How To Drive More Traffic To Your Blog
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How To Drive More Traffic To Your Blog

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Presentation explaining some little changes you can make that will increase traffic to your blog. Includes easy SEO techniques, social media tips, blog enhancement ideas, and explains how to write ...

Presentation explaining some little changes you can make that will increase traffic to your blog. Includes easy SEO techniques, social media tips, blog enhancement ideas, and explains how to write content that appeals to your audience.

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  • In standard view within traffic sources no filters. <br />
  • Standard view top content <br />
  • Standard view top content with navigation filter set in example where people went from the homepage <br />
  • To measure image views select referral data for google.com or uk and then /imgres and then choose “landing page” as a filter <br />
  • To measure image views select referral data for google.com or uk and then /imgres and then choose “landing page” as a filter. <br />

How To Drive More Traffic To Your Blog How To Drive More Traffic To Your Blog Presentation Transcript

  • How to get more traffic to your blog
  • Overview - How to get more traffic to your blog • Understanding your visitors • Enhancing your blog • Using Social Media • Search Engine Optimisation • Summary • Useful Links ?
  • Understanding Your Visitors
  • Understanding Your Visitors – Google Analytics 1 Sources – balance of organic , direct traffic, referral Pages/Visit - How many pages viewed each visit Bounce rate - How many people visit and leave
  • Understanding Your Visitors – Google Analytics 2 Bounce rate – look to keep this as low as possibleTop Content – Consider why certain pages are popular
  • Understanding Your Visitors – Google Analytics 3 Navigation Summary – Visitor path analysis
  • Enhancing Your Blog
  • Enhancing Your Blog - Quality Content • Quality Content Focus on quality over quantity compelling content captures readers • Publishing Content The more frequently you post, the more traffic you get because the search engines are indexing your content more frequently. • Don’t Forget Images Images are a great source of traffic. Google images and equivalent are good traffic drivers. Can measure this in GA. Use to identify types of searches driving image views • Pay attention to blog post titles You can increase your visitor rate by 73% by the use of a compelling headline. In studies a good headline performed 259% better than the worst headline.
  • Enhancing Your Blog – Sharing Content • Set up an RSS feed This enables users to view your blog via RSS • Not all blog readers use RSS Offer the option to subscribe by email, helping to drive traffic to your blog • Add social media share buttons http://www.addthis.com/ Has a range of buttons that work with blogger, wordpress, tumblr, and others, as well as providing an ‘email a friend’ option • Use a Blog roll List of sites you rate, like etc. Also good for SEO. Can measure fellow blog rolls via referral list on GA.
  • Enhancing Your Blog – Commenting • Ask your visitors to leave a comment before they leave • Include questions in your posts • Always reply to comments • Reward comments Thank you costs nothing • Comment on blogs in your industry Helps increase awareness of your blog add to the conversation often option to include the URL to your blog (SEO links) "site: inurl:blog + "post a comment" + health beauty“ Google •
  • Social Media
  • Social Media – Syndication of Content • Set up a twitter account Integrate twitter feed into blog also add via twitter comments to facebook and linkedin #fb #in at end of tweet. (requires plugin) • Set up a facebook account Engage users with blog and additional content • Include find us on facebook plugin Only when good volume of facebook fans • Set up a business page on Google+ for you blog (include links to blog)
  • Social Media – Syndication of content • Set up a tumblr account Ideal opportunity to share images and enhance your proposition. Massive growth potential particularly in fashion • Set up a flickr account for all images used on your blog and more, be aware only for non commercial use • Set up a LinkedIn profile add a link to your blog from your profile (max 3)
  • Social Media – Increasing blog visibility • Ask for bookmarks Don’t be afraid to ask for bookmarks if you have a created a great blog post • Create social bookmarking accounts Use sites like such as Delicious, reddit, digg, and stumbleupon and submit each post http://www.socialmarker.com/ up to 50 • Distribute your video content Don’t just add to Youtube or vimeo. Use Tubemogel (free) to publish to up to 20 video platforms including YouTube, Vimeo, Blip.tv, and more. (Measure using GA)
  • Search Engine Optimisation
  • Search Engine Optimisation – 10 Top Tips Tip 1: Keywords Optimise each post for a keyword. Use the Google keyword tool to help https://adwords.google.co.uk/KeywordPlanner Ensure your keyword is in the post title, and again in the first 50 or so words of your post. You might want to repeat it every 100 words or so in your post (but don’t over-do it)
