Evaluation Task 2
How effective is the combination of
your main product and ancillary
texts?
Brand identity
Brand identity is how a brands name, logo and other visual
elements are perceived by an audience. These ele...
Paranormal Activity: The marked ones.
After researching into Paranormal Activity: The marked ones, I was able to establish...
Creating our brand identity
To create out brand identity we repetitively
used the image of the pig mask, something
that wo...
Reel Media Productions
This is present in the ident at the start of the
teaser trailer, but also on the poster, and
theref...
Iconography
The main brand identity throughout our marketing campaign is the pig
mask, we thought that the mask itself is ...
Colours
The use of dark colours is part of out
iconography, we used this through out
products; in the teaser we used light...
Target audience
All three of our products are aimed at the same target
audience, this is 15-25 year old males, because aft...
Location
The location of where the photos were taken for both
the magazine and poster, and where the teaser was
filmed wer...
The title
Let me in is visible on all three product, and on both
the teaser trailer and poster, the same font is used, we
...
The information
The information we provided on both the
poster and magazine were the same
information. This included the s...
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Evaluation task 2

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Evaluation task 2

  1. 1. Evaluation Task 2 How effective is the combination of your main product and ancillary texts?
  2. 2. Brand identity Brand identity is how a brands name, logo and other visual elements are perceived by an audience. These elements of the brand are created by the brand itself. Brand identity can symbolise a company’s values, service and ideas, and therefore is crucial to all businesses, the more meaningful an audience perceives what is being marketed, the more often they are willing to purchase the product. It is essential to create a brand identity because it increases the popularity of all the branded products and can increase sales. Brand identity is crucial in marketing because it helps encourage confidence and trust in your product/service, but also in developing uniqueness in products.
  3. 3. Paranormal Activity: The marked ones. After researching into Paranormal Activity: The marked ones, I was able to establish the film’s identity in the marketplace. Paranormal Activity The Marked Ones is a spin off and fifth film in the franchise. It was originally due to be released around Halloween on October 25th of 2013, but has been pushed back to a release date of January 3 of 2014.The marketing campaign for this new film has many elements to it, including; Word of Mouth, TV/Press, Online and Mobile, Posters and Trailers. Through the use of their already built up franchise and product loyalty, they are easily able to advertise and promote the brand identity of their new product by relating it to their previous films, but also including how it will be different and attract new audiences. The unique selling point for this new film was releasing a short clip advertising the newest product, and how the audience can get involved, the horror movie's promotional campaign implores fans to "Join The Hunt on December 6," and to take photos of their city and tag it with #TheMarkedOnes. This is for a chance to get the Paranormal Activity spin-off to screen in that city before its release date, or so it's thought. By studying and researching this market campaign, it has allowed me to find the basic elements to their campaign and give me an idea of how to structure and present my promotion package for a film, this includes a teaser trailer, poster for the film and a film magazine cover.
  4. 4. Creating our brand identity To create out brand identity we repetitively used the image of the pig mask, something that would be memorable to audiences. This was the main focus to our marketing campaign, but also the use of ReelMedia Productions, this company is used throughout all of our products and is memorable in promoting all of our products.
  5. 5. Reel Media Productions This is present in the ident at the start of the teaser trailer, but also on the poster, and therefore is included in the brand identity. Throughout the promotional activity of all three products, Reel Media Productions has published each product. The logo of that company is also recognizable on the poster.
  6. 6. Iconography The main brand identity throughout our marketing campaign is the pig mask, we thought that the mask itself is a very bold image, and is most likeliest to stick in all of the audiences minds due to its striking appearance, but also through how its portrayed throughout our products. Throughout all three of our products the pig mask is present; it is the main image of the poster, and is in the background of the magazine cover, and is constantly presented through out the teaser trailer. The picture on the poster and magazine are two different images that both include the pig mask, we choose two different images because repeating the same image would have looked poor, and through changing the image we are able to portray the pig mask very sinisterly. Through the use of different images we have met the typical conventions of a marketing campaign. All types of masked characters, whether its a person in a hoodie, or someone covering there face with a big hat, all strike some type of fear into a person, we wanted to capture this dangerous idea through the presentation of the pig mask, and through this we are making that character relatable to the audience in a slight degree.
  7. 7. Colours The use of dark colours is part of out iconography, we used this through out products; in the teaser we used lighting to present the dark colours, and through added effects. Both in the background of the poster and magazine the background was satirized of colours and contrast was added before adding colour.
  8. 8. Target audience All three of our products are aimed at the same target audience, this is 15-25 year old males, because after researching into our influential films, and using websites such as the Pearl and Dean website we were able to discover that this is the main target audience interested in the genre horror, but specifically for films with masked main characters. Therefore we used stereotypical colours that men are more attracted to in our colour scheme. The main dance character is also supposed to be somewhat relatable to the target audience and therefore is included in the brand identity of our products.
  9. 9. Location The location of where the photos were taken for both the magazine and poster, and where the teaser was filmed were all the same location. This was to ensure that the lighting and costumers were all the same.The location was not voted most popular through research, however it was quite popular, therefore we tried to appeal to out target audience by using a comfortable homely location, surrounded by an isolated setting. These are the most two common places that audiences associate horror films to be set.
  10. 10. The title Let me in is visible on all three product, and on both the teaser trailer and poster, the same font is used, we experimented with using the same font on the magazine cover, however we came to the conclusion it didn’t look as eye appealing because the font didn’t fit in with the rest of the magazine cover. Throughout research it was clear that the title and the way the title was present were all linked, this was both in films of the same genre but also for films of different genres and their posters, magazines and trailers.
  11. 11. The information The information we provided on both the poster and magazine were the same information. This included the starring names of the main actors, but also the title of the magazine, because it is featured on the poster, and is the last recognizable features to the brand identity.
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