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Marketing in the age of being social
Marketing in the age of being social
Marketing in the age of being social
Marketing in the age of being social
Marketing in the age of being social
Marketing in the age of being social
Marketing in the age of being social
Marketing in the age of being social
Marketing in the age of being social
Marketing in the age of being social
Marketing in the age of being social
Marketing in the age of being social
Marketing in the age of being social
Marketing in the age of being social
Marketing in the age of being social
Marketing in the age of being social
Marketing in the age of being social
Marketing in the age of being social
Marketing in the age of being social
Marketing in the age of being social
Marketing in the age of being social
Marketing in the age of being social
Marketing in the age of being social
Marketing in the age of being social
Marketing in the age of being social
Marketing in the age of being social
Marketing in the age of being social
Marketing in the age of being social
Marketing in the age of being social
Marketing in the age of being social
Marketing in the age of being social
Marketing in the age of being social
Marketing in the age of being social
Marketing in the age of being social
Marketing in the age of being social
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Marketing in the age of being social

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  • 1. Marketing in the Age of Being Social And What It Means For You.www.group3marketing.com @group3marketing #g3missemw /group3marketing
  • 2. Centering Breath
  • 3. The Agenda• What Do We Mean By “The Age of Being Social”• Priorities – What’s Important• Let’s Define Marketing• The Conversation• Social Media Vs. Social Commerce• Story Building• ZMOT• Marketing In The Age of NOW• Grow You Business From The Inside Out www.group3marketing.com @group3marketing #g3missemw /group3marketing
  • 4. Author And Marketing GuruSeth Godin Said It Best…
  • 5. BUZZ WORDS Loyalty Relationships Engagement• Overworked/ • Not Really • Social Overused www.group3marketing.com @group3marketing #g3missemw /group3marketing
  • 6. Priorities What’s Important To Grow Your Businesswww.group3marketing.com @group3marketing #g3missemw /group3marketing
  • 7. “Being Social”?  What Does “Being Social” Mean?  Connected  Informed  Why Do We Call It Social Media And Not Business Media?  Because We Haven’t Figured It Out But We’re Getting Close www.group3marketing.com @group3marketing #g3missemw /group3marketing
  • 8. Social Media Revolution 2012 Let’s Watch A Video Continue to next slide to view videowww.group3marketing.com @group3marketing #g3missemw /group3marketing
  • 9. Multi-Channel Marketing – Then & Now• Print • Snail Mail • Viral• Radio • E-mail • Engaging• TV • Text (Two Way)• Internet • Anarchy • FacelessMass Direct Social(Mad Men) www.group3marketing.com @group3marketing #g3missemw /group3marketing
  • 10. Doing Business in the Age of NOW
  • 11. One Word •Frugal Describe Your Guests •Busy •Stressedwww.group3marketing.com @group3marketing #g3missemw /group3marketing
  • 12. Being Social In The Age Of NOW• It’s Complex• How Do We Get In The Game – Whose Game Is It – How Do We Stay In• It’s Complicated – What’s Your Message – Does One Size Fit All – What About Timing
  • 13. Let’s Define Marketing www.group3marketing.com @group3marketing #g3missemw /group3marketing
  • 14. Takeaway #1Marketing…www.group3marketing.com @group3marketing #g3missemw /group3marketing
  • 15. The SOCIAL Conversation(s) Between “Friends” Wide Focus Wide Ranging BFF Has a Whole New NOTHING Is Meaning Off Limits www.group3marketing.com @group3marketing #g3missemw /group3marketing
  • 16. Conversations & ConnectingMass Media Direct Viral• Reach • Short Lived • Dynamic• Frequency • Tight Focus • Two Way• Static • Event Driven • Flexible• One Way • Call-to-action • Amplification• Linear www.group3marketing.com @group3marketing #g3missemw /group3marketing
  • 17. In The Age Of NOW – Being Social We’re Busy Word Of Mouth It’s About Checking In On SteroidsConnections And • I’m Here, I’m Cool • Driven By Technology Engagement • Virtual Rewards • Fueled By SEARCH – Google It • Accelerated By Knowledge • Everybody Knows • Actionable And Responsive www.group3marketing.com @group3marketing #g3missemw /group3marketing