  • Search Engine Optimisation – Top 10 Tips Tip 2: Image file names Image tend to have names given to them by the device they are taken with. Typically these are number heavy. i.e. IMG_334874 As a result the best way to optimise these is to include the key phrase in the name of the image. As an example “Gucci Red Leather Hand Bag”
  • Search Engine Optimisation – Top 10 Tips Tip 3: Alt Tags As search engines cant see images include an alt tag describing the image (make sure you include your keyword in this. When you save most images you also have the option to include a title and a description. When you add an image to a post in wordpress as an example you can usually define alt-text for the image in the ‘add image’ menu. In Blogger, you go to the ‘edit html’ version of your post and you will see something like alt =”” – just add your alt text between the quotation marks and save as usual.
  • Search Engine Optimisation – Top 10 Tips Tip 4: Meta Title and Meta Descriptions •The meta description provides an overview of the page but more importantly it’s a great opportunity to use copy that convinces users to click through. •Try to ensure the keyword you have chosen appear in your meta descriptions. •Make sure each meta description is different as duplication isn’t liked by Google. Meta Title Meta Description
  • Search Engine Optimisation – Top 10 Tips Tip 5: URLs •Don’t forget to ensure that your blog post URLs (sometimes called permalinks) are search optimised. Sometimes blogs will simply number new blog posts – so you’ll see sallysblog.com/p=304. That’s a missed opportunity to tell search engines what the post is about. •The quickest and simplest way to do this is to set your blog options so that automatically new posts are given a URL like sallysblog.com/month/title. In Typepad and WordPress you can also individually edit specific URLs so that they incorporate keywords in a set order, for example. www.yourblog.co.uk/top-10-skin-care-products
  • Search Engine Optimisation – Top 10 Tips Top tip 6 - Increase your internal links Reference previous articles and products with a link to these i.e. product name this helps search engines identify key site pages (try to link to one common page for each) Top Tip 7 - Submit your blog to directories This will give some traffic but also a links to your blog Technorati Alltop.com Top Tip 8 - Write guest posts Kill two birds with one stone gain linkage to your site (SEO) and create awareness with a new audience. http://myblogguest.com/ "beauty inurl:guest-post"
  • Search Engine Optimisation – Top 10 Tips Top Tip 9 - Set up Webmaster Tools Accounts This helps the search engines and also provides useful info on positions in search engines and any site issues. http://www.google.com/webmasters/tools/ http://www.bing.com/toolbox/webmaster Top Tip 10 - Create an .XML site map? Upload to website i.e. www.blogname.co.uk/sitemap.xml Submit Site Map to webmaster tools account Top Tip 11 - Be Generous in Linking Out Including links in content to other blogs. Linking out to valuable resources on the internet adds weight and trust to your blog posts.
  • Miscellaneous Add a link in your email signature If you use web-based email like Gmail, add WiseStamp to your email signature so you can include links to your blog. Add your blog’s RSS feed so your recent posts are always featured in your emails. WiseStamp works with web-based email services including Gmail, Hotmail, Yahoo mail and AOL. Nominate Yourself and Other Blogs for Blog Awards There are a number of blog awards given out throughout the year. Nominating yourself and other blogs and bloggers can draw attention to your blog and drive traffic to it. Measure via google analytics
  • Summary • Understand your visitors • Content is king • Engage in the blogging community • Learn a little SEO • Review and optimise
  • Useful Links Free online survey tool http://www.surveymonkey.com Free email software http://www.mailchimp.com Improving website conversion headline data research http://www.marketingexperiments.com/improving-website-conversion/site-headlines.html Free Video distribution tool http://www.tubemogul.com/solutions/oneload/overview 20 essential blog directories to submit your blog http://www.searchenginejournal.com/20-essential-blog-directories-to-submit-your-blog-to/5998/ Top social bookmarking sites November 2011 http://www.ebizmba.com/articles/social-bookmarking-websites Top blog award sites http://www.google.co.uk/search?aq=f&gcx=w&sourceid=chrome&ie=UTF-8&q=blog+awards
  • Useful Links Headline forumla’s that work http://socialmediaworkbook.com/wp-content/uploads/102-headline-formulas.pdf Code for email subscription forms feedburner http://www.spiceupyourblog.com/2010/02/edit-feedburner-email-subscription-form.html http://www.wpbeginner.com/beginners-guide/step-by-step-guide-to-setup-feedburner- for-wordpress/ Sexy bookmarks plugin wordpress http://wordpress.org/extend/plugins/sexybookmarks/screenshots/ Step by step online marketing http://www.seomoz.org/blog/the-noob-guide-to-online-marketing-with-giant-infographic- 11928 Digg and Stumbleupon overview http://www.slideshare.net/danielle.brigida/using-social-media-strategically-to-increase- web-traffic Useful online and social media marketing guides http://blog.kissmetrics.com/marketing-guides/ http://www.bloglovin.com/en
  • Useful Links http://www.bloggerlinkup.com/ Get guest posts opportunities http://www.copyblogger.com/guest-posts/ Advice on guest posting http://www.toprankblog.com/rss-blog-directories/ List of top blog directories