developing a social media strategy and plan
- Creating a content distribution plan
- How to measure social media
- And more!

Published in: Business, Technology
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  • SearchEngineJournal.com and the HuffingtonPost recently put out a great infographic on social networking usage. This is amazing. The growth in just the past two years.
  • Tweets are text-based posts of up to 140 characters in length which are displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers).
  • Here is how Twitter is used to promote a white paper…..
  • Audience is not huge, but…Google is incorporating it with other Apps (Gmail, Docs, Reader)Get an invite/Create a profileConnect with marketers (lots of them there)
  • Transcript of "Best Practices for Social Media [Presented by John Foley, Jr. at the 2011 TLMI Annual Meeting]"

    1. 1. Best Practices for Social Media By John Foley, Jr. 2011 TLMI Annual Meeting Copyright © 2010 Grow Socially, Inc. All Rights Reserved. Questions or Comments?1 Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    2. 2. John Foley, Jr. I love Mar(H)keting!     Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    3. 3. The Book ► Strategies, Plans, Case Studies and More… ► A guide to help you diversify your business and sell solutions. ► http://ilink.me/BookSite Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    4. 4. Phone’s on! Twitter and more, @JohnFoleyJr► Feel free to send questions, comments, feedback, good info, and more!► /johnfoleyjr Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    5. 5. SOCIAL MEDIA’S IMPACT Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    6. 6. Copyright © 2010 Grow Socially, Inc. All Rights Reserved. Questions or Comments?Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    7. 7. Social Media Statistics ► 800 Million Users on Facebook ► 300 Million Users on TwitterNOTE: As of September 2011 Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    8. 8. Social Media Statistics (cont.)► 36+ Hours of Video Uploaded every minute (#2 search engine) ► 50 million users on Google+ in 3 months Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    9. 9. Facebook Growth: 2010-2011 Source: http://www.huffingtonpost.com/2011/09/01/growth-social-media- infographic_n_945256.html Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    10. 10. BEST PRACTICES FOR SUCCESS Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    11. 11. The First Step is…► Start with a Plan ► Address Goals ► Make a Schedule ► Know What You Want to Do Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    12. 12. The 8-Step Strategy Step 1: Describe the Business Step 2: Business Goal Strategy Before Step 3: Where Is the Audience Cyclically? Tactics! Step 4: How Does the Audience Use Social Media? Step 5: The One Thing/Keywords Step 6: How Will You Humanize the Brand Step 7: Content Resource and Distribution Strategy Step 8: How Will You Measure Success? Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    13. 13. Marketing Calendar Announce Mail - Send out on website Monthly flyers to Newsletter clients Phone Calls Email eNewsletter (Announce) Tell Expo Event colleagues 8AM-6PM you’re attending Send thank Enter new you cards contacts in CRM Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    14. 14. Marketing Calendar Create Announce Announce on Mail - Send out Post, Link on website & Monthly flyers to back to Newsletter clients website Comment on Connect with Share event Email event’s Keynote article on eNewsletter page Speakers on (Announce) Announce Tell Share event Join in on Expo Event booth # colleagues article on event’s 8AM-6PM with you’re hashtag video post attending Send thank Enter new Follow-Up Share Friend new you cards contacts in with speaking contacts on Excel Questions or Comments? Post & Post presentation Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Pictures on Email Support@GrowSocially.com
    15. 15. Create Marketing Campaigns Integrating content creation, distribution, customerengagement, and measurement of your marketing efforts can increase campaign effectiveness. Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    16. 16. Effective Online – Inbound Marketing► Online/Social Media Marketing Plan► Website is the Hub: interactive and engaging?► Search Engine Optimization Online Marketing Plan Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    17. 17. Optimize / Social Friendly Get Noticed eNewsletter Sign-Ups White Papers Offers Emails Polls Blogs Landing Pages Inquiries Engage and Nurture Qualified and Budgeted Engage Start with MKTG and Integrated Multi-Channel Marketing Plan Buyers NurtureAction – Publish – Engage – Converse – Share Product? Social Media Blogging Analytics Service? Content Mgmt SEO Asset? $ Questionsor Comments? Questions or Comments? Copyright © 2010 Grow Socially, Inc. All All Rights Reserved. Copyright © 2011 Grow Socially, Inc. Rights Reserved. Phone 1.800.948.0113 Phone 1.800.948.0113 Email Support@GrowSocially.com Email Support@GrowSocially.com
    18. 18. HOW TO GET MORE OUT OF EACH CHANNEL Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    19. 19. Getting More out of Twitter Use it to engage others (marketers, customers, partn ers) in conversations Use Search.Twitter.com to hear what people are saying Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    20. 20. Learn about Prospects on Twitter Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    21. 21. Distribute Key Information Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    22. 22. Getting More out of Facebook► Pay attention to News Feed Optimization ► Post pictures, videos, Questions, etc.► Promote your page via print, email, & web! Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    23. 23. Create a Company Page► Logo► Name► Content Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    24. 24. Create a Personal Page► Share personal & professional information Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    25. 25. Getting More out of YouTube Capitalize on SEO/link- building opportunities: Link to your website in Video Description! Use Keywords  Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    26. 26. Create Your Own Channel Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    27. 27. Getting More out of LinkedIn► Do more than just make connections… participate!► Engage in Groups► Fill out your profile Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    28. 28. Complete Your LinkedIn Profile Upload your photo! Add Company’s Website & Add BlogTwitter NamePersonalized URL Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    29. 29. Get Involved in Groups► Find groups for your industry… and those that your customers belong to!► Actively participate and engage► Share relevant information that will help to build your network Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    30. 30. Getting More/Started with Google+ Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    31. 31. Google+ Highlights► Speak longer than 140 characters ► Engagement there is high!► Tightly Integrated with other Google apps: Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    32. 32. Google+ Highlights: Circles Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    33. 33. Fundamentals for all Networks1. Build your network2. Engage with the network you have built3. Be relevant4. Be consistent5. Track and analyze Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    34. 34. The Question Is… Can Social Media Benefit You? Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    35. 35. Flexcon ► John Bennett Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    36. 36. Hands-On Strategic Plan► In this hands-on exercise, we will create a strategic plan for a Converter/Supplier. Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    37. 37. Hands-On Twitter► In this hands-on exercise, we will either create a Twitter account with someone in the audience or we will show them how to search for prospects…. or both! Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    38. 38. Hands-On YouTube► In this hands-on exercise, we will create a quick promotional video with a volunteer from the audience and walk through best practices for uploading it to YouTube. Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    39. 39. Hands-On LinkedIn► We will call upon an audience volunteer to demonstrate their best use of LinkedIn. Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    40. 40. Facebook► Discuss Like’s and Facebook Tabs Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    41. 41. ANY QUESTIONS? STORIES? COMMENTS? Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    42. 42. Wrap Up► Start with a Plan► Create a Online Marketing Strategy► Incorporate Your Social Media, SEO and Website► Measure the Results! Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    43. 43. Contact Me QR Code iFlyMobi.com Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    44. 44. Free Social Media White Paper Get it for free at: http://ilnk.me/10Tips Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    45. 45. THANK YOU! Questions or Comments?45 Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
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