  • 18. In The Age of NOW We Can’t Keep Up There’s A New App Every Daywww.group3marketing.com @group3marketing #g3missemw /group3marketing
  • 19. MIDAS Let’s Watch A Video Continue to next slide to view videowww.group3marketing.com @group3marketing #g3missemw /group3marketing
  • 20. Social Media Vs. Social Commerce Social Media: Between Thee And Me and All Our FriendsRight Fit Social• Fuel Engagement Commerce• Create A • Maybe It’s Not Conversation About Selling• Gain A Little Insight • New Paradigm • New Space
  • 21. Takeaway #2 NOW “Likes” and You Have To Is A Scary “Friends” Are Be Where Your Place Not Sales Guests Are www.group3marketing.com @group3marketing #g3missemw /group3marketing
  • 22. Story Building Takeaway #3 Do It In Cyberspace In 140 Characters Or Less Do It In Real Time Be Transparent Or You Will Be Exposed Expect Feedback Respond www.group3marketing.com @group3marketing #g3missemw /group3marketing
  • 23. ZMOT – Takeaway #4• Old Media – The STIMULUS – The Genesis Of Brand Building• MOT - A P&G Concept – Fmot – Smot• ZMOT – A Google Concept – Zero Moment Of Truth – Critical New Concept – First Step Of Engagement• New Media – The Buying Decision Journey Has Changed R e me mb e r – What Once Was A Message Is Now A Conversation t h e G 3M – Word Of Mouth Is Stronger Than Ever And It’s Digital De f i n i t i o n of Ma r k e t i n g . www.group3marketing.com @group3marketing #g3missemw /group3marketing
  • 24. ZMOT Let’s Watch A Video Continue to next slide to view videowww.group3marketing.com @group3marketing #g3missemw /group3marketing
  • 25. The Explosion of Social MediaBegan As A Social MediaWay To Stay Penetrated It’s Our Best Became The We Can We Can AskConnected Into The Friend And Catch-all For Speak Our The World With Old Fabric Of Greatest Electronic Minds Freely AnythingClassmates Society Enemy ConnectionsAnd Family
  • 26. 70% Takeaway #5 The Scariest Number You Want To Forgetwww.group3marketing.com @group3marketing #g3missemw /group3marketing
  • 27. Get SeriousHow Do Social Media EffortsImpact Your Business Drivers… •Guest Retention •Underperforming Guests •Capturing New Guests www.group3marketing.com @group3marketing #g3missemw /group3marketing
  • 28. Pop Quiz 1 And Takeaway #6What Do You Call AA Guest When She(Or He) Walks Out Of Your Salon? FREE AGENT www.group3marketing.com @group3marketing #g3missemw /group3marketing
  • 29. Pop Quiz 2 And Takeaway #6½ When Do YouBegin MARKETING RIGHT To Free Agents? NOW www.group3marketing.com @group3marketing #g3missemw /group3marketing
  • 30. There’s More… …To Being Social Than Being Social You Also Need To Stay Social Is A Strategy – Not Connected Tactic With Your Facebook – Twitter Guests – Yelp – And All The (Free Agents) Others Are TOOLS To Help You Stay Engagedwww.group3marketing.com @group3marketing #g3missemw /group3marketing
  • 31. Something New In The Age Of NOW Trigger Based Marketing • Something Happens EVERY DAY • A New Guest Tries Your Salon • A Guest Does Not Come Back • A Guest Earns A Reward • These Are Call-to-Action Triggers Underperforming Guests  Growth Opportunities  Every Day www.group3marketing.com @group3marketing #g3missemw /group3marketing
  • 32. Ei3™ – A Powerful Tool In The Age Of NOW Focus is electronic  Turnkey  Customizable  Easily changed  Affordable Why E-mail?  Epsilon Reports: “Open Rates for Triggered e-mails soar” Analysis of 7.1 billion e-mails found open rates for trigger based e-mails were 75% higher than “business as usual” (BAU) e-mails in Q1, 2012. www.group3marketing.com @group3marketing #g3missemw /group3marketing
  • 33. How Will You Grow Your Business In The Age of NOW?Takeaway #7 It’s Not Easy Understanding The Challenges  New Guests – Low Retention  Current Guests – FREE AGENTS  EVERYONE Is Talking Set Priorities  New Guests  GROW Current Guests Influence The Next Sale Be Relevant, Immediate, and SOCIAL
  • 34. Before We Close This Afternoon – 2:00PM – 3:30PM – New Workshop Room 12 – Grow Your Business From The Inside Out• Tomorrow 12:00 – 1:30PM – Grow You Business From The Inside Out – Room 12 Information Sheet – Ei3™ Marketing Program More Information – TEXT G3MISSE to 96362 – Future Webinars – Weekly E-Marketing Newsletters www.group3marketing.com @group3marketing #g3missemw /group3marketing

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