Dina Jackson - Maine's Summer Phenomenon
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  • 1. Maine’s Summer Phenomenon A Season of Challenges & Opportunities
  • 2. Gathering Intel Maine Office of Tourism Industry Associations Local Chambers Local Businesses
  • 3. www.visitmaine.com
  • 4. Primary Purpose ofOvernight Leisure Trips (2011) Outdoor Recreation 35% Touring 25% Shopping 15% Special Event 7%Cultural/Heritage Tourism 2% Other 16% 0% 10% 20% 30% 40% 50%
  • 5. Primary Purpose of Leisure Day Trips (2011) Outdoor Recreation 32% Shopping 31% Touring 16% Special Event 7%Cultural/Heritage Tourism 2% Other 11% 0% 10% 20% 30% 40% 50%
  • 6. Regional Leisure Trip Details (2010) Visitors to the region were more likely to report they engaged in the following activities:  Fishing  Hiking  Wildlife/bird watching  Viewing fall colors  Kayaking  Snowmobiling  Boating  Skiing
  • 7. What are your community’spriorities?The following questions are part of a marketing assessmenttool designed to help a community determine theirmarketing readiness. Does the community want to be proactive in their marketing, or would they rather be prepared to respond when needed? If a commitment is made to proactively market the community, who will be responsible for implementing the plan? What resources can and will be committed to implement the plan and for how long? Should the community consider partnering with a neighboring community to market the area?
  • 8.  Who is the community targeting: tourists? businesses? specific industry sectors? What are the community’s strengths and weaknesses? What are the community’s opportunities and threats? What are the community’s marketing goals? What tools will the community use to promote the area: brochures? advertising? trade shows? public relations? What tracking system will be used to determine the effectiveness of the marketing program?
  • 9. Partnering Is KeySuccessful ecotourism practices require the collaboration of allparties, integrating diverse points of view to not only protect thenatural environment but the long-term empowerment of localcommunities and distinct cultures.Unlike traditional mass tourism in which multinationalcorporations usurp high profits through revenueleakage, ecotourism stimulates local economies with a highmultiplier effect. Ecotourism also allows indigenous people toconvey their culture in a sensitive and truthful manner, ratherthan being exploited for merely a profit.How ecotourism benefits local communitiesAug 22, 2012 | By: David Jones
  • 10. Partners & Product DevelopmentIt is important to be aware of who in your area isinterfacing directly with the visitor.
  • 11. It is also important to be aware of how your area isbeing marketed by your local tourism businesses.
  • 12. Nature-based Tourism Development