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Pizza hut campaign

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I did this social media pitch campaign for Pizza hut. I think it turned out pretty cool judging that it would cost them nothing but Dough. Check it out!!

I did this social media pitch campaign for Pizza hut. I think it turned out pretty cool judging that it would cost them nothing but Dough. Check it out!!

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Transcript

  • 1. By: James Grove
    +
    =
    Increased Brand Awareness
    Introducing the “How do you Hut?” Campaign
  • 2. Company overview
    • Worlds #1 pizza chain
    • 3. Brand of YUM! (fortune 500 company)
    • 4. Based out of Dallas, TX
    • 5. Menu includes a variety of pizza, pasta and salads
  • Mission statement
    “We take pride in making a perfect pizza and providing courteous and helpful service on time all the time. Every customer says, "I'll be back!"
    -We are the employer of choice offering team members opportunities for growth, advancement, and rewarding careers in a fun, safe working environment.
    -We are accountable for profitability in everything we do, providing our shareholders with value growth. “
  • 6. Customer Profile
    Because Pizza Hut is so popular, they have a broad target audience. Some questions that may come up when ensuring customer needs are met are…
    What do they like about pizzas ?What do they dislike about pizzas?What do they want from pizzas?
  • 7. Top Competitors
    • Domino’s Pizza inc.
    • 8. Little Caesars enterprises
    • 9. Papa John’s international inc.
    • 10. Any pizza place within close proximity of a Pizza Hut
  • Campaign Idea
    The “How do you Hut” Facebook Campaign
    Contest that involves pizza hut customers posting videos of themselves doing anything that somehow includes consuming Pizza Hut on the Pizza Hut Facebook page.
    Based on how many likes the videos receive on the company fan page, the top ten winners will receive free Pizza Hut for one year. The winners will be limited to one pizza/pasta/salad per day or (7) pizza/pasta/salads a week.
    The contest will take place over the month of October 2010 which is established to be one of the three peak months for a peak month for Pizza Hut.
  • 11. Campaign Objectives
    • Increase awareness for Pizza Hut and the Pizza Hut Facebook page.
    • 12. Increase Pizza Hut Twitter followers by linking campaign from Twitter to Facebook so more people can get involved
    • 13. Steer away competitive loyal consumers from Pizza Hut’s competition, thus, creating more brand loyal customers for Pizza Hut.
  • Campaign Goals/Advantages
    Facebook- increase traffic and fans by promoting the campaign through Pizza hut’s Facebook page.
    Twitter- Anyone who follows Pizza Hut on Twitter will have the direct link to enter the contest on Facebook. This will create more traffic on twitter as well. If used to the fullest extent, Facebook and Twitter play off each other very nicely.
    Pizza Hut looked at as more of a fun outgoing brand. Through the success of our campaign, we hope Pizza Hut can gain a positive brand image, and be known as the pizza brand who puts customers first.
    The campaign is based solely on social media so the budget will only consist of the cost for the winners
    Overall, the campaign will increase awareness globally for a very affordable cost
  • 14. Budget/Measurement of success
    Budget will include 10 winners at 7 pizzas per week. 52 weeks in a year. 70 pizzas /week max (7*10 customers)….
    70* 52=3640 pizzas*$3(wholesale)/ pizza= $10,920
    Pizza hut plans to gain awareness by increasing their following on Facebook and Twitter. Also through the interactive campaign, word of mouth will be another method Pizza Hut will rely on and strongly encourage since word spreads so fast through the internet.
  • 15. The End and The Outcome
    In order for anybody to participate in the contest, they first have to buy Pizza Hut pizza and somehow incorporate in their video. That in itself should increase Pizza Hut’s sales. Also , there is yet to be a pizza brand that has put people first, literally. I think with this interactive campaign, Pizza Hut just may put themselves in a unique and yet to be explored category of pizza the customer can appreciate..
    The End