Mobile Apps Unlocked Vegas 2016 Main Stage — 9:50am - 10:10am Programmatic technology has become the de facto method for buying mobile advertising. Yet most marketers continue to use generic, non-personalized ad creative. Take a deep dive into the latest techniques in dynamic creative optimization to learn how app marketers are generating hundreds of unique machine-optimized ad units in real-time, resulting in significant performance gains in mobile user acquisition and re-engagement campaigns. Dennis Mink, VP Marketing @ Liftoff

1. An Inside Look at the Impact of Programmatic
Creative on User Acquisition
DYNAMIC ADS
Dennis Mink – VP Marketing

2. Liftoff is a performance-based
app marketing & re-
engagement platform
• CPA-optimized UA and retargeting
• Focus on post-install conversions
• Machine learning platform
• 100% programmatic
• Pay on CPA, not CPI

3. Top performing ad
Starting creative

4. 240% lift in install-to-
purchase rate!
Top performing ad

5. 240% lift in install-to-
purchase rate!
Why?
Top performing ad

6. PERSONALIZATION

7. We all love great creative, but…
producing high performing ad creative
is painful

8. Requires a big investment of
time

9. Many ad formats to design

10. Designers often have
competing priorities

11. A/B testing requires even more
work and time

12. The entire process is MANUAL

13. Plus….

14. One size doesn’t fit all

15. We need a better, more
scalable approach to
producing high
performing mobile ad
creative

16. DYNAMIC ADS
Highly personalized ads dynamically assembled in real-
time using personal and device data

18. Device is determined:
iPhone
Locationis determined:
New York
Income isdetermined
70-100K
Example: Travel App
• Device type
• Location
• Demographics
• App library

19. Dynamic Ads increase post-install
conversion rates by an average
150%-400%
Ads perform exceptionally well across all app categories

20. Amazon

21. Ibotta

22. Dynamic Ads:
An Inside Look at the Impact
of Programmatic Creative
on User Acquisition
Want to learn more?
Come talk to us in person today
www.liftoff.io