Six tips for Direct Marketing in the downturn

Be creative – adapt to the new environmentStep 1

Resist the urge to cut back on marketing, but do change it to suit the new circumstancesStep 2

Target new customers who are willing to look around for new dealsStep 3

Step 4Make your communications to existing customers more bespoke – offer them products and services you know they will want.

Think from the customer’s point of view, and differentiate effectively Think from the customer’s point of view, and differentiate effectively.Step 5

Step 6Resist heavy discounting – you could devalue your brand. Also, will you be able to put your prices back up later on?