Business Guide
• Definition
• Statistics
– People
– Users & following
– Activity
– Top 10 countries
– Twitter Message types
– Languages
–...
Definition
Twitter: Social networking and microblogging service which enables its users to send and
read other users' mess...
STATISTICS
People
• 645,750,000 active users worldwide
• 17% from the UK
• 135,000 + new users a day
• 190 million unique visitors a ...
Users & following
Source: http://www.digitalbuzzblog.com/infographic-twitter-statistics-facts-figures/
Users & following
Activity
• 3,000,000,000+ requests each day
• Twitter users send 58 million tweets per day
• Twitter search engine gets 60...
Top 10 countries
Source: http://www.digitalbuzzblog.com/infographic-twitter-statistics-facts-figures/
Twitter Message types
Source: http://www.digitalbuzzblog.com/infographic-twitter-statistics-facts-figures
Languages used on Twitter
• English: 61%
• Portuguese: 11%
• Japanese: 6%
• Spanish: 4%
• Other: 18%
Traffic & Platform
Traffic
•25% traffic comes from inside Twitter.com
•75% traffic comes from outside Twitter.com
Platform...
Mobile
Twitter's mobile user base has spiked 62% since mid-April, thanks in great part to the release
of official Twitter ...
MARKETING OPPORTUNITIES
Twitter Business Profile
Medium used to connect with customers. It can be used to:
•Engage
•Listen
•Customer services
•Con...
Best Practices
Customer Services: question about flights, loyalty cards, etc.
Best Practices
Rewards: vouchers
Best Practices
Engagement
Best Practices
Conversation
Best Practices
Expertise
Twitter Ad Products
“Relevance, real time & resonance”
Ad Platform
•Promoted tweets
•Promoted trends
Promoted tweets
Promoted Tweets are ordinary Tweets that businesses and organizations want to highlight to
a wider group o...
Promoted trends
Promoted Trends are a new advertising concept, an extension of the Promoted Tweets
platform.
With Promoted...
Promoted trends
When users click on a Promoted Trend, what happens?
Users who click on a Promoted Trend will see Twitter s...
Twitter Analytics
Twitter will provide a free analytics dashboard to help users and especially
business’/advertisers to un...
Tweet with your location feature
Twitter's Tweet With Your Location feature allows you to selectively add location informa...
Tweet with your location feature
The location information that is shared publicly can be either your exact location(your
c...
Case study - Levis
To authentically connect with a young male demographic, Levi's hired recent college
grad Gareth Hornber...
Case study - Levis
Being authentic & Sharing information:
The fact that Gareth is a 22 year old, rather than an official c...
THANK YOU
Online Marketing Specialists – Grow* Online Marketing
http://www.growonlinemarketing.co.uk
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Twitter Business Guide

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This presentation gives an overview of the social networking website Twitter and how to use it as a marketing tool. It features Twitter stats, ad products, analytics and best practices.

