MySpace Board Meeting Alliance with Google’s OpenSocial Platform <ul><li>August 8, 2010 </li></ul><ul><li>Presented By: </...
MySpace v. Facebook <ul><li>MySpace - Lacking Sufficient Platform </li></ul><ul><ul><li>Decline in Growth </li></ul></ul><...
Facebook Leading Social Network Platform Performance  <ul><li>Facebook Statistics: </li></ul><ul><ul><li>At Launch of Plat...
Facebook Leading Social Network Platform Performance  <ul><li>Facebook Statistics: </li></ul><ul><ul><li>One Month In   </...
Facebook Leading Social Network Platform Performance <ul><li>Facebook Statistics:  </li></ul><ul><li>10 Weeks In  </li></u...
MySpace’s Goals <ul><li>1.  Attract More Developers </li></ul><ul><li>2.  Produce More Applications </li></ul><ul><li>3.  ...
Platform Options <ul><li>2 Options </li></ul><ul><ul><li>Build our own proprietary platform in-house   </li></ul></ul><ul>...
Benefits of OpenSocial <ul><li>Broader Appeal to Developers </li></ul><ul><ul><li>Less Application modifications </li></ul...
Benefits of OpenSocial <ul><li>More applications available </li></ul><ul><li>Better social experience and as a result incr...
The End <ul><li>Thank you for your time and consideration. </li></ul>
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MySpace Board Meeting - Group 8

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  • Selling your ideas is challenging. First, you must get your listeners to agree with you in principle. Then, you must move them to action. Use the Dale Carnegie Training® Evidence – Action – Benefit formula, and you will deliver a motivational, action-oriented presentation.
  • Open your presentation with an attention-getting incident. Choose an incident your audience relates to. The incidence is the evidence that supports the action and proves the benefit. Beginning with a motivational incident prepares your audience for the action step that follows.
  • Open your presentation with an attention-getting incident. Choose an incident your audience relates to. The incidence is the evidence that supports the action and proves the benefit. Beginning with a motivational incident prepares your audience for the action step that follows.
  • Next, state the action step. Make your action step specific, clear and brief. Be sure you can visualize your audience taking the action. If you can’t, they can’t either. Be confident when you state the action step, and you will be more likely to motivate the audience to action.
  • Next, state the action step. Make your action step specific, clear and brief. Be sure you can visualize your audience taking the action. If you can’t, they can’t either. Be confident when you state the action step, and you will be more likely to motivate the audience to action.
  • To complete the Dale Carnegie Training® Evidence – Action – Benefit formula, follow the action step with the benefits to the audience. Consider their interests, needs, and preferences. Support the benefits with evidence; i.e., statistics, demonstrations, testimonials, incidents, analogies, and exhibits and you will build credibility.
  • To close, restate the action step followed by the benefits. Speak with conviction and confidence, and you will sell your ideas.
  • MySpace Board Meeting - Group 8

    1. 1. MySpace Board Meeting Alliance with Google’s OpenSocial Platform <ul><li>August 8, 2010 </li></ul><ul><li>Presented By: </li></ul><ul><li>Matt Kostinas </li></ul><ul><li>Suet Lam </li></ul><ul><li>Fan Lei </li></ul><ul><li>Sharon Reppy </li></ul>
    2. 2. MySpace v. Facebook <ul><li>MySpace - Lacking Sufficient Platform </li></ul><ul><ul><li>Decline in Growth </li></ul></ul><ul><ul><li>Less Site Traffic </li></ul></ul><ul><li>Facebook - Leading Social Networking Platform </li></ul><ul><ul><li>Developers Can Offer Own Program Used Within the Facebook Environment </li></ul></ul>
    3. 3. Facebook Leading Social Network Platform Performance <ul><li>Facebook Statistics: </li></ul><ul><ul><li>At Launch of Platform </li></ul></ul><ul><ul><ul><li>65 Developers </li></ul></ul></ul><ul><ul><ul><li>85 Applications </li></ul></ul></ul>
    4. 4. Facebook Leading Social Network Platform Performance <ul><li>Facebook Statistics: </li></ul><ul><ul><li>One Month In </li></ul></ul><ul><ul><ul><li>800 More Applications Released </li></ul></ul></ul><ul><ul><ul><ul><li>Membership Benefit from More Choices </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Increased game choice </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>More photo sharing </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Song/Music ranking </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>All from Facebook site </li></ul></ul></ul></ul></ul><ul><ul><ul><li>3 Million MORE Users </li></ul></ul></ul><ul><ul><ul><li>15% Increase in Memberships </li></ul></ul></ul>
    5. 5. Facebook Leading Social Network Platform Performance <ul><li>Facebook Statistics: </li></ul><ul><li>10 Weeks In </li></ul><ul><ul><li>2,500 More Applications </li></ul></ul><ul><ul><ul><li>Apps to have pictures and videos from other sites </li></ul></ul></ul><ul><ul><ul><li>Apps to expresses social affections </li></ul></ul></ul><ul><ul><ul><li>Apps interactive games </li></ul></ul></ul><ul><ul><ul><li>Apps to help recruit friends to contribute/donate money </li></ul></ul></ul><ul><ul><li>This Created 139 Million Downloads </li></ul></ul>
    6. 6. MySpace’s Goals <ul><li>1. Attract More Developers </li></ul><ul><li>2. Produce More Applications </li></ul><ul><li>3. Bring In More Members </li></ul>
    7. 7. Platform Options <ul><li>2 Options </li></ul><ul><ul><li>Build our own proprietary platform in-house </li></ul></ul><ul><ul><ul><li>Pros-Control over platform </li></ul></ul></ul><ul><ul><ul><li>Cons-Greater cost in labor and hardware, time consuming </li></ul></ul></ul><ul><ul><li>Unite with Google’s OpenSocial Platform </li></ul></ul><ul><ul><ul><li>Pros-Cost effective, timely implementation </li></ul></ul></ul><ul><ul><ul><li>Cons-Lack of control </li></ul></ul></ul>
    8. 8. Benefits of OpenSocial <ul><li>Broader Appeal to Developers </li></ul><ul><ul><li>Less Application modifications </li></ul></ul><ul><ul><li>Large multi-site pool achieves greater market presence </li></ul></ul><ul><ul><li>Strategic advantage for developers in monetary and utility costs. </li></ul></ul>
    9. 9. Benefits of OpenSocial <ul><li>More applications available </li></ul><ul><li>Better social experience and as a result increasing membership </li></ul>
    10. 10. The End <ul><li>Thank you for your time and consideration. </li></ul>

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