Sse Designing Int Str Group6

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Sse Designing Int Str Group6

  1. 1. From Value Chain to Value Constellation: Designing Interactive Strategy – A summary Group 6 Magnus Hallberg, 20677 Marie Martinson, 20447 Alexej Cederholm, 70383 Michael Berman-Grutzky, 70384
  2. 2. Key Points The traditional value chain with fixed  roles is not valid today – constant change. Products and services are converging into  offerings Value has become more dense  Successful companies do not add value,  they reinvent it From Value Chain to Value Constellation: Designing Interactive Strategy – A summary Group 6
  3. 3. Key Points Co-production of value  Companies need to reconsider their  knowledge base and customer base From Value Chain to Value Constellation: Designing Interactive Strategy – A summary Group 6
  4. 4. Three strategic implications Mobilize customers to create value for themselves ▼ Reconfigure the relationships and business systems ▼ Look at the entire value-creating system and define the roles of the actors
  5. 5. Media Industry Example – Aftonbladet From Value Chain to Value Constellation: Designing Interactive Strategy – A summary Group 6
  6. 6. Media Industry Example – Aftonbladet Historically produced the content for the  consumer to read Today users co-produce by sending in  pictures and stories - awards Blogs written by users popular  Polls source of articles  Have reassessed their competencies and  customers From Value Chain to Value Constellation: Designing Interactive Strategy – A summary Group 6
  7. 7. Sources Articles Normann, R. & Ramirez, R. From Value Chain to Value Constellation: Designing Interactive Strategy, Harvard Business Review, July-August (1998) Websites http://www.aftonbladet.se
  8. 8. Thank you for listening!

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