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Twitter Business Guide

  1. 1. Business Guide
  2. 2. • Definition • Statistics – People – Users & following – Activity – Top 10 countries – Twitter Message types – Languages – Traffic & Platform • Marketing opportunities – Twitter for business – Best Practices – Ad products – Analytics – Case study AGENDA
  3. 3. Definition Twitter: Social networking and microblogging service which enables its users to send and read other users' messages called tweets. Nowadays known as “information network” Tweets are text-based posts of up to 140 characters displayed on the user's profile page. Tweets are publicly visible by default, however senders can restrict message delivery to their friends list. Users may subscribe to other author tweets—this is known as following and subscribers are known as followers.
  4. 4. STATISTICS
  5. 5. People • 645,750,000 active users worldwide • 17% from the UK • 135,000 + new users a day • 190 million unique visitors a month • 62% female skew • Age distribution: 18-34
  6. 6. Users & following Source: http://www.digitalbuzzblog.com/infographic-twitter-statistics-facts-figures/ Users & following
  7. 7. Activity • 3,000,000,000+ requests each day • Twitter users send 58 million tweets per day • Twitter search engine gets 600 million queries every day
  8. 8. Top 10 countries Source: http://www.digitalbuzzblog.com/infographic-twitter-statistics-facts-figures/
  9. 9. Twitter Message types Source: http://www.digitalbuzzblog.com/infographic-twitter-statistics-facts-figures
  10. 10. Languages used on Twitter • English: 61% • Portuguese: 11% • Japanese: 6% • Spanish: 4% • Other: 18%
  11. 11. Traffic & Platform Traffic •25% traffic comes from inside Twitter.com •75% traffic comes from outside Twitter.com Platform •70,000+ applications have been created by developers using Twitter API
  12. 12. Mobile Twitter's mobile user base has spiked 62% since mid-April, thanks in great part to the release of official Twitter applications foriPhone, Android and BlackBerry phones. Total mobile users has jumped 62 percent since mid-April, and, remarkably, 16 percent of all new users to Twitter start on mobile now, as opposed to the five percent before we launched our first Twitter-branded mobile client. As we had hoped in April, these clients are bringing more people into Twitter, and, even better, they are attracting and retaining active users. Indeed, 46 percent of active users make mobile a regular part of their Twitter experience.
  13. 13. MARKETING OPPORTUNITIES
  14. 14. Twitter Business Profile Medium used to connect with customers. It can be used to: •Engage •Listen •Customer services •Conversation •Expertise •Rewards •Integrate
  15. 15. Best Practices Customer Services: question about flights, loyalty cards, etc.
  16. 16. Best Practices Rewards: vouchers
  17. 17. Best Practices Engagement
  18. 18. Best Practices Conversation
  19. 19. Best Practices Expertise
  20. 20. Twitter Ad Products “Relevance, real time & resonance” Ad Platform •Promoted tweets •Promoted trends
  21. 21. Promoted tweets Promoted Tweets are ordinary Tweets that businesses and organizations want to highlight to a wider group of users. You may start to see Tweets promoted by our partner advertisers called out at the top of some Twitter.com search results pages. Promoted Tweets will also retain all the functionality of a regular Tweet including replying, Retweeting, and favoriting. Only one Promoted Tweet will be displayed on a search results page.
  22. 22. Promoted trends Promoted Trends are a new advertising concept, an extension of the Promoted Tweets platform. With Promoted Trends, users will see time-, context-, and event-sensitive trends promoted by our advertising partners. These Promoted Trends initially appear at the bottom of the Trending Topics list on Twitter and are clearly marked as "Promoted." As conversations about the topic increase, Promoted Trends may move up the list Like Trending Topics, Promoted Trends are already trending on Twitter but haven't yet made their way into the Trending Topics list. If a topic doesn't already meet a minimum level of popularity about on Twitter, it can't be a Promoted Trend.
  23. 23. Promoted trends When users click on a Promoted Trend, what happens? Users who click on a Promoted Trend will see Twitter search results for that topic, with a related Promoted Tweet from the advertiser appearing at the top of the page. Tweets on the search results page for Promoted Trends are unfiltered, open, and authentic. Tweets which violate Twitter's spam and abuse policy will be filtered out.
  24. 24. Twitter Analytics Twitter will provide a free analytics dashboard to help users and especially business’/advertisers to understand how people are interacting with their tweets For those not using Twitter ad products, there are many applications /tools that allow users to measure performance
  25. 25. Tweet with your location feature Twitter's Tweet With Your Location feature allows you to selectively add location information to your Tweets. This feature is off by default and you will need to opt-in to use it Once you've opted-in, you will be able to add your location information to individual Tweets as you compose them on Twitter.com and with other applications or mobile devices that support this feature.
  26. 26. Tweet with your location feature The location information that is shared publicly can be either your exact location(your coordinates) or your place (like a neighborhood or town). Tweeting with your place or coordinates can add context to your updates and help you join the local conversation, wherever you are
  27. 27. Case study - Levis To authentically connect with a young male demographic, Levi's hired recent college grad Gareth Hornberger to manage their Twitter feed. By sharing behind-the-scenes access at Levi's events and updates on new products, Gareth, a.k.a. "@Levisguy", provides Levi's fans and denim aficionados an insider look at Levi's the company. He also engages his followers' interests by spurring conversations about topics that matter to them, such as the latest fashion trends.
  28. 28. Case study - Levis Being authentic & Sharing information: The fact that Gareth is a 22 year old, rather than an official corporate voice, makes him able to organically connect with customers. His Twitter profile page features an actual picture of Gareth, rather than an anonymous company logo. He's outgoing, has a sense of humor, and is enduringly passionate about the Levi's brand. @Levisguy is all about sharing information and creating conversations. He provides fans with Levi's product giveaways and free gift cards, invites and tickets to exclusive events A recent giveaway included a limited-edition basketball signed by every NBA rookie. He’s just an ordinary guy, in an extra-ordinary position, sharing interesting stories, encouraging fun conversations and attempting to get everyone he can in a pair of 501 jeans. Source:http://business.twitter.com/twitter101/case_levis
  29. 29. THANK YOU Online Marketing Specialists – Grow* Online Marketing http://www.growonlinemarketing.co.uk

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